By definition: (verb)

to urge someone to do something

to induce to believe by appealing to reason or understanding; to convince.

As a class, come up with as many

synonyms as you can for the word

persuade.

Tempt

Make

Bring-On

Provoke

Encourage

Prove

Sway

Convert

Win-over

Satisfy

Assure

Talk-into

Influence

Weigh

Manipulate

Maneuver

Direct

Control

Trick

Scheme

http://www.wingclips.com/movie-clips/rudy/prove-

what

How writers and advertisers use

your feelings to get you to

agree with them.

Advertisers use many techniques to

convince you to buy their

product.

An emotional appeal tries to make the reader

connect the writer’s message with an

important

feeling.

Emotional Appeals

Basic NeedsBandwagonTestimonialSnob AppealLoaded Language

Home-Land Security

ShelterFood/Comfort Emotional

Stability

Which basic needs do each of these ads appeal to?

The basic needs techniquetries to connect your need

for

Love Safety and security Convenience Health Money

to agree with the writer’sopinion.

Should you buy a product just because it is the most popular?

The bandwagon technique appeals to the reader’s need to belong and to do what everyone is doing.

http://www.youtube.com/watch?v=CfxwXneCtEM

http://www.youtube.com/watch?v=ErVo3dQwkUs&feature=related

The testimonial technique uses a famous person or someone who looks like a normal, average person.

http://www.youtube.com/watch?v=hyET522rKMA (stop at :51)

The testimonial tries to connect the writer’s opinion to the reader’s feeling about this person.

Snob appeal is a technique that uses the reader’s desire to be better than others and connects this feeling to the writer’s opinion.

http://www.youtube.com/watch?v=t85ieEuH9Z8&feature=related

“Better” can mean more beautiful, more athletic, smarter, or richer than the average person.

Advertisers u

se famous

models to se

ll clothing

because many people

want to look as b

eautiful

as the model.

http://w

ww.youtube.com/watch?

v=Ydqe681DoSY&feature=related

Once the reader is moved emotionally,

he or she may be more likely to

agree with the writer.

The loaded language

technique uses wordsthat cause a strong

feeling

When a mother reads the word “groovy” in this ad for a popular kids’ lunch box food, what emotion do you think she will feel?

What could this feeling make her want to do?

http://www.youtube.com/watch?v=sjgLb0HJ3VE

Emotional appeal techniques can be

extremely effective in

persuading

the reader to

act on a feeling

Conclusio

n

As a Group…

•Discuss the given topic (Topic side of your handout)

•Come up with 3 ways to defend the argument.

•Create a poster that will persuade an audience to act on your appeal or

argument.•Format your argument as a question

(ex: Should Wildlife Stay Wild?) 

Group

Activity:

• Independently choose a topic (from Exit Slip Topics side)

• Write a short letter explaining your beliefs surrounding the topic.

• Include (3) reasons that might persuade your audience to feel the

same way.

Exit S

lip:

Turn in your letter to your L.A. teacher TODAY

during class for a grade.