Queen/King Bee

Sends email on Tu & Th to the Buzz

Team to swarm just before an eblast

TwitterHeadline

Link#Hashtag

@Speaker@ChicagoAMA@BuzzMember

LinkedInUpdate status, RSVP on event list; comment on

group pg.

Facebook Post on AMA pg; RSVP on event list

YouTube Channel

Post comments on newest AMA

video

BlogPost comments supporting it and reference event

Chicago AMA CommunicationsBuzz Team

How do you routinely generate buzz (traffic) on social media platforms? Designate a "Queen Bee" (or King) to send an email out to a dedicated buzz team (20+) who can then swarm your platforms with updated posts and trackable shortened links.

The result is immediately evident in our website traffic viewed through Google Analytics that shows a rolling pattern of hits that correspond to the day of the week when a "swarm email" is sent out to the Buzz Team by our Queen Bee every Tue and Thu.

Grow the swarm team with an opt-in link or sign-up form on the website on a Community page that highlights all of your organization’s social media platforms.

The firm Global Perspectives said 53% of consumers saw email as the primary driver of their social media activity. That's a pretty good stat since, according to eMarketer, 85% of this audience use social media.

Chicago AMA effectively uses email to give momentm to its social media sites showing that every medium needs support to get lift.

How Chicago AMA Communications Swarms To Increase Its Buzz! Follow the diagram below to see how you and the buzz team will swarm.

NOTE: include in every tweet @ChicagoAMA @Speaker @AMAbuzzmember• By including a fellow Buzz Member it will alert them to RT the post, like a telephone

tree.• Also make it a goal to have the speakers and event sponsors RT the post to their followers.

Sample tweet courtesy of: @sarajeang @SimaSays, you attending @ChicagoAMA #Brandsmart ? Speakers like @McDonalds to share how to get brand lift in new markets http://ht.ly/1KhfD

Don't forget #FF (Follow Fridays) where you spotlight other networkers. Always include your #Hashtag and the designated trackable link http://ht.ly/1KhfD