Buy & Sell Differently Seller Guide 2016

Maggie’s educated sellers save

Maggie Paynich Realtor

Buy & Sell Differently

[email protected]

404-804-6405—cell

www.buyselldifferently.com

315 W. Ponce de Leon, Suite 100

Decatur, GA 30030

404-564-5560—office

http://www.buyselldifferently.com

315 W. Ponce de Leon, Suite 100, Decatur, GA 30030 Maggie Paynich, Realtor 404-804-6405 [email protected] www.buyselldifferently.com

You have a choice when hiring an agent to help you sell your home

and I truly appreciate the opportunity to present how I will prepare,

market and sell your home. As your agent, you can expect an array

of services including:

Educate you throughout your home selling process by ensuring a

smooth closing

Making sure you have the tools to accurately price your home

Preparation of your home based on the perspective of buyers

Market your home through excellent photography, staging &

marketing

Meticulous attention to detail of every aspect of the sales

contract

Personalized service to meet all of your unique requests and

timelines

As your Realtor, both you AND your home will be prepared for a

smooth and successful welcome to a new family.

Thank you for your trust in me,

Maggie Paynich

mailto:[email protected]


Client Testimonial

Prior to my sale, I knew there would be many issues selling my condo. The building was over 90 years old and located on a major road that backed up frequently. The unit itself was only 1 bedroom and had no reserved parking. In addition, the homeowners’ association had many struggles, so I wanted to sell my unit quickly to avoid messy drama. Maggie was able to focus on the positives of my unit and to rebrand its negatives in a more positive light. She focused on marketing to potential buyers who would be less affected by its size or parking situation, and during the contract period, she helped shepherd the deal to completion despite a problematic buyer. I was mostly familiar with the process, but there were several points where she helped clarify some smaller questions that I would have had to otherwise research myself. Her experience and knowledge help assuage several doubts I experienced during a volatile contract negotiation.

I am 100% satisfied with my experience and

would vociferously recommend Maggie to any

other potential sellers or buyers.

~ Griffin W., Poncey-Highlands, Atlanta GA

315 W. Ponce de Leon, Suite 100, Decatur, GA 30030

Maggie Paynich , Realtor 404-804-6405 [email protected] www.buyselldifferently.com


http://www.buyselldifferently.com/

Selling Process: Preparing Your Home for Sale

Listing Consultation This is our opportunity to meet each other and it’s best to meet at the property you will be selling so I will have a chance to see it and make accurate reccomendations. I’ll walk you through my full listing presentation, share how buyers see homes, my marketing plan & I’ll answer any and all of your questions about the selling process.


Sign Listing Agreement The real estate commission & my brokerage (Keller Williams Metro Atlanta) require that I have a written business agreement with you to represent you as the seller. Once I have written permission to market and sell your home, I will be able to get started!

Seller Disclosures There are a variety of disclosures seller’s are asked to complete to share information with buyers. I will share with you the disclosures relevant to your property and ask you to complete them to the best of your knowledge. These include disclosures about the condition of the property, details of the homeowners or neighborhood association (if relevant), lead based paint if built prior to 1978 and any others relevant to the sale.

Preparing Your Home This is the time to complete any repairs or minor renovations such as painting and clearing of clutter you were planning to do, or that we’ve discussed together. I will arrange for a staging consult and we’ll decide together how to stage your current home and furniture or offer options for vacant homes such as full home furniture staging or virtual staging. Landscaping can add 10% value to homes on average and I’ll consult with you on any landscaping options that may be available.

Photography & Signage Once the home is ready for buyers, I’ll arrange for excellent photography of your property to ensure it’s best showcased. It will be listed in the multiple listing service which will broadcast over 50+ national search engines & 500+ websites. I will post a professional “For Sale” sign on your property (as regulations allow). We will discuss when and how you would like your home to be shown to buyers and start public showings!



Selling Process: Under Contract!


Marketing of Your Property Now that your home is listed I will implement the marketing plan we discussed during the listing presentation. With your permission and availability I will also hold an open house the first Sunday to introduce the home to buyer and hold an open house for real estate agents on the first Tuesday.

Receiving & Responding to Offers Once we receive offers for your property, I will will manage communications with agents and consult with you to reach the best win-win situation for yourself and the buyer. I recommend that you provide a counter offer to any offer you believe can be improved upon. We will discuss price, terms and any stipulations to ensure you are in the best position possible.

Binding Contract Once we have accepted an offer and its terms, we will be under contract! Most of the steps at this point are the buyers responsibility, but I will be keeping in touch with the buyers agent to ensure the process is moving smoothly. One of the first things the buyer will do is provide their earnest money to their broker.

