Buyer Sevices

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Prudential Fox & Roach Buyer Services Presentation A look into the program and the benefits Prepared by… Chuck Yeager Prudential Fox & Roach * Malvern

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Transcript of Buyer Sevices

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Prudential Fox & Roach Buyer Services Presentation

A look into the program and the benefits

Prepared by… Chuck Yeager Prudential Fox & Roach * Malvern

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I will bring to bear my company’s market leadership on your behalf.

❒ With more than 50 offices and 4,000 agents in three states, with 120 years in this market, nobody has deeper roots and more highly tuned antennae to help you.

❒ I have access to virtually every property for sale in this market, including: all properties listed by Prudential and all other brokers and builders, many properties offered “For Sale by Owner,” and many properties not on the open market yet.

I will negotiate from a position of strength.

❒ In real estate, knowledge is power. When we find the home that’s right for you, I will develop a written market analysis of comparable homes to guide you in developing a buying strategy, including: price, terms, inspections, possession date and personal property.

❒ The strength in negotiation comes from having options. I will make sure you know all of the options available to you.

I will help you navigate the mortgage and settlement processes.

❒ Under my company’s roof is the Trident Group ofCompanies with all of the post-ratified-contract services you could ever need.

❒ All the resources you need to secure your mortgage financing, streamline your settlement and insure your investment are right here, right now.

To sum up, I will help you find your perfect home.

–––––––––––––––––––––––––––––– Your Value Creation Specialist

My guarantee to you...

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Thank You.

October 5, 2010

Dear :

Thank you very much for giving me the opportunity to present the enclosed proposal for real estate services. I appreciate the time you spent with me outlining the criteria for your new home.

You will receive competent and professional service when you select me and Prudential Fox and Roach REALTORS to assist you in your search for a new home. We have assisted many families in this area in their search for their ideal home. I hope you will select me as your agent in this very important transaction.

This proposal includes information on me and Prudential Fox and Roach REALTORS that will confirm my qualifications.

Very truly yours,

Chuck Yeager, Associate BrokerAgent, REALTOR®

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What I Will Do For You

Think of me as yoursingle source of information.

I have access to virtually every property for sale in this market.I will show you the homes that best match your requirements, including:

• All homes marketed by Prudential Real Estate members• All properties listed by other brokers through the Multiple Listing Service (MLS)• Properties not necessarily on the open market yet• Even many properties offered “For Sale By Owner”

To save time and to not duplicate efforts, call me for additional information on any property you see, whether or not they

are being offered by a Prudential Real Estate sales professional.I can obtain important facts about homes you see:

• Advertised in newspapers or buyers’ guides• On the Internet• Open houses• Displaying “For Sale” signs

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My Company is the Region’s dominant real estate company.

SALES TERRITORY BY STATE AND COUNTY

DELAWARE New Castle

MARYLAND Cecil

NEW JERSEY Atlantic, Burlington, Camden, Cape May, Cumberland, Gloucester,Hunterdon, Mercer, Middlesex, Monmouth, Ocean, Salem, Somerset

PENNSYLVANIABucks, Chester, Delaware, Montgomery, Philadelphia

PRUDENTIAL PATT, WHITE REAL ESTATE Lehigh, Northampton* A Prudential Fox & Roach, REALTORS® Partnership

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With Prudential Real Estate, you getthe prodigious power of a global brand.

ReputationPrudential*, with a history of 125 years in financial services, offers a broad range of financial products and services in the U.S. and abroad. Prudential’s distinctive Rock of Gibraltar logo and the Prudential name are among the most enduring brands in U.S. corporate history. The company’s long history is a testament to the quality of service it has provided its customers.

Commitment to Customer ServiceThe needs of home sellers and buyers come first. Because the Prudential Real Estate Network is affiliated with the Prudential family of companies, Prudential Real Estate Network members can connect customers through- out the United States with Prudential professionals who can assist with a lifetime of financial services, ranging from insurance to securities to retirement planning.

Advanced TechnologyPrudential Real Estate has pioneered the most advanced tools in the industry to create solutions to our customers’ homeselling and buying needs. A world-class web site, www.prudential.com, is designed with easy-to-use features that enhance the homeselling and buying experience.

Network StrengthThe Prudential Real Estate Network is one of the largest real estate brokerage franchise networks in North America, with more than 1,700 member offices. Its network of 50,000 sales associates can satisfy your home- selling and buying needs virtually anywhere in the United States and Canada.

High StandardsNot every company is invited to join the Prudential Real Estate Network. It is a highly selective process, and only those companies that measure up to their demanding criteria may become members of the Network.

Why Prudential Real Estate can do more to meet your homeselling and buying needs.

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Our major relocation efforts can be a major benefit for you.

