BXP DM EST Meeting - July
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Transcript of BXP DM EST Meeting - July
Agenda:• Bigger, Better, Stronger• Customer Journey Path• Account Transition• Team Stand and Team Name• Assignment Feedback• What’s Next: Project Assignment
CM TeamDigital CE TeamBXP Academy: Managers Edition
-------------CE Team-------------• Content Marketing + Content Matrix• Working Flow• Workshop
1. State your value.2. Find a name that represents the value altogether.3. Consolidate and done!
HOW?
Website Development (50 EXP)Site map creation
Goal: To have a clear vision of how our website’s going to be like.
AIESEC Indonesia TV Launching (10 EXP)Analytics result, views per conference
Goal: To assess the performance of past Live/Reportation Team, which one that is effective and which one that isn’t effective.
Content Matrix (15 EXP)
AIESEC Indonesia TV Launching (10 EXP)Logo, value proposition, bumper
Goal: To have a proper and standardized Youtubechannel for AIESEC in Indonesia
Website launch plan
Goal: To have a diversion plan for our market, raise awareness about the under construction condition of website and prepare a launching event
1 Site Map. Reference for the website: aiesec.org (DDL: Friday, July 25th)
1 PPT Youtube Analytics Report of Live/ReportationTeam + Facebook for NSC (DDL: Monday, July 27th)
From Jazman: Send Site Map dan Template Website Content
Expected Output
Page matrix format
Page Goal:
Page Contents:
Page Name:
Possible Links:
(Flow: Top Page – Bottom Page)
(+Bridging message)
(This page matrix is to give clear explanation about the purpose of every single page on our website.)
Page matrix format
Page Goal:
Page Contents:
Page Name:
Possible Links:
Global Citizen Page
To give super clear explanation about Global Citizen program in 5W1H format
(Flow: Top Page – Bottom Page)
• Explanation Video: Global Citizen• Global Citizen A to Z (Infographic Poster)• What do they say about Global Citizen?
(Testimony)• How to Apply for Global Citizen
Link to Global Talent Page(Are you a final year student or fresh graduate that want to seek international internships opportunities? Click here!)
(+Bridging message)
(example)
Expected Output
1 Content Matrix (Website Launch) (DDL: Thursday, July 23rd)
1 AIESEC Indonesia TV Brand Tools (Logo+ValueProposition+Bumper)(DDL: July 30th+1st Week of August)
From Jazman: Content Matrix training on Thursday, July 23rd