La desmitificación “científica” de Benito Juárez: raza y ...
By: Antonio de Benito
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Transcript of By: Antonio de Benito
ABOUT THE COMPANY- The 15th largest
petroleum refining company in the world
- 43300 employees
- Founded in 1986 in Madrid, Spain
- World famous because partnership in motorsport
HOW TO DO IT
Repsol 2011 campaignRepsol
2011 motorsport campaign
HOW TO DO IT-The market of Repsol is
based in Spain in Portugal
-Repsol is spending 15MM€ a year in the partnership of Repsol Honda HRC
-They are partnershiping the Dakar Rally ,the Spanish Speed Championship, and other minor motorsports, an acrobatic spanish flying team, also taking part in the financial aid program to olympics.
HOW TO DO IT-The whole budget of
HRT is 50MM a year, repsol can even BUY the team.
-Spanish team in F1, with spanish partnership, based in Spain.
-Total right to choose the drivers for comercial criteria.
WHY TO DO IT?-
- Cost- World
campaign for a local brand
- Possible bad image
+- Image- Merchandising- Free minutes in
TV- Powerful image
all over the world
- Nationalism
WHAT WILL CHANGE?-Huge impact in the
media-Raise of the popularity
of the brand-Gifts related to the
team-Repsol will be seen as
a high-tech brand-Fans of motorcycling
can be dissapointed-Easy marketing plan
BIBLIOGRAPHYhttp://www.repsol.com/es_en/ A lot of corporative information.
Useful, and in englishwww.cincodias.com Economic newspaper, only in spanish,
where is easy to know about the real situation of the company
www.thef1.com News and info about f1, useful to know the budgets of the teams