The Integrated Marketing Communications Plan of4x4 Touring Adventures

By Brittany Whalen, Leanne Chung, Rosanna Chan, Andreina Hin Wong

Outdoor Adventures Agency LTD

Presents to you:

Agenda Background Information

Positioning Strategy

Target Audience

Competition

Campaign Objectives & Execution

Creative Aspects

Budget

Evaluation

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Background Information Provide SUV rentals

8 hour SUV tour

Tour Itinerary:• Vancouver Financial District

• Downtown Entertainment District• Robson Street

• Lions Gate Bridge• Cypress Mountain• Shannon Falls

• Sea To Sky Highway• ChinaTown• GasTown

• Sport Stadiums (Rogers Arena, Pacific Coliseum etc)Winter Time- Squamish Bald Eagle Viewing

Wilderness BBQ Lunch included

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Agency Philosophy

“Outdoor Adventure Agency LTD focuses on providing Integrated Marketing Communications plans to several companies globally. For 4x4 Touring Adventures our company chose to take the marketing to another level, broadcasting and marketing throughout not only British Columbia, but also into other provinces and into the upper United States regions. We thought this would be essential in providing tourists with information about our company before they come to Vancouver, so they can book with us prior to

their visit instead of upon arrival- last minute. ”

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Target Audience Males & Females

Locals & Tourists 20-28 Years Young

Full or Part Time work

Possible students and/or homeowners

Allocentric

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Competition Landsea Tours

Canadian Outback Adventures & Events

What sets us apart.... Knowledgable Guides Bilingual Guides BBQ Wilderness Lunch

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Campaign Objectives & Execution

Objective 1: Website Upgrade

Objective 2: Print Media

Objective 3: Promotional Materials

Objective 4: Personal Selling

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Creative AspectsPhotograph Sample

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Creative AspectsRack Card

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Creative AspectsFacebook Page

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Creative AspectsTwitter Posting

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Creative AspectsMagazine / Newspaper Advertisement

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Creative AspectsYouTube Posting

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Media Flowchart-----------------------------------------------------------------------------------------------

Budget

Click icon to add picture

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Website Upgrade;

15%

Print Media; 25%

Promotional Material; 15%

Personal Selling; 45%

Budget Summary

Website UpgradePrint MediaPromotional MaterialPersonal Selling

$14,821.54

$863.33

$3,827.98

$915.00

Evaluation Distribution Management Organizations

Tourism Vancouver Tourism British Columbia Vancouver Coast & Mountain Tourism

Database Management Techniques Microsoft Access

RFM Method Reach – How recent? Frequency – How often? Monetary Value – How much do they spend?

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Thank You!Any Questions?