Busn 733 Bp Chapter #1

© Mc Graw-Hill Ryerson Business Communication Now 2e Chapter 1 - 1

Communicating In A Communicating In A Changing Business Changing Business

WorldWorld

Chapter #1 Chapter #1

Professor Brian PressProfessor Brian Press


Chapter #1 Chapter #1 Learning ObjectivesLearning Objectives

Understand why effective business communication

is important to ensure success in today’s dynamic

environment

Understand the communication process

Discuss how to communicate more effectively

Initiate some discussion on ethics


Business Communication Business Communication 2.02.0

StrategicPlans

StrategicPlans

PolicyDocuments

PolicyDocuments

ManageChangeManageChange

CustomerSupport

CustomerSupport

Conversation

Interaction

Publishing

Broadcasting Hybrid Model1.5

Hybrid Model1.5

Traditional Model1.0

Traditional Model1.0

Social Model2.0

Social Model2.0

Technology


Achieving Success in Achieving Success in Today’s Competitive Today’s Competitive

EnvironmentEnvironment

Competing for Jobs and

Improve Promotability

Competing for Jobs and

Improve Promotability

Satisfy Current and Secure New Customers

Satisfy Current and Secure New Customers

Writing ClearlyWriting Clearly

Speaking SkillfullySpeaking Skillfully

Listening CarefullyListening Carefully

Adapting to SituationsAdapting to Situations


Improved Improved ProductivityProductivity

&& Work FlowWork Flow

Improved Improved ProductivityProductivity

&& Work FlowWork Flow

DecisionDecisionMakingMaking

DecisionDecisionMakingMaking

EmployeeEmployeeSatisfactionSatisfaction

EmployeeEmployeeSatisfactionSatisfaction

Clear &PersuasiveClear &PersuasiveMarketingMarketing

Clear &PersuasiveClear &PersuasiveMarketingMarketing

Stronger BusinessStronger BusinessRelationshipsRelationships

Stronger BusinessStronger BusinessRelationshipsRelationships

Financial Benefits Financial Benefits forfor

InvestorsInvestors

Financial Benefits Financial Benefits forfor

InvestorsInvestors

ProblemProblemAwareness &Awareness &

SolvingSolving

ProblemProblemAwareness &Awareness &

SolvingSolving

ProfessionalProfessionalImageImage

GoodwillGoodwill

ProfessionalProfessionalImageImage

GoodwillGoodwill

Effective Effective CommunicationCommunication

BenefitsBenefits

Effective Effective CommunicationCommunication

BenefitsBenefits


Communication Communication ProcessProcess

Sender Has an Idea

Sender Has an Idea

11

Sender Encodes the Idea

Sender Encodes the Idea

22

Sender Produces Message

Sender Produces Message

33

AudienceDecodes Message

AudienceDecodes Message

66

AudienceReceives Message

AudienceReceives Message

55Sender

Transmits MessageSender

Transmits Message

44

AudienceResponds to Message

AudienceResponds to Message

77Audience

Provides FeedbackAudience

Provides Feedback

88

NoiseBarriers


Communication Communication BarriersBarriers

• Noise and Distractions

• Competing Messages/overload

• Filtering of Messages

• Channel Breakdowns


Count the number of Count the number of Fs in the sentence Fs in the sentence

belowbelow

• FEATURE FILMS ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF YEARS


Characteristics Characteristics of Effective Messagesof Effective Messages

Purpose… Inform / Request or Persuade

Build Goodwill

Practical and Factual

Concise and efficient information

Clear expectations and responsibilities


Communication FormsCommunication Forms( Written / Spoken / Electronic / Visual )( Written / Spoken / Electronic / Visual )

Casual CommunicationAmong Employees

Casual CommunicationWith Outsiders

Planned CommunicationAmong Insiders

Planned CommunicationWith Outsiders

Info

rma

lF

orm

al

Internal External


Communication Communication PatternsPatterns

HorizontalHorizontal

DownwardDownward

GrapevineGrapevine

UpwardUpward


Just for Fun…Just for Fun…

• What is the shortest word in the English What is the shortest word in the English language that only contains the letters language that only contains the letters ABCDEF plus the letter K?ABCDEF plus the letter K?

• ANSWERANSWER

FEEDBACKFEEDBACK


Trends that Impact Trends that Impact Business Communication Business Communication

GlobalizationGlobalizationand Diversityand Diversity

GlobalizationGlobalizationand Diversityand Diversity

TechnologyTechnology &&

TeamworkTeamwork

TechnologyTechnology &&

TeamworkTeamwork

EntrepreneurshipEntrepreneurship &&

OutsourcingOutsourcing

EntrepreneurshipEntrepreneurship &&

OutsourcingOutsourcing

Focus on QualityFocus on Quality&&

Customer NeedsCustomer Needs

Focus on QualityFocus on Quality&&

Customer NeedsCustomer Needs

CSR &CSR & Reputation MgtReputation Mgt

CSR &CSR & Reputation MgtReputation Mgt

Balance WorkBalance Work and Familyand Family

Balance WorkBalance Work and Familyand Family


Ethical CommunicationEthical Communication

True and Legal In Every Sense

Includes Relevant Information

Not Deceptive In Any WayHonest and Objective


Ethical CommunicationEthical Communication

Policies and Structures

IndividualEmployees

CorporateManagement Code of

Ethics


How to Build How to Build Communication Skills ?Communication Skills ?

On-the-JobOn-the-JobTrainingTraining

On-the-JobOn-the-JobTrainingTraining

Communication Communication ClassesClasses

Communication Communication ClassesClasses


Criteria for Effective Criteria for Effective Messages Messages

1. Clear 2. Complete

3. Correct

4. Concise

5.Courteous


Chapter #1 Chapter #1 Learning ObjectivesLearning Objectives

Understand why effective business communication

is important to ensure success in today’s dynamic

environment

Understand the communication process

Discuss how to communicate more effectively

Initiate some discussion on ethics

Busn 733 Bp Chapter #1

Documents

Transcript of Busn 733 Bp Chapter #1