BUSOM HCW Proposal WJOB

EVENTproposal

Binghamton University HOMECOMING Weekend Event Line UP

Project Title ///

THE GO-TO SITE FOR STAYING IN THE KNOW

Prepared for ///

Prepared by ///

Prepare Date ///

Damien CornwellWJOB 93.3 FM

67 Court Street, Binghamton, NY, 13901P: 607-427-0009

M: [email protected]

Shawna-Kay Scarlett Founder

06/17/2013

4400 Vestal Pkwy E, Vestal, NY 13902

917-587-9755

[email protected]

www.bustateofmind.com

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/// Proposal for PROJECT TITLE


Table of Contents

/ Cover Letter

/ About Us

/ Our Team

/ Proposed Events

/ Our Goal

/ Marketing

/ Project Time line

/ Ticket Pricing

/ Our Budget

/ Sponsor Levels

/ Invoice

/ Agreement Details

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Marketing

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Cover Letter

Hello !

Dear Potential Sponsors/Partners;

We are a student run college media site catering to the multicultural student population based here at Binghamton University. We currently are looking into the implementation of a Homecoming King/Queen Scholarship Competition and Comedy Show into our upcoming Fall 2013 homecoming weekend, slated for October 10 - October 13th. We are at this time looking for potential local sponsors/partners as a collaborative effort in the production of said events with the intent to make these events annual occurrences during the University hosted weekend. The King/Queen Scholarship competition is set to encompass 10 student contestants (5 male/5 female) and 1 celebrity host, taking place on the Binghamton University campus on the afternoon of Saturday, October 12th. The Comedy Show is set to showcase 4 separate comedic acts, well known to the student population via their highly viewed appearances on YouTube, MTV and VH1.

What is the benefit to your company? By strategic branding leading up to and throughout the event, via banners, event posters, staff event shirts, ticket logo placement, web media ad spaces through our, as well as the Binghamton University website, your company will receive the maximum possible exposure through lead generation as well as print branding.

Who will be our target audience? This is the most important aspect in our collaboration as being in sync with our sponsor’s target demographic is key. While our target audience are collegiate students from 17-26 obtaining bachelors, masters and doctoral degrees, it has been such in the past that such events have drawn high school and community college attendees in the 17-21 age gap, as well as members of staff in the 25-45 demographic. This was seen in the statistics drawn from past events held at Binghamton University. Seeing that this will be Homecoming weekend we should also stress the attendance of returning alumni, which will range from ages 23-65.

Why will the target audience come out to these events? What the current homecoming weekend lacks is an enticing ”student” geared line up. While there are separate events taking place in the different cultural student communities, there are none which pull the entire campus together as a whole. The two events we are currently proposing are neither race, nationality, gender nor ethnicity specific. This creates an atmosphere for unprejudice, non-segregated, non-community specific events, ensuring that there will be a shared interest by attendees.

What will we do on our end? We currently have a very aggressive marketing strategy in the works. Not just through the utilization of print and media, but through early communication of both the organizations who currently host student attended homecoming weekend events and also the multicultural organizations on the campuses of our neighboring SUNY, private and community colleges. These bonds are key as these campuses act as our mobile units on their own turf, with a generation of continued buzz and vamped anticipation through our new line up. We intend to make appearances at neighboring campus events to do self marketing for our events, to hand out flyers during parties/events/banquets to send a strong message of what is to come of our “revamped” weekend. We will be approaching over 15 campuses including BCC, Syracuse, Cornell, Albany, RIT, University of Buffalo, SUNY Buffalo and Geneseo Universities. While a line up tends to speak for itself and typically draws the students on it’s own, we intend to put in the leg work to pull off a successful weekend of events.

We Look forward to working with you!

Shawna-Kay Scarlett10721 Ave J,Brooklyn,NY11236P: 917-587-9755 M: [email protected] DATE : 06/17/2013

Founder

Shawna-Kay Scarlett

Marketing

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About Us

Our Vision Our Mission

what do we do?OUR STORY

As an online media outlet Binghamton University State Of Mind opened it’s doors in September 2011. Spawned by a group of concerned students, it’s sole purpose is to foster an environment for the enlightenment of the diverse multicultural student groups namely the African American and Latino community on the Binghamton University campus on past, present and future events as well as news and affairs that occur on the university’s campus through the provision of an online media outlet.

