We’ve defined a market opportunity in a highly fragmented, trillion dollar industry

where half the customers are underserved...

C O N F I D E N T I A L 0512.2012

The Problem

2

$1 trillionNo other industry allows agents to systematically represent both sides of a transaction... because of this,

No one brand is specializing in appropriately servicing and protecting the buyer - the entire brokerage industry is seller- centric, with no clear choice for buyers.

Online search, based on information supplied by SELLING AGENTS is biased and misrepresents the underlying truth of properties.

Searches are hit-and-miss because there are no tools, systems or processes in place that define what the BUYER really wants.

CONFLICTED

BIASEDNO TOOLS

C O N F I D E N T I A L 0512.2012

The industry revolves around listings

3

Listings

MLS Data

Marketing Properties

Ad Placement

Open HousesStaging

Showings

Re-marketing and Re-pricing

Servicing Seller

C O N F I D E N T I A L 0512.2012

vs

TRADITIONAL BROKERAGE

4

Seller focused – sees listings as currency

Closed and competitive model

Agency conflicts

Limited data from MLS/ prohibited from real unbiased comparative analysis

Only represent buyers

A collaborative team vs. single agent

Matching engine

Unbiased property evaluations

No listing conflicts

80% focused on Sellers

Which brokerage would you choose?

Buyers

ListingsAdmin

Market Research

Buyers

Market Research

Admin

100% focused on Buyers

as a buyer

C O N F I D E N T I A L 0512.2012

Collaborative

listingsmarketknowledge

buyers

Shared Market Knowledge

vs

5C O N F I D E N T I A L

Competitive

agents are isolated in informational and experiential silos with their individual clients, market knowledge

and are protective of their listings

open and collaborative agents work together for the buyer as a team with advantages of

specialization and shared market knowledge

listings

marketknowledge

buyers

listings

marketknowledge buyers

C O N F I D E N T I A L 0512.2012

no yes yes yesno no

Style  Preferences move  the  sliders  to  help  us  match  to  your  style

Architechture

Interior

no yes yes yesno no

interior

no yes yes yesno no

Once a buyer has established a price and a location - there are numerous subjective factors that now become the most important - we are quantifying those factors and making them actionable.

We are modeling our technology services after dating sites rather than existing real estate search models.

We go beyond price, location and size to drill down deeper into a buyer’s unique preferences.

6

eHarmony for Home Buyers

Match Beats Search

C O N F I D E N T I A L 0512.2012

Technology PlatformMobile technology for agent-generated property reviews designed to create clear visibility into the inventory in a market.

Matching engine determines what a buyer is looking for: Their MUST- HAVE’s and where they are flexible. Gives the agent actionable data so they don’t have to guess. Better Buyer experience and customer satisfaction.

$1M

Price$ 500 k $2M +

Location

Optional Important

View

Style/Quality

None Epic

Average Special

Transport / Schools / Parks etc.

Features/ Build Quality / Garage / Architecture etc.

Unique Features - Garage / Architecture etc.

7

www.buyerfirst.com About US Contact

1 bedroom shared kitchen $699kStarirs OK? whoopsie daisy $799k

Practical, affordabe .. $ 600 kGood investment .. $ 900 k

Privacy and access to trains $500kAmzing Bathroom $500k

35PROPE

RTIES

We  take  the  m

ost  important  f

actors  in  

market.  The  tr

ick  is,  we  need

 to  know  your

 preferences  -­  

which  we  do  w

uith  

C O N F I D E N T I A L 0512.2012

Data that mattersWe deliver unbiased market knowledge gathered

by professionals with deep local market experience.

8

Enhanced data specialized to Buyer’s needs. Gathered by unbiased agents with local knowledge specifically for comparative analysis

MLS data and Public information hybrids (Zillow/Trulia etc.) used for consumer searches and other broker lead-gen sites

Generic MLS data from listing agents(this is what most brokers use)

C O N F I D E N T I A L 0512.2012

Agents drive Scale

What makes us more appealing to agents?

Greater Deal Flow / Faster Cycles

Buyers buy in 8-10 weeks

Listings take 22-28 weeks to Sell.

Consistent agent revenue from property ratings

Higher Commission Structure – no overhead associated with marketing listings

Better lifestyle and culture – Agents prefer working with Buyers as opposed to servicing listings that may never sell.

There are several factors that will enable the model to scale quickly

9

C O N F I D E N T I A L 0512.2012

vs

10

Advertising and Promotion of

Listings

Exponential ROI

Marketing Properties

$$$ Marketing

Funds

Minimal ROIMinimal brand equity

Brand Building

Servicing Listings

Properties sold BrandBuilding

MarketData

Buyer Advocacy Marketing

Company Value

Social Media

Brandawareness

C O N F I D E N T I A L 0512.2012

Scaleable model with solid, sustained growth

Revenue Forecast

0

75

150

225

300

year 1 year 2 year 3 year 4

Gross Revenue Gross Revenues

20kTRX

10kTRX

10kTRX1000

TRX

11

$m

based on 5 TRX per agent /year

$ 87.5MM BF

$ 48.8 MM BF

$21.9 MM BF$4.4 MM BF

C O N F I D E N T I A L 0512.2012 12

Real estate is a people business- it cannot be entirely replicated online

Our technology initiatives serve buyers: - Match-beats-search- unbiased property reviews

No cost to the buyer

We offer an irresistible valueproposition to buyers

Can’t click your way to buying a home

C O N F I D E N T I A L 0512.2012 13

ComprehensiveAgent Property

Reviews

MatchingEngine+ + Agents with a

Single Purpose

80+ measures of value

UNBIASED evaluationsby paid professionals

50 + measures of preferences

Must-haves and points of compromise defined

Relative Value Comparisson

Buyers Agents are professional specialists with purpose built

tools and proprietary data

A better way to buy

C O N F I D E N T I A L 0512.2012

Management TeamGeoff Bundschuh........CEO

Steve Buerger.....COO

David Shantz.....CMO

Wayne Boatwright......General Counsel

Ben Staker ..... SVP, Agent Development and Training

Mario Paez .... SVP, MultiCultural

14

C O N F I D E N T I A L 0512.2012 15

No pre-existing brand preference

Current model leaves no time to appropriately service this group

BuyerFirst value propositiontailored to this segment

Huge Recurring Market

ANNUALFIRST TIME

BUYERS

40%