businessstrategy-131114070718-phpapp01.pptx

8/18/2019 businessstrategy-131114070718-phpapp01.pptx

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B U S I N E S S S T R

A T E G Y

W a l - M a r t S t o r e s ,

I n c

G R O U P : U N K N

O W N


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C O N T E N T

1.What is Strategy?2.A defniti n !B"siness Strategy

#. Ty$es ! B"sinessStrategy%.B"siness Strategy

! Wa&'art St res(In)

*.C n)&"si n%+21+1,Ng"y-n Th nh /"0n


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hat is Strategy?

A method or plan chosen to bring about adesired future, such as achievement of a

goal or solution to a problem using available

resources.


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Strategy bridges the gap between ends and

means


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E a'$&es ! Strategy

Planning aplane trip• Ca&& a tra e&

agent• Use the 3e4site

! a s$e)if)

air&ine• Use a 3e4sitethat ) '$aresthe rates !di5erent air&ines

6inding a 7 4

• Using y "r)"rrent s8i&&s tfnd a ne3 7 4

• Be) 'ing an

a$$renti)e ! r atrade• G ing t ) &&ege

! r a ne3)areer.


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he I'$ rtan)e ! Strategy

STRATEG Y

attaining and'aintaininga $ siti n !ad antage

erad ersaries

is a4 "t sha$ing the!"t"re9 and is theh"'an atte'$t tget t 9desira4&e

ends 3ith a ai&a4&e'eans9

:a$attern ina strea'

!

de)isi ns;


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.Strategy

A 4"siness strategy is a 4"siness $&an that ta8es$&a)e & ng


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Signif)an)e

STRATEGY

)hange<sti'"&atin

g

in! r'atina&

= ti ating


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Signif)an)e

= nit ringh 3 3e&&4"siness isd ing er

ti'e>e)iding thene t ste$ t

ta8e in 4"sinessin rder t 4es"))ess!"&“ T ! "


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6"n)ti n

t in)rease the earning $ tentia&and s"))ess ! a $arti)"&ar4"siness

)h sing the ' st $r fta4&e ni)he! r a 'ar8et t $r ' te a4"siness

t i'$r e a 4"siness r 'a8e a4"siness 4etter than its ) '$etit rs


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.Strategy

C st&eadershi$strategies

'i(erentiate

pr" %)tsan

ser*i)esstrategies

6 )"sstrategie

s


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C st Strategies

$ass a& ng a & t !the 4enefts t

)"st 'ers in the! r' ! & 3er $ri)es

a strategy a ai&a4&et any 4"siness

Sti&& 4e a4&e t $ri)e$r d")ts and

ser i)es at a &e e&high en "gh


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'i(erentiate pr" %)ts anser*i)es strategies

Se&& a ery "n"s"a& $r d")t r ser i)e

C ns"'ers ha$$i&y $ay the e traa' "nt 4e)a"se they get s '")h

' re ! r their ' ney

The 8ey is 4eing a4&e t )harge the)"st 'ers ' re ! r th se s$e)ia&

!eat"res than the s$e)ia& !eat"res ) stfr'


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6 )"s Strategies

the fr')an(

thr "ghthis

! )"seda$$r a)h( ser e

a$arti)"&ar 'ar8et

4etter

thanany4 dy

is rea&&ya hy4rid

! the) stand

di5erentiati nstrategi

es


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Wal,art

#al$%art Stores, Inc., branded as #almart is an Americanmultinational retail corporation that runs chains of largediscount department stores and warehouse stores


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C '$any O er ie3

• The ) '$any 3as! "nded 4y Sa' Wa&t n in

1 ,2( in) r$ rated nO)t 4er #1( 1 , ( and$"4&i)&y traded n theNe3 Y r8 St )8 E )hange

in 1 @2• Wa&'art St res $erate

retai& st res in ari "s! r'ats a)r ss the 3 r&d


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C '$any O er ie3

>is)"nt

St res

S"$er<)en

tres

Sa's

)&"4s=ar8etsi

de

US retail#"r,ats


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C '$any O er ie3• Internati na&&y( the ) '$any $erates in

Argentina( Canada( China( Bra i&(India(UD et)• C"rrent&y it e'$& ys 2.1 'i&&i n $e $&e in US• The ) '$any re) rds re en"e ! %, .1,2 4i&&i n F6Y

2 1#H


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B"siness >es)ri$ti n

• Wa&


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B"siness >es)ri$ti n

Wa&'artUS

Sa' sC&"4

Internati n

a&Seg'ent

B"siness Seg'ents


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B"siness >es)ri$ti n=e i) The UD

a$an India


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B"siness >es)ri$ti n•

Wa&'artJs in est'ents "tside N rth A'eri)aha e had 'i ed res"&tsK

In the United Dingd '( S "thA'eri)a( and China are high&ys"))ess!"& Whereas ent"res in Ger'any a