Before the existence of BU State Of Mind, a void was felt by the student population in Binghamton University’s available publications on coverage of events, news, concerns and interests surrounding the multicultural community. It was at this time that the concept of the cultivation of a media outlet catering to the African American and Latino community was conceived. A team which started as 6, now stands governed by an executive board of 11 chairs, a media division consisting of production management, programming direction, videography and photography chairs which oversee a team of videographers, photographers, journalists and our newest addition of a finance division, currently underway. Boasting more than 5,000 unique hits monthly, we have cultivated a monumental following amongst the multicultural community at Binghamton University, and strive to continue to keep up with the demands of the student population of wanting to be in the know on campus events, happenings and affairs.

OUR ROAD BLOCK

While we are successful at what we do, what creates limitations in our progression is our minimal funding as a new organization which results in a shortage on photography/videography equipment, the key components in our production. When we have the man power but lack the proper quantity in equipment, this creates a roadblock in our production ability. There are currently over $5000 in video/photography/lighting/editing equipment we currently lack and this creates a stagnation of the progress of the organization on a whole.

OUR SOLUTION

We have came to the conclusion that traditional fund-raising methods would not be enough for the type of funding needed, so the conception of large return student events came into play. Where we could make that sum in the most cost efficient as well as the most time efficient manner, to provide the necessary equipment needed by our organization.

Our mission is to essentially become the “hosts” of the official student/recent alumni line up of events, where an enticing programming schedule is created. There are currently only two events which take place on HCW that garners the interest of current multicultural students, a Fashion Show which takes place on the Friday night of HCW and a Greek Step Show which takes place on the Saturday night of HCW. We feel this is solely not enough to draw the potential crowds we could, both from surrounding schools as well as the younger alumni, so we essentially would like to take this opening to our advantage and introduce much needed programming to this line up with the induction of two new events common to typical college HCW’s, but lacking at Binghamton University’s.

Binghamton University currently lacks a proper line up of events for current students during the annual homecoming weekend. Our vision is to essentially gain the backing and support of a group of local companies to change this. By creating a full student propelled schedule of events we are filling in the gaps that currently exist in the weekend and garnering more interest by not only current students but also the younger alumni into the weekend. There is currently very little incentive for recent graduates to return to homecoming because in their recollection, homecoming weekend was never an exciting one as there was nothing to look forward to. BU State Of Mind would like to change that by planning a proper line up of programs to fit in alongside the other currently existing annual student programs.

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Our Team

Founder

President

Treasurer

Public Relations

who are we?

Shawna-Kay Scarlett /// [email protected] 917-587-9755

Shawna-Kay Scarlett is a 22 year old Alumni of Binghamton University. She completed her Bachelors of Science in Bioengineering in the Spring of her Junior year, to then enter into the 5 year MBA program offered by Binghamton University and in that time obtained a second degree in Neurological Science. She hails from Kings County, NY and proudly brandishes her pride for her home country Jamaica, West Indies. Her hopes for the organization she began, are ,“To leave a permanent imprint on the fabric of that which is Binghamton University.”

Aisha Bowen is a 19 year old rising junior majoring in Integrative Neuroscience at Binghamton University. She resides in Westchester County, NY and her background derives from the West Indian island of Jamaica. As the president of BU State of Mind for the school year 2013-2014, her aim is to, “Lay a solid foundation for the terms to succeed after her, by leaving a legacy which will fulfil the organization’s mission statement by focusing on continued promotion of a positive image to the BU student body.”

