Buy on smartphones app, personalization and deals
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Transcript of Buy on smartphones app, personalization and deals
copyright Przemek Czarnecki, 2012 1
A new way to buy on smartphones
Concept presentation
copyright Przemek Czarnecki, 2012 2
The opportunity and the solution
Shopping on smartphones is inefficient and mobile shoppers are overwhelmed
WHILE
Smartphone penetration and e-commerce traffic grow
LEADING TO THE NEED FOR
A smartphone-optimized shopping application, with platform for personalization and deals
aggregation
copyright Przemek Czarnecki, 2012 3
Problem and trends – the detailed view
● E-commerce user experiences and digital advertising are optimized for the desktop era
● Conversion rates and cost per clicks on mobile devices are lower than on desktop
● Millions of products and display ads do not fit into 4”-5” screens
● Tablets fare better than smartphones but are not truly personal nor truly mobile
● Hundreds of shopping apps – each brand has one – complicate mobile shopping
● Mobile traffic to e-commerce sites reached 25%, massive focus on mobile commerce among retailers
● Smartphones penetration at 50% and growing
● E-commerce sales grow 17% YoY in the US and even faster in emerging markets
● Retailers implement cross-channel commerce systems
● Consumers expect best price & convenience, any time, anywhere
● Mobile ads and mobile search clicks cheaper than desktop
● Product catalog information widely available
● Amazon and traditional retailers compete for mobile shoppers
copyright Przemek Czarnecki, 2012 4
Solution● Mobile-only and mobile-first smartphone
shopping application and shopping platform● Unique gesture-only UI● Personalized product recommendations based
on user stated preferences, on-device data, social information and product feed content (4P)
● Multi-channel deal hunting automation according to user defined criteria
● Generation of sales online (e-retailers) and in-store (retailers)
copyright Przemek Czarnecki, 2012 5
Business model at a glance
copyright Przemek Czarnecki, 2012 6
Features and differentiation
● Personalization
– User likes/dislikes product, brand photos & pictures
– The app tracks on device activity
– As well as social networks, social trends and best seller lists
● Deal hunting
– User sets price and time
– App monitors deals and alerts about product availability
● Self-animated picture galleries for products, brands and categories
● User likes, dislikes, puts on wishlist, puts in cart, buys with visual password
● Up to 10 simple and intuitive gestures to manage the app (for example “swipe down” = put in cart, “shake” = random search)
copyright Przemek Czarnecki, 2012 7
The user experience: app main screen Self-animated, rotates right in alphabetic order
Gestures:●Swipe right to accelerate●Swipe left to slow down & change rotation
Self-animated, rotates right starting with lowest priced productGestures:●Swipe right to accelerate●Swipe left to slow down & change rotation●Pinch to zoom in●Press for product details●Swipe across left to put into cart●Swipe across right to put on wish list●Draw cross across product to dislike it●Drag pictures of product categories and/or brands to start product search●Shake phone for random product search
Self-animated, rotates right in alphabetic orderGestures:●Swipe right to accelerate●Swipe left to slow down & change rotation7
On first use of the app, overlay a 5 steps tutorial on top of the main screen then move user to the Signup/Personalization/Configuration screen
copyright Przemek Czarnecki, 2012 8
The user experience: Key screens and key features
● Signup / personalization / config
– First sign up with email, phone number and visual password
– Add e-retailer accounts (for example: Amazon Prime) and loyalty cards
– Add social network accounts (FB)
– Select price brackets, product categories, brands of interest
● Cart
– Price summary before checkout
– Checkout on retailer website
– Order status info
● Wish list & deals
– Lists all liked products
– Real-time deal hunting for each product
– Price alerts
● Product details
– User reviews
– Details from social graph
– Product video
copyright Przemek Czarnecki, 2012 9
Context architecture