Buying a home at their fingertips: How to reach out on the standard and mobile web
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Transcript of Buying a home at their fingertips: How to reach out on the standard and mobile web
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This presentation is licensed under a Creative Commons 3.0 Attribution United
States license. For more information, visit http://www.creativecommons.org
Buying a home at their fingertipsHow to reach out on the standard and mobile web
Matthew “Buzzy” NielsenAssistant Director, North Bend Public Library
04/21/2011
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Image source: "bookshelf," chotda on Flickr
The times they are a-changin'
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Not the least for realtors
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And that means the ways we reach out to people are a-changin', too
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Your customers are there. Are you?
People with profiles onsocial networking sites:
Ages 30-49
Ages 65+
Ages 18-29
61%
26%
86%
Data source: Pew Internet & American Life Project's May 2010 tracking survey
Ages 50-64 47%
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It's all about content - Blogging
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It's all about content - Blogging
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It's all about timeliness - Twitter
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It's all about timeliness - Twitter
Cross-promotion of content
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It's all about being social - Facebook
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It's all about being social - Facebook
Morecross-
promotion
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It's all about being social - Facebook
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It's all about pictures - Flickr
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It's all about video - YouTube
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It's all about networking - LinkedIn
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But wait ...
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It's all going mobile
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And organizations are adapting
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Mobile phone use
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Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
85% of people own mobile phones
Younger generations= Higher use
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Pew Research Center's Internet & American Life Project, April 29-May 30, 2010 Tracking Survey
40% access the Web on phones
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Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
25% only use mobile phones
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Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
51% of the younger are mobile-only
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Pew Research Center's Internet & American Life Project surveys, April 2006-September 2010
A growing trend
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Pew Research Center's Internet & American Life Project surveys, April 2006-September 2010
A growing trend
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That's not a phone
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Now that's a phone
Smartphone = handheld Computer(that happens to make phone calls)
Android iPhoneBlackberry
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There's a lot you can do
Web search
Calendaring
Social networking
Phone
Instant messaging
Texting
Internet
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And that's just what youcan do from the home screen
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Some sites are usable on the go
Even sites not designed for mobile devices can still be
pretty usable on one.
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Some not so much
Some sites can be pretty challenging to use, especially those that use a lot of Flash
(video and interactive) elements
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Barcodes are sexy
QR codes
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Barcodes are sexy
Scan a barcode, and ...
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Barcodes are sexy
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Location awareness
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Location awareness opens doors
Find nearbybusinesses
Track yourlocation
Conduct geography-based searches
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Location awareness also sells homes
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Handheld house-finder
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And there are lots of them
Trulia
Zillow
Realtor.com
Homes.com
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Takeaways
People are on social networking sites. You should be, too.
Cross-promoting your content across sites can get you more views.
The web makes sharing multimedia content super-easy. Use this to your advantage.
The mobile web - and smartphones - puts ready access to information directly into people's pockets.
Sites look different on the mobile web (and other devices). Keep this in mind while designing websites.
Location awareness makes it easier to shop for homes. Embrace services that take advantage of it.
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Questions?
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