Beginning of Due Diligence & Home Inspection Period During due diligence the buyer can terminate the contract and receive their ear-nest money back for any reason. During this time, the buyer’s lender will start processing their loan and the buyer will order a home inspection. I will make sure that the inspection occurs at a time that is convenient for you and it is strongly recommended that you are not present for the inspection. This is the buyers time with their inspector and they need to feel confident throughout the process.

End of Due Diligence Period The end of the due diligence period is when the buyer fully commits to the home purchase (or terminates the contract). Its common, but not required that buyers may request certain items from the inspection to be completed by you, the seller. The decision is completely up to you whether you are willing to meet all, some, or none of their requests. It is often a negotiating tool and I will consult with you to help make the best decision. Not all buyers will make requests, but if they do I want you to be aware of the practice and your choices.




Appraisal Contingency If the buyer is purchasing with a loan, their lender will order an appraisal. We need to keep this in mind when we set the price for the home. An appraiser needs to be able to find comparable homes to confirm the sales price or find homes that are close to comparable and we can demonstrate additional work that has been done in terms of upgrade and renovations to validate the sales price. If the buyer’s appraisal comes in lower than the sales price, the buyer has the opportunity to re-negotiate the price with you, the seller. It is always your choice whether to agree to a price change, however, if the buyer is within their appraisal contingency date, the buyer can terminate if the seller doesn’t agree to a price change. If the buyer is past the appraisal contingency date and chooses to terminate due to the lower appraisal, the seller will retain the earnest money.

Financing Contingency If the buyer is purchasing with a loan, the buyer has until the date of the financing contingency to receive a loan commitment from their lender. After the financing contingency, if the loan is not approved or the lender will not fund the purchase, the seller will retain the earnest money.

Clear to Close This is the green light from the lender that the buyer’s loan has been approved, all final conditions have been met and they are ready to disperse the loan amount to the attorney for closing. We will have a chance to review the HUD-1 statement a day or two before closing to confirm everything is correct.

Costs to Close On occasion, a seller will owe funds at closing instead of receive a check from the attorney. If that is the case, the seller will need to wire those funds the business day before closing. Most of the time any seller paid closing costs, realtor fees, prorated taxes & fees are all paid out of the seller proceeds and the seller will receive a check at closing for the balance.

Closing Day The attorney will walk the buyer through the loan paperwork and the seller will be there to sign a few documents, turn over keys to the home and answer any questions the buyer may have. The seller will also receive their check or arrange for a wire of the proceeds from the closing after the buyer has completed all paperwork.

Congratulations on the Sale of Your Home!




By the time prospective buyers

view your home, 80% of their

criteria is met including:

City, town or zip code

School district

Number of bedrooms

& bathrooms

Price

Proximity to workplace(s)




The remaining 20% of a

buyer’s criteria that we can

control is

Cleanliness, Clutter, Odor

Décor & Staging

Condition & Lighting




Buyers decide whether to buy

a house within the first 5

seconds of driving up.

They have to be able to build

an emotional connection to

the home.

Proper landscaping can add

10% to the price while helping

to create that emotional

connection to your home.




Buyers have made a decision to

buy or not in the first 2-3 steps into

the home.

You only have one chance to make

a first impression.

As they continue through the

home, they are simply adding pros

and cons to validate their decision.




One of the only ways to change a buyer’s

mind to a “Yes” if it was a “No” at the

front door, is an amazing kitchen or

master bathroom




I will consult with you based on all of

the elements of a buyer’s decision

process when preparing your home

for the market.

Our focus will be on the categories we

can control

Cleanliness, Clutter, Odor

Décor & Staging

Condition & Lighting




Once your home is ready for

Marketing, I will arrange for

excellent photos of the exterior

and interior of your home.

95% of buyers use the internet to

find homes and we must present

our best photography online to

attract the attention of buyers.




My Keller Williams office ensures

that my listings are listed on

50+ national search engines and

over 500 different websites to

guarantee the most exposure to

potential buyers.




85% of Buyers are

represented by an

agent, making

agent–to –agent

connections

important.

I will call each agent that has had buyer

or seller clients in your neighborhood to

inform them of the new listing.

In my office, agents share information

about new listings everyday through our

KW network and team meetings.




Your home will feature

a professionally posted

“For Sale” sign to attract

buyers and allow

potential buyers to

contact me directly (as

your community allows).

I will place directional

signs on nearby streets to

show potential buyers

exactly how to arrive at

your home.




Your home is safe through the Supra

lockbox.

Only licensed agents can access the

lockbox and I will be notified every

time an agent views your home.

We will leave the lockbox in

an accessible location. All buyers

agents will schedule their showings

through me.




