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VissionBecome a leading ice cream shop in the country,known for operations excellence, great signature foods,sparkling clean facilities, prompt, friendly service anddedicated, talented and consistent profitable growth.

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Healthy Ice Cream

WHY IS IT CALLED HEALTHY ICE CREAM?

Because

Most of the component of Healthy Ice Cream are madeby freezing natural ingredients mixture of pasteurized

milk, sugar, cream. It is flavored with fruit andvegetables.

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Background

Nowadays, most of foods and snacks which are sold inthe market are made of preservative. Peoples dontrealize the risk that can make a bad effect in thefuture. Based on that reason we decided to go in tobusiness a healthy food that could be consumed by allsociety in the world.

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CEO

Marketing OperationHuman

ResourcesFinance

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Our target is all of those ice cream lovers

growing from low to high level. I think, we will promoted in school oruniversity in jogja before, we think it will be easier to promoted ourproducts among students and after we got the name of the product, thenwe will begin to develop into a higher market.

in terms of promotion, we will try with current technologies exist, such aswith websites, radio, Newspaper, Brochure and by giving a demo at someschools and universities in the area jogjakarta this, because our target isto enter the world of students first.

Make member for ice cream lovers and provide discounts or specialpromotions, so that customers could be interested in our products.

I think our competitors are heavy enough that the company already hasbig names such as Baskin Robbins ice cream, but we have different tastesthan others of course!

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HUMAN RESOURCE DEPARTMENT

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PERSONNEL

The Owner

Riza

Marketing Manager

Benny Indra Ardhianto

Production Manager

Cindy Uli

Human Resource Manager

Nasrudin

Finance Manager

Wahyudin

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EMPLOYEE

2 Chef

2 Waitress

1 Casier

1 Securities

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PREMISES

The office is currently located in

Jln.Kaliurang km. 2

JogjakartaOpen daily

08.00am - 09.00pm

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Our main product is ICE CREAM

The student is will be our target so we offer

our products with a relatively cheap priceThe difference of our produts with the other

ice cream is this all made from fresh and

healthy fruit and vegetables

We also provide the additional products like

biscuit and many kind of cake

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Ice Cream Trucks Ice Cream Machine Materials, like: milk, cream, chocolate,

vegetables flavor, etc. Supplies, like; plastic, spoon, tissue,

papers

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Finance Department18/12/2010

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Expectation of Capitals

Fixed Cost Ice Cream Trucks Rp. 135.000.000,00 Ice Cream Machine Rp. 5.500.000,00

Other Equipments Rp. 1.000.000,00

Rp. 141.500.000,00

Variable Costs

Materials, like: milk,cream, chocolate,etc. Rp. 15.000.000,00

Delivery Costs Rp. 100.000,00

Supplies, like; plastic,

tissue, papers Rp. 35.000,00

Rp. 15.135.000,00 Other Costs

Selling and Advertising Costs Rp. 150.000,00

Totals Allocation of Capital Rp. 156.785.000,00

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Cost of goods sold

(1) Materials Raw materials, like : milk, yougurt,

Chocolate, cream, stick, etc. Rp. 15.000.000,00

Delivery Costs Rp. 100.000,00Rp. 15.100.000,00

(2) Labor Cost Rp. 3.750.000,00

(3) Overhead Costs

Depreciation Rp. 40.000,00

Indirect Labor Rp. 35.000,00Rp. 75.000,00

Operation Costs Rp. 18.925.000,00

Nonoperation Costs

Selling and Advertising Costs Rp. 150.000,00

Total Costs during first month operation Rp. 19.075.000,00

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Break even AnalysistAssume that :

Variable cost of each ice cream Rp. 3.000,00(averaged). Margin of each ice cream is 50% from average variable

cost Rp. 1.500,00. Sales; Rp. 4.500,00 on the stable condition, (exclude planning expansion).

So, BEP (in units) =(Total Fixed Costs:margin)

=(Rp.141.500.000,00:Rp.1.500,00)= +- 94.000 units ice cream

BEP (in Rp) Sales (per unit) x BEP (in units)= 4.500 x 9400= Rp. 423.0000.000,00

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Break even Analysist

Assume that our sales volume monthly (in units)

6.358 ;(total Cost of goods monthly:Cost of goods per unit ice cream)

(Rp.19.075.000,00:Rp.3.000,00)= about 6.358 units

We attain BEP 14,78 month

(BEP in units:sales volume)

(94.000:6.358)= +- 14,78 month

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Our Business needmore

Capitals later on

To extent our businessTo create maximum profits

1. Short term plan, we need: Rp.50.000.000,00

To increase modals equipments.

2. Middle term plan, we need: Rp.200.000,00

To increase market share, especially in theJogjakarta

3. After our business develop rapidly, we tryto play on Financial Market. This is long

term plan.

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THANK YOU

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