By: Pat Wondrak, Dave Dudek, Andrew Schroeder
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Transcript of By: Pat Wondrak, Dave Dudek, Andrew Schroeder
By: Pat Wondrak, Dave Dudek, Andrew Schroeder
Overview Objectives Methodology Key findings and recommendations Limitations Conclusion
Objectives To determine members’ and non members’
opinion on adding a driving range to the Meadows
To determine possible pricing strategies for a new driving range
To determine what the golfers think of the pro shop
To determine what the golfers think of the bar & restaurant
To determine the members’ opinion on the course conditions
Methodology Included surveys in the membership-
renewal packages Passed out surveys at the members
dinner Handed out surveys to non-members
who have golfed at the Meadows. Conducted a few personal interviews
Quantitative Methodology Created two surveys
Members and Non membersRating the MeadowsOpinions on a new driving range
Qualitative Methodology Conducted personal interviews
Key Findings & Recommendations 1. To determine members’ and non
members’ opinion on adding a driving range to the Meadows
Driving Range Usage
once/week18%
2 times/week27%
3 times/week9%
2-3 times/week18%
4 times/week5%
3-4 times/week9%
Every day14%
How often would you use a driving range
(Members)
0 times
a week21%
1-2 times a week58%
3-5 times
a week17%
5-7 times a week4%
How often would you use the driving range?
(Non-members)
Adding a driving range will affect membership
Yes77%
No23%
Will you accept an in-crease in membership
fees?
yes75%
no25%
If adding a driving range, would you become a
member?
Recommendations The Meadows should invest in a driving
range based on the significant demandMembers would use a driving rangeMost non-members would use it as wellOver 75% of members would accept
membership fee increase75% of non-members would become a
member of The Meadows
Key Findings & Recommendations 2. To determine possible pricing
strategies for a new driving range
Driving Range Prices
09%
0-505%
51-10055%
101-15032%
What would be a fair increase in member-
ship fees?$1 4%
$3 4%
$4 8%
$5 42%
$6 13%
$7 17%
$8 13%
How much would you pay for range balls (Large)?
Recommendations Membership fee can be increased
Significant majority of members would accept a fee increase
Fee increase could be around $75-80
Non-members could be charged $5-6 for a large bucket of range ballsWell over 75% of non-members would pay
$5-8
Key Findings & Recommendations 3. To determine what golfers think of the
pro shop
Pro Shop Clothes
19%
25%
341%
418%
527%
How would you rate the clothes sizes?
29%
345%
423%
523%
How would you rate the brands?
Pro Shop’s Club Selection & Overall Pricing
223%
341%
423%
513%
How would you rate the club selection? 1
4%
25%
355%
418%
518%
How would you rate the overall pricing of the pro
shop?
Recommendations Very satisfied with the selection of
apparel. Price is where it should be, very content There were a few golfers who expressed
interest in more left-handed clubs
Key Findings & Recommendations 4. To determine what the golfers think of
the bar & restaurant
Bar & Restaurant’s Menu & Beer
29%
323%
436%
532%
How would you rate the menu selection?
327%
427%
545%
How would you rate the beer selection?
Overall Price
19%
29%
332%
427%
523%
How would you rate the overall price of the Bar & Restaurant?
Recommendations A great strength of The Meadows Very positive feedback
Menu SelectionBeer SelectionOverall Price
No significant changes need to be made
Key Findings & Recommendations 5. To determine the members’ opinion
on the course conditions
Course Conditions
Average 22%
Above Average 59%
Excellen
t20%
How would you rate the course conditions?
Below Average3%
Average53%
Above Average 38%
Excellent6%
How would you rate the greens?
Recommendations Overall, the course got sufficient reviews Many found it above average with some
excellent Main Points of Interest
Improve the greensPossibility of expanding the clubhouse Work toward the new driving range
Limitations Timing of the survey Connecting with members and non-
members Return on surveys Personal schedules
Conclusion Completed our objectives
People want the driving range Use average range prices to keep members
happyPeople may want more selection in the
clubhouseThe bar and restaurant are loved The course conditions have been great