Aisha Bowen ///

Dario Tapia ///Dario Tapia currently serves as the Senior Public Relations Director for BU State of Mind for the 2013-2014 school year. Currently a student in the School of Management, he is a candidate for a Bachelors of Science in Management with a concentration in Finance. As a native of Westchester County, NY, he is a first generation American, as his parents were immigrants from Venezuela and Peru. His aspirations are in business management, financial management, business operations or investment banking. When asked what his main goals for his term are, he gleefully responded, “To successfully execute our proposed events for Homecoming Weekend 2013 and to see these events become an annual tradition that we can all come back to and enjoy for years to come, as alumni!”

Danielle Sequeira a 19 year old native of Long Island, NY is a junior currently majoring in Mathematics and on a pre-dental track at Binghamton University. Although currently followed only by a brother, with her Costa Rican and Colombia roots, she hails from a very large extended family. As her now 3rd year being apart of the organization, she sits aboard the executive body as Treasurer for the school year 2013-2014. When asked her goals for the organization during her term, she responded, “ To see it through its full potential!”

Danielle Sequeira///

[email protected] 646-746-9346



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Proposed Events

MTV’s Guy Code’s Jordan Carlos (above) and

Chris Distefano (below)

Proposed Events

Comedy JamOur goal is to have a variety in the line up and what better than to add some comedy to get the events off to the right start. There are currently no scheduled events for the Thursday night of Binghamton University’s HCW schedule of events, therefore this leaves an opening for an ideal themed event on an ideal night.

The proposed acts are 6 member YouTube college sensation “Dormtainment” (pictured far right), MTV “Guy Code” ’s Jordan Carlos (inlet upper right), Damein Lemon (inlet lower left) and Chris Distefano (inlet lower right). The MTV series “Guy Code” took off nationwide in the college community since it first aired November 2011.

Being that there are no events typically held on the Thursday night this creates a playground for us to dominate in that there will be no competition for patrons on this night. The event would be slated for 8pm with a Thursday, October 10th, 2013 date and hosted in an already confirmed Watters Theatre, located on the campus of BU. This theatre comfortably seats 550.

HomeComing King/Queen CompetitionThe main event Binghamton University’s HCW lacks is the crowning of a Homecoming King and Queen. We also saw this as an advantage, and brainstormed the concept of the hosting of an official scholarship competition. We essentially would like to have this competition open to all student demographics, ethnic groups, majors and years.

University scholar through all realms including academia. This event would be slated for 3pm on Saturday, October 12th, 2013 and hosted in an already confirmed Watters Theatre, located on the campus of BU and seats 550. The proposed host is MTV’s “Guy Code” and Power 105’s “The Breakfast Club” morning show host, Mr. Lenard McKelvey also known as “Charlamagne the god” (pictured far left).

The crowning of a King and Queen at Homecoming is a known tradition, however Binghamton University currently lacks such a custom. We would further like to put a spin on the competition by introducing it as a scholarship competition, where the crowned king and queen embodies the true definition of a Binghamton

MTV’s “Guy Code” and Power 105’s (Metro NYC) “The Breakfast Club” morning show host Lenard McKelvey,

also known as “Charlamagne the god”

The men of YouTube comedy sensation “Dormtainment”

MTV’s Guy Code’s Damein Lemon (below)

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Our Goal

What is our end goal?

Est Attendance: 3000

/ Hosted by various Greeks

/ Various venues in the downtown area across Friday and Saturday

/ Estimated Ticket Cost - From $10 - $20

/// After Parties

Est Attendance: 1500

/ Hosted by Alpha Epsilon Phi Sorority/ Greek men compete in Body Building contest for a cash prize/ Percentage of proceeds benefit AEPhi’s national philanthropy foundations/ Saturday, Oct. 12th // 9pm // Events Center/ Estimated Ticket Cost - Gen. Admission - $10 // Door - $12

/// Greek God

/ Hosted by the National Pan-Hellenic Council (Greek)/ Visiting Greek compete via “stepping” for a $1500 cash prize/ Percentage of proceeds benefit Broome County Urban League/ Saturday, Oct. 12th // 7pm // Anderson Center/ Estimated Ticket Cost - SUNY BU - $10 // Gen. Admission - $12 // Door - $15

