By: Melissa Jefferson and Savie Garza. 925 Northwest Highway Garland, TX 75041.
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Transcript of By: Melissa Jefferson and Savie Garza. 925 Northwest Highway Garland, TX 75041.
![Page 1: By: Melissa Jefferson and Savie Garza. 925 Northwest Highway Garland, TX 75041.](https://reader036.fdocuments.in/reader036/viewer/2022070306/5516d62c5503468e338b470d/html5/thumbnails/1.jpg)
TOM THUMBBy: Melissa Jefferson and Savie
Garza
![Page 2: By: Melissa Jefferson and Savie Garza. 925 Northwest Highway Garland, TX 75041.](https://reader036.fdocuments.in/reader036/viewer/2022070306/5516d62c5503468e338b470d/html5/thumbnails/2.jpg)
LOCATION 925 Northwest
Highway Garland, TX
75041
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DEMOGRAPHIC Middle class citizens Particularly Elderly people Counterclockwise direction
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CROSS PROMOTION Wells Fargo Bank
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INSIDE TOM THUMB They entice
customers with delicious sweet snacks for a cheap price
Also, there was a creative setting for those interested in seafood seasonings
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HEINZ KETCHUP Price: 1.99
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CHEERIOS Price: 4.49
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YOPLAIT YOGURT Price: 60 cents
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LISTERINE Price: 8.99 for
Large
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COTTONELLE Price:16.49 for
large
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COKE Price:1.79
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OSCAR MAYER Price:5.79
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BUSH BAKED BEANS Price: 2.19
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VELVEETA MAC AND CHEESE
Price:2.39
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MAXWELL HOUSE COFFEE Price:14.49 for
large
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DIGIORNO Price:8.89 for
large
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FANCY FEAST Price:60 cents
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GARNIER SHAMPOO Price:6.49
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DORITOS Price:4.29
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PHILADELPHIA CREAM CHEESE Price:4.49
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FRESH BANANAS Price:49 cents
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FLORIDA ORANGE JUICE Price:3.99
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EXTRA GUM Price:1.39
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LOAF OF MRS.BAIRD’S Price:2.99
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LEAN CUISINE Price:3.69
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CHECK OUT AREA There is mostly
magazines and candy
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COMPETITIVE BRANDS
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NON FOOD ITEMS/SERVICES
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MISCELLANEOUS Are there any ads or literature on receipts? Yes. Is there background music in the store?Yes. Are there ads in the shopping carts? Yes. Do the ads support what we found in the store?
In a way, the website does not have that much information involving the store.
How does it work in conjunction with the store? It allows customers to get coupons on items in the store.
How are they creative? On the blog it allows people to reply and give their opinion. Also, you can share food secrets with others and receive some of your own.
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AND NOW A VIDEO.. http://www.youtube.com/watch?v=-6CgJ
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