The Science of Instagram Analytics - Evan James, Social Bakers
By Ali Martin Evan Robicheau Riley Stockton. One of largest social media outlets in the world Share...
Transcript of By Ali Martin Evan Robicheau Riley Stockton. One of largest social media outlets in the world Share...
By Ali MartinEvan Robicheau Riley Stockton
• One of largest social media outlets in the world
• Share pictures and videos– Can be shared on other social networks
• Launched in October 2010– Created by Kevin Systrom and Mike Krieger– Over 1 million users in a few months
• Currently about150 million active users – 70% log on every day
• 55 million photos uploaded daily
• 65% of the world’s top 100 brands have an account
• User base grown about 23% in last 6 months
• 37% of people consider a business if they can connect with a picture post
• 63% of people value the image more than the product description or details
• Picture posts have the highest percentage of interaction with customers
• http://instagram.com/p/ayj-dCxkBb/#
• Pictures– Funny or Inspiring
• Hashtags
• Videos
• Interacting with actual customers– Feedback & criticism
• Special deals for followers
• It’s all about visuals
– Color
– Filters
– Balance business and fun
– Distinct view of the world
• Engaging and/or inspirational– Uplifting
message
–Make your followers laugh
• Companies/Products – #MancrushMonday
– #SelfieSunday• Selfies of actual employee’s
– #ThrowbackThursday• Remind followers of pervious products
• Stay Relevant! – Trends
• Connecting with customers– No aggressive “buy this” message
– Positive
– Enjoyable
• http://instagram.com/p/i4wSSYDu5Q/#
• Interacting with customers– Free marketing
– Creates relationships
• Reward your Followers – Promo Codes
– Special sales
– Event updates
• When is our midterm? • How many users does Instagram have?• What is the growth rate of Instagram?• What is a great way for businesses to attract
customers on Instagram? • What percentage of people value a picture more
than a text post? • What is an example of a trending hashtag?