Bustos Media of Seattle

8/14/2019 Bustos Media of Seattle

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1400 W. Main Street Auburn, WA 98001 P: (253)735-9700 F: (253) 735-7424

Web: www.bustosmedia.com

Who is your Hispanic Customer?

Hispanic population figures for 2010 are estimated at 685,207 or 9.3% for WashingtonState with almost 400,000 residing in Western Washington counties.

Washington State is the 14th largest market and 20th largest Hispanic populationmarket in the United States..

More than 80% of Hispanic adults in our market continue to rely on Spanish radio fordaily information and entertainment.

The Seattle Tacoma Hispanic population is: on pace with Phoenix Arizona, andexpected to grow 344% by 2015!

Sources:Hispanic Market weekly Published 1/26/2009. Geoscape DataStream: 2008 series. 2008 county race estimate andprojections. Produced by Wa. State office of Financial Management Forecasting.

Likes to use cash, but has access to credit if necessary.Likes to use cash, but has access to credit if necessary.

Young, Loyal, and Trendy.Young, Loyal, and Trendy.

May be more recession proof due to more disposable income and leMay be more recession proof due to more disposable income and lessss

debt.debt.

Hispanic buying power in the U.S continues to grow despite the eHispanic buying power in the U.S continues to grow despite the economicconomic

downturn.downturn.
http://www.bustosmedia.com/http://www.bustosmedia.com/


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La Gran D KDDS 99.3 FM has the distinction of being a unique media partner

for your business for the following reasons:

POWER a full Class C FM with 41,000 watts of effective radiatedpower, serving the greater Seattle market including the communitiesof Olympia, Tacoma, Auburn, Federal Way, Renton, Auburn andBellevue, Washington.

CONSISTANCY 99.3 FM is branded as La Gran D Seattle .This

format addresses the musical taste of the first and second-generationindividuals of Mexican origin in the United States.This market segment has high growth and a strong desire for thesound and feel of "back-home". This segment is the perfectdemographic group to create long lasting product awareness andbrand loyalty. This format offers a blend of the most popular musicthat has an "ideal" amount of Rancheras, Norteas, Banda, Grupos,plus a dash of Tejano and Cumbia. This format addresses the highly

sought after audience ofmales and females ages 18 to 49 .

KDDS The only Spanish FM in the Market!

La Gran D covers 180 cities of theLa Gran D covers 180 cities of theSeattle/Tacoma DMA!Seattle/Tacoma DMA!


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Coverage Map


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Let www.tuvozenseattle.com the new Hispanic socialmedia site for Seattle Latinos be your link to the Hispanicconsumer!

Community Calendar! Concert links and entertainment. Photos from around the sound! Chat en espanol! Links to advertisers. Video uploads, commercials, viral video, and webcasts.

Take our unique connection to the community,and Make it your unique connection to the

community.

Use our strong connection to the Hispanic community, and thenUse our strong connection to the Hispanic community, and thenconnect that community together. That isconnect that community together. That isTuVozTuVoz
http://www.bustosmedia.com/http://www.tuvozenseattle.com/http://www.tuvozenseattle.com/http://www.bustosmedia.com/


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Text message capabilities!

One week of interactions on our system, isyour message getting this kind ofresponse? ( 1,426 responses in 14 days).


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Major Concert Events

Bustos Media creates a loyal listenershipand rewards them with three annual freeconcert tours.

These events are proven to generateawareness both of the La Gran D and KeBuena brands, but also the Brands of oursponsors.

Ask your representative for more informationon becoming a sponsor at Bustos MediaEvents in 2010!


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Cinco De Mayo! May 2nd, 2010

Cinco de Mayo isCinco de Mayo is

an annual eventan annual event

drawing 26,000+drawing 26,000+

Latinos to the CityLatinos to the Cityof Kentof Kent

Washington.Washington.


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Veranazo July 10th 2010

Cheney Stadium in Tacoma

Over 5,000Over 5,000

attendance atattendance atthis first yearthis first year

event! We lookevent! We look

forward toforward to 10!10!


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Fiestas Patrias at the Fair!

SEPTEMBER 19TH, 2010 CELEBRATE THE 200TH ANNIVERSARY OF

MEXICOS INDEPENDENCE!

BustosBustos

Media ofMedia of

Seattle LLCSeattle LLC

And theAnd the

PuyallupPuyallupFair!Fair!

