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By Alyona Kondrateva. 1. Description of COMFY shop and its product assortment. 2. SWOT-analysis of...
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Transcript of By Alyona Kondrateva. 1. Description of COMFY shop and its product assortment. 2. SWOT-analysis of...
![Page 1: By Alyona Kondrateva. 1. Description of COMFY shop and its product assortment. 2. SWOT-analysis of COMFY shop. 3. Analysis of COMFY product assortment.](https://reader035.fdocuments.in/reader035/viewer/2022070401/56649f1e5503460f94c35dbd/html5/thumbnails/1.jpg)
By Alyona Kondrateva
![Page 2: By Alyona Kondrateva. 1. Description of COMFY shop and its product assortment. 2. SWOT-analysis of COMFY shop. 3. Analysis of COMFY product assortment.](https://reader035.fdocuments.in/reader035/viewer/2022070401/56649f1e5503460f94c35dbd/html5/thumbnails/2.jpg)
1.Description of COMFY shop and its product assortment.
2.SWOT-analysis of COMFY shop.
3.Analysis of COMFY product assortment.
4.Marketing product classification.
5.Conclusion.
![Page 3: By Alyona Kondrateva. 1. Description of COMFY shop and its product assortment. 2. SWOT-analysis of COMFY shop. 3. Analysis of COMFY product assortment.](https://reader035.fdocuments.in/reader035/viewer/2022070401/56649f1e5503460f94c35dbd/html5/thumbnails/3.jpg)
"COMFY" is the second largest network of home appliances in Ukraine.
![Page 4: By Alyona Kondrateva. 1. Description of COMFY shop and its product assortment. 2. SWOT-analysis of COMFY shop. 3. Analysis of COMFY product assortment.](https://reader035.fdocuments.in/reader035/viewer/2022070401/56649f1e5503460f94c35dbd/html5/thumbnails/4.jpg)
appliances for the kitchen;
cookers;
refrigerators;
climatic equipment;
video equipment;
TV sets;
computer electronics;
stereos and mobile phones.
![Page 5: By Alyona Kondrateva. 1. Description of COMFY shop and its product assortment. 2. SWOT-analysis of COMFY shop. 3. Analysis of COMFY product assortment.](https://reader035.fdocuments.in/reader035/viewer/2022070401/56649f1e5503460f94c35dbd/html5/thumbnails/5.jpg)
![Page 6: By Alyona Kondrateva. 1. Description of COMFY shop and its product assortment. 2. SWOT-analysis of COMFY shop. 3. Analysis of COMFY product assortment.](https://reader035.fdocuments.in/reader035/viewer/2022070401/56649f1e5503460f94c35dbd/html5/thumbnails/6.jpg)
![Page 7: By Alyona Kondrateva. 1. Description of COMFY shop and its product assortment. 2. SWOT-analysis of COMFY shop. 3. Analysis of COMFY product assortment.](https://reader035.fdocuments.in/reader035/viewer/2022070401/56649f1e5503460f94c35dbd/html5/thumbnails/7.jpg)
![Page 8: By Alyona Kondrateva. 1. Description of COMFY shop and its product assortment. 2. SWOT-analysis of COMFY shop. 3. Analysis of COMFY product assortment.](https://reader035.fdocuments.in/reader035/viewer/2022070401/56649f1e5503460f94c35dbd/html5/thumbnails/8.jpg)
![Page 9: By Alyona Kondrateva. 1. Description of COMFY shop and its product assortment. 2. SWOT-analysis of COMFY shop. 3. Analysis of COMFY product assortment.](https://reader035.fdocuments.in/reader035/viewer/2022070401/56649f1e5503460f94c35dbd/html5/thumbnails/9.jpg)
Marketing product classification:
- Stars;
- Cash cows;
- Wild cats;
- Dogs.
![Page 10: By Alyona Kondrateva. 1. Description of COMFY shop and its product assortment. 2. SWOT-analysis of COMFY shop. 3. Analysis of COMFY product assortment.](https://reader035.fdocuments.in/reader035/viewer/2022070401/56649f1e5503460f94c35dbd/html5/thumbnails/10.jpg)
Computers;
Laptops.
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Household appliances (refrigerators, washing machines).
![Page 12: By Alyona Kondrateva. 1. Description of COMFY shop and its product assortment. 2. SWOT-analysis of COMFY shop. 3. Analysis of COMFY product assortment.](https://reader035.fdocuments.in/reader035/viewer/2022070401/56649f1e5503460f94c35dbd/html5/thumbnails/12.jpg)
Small household appliances (food processors, hairdryers).
![Page 13: By Alyona Kondrateva. 1. Description of COMFY shop and its product assortment. 2. SWOT-analysis of COMFY shop. 3. Analysis of COMFY product assortment.](https://reader035.fdocuments.in/reader035/viewer/2022070401/56649f1e5503460f94c35dbd/html5/thumbnails/13.jpg)
- Search for suppliers with fewer intermediaries and lower prices;
- Increase the amount of equipment for more efficient use of sales area and store premises;
- Change and improve the store product assortment by analyzing competitors.
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