By: Nathan Archibeque

And

Vicente MadridDigital Arts and Technology Academy

Renaissance Program

Make Your GPA Soar Like a DATA Dragon

soar/sôr/VerbFly or rise high in the air “the Dragon soared into the air” “her GPA soared”

Jostens Renaissance Program

– Founded in 1988• Jostens Renaissance Program will offer

students with a GPA of 1.5 and higher with prizes and experiences that way students that do good in school get more for their work and making other students want better grades because they hear/see what the card holders get for having good grades. This program also gives the staff a good time by celebrating with the students at the events.

Gold 3.1 – 4.0 GPA 2 – 0 Unexcused absence

Per simester

NO Referrals during the year

Silver 2.75 – 3.0 GPA

4 – 3 Unexcused absence

Per simester

No Referrals during the semester

Bronze 2.5 – 2.74 GPA

6 – 5 Unexcused absence

Per simester

No Referrals during the 9 weeks

Criteria

The Cards

Gold

Silver

Bronze

• Product

• Price

• Place

• Promotion

Marketing Mix

• Jostens Renaissance ProgramProduct

• This program does not have a price to be in the program except for good grades.

Price

• Gold card holders get…– Shirts (Free)– Drawings for IPods– Pendant of dragon with chain– 1/2 off of year book

• Silver card holders get…– Shirts (75% off)– Pendant of dragon with chain– Ear buds (blue JVC Jellies)– 1/2 off of year book

Place

• Bronze card holders get…– 3 Home work passes every 9 weeks– Gift certificates– 1/2 off of year book

Place

• For gold and silver card holders they can get the shirts for free but for the bronze card holders they get them 50% off.

Sales Promotional

• Publicity

• Personal Selling

• Advertising

• Sales promotional

Promotional Mix

• We can hand out flyers, ask advisory teachers to hand out flyers, put up posters, put info on school website and/or put flyers on cars during advisory or lunch.

Publicity

• We can have the school’s face book send out info about the program to its friends.

Personal Selling

• We can have a contest for the students to see who can create the best (School appropriate) design logo for renaissance. Then make printings or airbrush of that logo on shirts along with the winners name.

Advertising

What We Have Planned

Kick off

Every one in the school

>> Next Month too!!! >>

How ‘Bout This Month?

Gold card

Picture day

Silver card

Picture day

Bronze card

Picture day

Cards handed out. whole school present

This Month Too!!!

End of nine weeks bash

Sponsors