Buying behavior
-
Upload
naresh-tak -
Category
Retail
-
view
11 -
download
2
Transcript of Buying behavior
Extended problem solving
Limited problem solving
Habitual decision making
Need recognition Search for information Identification of retailer/merchandise Evaluation of retailer/merchandise Selection of retailer/merchandise Purchase decision Post purchase behaviour
Social Factors: Family Reference group Culture
Psychological Factors: Motivation Perception Learning Beliefs & Attitudes
Cultural Factors: Religion Status Gender
Demographic changes Age Gender Ethnicity Income Race
Economic changes Income Income distribution Consumer spending pattern
Basic needs Pride Pleasure Profit Peer pressure
Convenient location Competitive Pricing Large selection of merchandise Good customer service Consumer delight Promotion & Adverising