Every day, from every corner of the globe, key executives are relocating in and out of this economically and culturally robust region. Prudential Fox & Roach’s Relocation staff reaches them before they make their move. No Realtor does a better job at connecting with the relocation market than Prudential Fox & Roach. The benefit? We often know about homes about to go on the market well before they actually do. That means you will, too. A list of our relocation clients includes:

AET, Adolor, American Red Cross, AmeriSource, Bergen, Amertek, Astra Zeneca, Astro Power, Atofina Chemicals, BTGBankers Trust – DE, Boeing, Booz, Allen, Hamilton, British Energy, Burlington Coat, Campbell Soup, CGU, CIBA, Specialty Chemicals,, Catholic Health East Certainteed/St. Gobain, Chase Manhattan of DE, Children’s Hospital of Philadelphia, Chubb Insurance, Cigna Companies, Commerce Bank CSX Transportation, Data Systems Analysts, Inc,. David’s Bridal, Decision One, delage, landen, Delaware Investment Advisory, E.I. Dupont Ernst & Young, FMC, Franklin Mint, E Capital, Glaxo Smith Kline, Home Depot, ING Bank, ISI, Independence Blue Cross/Blue Shield, Inter Digital Communications, JP Morgan, Johnson & Johnson, Kendall Confab, L-3 Corporation, Lippincott, Williams & Wilkins, Lockheed Martin, Longshore Simmons, Lowes, Marriott Corporation, MBNA, McDonald’s Corporation, Merck, Merrill Lynch, Mobil Oil, Morgan Stanley Dean Witter, Motorola, Nabisco, Neose Technology, Nycomed, Okidata, PNC, PSE&G, Pegasus Communications, Penn Engineering, Penn Mutual Insurance, Philadelphia Inquirer, Philadelphia Newspapers, Pin Point Inc,. Rodel, Inc., Rowan University, SCT, Sanofi,Shire Pharmaceutical Schlumberger Sarnoff, Suburu of America, Synthes, Temple University ,Teva Pharmaceutical. The Bank of New York, – DE The Wharton School of Business, Thomas Jefferson University, Tyco, Healthcare Unisy, University of Pennsylvania, Valero Refinery, Vanguard, Vertical Net, Visteron, Williams Scotsman, Inc., W L Gore, World Gate Communications

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There’s never been a more buyer- friendly web site than prufoxroach.com.

There’s never been a more buyer- friendly web site

With recent upgrades and added features, this is the region’s most powerful magnet for homebuyers. The site is one of the communication tools I’ll use to send you real-time updates, and late-breaking listing news.

And there’s never been a bettersearch-and-save tool than our exclusive

Home Pilot.

I’ll set you up with your personal Home Pilot account. That will allow me to send you overnight listings, bulletins and Open House alerts. You’ll be able to saveyour Home Pilot home searches, you’ll be able to rank-order them, and email them to your family or loved ones anywhere anytime.

•Open House listings, often the newest and hottest listings, are right on the Home Page. And it’s easy to find the ones nearest you.

•Every Prudential Fox & Roach listing gets a Slide Show, with images that put your property’s interiors and exteriors in their best light. Our site also has virtually every listing in the Region, not just our listings.

•Exclusive Home Pilot lets buyers save searches and sign up for Instant Updates

•You can start your map-driven searches right on the Home Page!

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Two great ways we help you get to your home searches faster and with more data:

1) Home Tour Planner.

Talk about the ultimate Road Trip!The Home Tour Planner lets you enter

listing numbers (upto five) and we’ll generate a well-thought-

out map and fullset of directions such as the one below...

2) Homes Sold Recently.

Let’s say you’re searching a particular neighborhood and a particular price range. Now you can get a print out of what’s sold there and when.This is a great source of comparative data!

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The way we see it, when it comes to giving you more data and visuals, more is more.

In addition to “vital statistics,” you’ll see:

• a slide show featuring multiple full-color photographs • map and directions to your home searches• neighborhood and school information• enhanced financing data, including a mortgage calculator based on listing prices• you can print a flyer, schedule a showing while you’re still online, even get a mortgage pre-approval!

Never has so much home buyingdata been available to so many home buyers.

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Your needs come first.

• The values, interests and priorities you want this move to support.

• The features you are looking for in a home.

• How a neighborhood can best match your needs and lifestyle.

• How the homefinding process will need to be tailored to fit your plans.

• The support you expect to receive from me.

As you think about finding a home, the following worksheets can help me clarify your needs. These worksheets explore areas such as:

Finding and buying the right home is a highly personalized process, and it all begins by identifying your needs.

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Home Finders’ Profile

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Looking ahead to the homefinding process.

The following will help identify how finding and buying a home can be an enjoyable experience for you.

