Buyer Persona
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Transcript of Buyer Persona
1 DEFINITION
2 WHY TO CREATE A BUYER PERSONA
3 TOP QUESTIONS TO ASK
4 EXAMPLE OF BUYER PERSONA
5 PRINCIPLES OF BUYER PERSONA
6 HOW TO DO YOUR RESEACH
CONTENTS.
A buyer persona is a semi-fictional
representation of your ideal
customer based on market
research and real data about your
existing customers.
Helps you understand the goals behavior
of your audience
1
Allows you to create a common language
about buyers
2
Makes it easier to create content that
addresses the needs of your customers3
Helps you to better advertise your
products
4
1. Describe persona demographics.
2. Describe persona educational background
3. Describe interests
4. What goals the persona has?
5. What are the challenges?
6. How can you help overcome the
challenges?
7. Why they wouldn’t buy from you?
8. Your USP
9. Elevator Pitch
•Background: Mary loves to run. She wants to keep fit, that is why she runs every morning.
•Demographic: Female, 20 - 40, USA - Australia - UK
•Interests: running, fitness, marathon
•Goals: Find a running equipment that looks good, but also helps her run better
•Challenges: Sometimes she has muscle pain. Also she wants to push her limits and run more.
•How can Blayzers Help: Compression in Blayzers helps her muscles recover faster - not so sore the next day.
•Why they wouldn’t buy Blayzers: She doesn’t believe a simple pair of running pants can help reduce muscle injury. Also, Blayzers is a new brand. Is that legit?
•USP: Burn more energy in less time, increase muscle strength, faster recovery
•Elevator Pitch: EXERCISE WEAR THAT MAXIMIZES THE RESULTS FROM YOUR WORKOUT
Interview your customers 1
Interview your sales or customer
service team
2
Tools – Facebook Audience & Analytics 3