Buyers want to know about the local

community & areas of interest

Virtual Staging prominently displayed

in property to show buyers how it

would look furnished



Maggie Paynich REALTOR ©

[email protected]

404-804-6405—cell

404-564-5560—office

www.buyselldifferently.com

315 W. Ponce de Leon, Suite 100, Decatur, GA 30030

Maggie lives in Midway Woods along with her fiancé

David and their dog, Lily. She empowers her clients

and local residents to make the best real estate

decisions for their needs. Throughout the year you

will find her assisting neighbors with property

assessment appeals to keep taxes down & educate the

community about the appeal process available to all.

She has a passion for education and will be piloting a

middle school college & career guidance program

during the 2016-2017 school year. What does she do

differently? Her business makes a contribution to a

local nonprofit for every house she sells. She leads by

example how a business can give back to the

community and provide awareness for a variety of

nonprofits throughout Atlanta.

Community Involvement

Midway Woods Neighborhood Watch Coordinator

DeKalb Young Democrats, Treasurer

YMCA Youth & Teen Development Center Volunteer

East Lake YMCA Volunteer of the Year Award (2014)

Communities in Schools Classroom Volunteer

DeKalb County CASA Volunteer

United Way VIP Board Participant Fall 2014

Decatur Citizens Police Academy Participant

Fulton County Animal Services Foster Home

DeKalb Association of Realtors Leadership Program

Memberships

Urban League Young Professionals

Center for Civil & Human Rights

Center for Civic Innovation

Decatur Business Association

DeKalb Association of Realtors

committees: RPAC & School Liaison

Advisory Board, Wings for Kids

Avondale Elementary School Council



Buy & Sell Differently does more than buy, sell & invest in real estate. One way we set ourselves apart is by

making investments in our community through contributions to local organizations.

We believe that by taking recommendations from our clients, colleagues, friends, family, neighbors and

community members our impact will be at its greatest level.

We would like to offer you the opportunity to choose a local organization that has had a positive impact on

you and your community to receive a contribution from the commission earned from the purchase or sale of

your home. Below are a group of organizations that I support, but you may choose any non profit in Atlanta

and I will make the contribution on your behalf.

Maggie Gives Back

Visit www.maggiegivesback.com

315 W. Ponce de Leon, Suite 100, Decatur, GA 30030 Maggie Paynich 404-804-6405 [email protected] www.buyselldifferently.com

Education

Communities In Schools site coordinators work within local schools to address barriers to students

succeeding in school including poor attendance and behavior, low levels of parental involvement, lim-

ited exposure to academic and career enrichment opportunities and a lack of access to basic necessities

including shelter, clothing and school supplies. http://www.cisatlanta.org/

WINGS is an education program that teaches kids how to behave well, make good decisions and build

healthy relationships. We do this by weaving a comprehensive social and emotional learning curriculum

into a fresh and fun after school program. http://www.wingsforkids.org/

Avondale Elementary School, in partnership with home and community, provides all students with a

standards-based instructional program ensuring academic success and responsible citizenship.

http://www.avondalees.dekalb.k12.ga.us/Default.aspx

Ivy Prep Academy focuses on building the scholarly habits, attitudes, and skills students need to suc-

ceed in college, communities, and life. The college preparatory model provides students with a rigor-

ous curriculum and a supportive learning environment. http://ipa.ivyprepacademy.org/

Georgia Charter School Association aims to improve student achievement and promote educational

choice by serving and advocating for public charter schools in Georgia. http://www.gacharters.org/

Global Village Project ensures all refugee girls with interrupted schooling have access to education

necessary to pursue their dreams. It develops a strong educational foundation for students within a

caring community using a strengths-based approach and intensive instruction in English language and

literacy, academic subjects, and the arts. http://globalvillageproject.org/

Future Foundation works with youth and their families from East Point and College Park near Atlanta to

take the hard steps up and out of poverty. http://future-foundation.com/

One Goal is starting up in Atlanta in 2016! It is growing movement working to make college graduation

possible for all students in our nation. http://www.onegoalgraduation.org/

http://www.maggiegivesback.com



http://www.cisatlanta.org/

http://www.wingsforkids.org/

http://www.avondalees.dekalb.k12.ga.us/Default.aspx

Social Justice

The mission of the DeKalb County CASA Program is to advocate for the best interests of abused and

neglected children who are under the protection of the juvenile court. http://dekalbcasa.org/

Jewish Family & Career Services provides health, career and human services to support and enhance

the well-being of individuals and families across all ages, faiths, cultures and lifestyles.

https://yourtoolsforliving.org/

9to5 recently lead a campaign to remove the discriminatory question “have you ever been convicted

of a felony?” from city of Atlanta applications. 9to5’s mission is to build a movement for economic

justice, by engaging directly affected women to improve working conditions. http://9to5.org/home/