1. How far along are you in the homefinding process (just thinking about the possibility of buying a home, or definitely committed to making a move)? How long have you been looking for a home?

2. Why are you contemplating the purchase of a home at this time?

3. What is your time frame? Is there a definite time by which you must be settled in your new home?

4. Who will be included in the homefinding and buying decisions?

5. Have you ever purchased a home before? If so, how many, and how recently?

6. Thinking of previous homefinding experiences, what were the most positive features of those experiences? If you have never bought a home before, what are you looking forward to most in the experience?

7. Were there any unpleasant features of your previous homefinding experiences that you hope to avoid this time? If you are buying your first home, are there any problems or concerns you are worried about?

8. How do you plan to handle the financing of your new home? Are you aware of your financing options?

9. What are your expectations of me as your real estate professional? What specific servicesand support do you expect?

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What’s important to you?Please share your thoughts with me.

Your 3 major criteria in selecting a real estate company: 1. 2. 3. Your 3 major criteria in selecting a Sales Associate:1. 2. 3.

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What’s important to you?Please share your thoughts with me.

Your 3 major buyer needs:1. 2. 3. Your 3 major concerns about buying a home:1. 2. 3.

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Completeing your home purchase.

It can take 15 to 90 days, depending on the complexity of the transaction.

I will work closely with everyone involved to help make sureeverything moves ahead as smoothly as possible. I will...

• ...explain to you in detail all the steps that will occur, and answer any questions you might have.

• ...work with the seller’s broker to see that they fulfill their responsibilities under the contract.

• ...stay in touch with the settlement officer, title officer, lender and others to help coordinate their activities and to help keep the transaction progressing.

• ...communicate with you on a regular basis so that you can stay informed and as worry-free as possible.

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Finding and buying a home:The Homefinding Process

The homefinding process typically includes many of these elements.

I will be your resource and guide every step of the way.

Initial Consultation• Determine your priorities and needs• Review "agency" choices and select appropriate working relationship• Discuss financing options

Find the Right Home• Sales associate shows you properties based on your criteria• Evaluate each property with sales associate• Choose the right home

Prepare an Offer• Review comparable sales to determine offer price• Review progress of loan pre-approval; decide on financing• Decide on other terms (inspections, possession date, personal property, etc.)• Prepare earnest money deposit

Reach an Agreement with the Seller• Present your offer• Negotiate terms and possible counteroffers• Agree upon sales contract with seller

Obtain Financing• Find a mortgage company• Consult with a loan officer• Pre-qualification• Complete loan application• Obtain loan pre-approval• Provide requested documentation

Complete the Settlement Process• Deposit earnest money• Review seller's property disclosures• Review preliminary title report• Roof, termite and other inspections• Remove any remaining contingencies• Arrange for homeowners insurance• Arrange for home warranty• Arrange for movers• Final walk-through of property with sales associate• Provide balance of down payment and closing costs• Sign documents• Loan funding• Record title• Receive keys from sales associate• Move in!

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Submitting an offer.

Once you have found the right offer, the next step is to make a purchase offer to the seller. It’s a big step. Here are a few considerations we’ll discuss together...

We’ll determine the price you want to offer...

• The price the seller is asking may or may not reflect realistic market value.• The best way to determine market value is with a Comparative Market Analysis (CMA) showing similar properties that sold recently, those that are currently active on the market and those that failed to sell.• I will discuss with you an estimate of costs associated with purchasing this property.

We’ll decide on financing...

• We will review together the status of your loan pre-approval.• We will work together with your loan officer to explain financing options and help you determine the mortgage plan that best fits your requirements.

We’ll consider other issues that are important to you, such as...

• Items of personal property you want included with the house.• Warranty, inspections, repairs or other home enhancements by the seller.• Closing date and possession.

I will present your offer.

• The seller will have three choices: accept your offer as it is presented; reject it completely; or propose adjustments to your offer (make a counteroffer).• If there is a counteroffer, you can choose whether to accept it or reject it.

Once you have reached agreement with the seller, you have a firm contract to purchase your new home!

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A smooth transition to your new home

4 weeks before your move ❒ Contact and contract with a reputable moving company. ❒ Have school records transferred. ❒ Arrange to transfer (or take with you) medical, dental and other

important records. ❒ Prepare to transfer your homeowners and auto insurance to be sure

you will becovered for any unforeseen disasters.

❒ Keep track of moving-related expenses. (Check with your accountant to find outwhat expenses will be deductible).3 weeks

❒ Obtain and mail change-of-address cards to the post office, subscriptions, creditcard companies and important contacts.2 weeks

❒ Arrange for final utility reading at your former residence the day after your moveand have utilities and phone turned on at your new home the day before you move in.