S "th D rea 3ere "ns"))ess!"&


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B"siness >es)ri$ti n•

>ry and 3et g& )ery• Be erages• 6r en ! d• e3e&&ery et)

Pr" %)ts

• Lh t $r )essing ser i)e• Ce&&"nar ser i)e $&an• = ney rder ser i)es

Ser*i)es

• Wa&'art• Great a&"e•

Sa' s )h i)e

$ran s


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Tes)L/C

=etr AG

A'an

In)

CMSCare'ar8

Sta$&es

In)

-O PET/TORS

SWOT A & i


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SWOT Ana&ysisSTRENGT0S

• L 3er!"& retai&

4rands( &arge s)a&e !$erati n 3 r&d3ide• One St $ Retai&• Strategi) 4"siness

$r gra's• E )ient 3 r8ing

)a$ita& 'anage'ent

WEAKNESS• Se&! Canni4a&i ati n•

In & e'ent inn"'er "s &ega&iss"es

• C ntin" s $r d")tre)a&&

• C ''"nity re&ati ns

$r 4&e'

OPPORTUN/TY •

G& 4a& ! d sa!etyinitiati e standard• In)reasing de'and !

n&ine sa&es• In)reasing

$$ rt"nity in

gr 3ing e) n 'y

T0REATS• Intense ) '$etiti n• Lri)e 'at)hing

$r gra' 4y target• 6 reign )"rren)y

")t"ati n


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Wa&'art 4"siness strategy

WALMART'S AGGRESSIVE

PRICING(Cost

leadershi !

=issi n :t $r ide a 3ide ariety !high P"a&ity(4randed and "n4randed$r d")ts at the & 3est $ ssi4&e$ri)e;

E5 rts t $r )"re $r d")ts at the& 3est $ri)es $ ssi4&e !r ''an"!a)t"rers

Wa&'art $r d")ts are "s"a&&y $ri)ed2 Q & 3er than th se ! its) '$etit rs


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WALMART'S AGGRESSIVE PRICING

• Generating' re $r ftsd"e t&arger

&"'ess &dLr fts

• Rein ested in!a)i&itiesFeP"i$'ent(te)hn & gyH

S"r$&"s


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WALMART'S AGGRESSIVE PRICING

Wa&


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MAR"ETING STRATEGIES

•

:C"st 'ers 3 "&d4e $r ided 3hatthey 3ant( 3henthey 3ant it( a&& ata a&"e;

C"st 'ers

• :Treating ea)h ther as3e 3 "&d h $e t 4etreated a)8n 3&edging

"r t ta& de$enden)y n"r ass )iate< $artners

t s"stain "r s"))ess;

Tea'S$irit


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MAR"ETING STRATEGIES• They a&s tai& r their 'er)handise ass rt'ent and

st re e $erien)e t 'eet the s$e)if) needs ! a4r ader )"st 'er 4ase

• C"rrent&y( Wa&=art has )reated er 12*( ne3 7 4s and the $erati n ! er #( internati na&st res( 4"ying $r d")ts !r ' @ ) "ntries

Wal#art E# lo$ees


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MAR"ETING STRATEGIES

• In)reasing inseg'entati n inrder t 4etter

ser e the)"st 'ers

C"st 'er>ata

•

I'$r ingin ent ry'anage'ent

and red")ed ) st

Radi!reP"en)y I>tags and E<

)he)8) n ersi n


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ALMART GR&WT STRATEG

=aintain )"rrent net sa&esgr 3th ! a$$r i'ate&y 12$er)ent $er year

E $and int internati na&'ar8ets that ha e &arge$ $"&ati n )enters

In)reasing the era&& e )ien)y !the rgani ati n 4y red")ing$erating ) sts r ) st ! g ds

s &d


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> e 2 e & $ '

e n t ! W

a & ' a r t

& g


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WA ART STORES /N-


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3.-"n)l%si"n• The ai' ! a 4"siness strategy is t strengthen

a $arti)"&ar 4"siness s that its $er! r'an)ein)reases and( in t"rn( the 4"siness 4e) 'es' re $r fta4&e. With"%t a 4%sinessstrategy a 4%siness has n" g%i e t" #"ll"5an has an in)rease ris6 "# n"ts%))ee ing .

• Sa' Wa&t n < ! "nder ! Wa&'art < 3h se

4"siness sty&e is that )"st 'ers and $r d")tP"a&ity is $ara' "nt has an e tre'e&y e5e)ti e4"siness strategy ! r Wa&'art. It has n 34e) 'e a )&assi) e a'$&e ! r art ! s"))ess!"&

4"siness $&an.


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businessstrategy-131114070718-phpapp01.pptx

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