By:Group 2

MERY RADIS A (140803102013)ERVINA DWI D (140803102017)JUVITA SARI (140803102035)MEVILIA RIZQI D (140803102047)OKTAVIA HERDI S P (140803102035)YULIA WIDI UTARI (140803102071)

Mavi JeansHistory of Mavi Jeans

The Marketplace of Mavi Jeans

The Success of Mavi Jeans

The Company’s Target Market

The Customer Buying

The “Menu” Approach of Mavi Jeans

Our Recommendations for Mavi Jeans

History of Mavi Jeans

In 1984, Mavi had been manufacturing private –label for brands such as Lee, Calvin Klein, Armani, and Tommy Hilfinger.

Building on the experience, since 1996 Mavi quickly became a succes in turkey due to the high quality denim used and the fashionable designs, and became the number one brand in Turky.In 1991, The company was founded by Sait Akarlilar.

The Marketplace of Mavi Jeans

Mavi jeans designs and sells a collection of denim and other apparel. Mavi apparel is sold in specialty store, department store, and chains in 50 countries, including the United States, Germany, Australia, and Rusia. Then, the company had flagship stores, including those in New York, Vancouver, and Berlin.

The Success of Mavi Jeans

The factors contribute to the success of Mavi Jeans are its slogan “Mavi Fit”:

• Product Quality.Mavi jeans keep up its product quality by the high

quality denim and apparel used.• Product Features.

Mavi Jeans heavily emphasized the “fit”, so it jeans were designed to be comfortable when the customer used it.

• Product Styles and Designed. The product styles and designed of Mavi Jeans is

fashionable for young people.

The Company’s Target Market

Product.• The product concept

of Mavi Jeans are comfortable and fashionable for young people, so It’s fit to use.

Price• Mavi Jeans keeping its prices

on the lower side of the designer jean price continuum, so the price quality combination is attractive for target buyer.

Promotion• Mevi Jeans joined

with fotographer from Italian and popular celebrities .

Place• Mavi Jeans choosed

the strategies place based on lifestyle, economy, social class, and demography.

The Customer Buying

The customers of Mavi Jeans actually buying COMFORTABLE AND

FASHIONABLE product with their lifestyle (young

people).

Mavi having a very great “menu” approach by

using product mix. Mavi selling their product attractively by paired jeans product together with shirt and shoes, therefore easier for customer to choose and buy their product.

The “Menu” Approach of Mavi Jeans

Our Recommendations for Mavi Jeans

Our recommendations are: “Just not produce the globally product, but need to add the local image in their product. That can increase quantity and quality of the product”So, Mavi’s hope that they can created the image.

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