Here are some things to consider as you get ready to move into your new property. (I can suggest local professionals for many of these services.)

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Smooth transition #2

❒ Close or transfer bank accounts. ❒ Terminate newspaper delivery service. ❒ Arrange for transfer of vehicle licenses and driver’s

licenses. ❒ Have an extra supply of prescription medications for the

next four weeks. ❒ We will schedule a final walk-through of the property to

make sure everythingis in order.Week of your move

❒ Keep valuable financial records and personal papers with you; do not pack themwith the rest of your household goods.

❒ On closing day, the home purchase documents are recorded and the home is yours.

❒ Move in!After you move in

❒ Consider plans for landscaping design, installation and maintenance.

❒ Review home security requirements and systems. ❒ New home furnishings, appliances, and interior

decorating will help makethe house your home.Enjoy your new home!

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Defining Your Ideal Home.

1. For some people, "home" means a hub of social activity; for others it might be a place to retreat from the pressures of daily life.What does "home" mean to you?

2. Who will be living in your household? Will you often have other family members or friends visiting for more than a few days at a time?

3. If you will be working outside your home, what would you consider a comfortable commute (in time or distance)? Will you be working at home?

4. What are the most important activities for the members of your household? For example, hobbies, recreation, school, entertaining, religious or cultural activities.

5. What are one or more features you liked most about homes you have lived in previously? This might include style: floor plan, yard, view, and neighborhood.

6. What is something you disliked about the house or neighborhood where you have lived previously, and that you would want to avoid in your next home?

7. What are the most important "must have" features of your ideal home and neighborhood? Why are they important?

The following questions can help you describe the things that are most important to you in your ideal home and neighborhood.

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The home you are looking for...

FEATURES (Specify your Preference)

Preferred style (colonial, _____________ranch, townhome, etc.) _____________Number of bedrooms _____________Number of bathrooms _____________Family room _____________Bonus/Game room _____________Fireplace _____________Home office _____________Kitchen amenities _____________Basement _____________Garage (no. of cars) _____________Central air conditioning _____________Lot size _____________Pool _____________View _____________Other _____________

LOCATION

Convenient to work ____Convenient to transportation ____ Convenient to schools ____Convenient to shopping ____Near recreation facilities ____Neighborhood ____Other ____

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Why Choose Buyer Representation

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The prices that sellers ask

Many factors affect the price that sellers ask for their houses.

Physical characteristics of the house:

–Location–Age–Size of house and lot–Physical condition–Floor plan and style

Competition: Number of properties available Their prices and terms Their location and physical condition How long they’ve been

on the market

Market conditions: Interest rates Availability of financing Qualified buyer demand Prices of recent sales State of the economy Seasonal demand

Asking price also may be affected by:

Seller’s motivation to sell Seller’s original purchase price Seller’s need for cash Opinions of others

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The Value of a Competitive Market Analysis

As your buyer’s agent, I will prepare a Competitive Market Analysis with information on properties similar to the one you’re considering.

It will describe homes that:

• Are currently on the market

• Sold recently• Failed to sell

This comparative data will help you decide whether the home you like is worth the price.

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Financing your home purchase

Unless you are in a position to pay cash, you will need to obtain a home loan(mortgage) to complete the purchase. I will assist you in obtaining

the financing that meets your needs.

• Being approved for a loan before you submit an offer will put you in a stronger negotiating position and can save time in the loan approval process.

• I can put you in touch with experienced loan officers at leading mortgage companies. Your loan officer will be your principal guide through the financing process.

• Various financing options may be available to you, including:–– Fixed Rate Mortgage–– Adjustable Rate Mortgage (ARM)–– Government-assisted (FHA or VA) financing–– Seller-assisted financing

• You can expect the lender to ask for standard information regarding your income, expenses and obligations.

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Trident Group

Our Trident Group of companies offers you, the home buyer, everything you need...

Mortgage financing. Settlement services. Insurance.All are yours under the Prudential Fox & Roach/Trident Group corporate umbrella.

Trident is a group of three companies: Trident Mortgage

Trident Land Transfer Trident Insurance

created with the mission of helping you afford, settle and insure the home of your dreams once you’ve found it.

…right here. ...right now

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Applying for a mortgage...

is the first step after your purchase offer is accepted.

The lender may request copies of:

Current pay stubsBank statementsCredit card statementsInvestment/brokerage firm

statementsLoan statementsTax returns, usually for two years

Your mortgage application can be processed more easily if you are prepared with these documents.

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In Conclusion

I will provide you with excellent service and support as guaranteed.

I will develop a thorough market analysis of your new home.

I have developed a winning search plan.

I will make every effort to find your perfect home.

I have the resources of Prudential Fox & Roach, Realtors

I Am Ready To Go To Work For You Now!