/// NPHC Step ShowEst Attendance: 550

Est Attendance: 500

/ Hosted by the Black Student Union/ Students showcase fashion from visiting designers/ Student performances/Student dance showcase/ Percentage of proceeds benefit BSU’s Youth Program/ Friday, Oct. 11th // 8pm // Anderson Center/ Estimated Ticket Cost - $14

/// BSU Fashion Show

Homecoming Weekend at other Universities are typically monumental, where not only are current students as well as alumni in attendance, but attendance from surrounding colleges and further arenot uncommon. What makes these other HCW’s as successful as they are is proper programming, programming that is engaging and pulls attendance. Homecoming weekend at Binghamton University is divided by attendance to planned events by students and Alumni. While the Alumni Association coordinates the returning Alumni’s events, our end goal is to be the directors behind the steering of the events attended mainly by current students. Our goal is to make additions to the line-up creating a fully rounded weekend of events. In joining efforts with the organizations who currently host programs that weekend, we are able to cross promote and present the events as a “package” so as to enlighten attendees of other events to the awareness of our own. The current annual student attended events can be seen below.

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Marketing

what will we do ?

Flyers/Promotional Videos/Electronic Billboards

BU State of Mind is known for its “clean line”, “modern” touch in anything we do. Our products stand out because we put the time in to ensure our products are polished. The same foot would be put forward in the creation of our print and video media. We are currently creating the layout for our flyer and video graphic designs to be pushed via our various media outlets beginning July 8th through August 25th, and via print from August 26th through to October 12th. We will also be utilizing the various electronic announcement boards across the Binghamton University campus.

An Online Platform for Entry/Voting/Ticket Sales

We are currently building the Official Homecoming King and Queen Competition website where Binghamton University students will be able to submit applications, vote, purchase pre-sale tickets and gather more information around the competition.

There will be linking pages for the pre-sale of Comedy Jam tickets and if a decision is made to bring the other events on board, linking pages displaying the full line up of these events as well as the displayed discounted packages deals and the option to make individual event ticket sales. The projected site launch date is July 8th, 2013.

Step two

Step one/// Web Design

/// Promotion/AdvertisingStep Three

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Marketing

what will we do ?

Utilization of Facebook/Twitter/Vimeo/Instagram/Vine

We will begin our plans to market across our various social media outlets which include Facebook, Twitter, Vimeo, Instagram and the newest craze to hit social media Vine. We are slated to begin promotion starting July 8th, 2013 through October.

Working hand in hand with local/surrounding campuses on promotion and ticket sales

We have come up with a strategy to work with both local colleges ad well as colleges in the surrounding cities to band together in the promotion of our weekend and sales of our tickets. History at Binghamton University has shown that events that had support from a flux of surrounding colleges were deemed successful, we have learned and would like to use that information to our advantage. We have already started contacting potential organizations from these schools and have received a wealth of support. Another tactic we are considering as an incentive for these campuses are a (small) percentage of each ticket sale (which will be tracked by our online sales system) and utilized as a fund-raising effort by those organizations.

/// Social Media

/// Mobile Units on Surrounding Campuses

Step Two

Step Four

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Project Time line

time line details

Planning, designing and finding the right partners

Funding is a pivotal step in our progression and is the key component and determinant in if we are able to move forward with our intended goals. Therefore that is the first step in our plans before anything else can be initiated, as without key sponsors/partners, any planning completed thus far will have proved futile.

Promoting, securing contracts and dates, contacting organizations

Once we have secured our key partners/sponsors we will be able to confirm dates, have contracts forwarded/signed and hotel/travel dates booked. After this step is complete the initiation of promotion can begin. This will include the acceptance of applications for our King/Queen scholarship competition and the pushing of print/video media across our various social media platforms. At this time the organizations hosting the other student attended events will be contacted.

Tying it all in

This will be the final leg of our promotion, where all final planning is secured, sponsor/venue meetings conducted and reconfirmation emails to arriving acts sent.

