By: Michael Mitchell & Craig Rampersaud Born from Consists of 82 million people Larger than Baby Boomers Members have opinions and purchasing power at an earlier age Online Marketing expert Kelly Mooney finds that year olds influence 81% of the families apparel purchases and 52% of their choice of car. Slow websites, dismissive sales staff and free shipping that takes more than two days will turn them off to a brand. They are more demanding and more savvy than they feel they're given credit for. They think they know more than the person selling them something. These young people also either want merchandise that's cheap or elite. Abercrombie & Fitch, J Crew, and Forever 21. These consumers will wait just three seconds for a page to download before they click away. They don't distinguish between 'this is the store' and 'this is the website. They don't have forgiveness that it's just the website.