Street Grace mobilizes community resources – financial, human, and material – to help individuals

and organizations effectively fighting Domestic Minor Sex Trafficking (DMST through awareness, em-

powerment, and engagement. http://www.streetgrace.org/


Urban League of Young Professionals is a group of young professionals ages 21 to 40 engaged in the

community to support the mission of the National Urban League. http://www.ulga-yp.org/

100 Black Men of Atlanta is a flagship program dedicated to mentoring inner city youth living in at-

risk environments, encouraging their academic success, and helping them develop into educated,

contributing members of our community. http://100blackmen-atlanta.org/

Lost n Found Youth dedicated to taking homeless lesbian, gay, bisexual and transgender youth off

the street and into more permanent housing. Lost-n-Found Youth is dedicated to the advocacy and

service of youth from 13 to 25 years old. http://lnfy.org/

Center for Civic Innovation finds, tests, and invests in outcome-driven solutions to local social

challenges. They have Civic Labs, regular workshops for community, and we work with local public

institutions to invest in early stage community initiatives and ventures. http://www.civicatlanta.org/

Center for Civil & Human Rights is an engaging cultural attraction that connects the American Civil

Rights Movement to today’s Global Human Rights Movements https://www.civilandhumanrights.org/

DeKalb Volunteer Lawyer Foundation serves the civil legal needs of low income residents of DeKalb

County, Georgia. Those in need of legal assistance are encouraged to contact them.

http://dekalbprobono.org/

Atlanta Volunteer Lawyers Foundation works to make certain that quality, free legal resources are

available to the citizens of Fulton and Clayton Counties who are eligible for services. http://avlf.org/

Atlanta Legal Aid Society delivers legal services and legal education designed to improve the social,

political, and economic conditions of low-income persons. http://www.atlantalegalaid.org/

The Atlanta Community ToolBank stewards an inventory of tools for lending to charitable

organizations in the metropolitan area to increase the impact of their mission-related efforts in the

community http://www.atlanta.toolbank.org/Home.aspx

http://dekalbcasa.org/

https://yourtoolsforliving.org/

http://9to5.org/home/

http://www.streetgrace.org/




Animal

PAWS Atlanta is a private, not-for-profit animal welfare organization founded in 1966, originally as the

DeKalb Humane Society. We provide love, nutrition, medical care and basic training to enrich the lives

of homeless animals until permanent, safe homes can be found. http://www.pawsatlanta.org/Home

DeKalb County Animal Services provides humane care to homeless animals, pet adoption services and

enforcement of the animal control laws in DeKalb County, Georgia. If you are looking to adopt a dog,

cat, puppy or kitten in the Atlanta area, please visit our shelter to see our wonderful pets for

adoption! http://dekalbanimalservices.com/

Dog Days Rescue rescues dogs in Atlanta and surrounding areas. It strives for all dogs to have a fair

chance at a happy life. They need families to foster and adopt dogs. http://dogdaysrescue.com/

Environment

Wylde Center’s Educational Outreach to Schools strives to reach, teach, and inspire young people in the

community. A student’s exposure to and interaction with the natural world engages them in an active

hands-on experience that creates a meaningful connection to their environment. http://wyldecenter.org/

PATH Foundation enhances community spirit and bring neighborhoods together with a network of off-

road trails in and around Atlanta. The series of scenic greenways provide opportunities for families to

enjoy nature together and promotes a healthier lifestyle. https://pathfoundation.org/

Park Pride strives to foster quality of life by improving physical and mental health, reducing crime, clean-

ing the environment, strengthening social ties and spurring economic development. It provides programs,

funding, and leadership to develop and improve parks and greenspaces. http://www.parkpride.org/

Atlanta Bicycle Coalition is creating a healthier, more livable Atlanta by making it safer, easier, and more

attractive to bicycle for fun, fitness, and transportation http://www.atlantabike.org/

Livable Buckhead strives to create a community that is not only easy to get to and around but also one

that is attractive to all segments of the population. http://livablebuckhead.com/

Life Line Animal Project is the leading non-profit organization working to end the euthanasia of

healthy and treatable dogs and cats in metro Atlanta shelters. Together, we will make Atlanta a no-kill

community. http://www.lifelineanimal.org/

Stubby’s Heroes seeks to change the way that the public views "pit bulls" terriers and their caretakers,

to keep pets with their people, and to restore the image of an American icon, the "pit bull" terrier.

http://www.stubbysheroes.org/

Friends of the Forlorn promotes responsible pitbull ownership, provide breed education, combat pet

overpopulation, fight unfair legislation, and find qualified homes for sound pitbull-type dogs and other

dogs in need in Georgia and around the country. http://www.friendstotheforlorn.org/



http://www.pawsatlanta.org/Home

http://dekalbanimalservices.com/

Buy & Sell Differently Seller Guide 2016

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Transcript of Buy & Sell Differently Seller Guide 2016