BUTTONS IN PRICING TABLES

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Overview

Package Images in Pricing Tables

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- Most important elements of the pricing table.

- Greatly affects conversion rates.

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How to create CTA buttons that convert

better on you pricing table

Color

Package Images in Pricing Tables

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- CTA buttons should stand out.

- Use bright, bold buttons colors that are uncommon on the page.

- Use the brand’s primary color for consistent page design.

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- Give buttons a different shape than other elements.

- For example - on a table with straight edges, a button with round edges.

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Shape

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- Place CTA buttons higher-up on the page.

- Should be visible above the fold in pricing tables, and elsewhere.

- Ensures that visitors don’t have to scroll to click.

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Placement

Package Images in Pricing Tables

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- The button’s performance can depend on its copy.

- Write about benefits instead of instructions.

- Use words that affirm the product’s value, directing visitors towards a

transaction. Example – ‘Start Growing Today’ vs. ‘Buy Now’

PlugmatterBUTTONS IN PRICING TABLES

Copy

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- Large elements on a page are readily visible to human eyes.

- Make CTA buttons stand out.

- Have them be the largest element in a pricing table.

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Size

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- Making CTA buttons interactive makes them more clickable.

- Use mouse-over effects, transitions, etc. to help the CTA stand out.

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Interactivity

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- Using icons and symbols in CTA buttons is another way to make it stand out.

- Consider using icons that emphasize the CTA’s action.

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Icons & Symbols

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Businesses Using & Customizing

Buttons in Pricing Tables

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- Uses a bright orange button set against a blue background.

- Contrasting colors, opposite on the color wheel.

- Buttons are also placed above the fold, making them more readily visible.

PlugmatterBUTTONS IN PRICING TABLES

Blueconic

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- Uses unique, circular shaped button design on its pricing table.- The buttons are also colored red and set against a dark background helping it

pop.- The positive, benefit-oriented copy makes it that much better.

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Pagewiz

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- Uses green buttons in its pricing table.

- The color is used only for the CTA and nowhere else.

- Actionable copy – ‘Choose’

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Instapage

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How Can Plugmatter Pricing Tables

Help You With Having Better CTA

Buttons?

ages in Pricing Tables

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- The PlugMatter Pricing Table Plugin lets you create conversion-oriented

pricing tables.

- Comes with 8 different templates with actionable CTA buttons.

- Create your own tables, or customize existing templates using CSS.

- Test a table’s performance with easy A/B testing.

BUTTONS IN PRICING TABLES

Benefits of Plugmatter Pricing Tables

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ages in Pricing Tables

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Try our Plugmatter Pricing Table plugin here –

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