Buying and Selling Websites by David Gass
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Transcript of Buying and Selling Websites by David Gass
Website Valuations
By: David Gass
• Examples of Website Sales• Determining Value• Companies Buying Sites TODAY
What Is a Site’s Value?
Whatever Someone Will Pay For It!
Two Types of Buyers:StrategicInvestment
Strategic Buyers Typical Place Higher Values on Sites
VerticalScope
Escalate Media
Internet Brands
Investment Buyers Typical Buy Based on Specific Multiples
1-3 Years x Gross Revenue
2009 - $1,300,000
2007 - $1,300,000
2007 - $8,000,000
Examples Of Site Sales
2010 - $30,000,000
2008 - $30,000,000
2008 - $30,000,000
Examples Of Site Sales
2007 - $100,000,000
2007 - $90,000,000
2007 - $33,000,000
Examples Of Site Sales
Determining Value
• Age • Traffic• Profit• Niche• Analytics• Domain Name
Irrelevant In Determining Value
• Sunk Costs• Perceived Potential By Seller
Assigning Value
• It’s not the Price it’s the Terms• Multiples Range from
6 months to 6 years profit
Values on Flippa.com• Analyzed 50 Blogs• Avg. Unique Visits Per Month 67,946• Avg. Revenue Per Month $1,521• Avg. Price Sold $22,592• Price Per Unique Visitor - $1.66• Multiple 29 (2 years and 5 months)
How to Increase Value
• Valuable Content• Increase Traffic• Properly Monetize the Site• Perceived Value vs. Actual Value
Key Metrics for Buyers• Revenue Per Unique Visitor• $15,000 Revenue Per Month• 30,000 Unique Visitors Per Month• $15,000 / 30,000 = $.50 RPUV
Key Metrics for Buyers
• Page Rank• Domain Authority • Page Authority• Social Followers
Three Attributes to Determine Value
• Domain Authority• Total Page Views• Revenue Per Unique Visitor
My Contact Information
David [email protected]
www.linkedin.com/in/davidgasslasvegas www.facebook.com/businesscredit