BUSOODget a bus in the hood

PROBLEM

Commuters lack real-time

transportation updates

A mobile App that shows not

only where the bus is but also

how crowded it is!

SOLUTION

The ONLY thing users need to

do is Follow their preferable bus

and Update

BUSOOD

Green: Uncrowded Red: CrowdedOrange: mid-crowded

REAL TIME MAP

Value Proposition

Better and Real transportation

insight

Market Research

CITY MILLIONS USERS/DAY

GROWTH

ATHENS 2,2 -

31%

TOKYO 2,9

+19%

LONDON 6,1

Customer Validation

17/20 Smartphowners

18/20 Heavy Commuters

15/ 20 Would use busood

AGES: 15-25

Go to market strategy

Contacting Brands(Frozen Yogurt/ Cosmote)

• Direct sales to get the freecoupons/offers

• Offer them back to users with GAMIFICATION

Social Media

• Facebook targeted mobile ads• In bus app promotion/demo• Blogs & media announcements• Leaflets at ticket booths• Twitter ambassadors posts

Go to market strategy

Revenue Streams

Freemium App

Later stage: ads

monthly subscription to get more

Competition

• iTransit• Moovit• BuddyTraffic• AthensTransport

Timeline

(6 MONTHS)

concept

Find developer

Find designer

App design

Marketing strategy

(6 MONTHS)

validation

Launch app

Ignite marketing

Get feedback

Contact brands

(3 MONTHS)

growth

Get a mentor

Fund raising

Hire a CEO

application

• start lean

• proof of concept: Greece

• move to London/ Tokyo

• get big, go global

Vision

Eri Christogianni(business head)

Eui Katsoulieri(product head)

Current Team

To be found(developer)

To be found(designer)

Thank you!

busood

@busoodapp