Online ticket purchase site open to public/Cross promotion initiated

Cross promotion with other student event host organizations initiated. Packages discussed and created from the month prior. Online ticket sales will begin August 19th. Hardcopy ticket sales initiated August 26th once students return. Hardcopy sale locations shared between BUSOM executive board members, the BU Alumni Office (on campus) and selected vendor locations (off campus).

Initiation

03/01/2013

Completion

06/30/2013

Initiation

07/08/2013

Completion

08/18/2013

Initiation

08/01/2013

Completion

10/12/2013

Initiation

09/01/2013

Completion

10/12/2013

June

July

August

September

/// Garnishment Of Sponsorship/Funding

/// Initiation of Promotion/Application Acceptance/Acts Confirmed

/// Promotion/Ticket Sales

/// Final marketing/Re-Confirmation Meetings/Emails

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Ticket Pricing

PRE-SALE/ Comedy Show - $15

/ K/Q Competition - $10

/ Aug. 23 - Sept. 8th



/ Aug. 23 - Sept. 8th



/Aug. 23 - Sept. 8th

GENERAL ADMISSION/ Comedy Show - $20


/ Sept. 9th - Oct. 4th







WEEK OF EVENT/ Comedy Show - $25


/ Oct. 5th - Oct. 9th







AT THE DOOR/ Comedy Show - $30


/ Oct. 10th



/ Oct. 10th



/Oct. 10th

Event Pricing Ticket prices have been created based on past events. In 2005, ticket sales for comedians Lewis Black and Stephen Lynch went for $25. In 2009, ticket sales for John Stewart $26 for SUNY BU students and $32 to $47 for the general public. In 2011 comedian Aziz Ansari had tickets priced at $20 for SUNY BU students and $30 to the public. In 2012 Lewis Black returned alone and sold at $10 for students, $20 for non-students and $25 for floor seats. Venues ranged from seating between 2500-5000 people. Seeing this we must take into consideration the booked venue which seats 550 as well as previous ticket sales and the line up of comedians we are considering.

Locally, tickets can be sold on campus both by our executive board as well as the Alumni Office. Off campus, a variety of restaurants as well as partnering businesses can be brought on board to sell a set number of tickets. The strategy here is to provide the incentive of potential business through the individuals that enter their establishment initially for the purchasing of tickets. Businesses being considered are the Number 5 restaurant, Whole in the Wall, Sweet Frog, L&R Restaurant, amongst many others! Also, the prospects of surrounding campuses can be utilized mainly through online sales as well as hardcopy sales through partnering student organizations.

BU-Student NOnBU-Student ALumni

Hard Copy Sales Locations:On Campus/Off Campus

Hard Copy Sales Locations:Off Campus


Sales Locations:

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Project Budget

$ 4,500

$ 20,031.60

$249.90

$566

detailed budget

Total

Total

Total

Total

Quote

Cost

Cost

Cost

Quantity

Individuals

Quantity

Quantity

/// VENUE/LIGHT/SOUND

/// AIRFARE/HOTEL/TRAVEL

/// Other

/// Related Costs

$ 2,000

$ 2,500

$ 10,000

$ 6,911.60

$ 3,120

$ 100

$ 149.90

$ 40

$ 396

$ 130

$ 2000

$ 2500

$ 3,333.33

$ 1,151.93

$ 1,560

$19.99

$ 14.99

$ 20

$ 33

$ 65

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/ Comedy Jam

/ King/Queen Competition

/ Jordan Carlos/ Damein Lemon/Chris Distefano

/ Dormtainment

/ Lenard McKelvey + Manager

/ Motorola Talkabout® FV300 2-Way Radios (Pair)

/ Headset for FRS 2-Way Radios with PTT and VOX Capability

/ Crown/Tiara

/ Sash

/ Oversized Scholarship Check

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Sponsor Levels

Sponsor Levels

/ As a Patron Sponsor, you will receive:

/ / / Name included on programs

/ / / Two Invitations to the Sponsorship Appreciation Reception

/ As a Pewter Star Sponsor, you will receive: / / / Name and Logo on programs / / / Front row reserved seats to event of choice / / / Two invitations to the Sponsorship Appreciation Reception