The largestThe largest

HispanicHispanic

event in theevent in the

Northwest,Northwest,

recordrecordsettingsetting

attendanceattendance

in 2009.in 2009.


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Los Hijos dela Maana!

NETWORK

Mornings on KeBuena

Lily Reyes!

NETWORK

Mid-day on KeBuena!

Zuper Mario!LOCAL, community,entertainment, and

Sports.Evenings 2p-6p on

Ke Buena


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Station Technical Information

KTBK 12 1 0 A M

POWER KBTK 1210AM is the only Spanishlanguage AM radiostation in Seattle with27,570 Watts of daytimepower; 10,000 wattsevening. CoveringSeattle, Tacoma,Bellevue, SeaTac,Redmond, Kent,Federal Way, Everett,Lakewood, Lynnwood,Mount Vernon, Auburn,Renton and many othercommunities in andaround theSeattle/Tacoma DMA.


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This Is The Crowd We Hang With!


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Why Soccer? Perhaps the most significantdevelopment for soccer has been the impactof population trends and the growing

Hispanic community.

The Hispanic population in the US isestimated to reach 48 million in 2010, with80% coming from Countries where soccer isindelibly ingrained in the culture. Soccer isthe sport of choice for the Hispaniccommunity, and represents An importantpassion point to connect with This valuableconsumer.

The attractiveness of soccers Demographicprofiles and supporting growth trends, hasled many marketers to look at The Affinitymarketing opportunities with the sport. Thisbrings into discussion one additional piece ofmarketing research

consumer loyalty. For years, the soccerindustry has proudly stated that soccer fanssponsor loyalty index is second only toNASCAR.. And as of 2007 may haveexceeded it.Brand Marketing 2008

Soccer!

Moms

And Dads

Fans

Male

players

Female

players

Youth


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Seattle Sounders FC Sponsorships.

Our inaugural year was red hot as the Seattle Sounders FCmade the finals and playoffs! More Soccer tickets were sold,

more games sold out, than for the Seattle Sea Hawks and theMariners!

Include:

2- In game commercials Live:15 second mentions during play by play. Including red cards, fallsand other diversions.

Season tickets to for company use, or for promotion.

Booth at the Futbol Fiesta pre-game in QWEST field parking lot.

Sounders FC suites for home games.

Talk to your representative about sports marketing, and Sounderspackages.

Get prepared for the 2010 SounderGet prepared for the 2010 Sounders season! Reserve yours season! Reserve your

sponsorship now and save!sponsorship now and save!


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FIFA World Cup Soccer

Ke Buena esta voz de FIFA! Your opportunities dont end with the

Sounders, KTBK will offer to Seattlelisteners all 64 of the International World

Cup Soccer games from South Africawhich will run between June 11 and

July 11, 2010!

Talk to your representative for a scheduleand further opportunities!


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Futbol de Primera Show!7pm to 8pm M-F on KTBK

Hosted by Andres Cantor one of the most influential andrespected figures in Futbol Journalism.

This show will be covering the Mexican National team in its pre- world cup games andon through the World Cup action.Sponsor the Futbol de Primera show and automatically receive sponsorship of MexicanNational pre-world cup games!

Mexican National games start 2/24, 3/3,3/17,3/24,5/7,5/10,5/13 in the US.3/17and 5/16 in Mexico, and 5/23, 5/27, and 5/30 in Germany. For a total of 12Pre games before heading to South Africa for the World Cup.

Package includes: 3-:60 second announcements in the Futbol de Primera DailyShow starting January 11th running until 12/31/2010.3 :60 second announcements during the Mexican National Pre- World CupGames.

Package the Futbol De Primera Show with World cup for an annual Soccer campaign. Check with youraccount representative for pricing.


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The Total Hispanic Media Company.

Radio connects communities. Radio also provides a sense ofcommunity identity. Spanish-language stations deliver a uniqueservice to these communities. From helping immigrants adapt to theirnew home, to championing civil rights causes, We are theconnective tissue of the community.

We dont want to help you advertise to the Hispanic

Market We want to help you capture it.

Through use of effective radio, web, text, event, and brandcampaigns, We will get your business into the ears, eyes, andmind, of the Hispanic consumer, making Bustos Media ofSeattle the ONLY media you need to use to reach the Hispanic

community!

Talk to your Bustos Representative today about what yourgoals are, and we will create an effective campaign to meetyour goals!

Bustos Media of Seattle

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