By Sharmain Brown November 17, 2009 CONSUMERISMCONSUMERISM.
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Transcript of By Sharmain Brown November 17, 2009 CONSUMERISMCONSUMERISM.
CONSUMERISM
By Sharmain Brown
November 17, 2009
CONSUMERSCONSUMERISM
WHO IS A CONSUMER
A consumer is someone who purchases goods and services,
to meet his or her needs or desires.
That includes all of us
CONSUMERISM
CONSUMERS
To survive we need to consume.
CONSUMERISM
PRIMARY GOODS
SECONDARY GOODS
We consume GOODS and
SERVICES
PRIMARY GOODS
These are raw materials and or ingredients such as eggs, wheat or
machinery parts.
CONSUMERISM
SECONDARY GOODS
Items made from primary goods, such as bread,clothing, books or television.
SERVICES These are things such as electricity, and gas that power our heating, our cookers
and telephone.
CONSUMERISM
We consume non-essential service from other people, such as beauty
treatment, financial advice, hair cut or tutoring.
EXAMPLE
Things we require for an acceptable quality of life are called our
CONSUMERISM
NEEDS.
Food ClothesShelter
WANTS
Things we can do without such as games, computers, television,
telephone and I-pods are called
CONSUMERISM
WHAT IS THE DIFFERENCE BETWEEN GOODS AND SERVICES?
List some different types of goods and services that
people consume?.
CONSUMERISM
May be a hotel that buys products such as towels, bedding and food on a large scale. (buys in bulk directly from the
manufacturer)
CONSUMERISM
INDIVIDUAL GROUPS
INSTITUTIONS
May buy a chocolate bar from a shop or a private lesson from a teacher.
May be a family eating an evening meal or a cricket team that buys new equipment.
Types of Consume
rs
CONSUMER IS KING?
What does this means?
CONSUMERISM
FACTORS INFLUENCING CONSUMERS
Available resources of consumer Prices of goods and services being sold Cultural practices, eg. Bun and cheese
at Easter Amount of credit the consumer is
allowed Consumer needs and wants Advertisements
CONSUMERISM
ADVERTISEMENTS
More often referred to as adverts or ads and they are a part of our world.
We are bombarded with ads on television, radio, billboards, newspapers,
magazines, and flyers.
Why people advertise and how much do advertisements affects us?
CONSUMERISM
WHAT PRODUCTS DO THESE SYMBOLS RELATE TO?
CONSUMERISM
TYPES OF ADVERTISEMENTS C
ONSUMERISM
Informative Persuasive
Humorous
Tells us about products, financial products, events and computers.
They promote products that we do not need but may
want, eg. I -pods, fast foods.
Some adverts use humor to appeal to us.
AIM OF ADVERTISING
The aim of advertising is always the same, to persuade us to buy a particular product or service.
adverts appeal to our desires to satisfy basic urges, for excitement or to improve our image, our looks and our life.
CONSUMERISM
HOW ADVERTS PERSUADE US.
1. Suggesting that our lives will improve if we buy a product or service.
Imply that by using a particular hair product one will be come beautiful and successful. Or the latest mobile will make one popular.
CONSUMERISM
HOW ADVERTS PERSUADE US.
2. By convincing us that we have a need and that a product or service can meet this need.
For Parents, adverts can make them feel guilty if they do not buy a particular product for their child.
CONSUMERISM
3. By suggesting that everyone else has this item and that we are missing out or falling behind by not having it too.
4. By making us feel important or special. Eg. an ad might tells us that we
deserve something or that our opinion is important.
CONSUMERISM
HOW ADVERTS PERSUADE US.
CONSUMERISM
THE GOOD AND BAD OF ADVERTISING
ADVERTISING ADVANTAGES
Advertising informs us what products and services are available so that we can make informed choices.
Increases consumer spending which helps Jamaica's economy and creates jobs.
Encourages competition between different companies and brands, helping control prices.
CONSUMERISM
Adverting cost increases the cost of a product or service.
Advertising persuades us to buy things we do not need and cannot afford, which leads to financial difficulties.
Adverts can create dissatisfaction. People want more products and services rather than being happy with what they have.
Also when someone buys a product, it may not make them feel the way they expected to feel.
CONSUMERISM
ADVERTISING DISADVANTAGES
Which tactics this advertisement uses to convince consumers to buy.
Does it appeal to basic desires, convince readers of a need or flatter the reader?
CONSUMERISMHow does this advertisement persuade you to
buy the product?
Which tactics this advertisement uses to convince consumers to buy.
Does it appeal to basic desires, convince readers of a need or flatter the reader?
CONSUMERISMHow does this advertisement persuade you to
buy the product?
HOME WORK1. Create an advertisement for a local product?
2. Decide which product you will promote and what tactics you will use to persuade potential buyers?
3. Name your product. Decide whether your advert will be for TV, print, or the internet.
4. Design and write your advert, using images and illustrations.
5. Test your adverts on friends and family. Ask them if they would buy the product based on your advert?
CONSUMERISM
THE END!!!
CONSUMERISM
INFORMATIVE ADVERTISEMENT
CONSUMERISM
PERSUASIVE ADVERTISEMENT
CONSUMERISM
HUMOUR ADVERTISEMENT