Buyer Persona

15
What a Hell is a Buyer Persona

Transcript of Buyer Persona

What a

Hell is a

Buyer Persona

1 DEFINITION

2 WHY TO CREATE A BUYER PERSONA

3 TOP QUESTIONS TO ASK

4 EXAMPLE OF BUYER PERSONA

5 PRINCIPLES OF BUYER PERSONA

6 HOW TO DO YOUR RESEACH

CONTENTS.

DEFINITION1

A buyer persona is a semi-fictional

representation of your ideal

customer based on market

research and real data about your

existing customers.

WHY TO CREATE A BUYER PERSONA2

Helps you understand the goals behavior

of your audience

1

Allows you to create a common language

about buyers

2

Makes it easier to create content that

addresses the needs of your customers3

Helps you to better advertise your

products

4

TOP QUESTIONS TO ASK3

1. Describe persona demographics.

2. Describe persona educational background

3. Describe interests

4. What goals the persona has?

5. What are the challenges?

6. How can you help overcome the

challenges?

7. Why they wouldn’t buy from you?

8. Your USP

9. Elevator Pitch

EXAMPLE OF BUYER PERSONA4

•Background: Mary loves to run. She wants to keep fit, that is why she runs every morning.

•Demographic: Female, 20 - 40, USA - Australia - UK

•Interests: running, fitness, marathon

•Goals: Find a running equipment that looks good, but also helps her run better

•Challenges: Sometimes she has muscle pain. Also she wants to push her limits and run more.

•How can Blayzers Help: Compression in Blayzers helps her muscles recover faster - not so sore the next day.

•Why they wouldn’t buy Blayzers: She doesn’t believe a simple pair of running pants can help reduce muscle injury. Also, Blayzers is a new brand. Is that legit?

•USP: Burn more energy in less time, increase muscle strength, faster recovery

•Elevator Pitch: EXERCISE WEAR THAT MAXIMIZES THE RESULTS FROM YOUR WORKOUT

PRINCIPLES OF BUYER PERSONA5

Focus on Behavior 1

Keep it functional but realistic 2

Pick only a few 3

Test your personas 4

HOW TO DO YOUR RESEACH 6

Interview your customers 1

Interview your sales or customer

service team

2

Tools – Facebook Audience & Analytics 3

THANK YOU.

danifeld.com@danifeld

[email protected]