/ As a Bronze Star Sponsor, you will receive:

/ / / Visual, logo and advertisement signage at one of the events of choice

/ / / Logo and Name on programs

/ / / Two complimentary tickets to one of the events of choice

/ / / Front row reserved seating to event of choice

/ / / Four invitations to the Sponsorship Appreciation Reception

Patron Star Pewter Star

Hard Copy Sales Locations:On Campus/Off Campus



Sales Locations:

/ As a Silver Star Sponsor, you will receive:

/ / / Visual, logo and advertisement signage at one of the events of choice

/ / / Logo and Name on programs, website, video/print media

/ / / Tabling/Display/Distribute company promotional materials at both events

/ / / Two complimentary tickets to one of the events of choice

/ / / Front row reserved seating to event of choice

/ As a Gold Star Sponsor, you will receive

/ / / Visual, logo and advertisement signage for both events

/ / / Logo and name on programs, website, radio/video/print media, tickets and event shirts

/ / / Tabling/Display/Distribute company promotional materials at both events

/ / / Scholarship/Book Stipend presented in company’s name. Representative presents award / / / Production/Promotional video of business to be showcased on Event and BU State Of Mind website

/ / / Six complimentary tickets to both events, with front row seating and six Invitations to the Sponsorship Appreciation Reception

/ As a Platinum Star Sponsor, you will receive: / / / Visual, logo and advertisement signage for two events / / / Logo and name on programs, website, radio/video/print media, tickets, event shirts and at both events during intermissions / / / Six complimentary front row tickets to event of choice. Ten invitations to the Sponsorship Appreciation Reception. Reserved table at the Sponsorship Appreciation Reception / / / Company Recognition at both events/Backstage photos with acts / / / Tabling/Display and distribute company promotional materials at both events / / / Scholarship/Book Stipend presented in company’s name. Representative presents award / / / Production/Promotional video of business to be showcased on Event and BU State Of Mind website

Silver Star Gold Star Platinum Star

$1000 - $2499

Bronze Star

BELOW $500 $500 - $999

$2,500 - $4,999 $5,000 - $9,999 $10,000 and Above

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Project Completion

Payments

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TERMS AND CONDITIONS :Esistono innumerevoli variazioni dei passaggi del Lorem Ipsum, ma la maggior parte hanno subito delle variazioni del tempo, a causa dell’inserimento di passaggi ironici, o di sequenze casuali di caratteri palesemente poco verosimili. Se si decide di utilizzare un passaggio del Lorem Ipsum, è bene essere certi che non contenga nulla di imbarazzante.

Thank you for your business!

invoice

Item Description

Item1Lorem Ipsum is simply dummy text of the printing and typesetting industry.

3 $ 250.00 $ 250.00

SUBTOTAL :TAXES (% 10) :

DISCOUNT (%5) :

TOTAL :

$ 2.750$ 275

- $ 151.25

$ 0000.00

Item 2Lorem Ipsum is simply dummy text of the printing and typesetting industry.

1 $ 800.00 $ 800.00


1 $ 750.00 $ 750.00


3

Amount Unit Price Total

$ 150.00 $ 150.00

JOHN DOE Company Street No: 12/5 Genoa15888, NY

P: 0080 878 87 8 M: [email protected]

INVOICE NO : 12555589INVOICE DATE : 02/11/2012

ACCOUNT NO: 0005489

TOTAL DUE : $ 0000.00

INVOICE TO

Founder

Shawna-Kay Scarlett

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Project Terms

project agreement

Signatures

Description

Agreements

BUSOM HCW SPONSORSHIP

Company Name Company Street No: 12/5 Genoa15888, NY

P: 000-000-000 M: [email protected]

Client Name

Provider Name

Signature

Signature

Sign Date

Sign Date

Proposal No : 65/4562013Proposal Date : 06/17/2013

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4400 Vestal Pkwy E, Vestal, NY

917-587-9755

[email protected]


THE GO-TO SITE FOR STAYING IN THE KNOW

BUSOM HCW Proposal WJOB

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