BVLGARI_Brand Elements & Brand Identity Prism

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Transcript of BVLGARI_Brand Elements & Brand Identity Prism

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Brand Elements-Tangible & IntangibleTangibles

Typography (serif) - Link with tradition Serpenti - mysticism Colors (chromatic pattern) Natural wildness Colored Stones especially Sapphires

Intangibles

Exotic exclusiveness Mediterranean tradition Timeless (ancient)

Luxury Perception

Creativity and sensuality

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B V L G A R I

PhysiqueAbsence of Logo, Serpenti, Striking Colours, Harmonious/Unusual, Creation

RelationshipTrust, Exclusive, Timeless

ReflectionRich, Elegance, with a high social position

PersonalityKnow-how, Glamour, Audacity

CultureItalian made, Dolce Vita

Self-ImageHigh quality, Contemporary, Italian

Picture of Sender

Picture of Receiver

Brand Identity Prism

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Heineken - Brand Identity Prism

Heineken - Brand Identity Prism

Brand Identity - Pizza Hut · KAPFERER’S BRAND IDENTITY PRISM The prism of brand identity maintains a vertical subdivision: the elements on the left such as physical appearance,

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Kapferer Model Brand Identity Prism 1228214291948754 9

Kapferer Model Brand Identity Prism 1228214291948754 9

brand identity prism

brand identity prism

Jaipuria - Brand Identity Prism F

Jaipuria - Brand Identity Prism F

Kapferer Brand identity Prism

Kapferer Brand identity Prism

Brand identity prism kepferer model

Brand identity prism kepferer model

Brand identity prism Lacoste vs Morris

Brand identity prism Lacoste vs Morris

Evian brand identity prism as a part of brand management-Alkesh Dinesh Mody Institute

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Corporate Identity: Identifying Dominant Elements in CI Models

Corporate Identity: Identifying Dominant Elements in CI Models

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Political Branding: Sense of Identity or Identity Crisis ... · conceptualised by Kapferer (2001; 2008) as the brand identity prism but there has been little empirical examination.

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CHAPTER 2: IDENTITY ELEMENTS

CHAPTER 2: IDENTITY ELEMENTS

Kapferer Model Brand Identity Prism

Kapferer Model Brand Identity Prism

PRISM: Publishing Requirements for Industry Standard Metadata · The purpose of this document is to describe the elements that PRISM includes from the Dublin Core namespace. For the

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TEACHING NOTES A NOTE ON IDENTITY ELEMENTS note on identity... · TEACHING NOTES A NOTE ON IDENTITY ELEMENTS Ho Soo Thong Temasek Junior College Tay Yong Chiang* In niost books on

TEACHING NOTES A NOTE ON IDENTITY ELEMENTS note on identity... · TEACHING NOTES A NOTE ON IDENTITY ELEMENTS Ho Soo Thong Temasek Junior College Tay Yong Chiang* In niost books on

USC Rossier Graphic Identity Program...T-shirt and Totebag 27 Promotional Items 28 Overview and Contact Information 29 USC Graphic Identity Program Elements Overview 31 Graphic Elements

USC Rossier Graphic Identity Program...T-shirt and Totebag 27 Promotional Items 28 Overview and Contact Information 29 USC Graphic Identity Program Elements Overview 31 Graphic Elements

Forms Elements Identity

Forms Elements Identity

The Visual Elements Forming the Identity of the Baltic Sea ... · elements play one of the determining roles of identity formation. The main elements forming the landscape identity

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A Brand Identity for the parish of Nossa Senhora de Fátima ... · Keywords: Nossa Senhora de Fátima Parish – Place branding– Place identity – Kapfere’s identity prism .

A Brand Identity for the parish of Nossa Senhora de Fátima ... · Keywords: Nossa Senhora de Fátima Parish – Place branding– Place identity – Kapfere’s identity prism .