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Read, Write and Speak

For communication to be effective, there has to be

both information and meaning. And .meaning requires communication .-Peter F Drucker

BUSINESS COMMUNICATION

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BUSINESS COMMUNICATIOND eals with various commercialand industrial subjectCharacterized by certain formalelements, such as commercialand technical vocabulary.It is impartial and objective asextreme care is taken to conveyinformation accurately andconcisely.It entails complex writings andprocedures.

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EFFECTIVE BUSINESS COMMUNICATION

B usiness communication becomes effective only

1. If the language used is effective2. The message conveyed is clear 3. And the predetermined objective is achieved

Hence effective business communication can be defined as theuse of effective language to convey a clear business message toachieve a predetermined objective

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CHARACTERISTICS OF EFFECTIVE BUSINESS COMMUNICATION

A two-traffic wayContinuous ProcessA short-lived processNeeds proper understandingLeads to theachievement of theorganizational objectiveD ispelsmisunderstanding

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CHARACTERISTICS BUSINESS COMMUNICATIONCHARACTERISTICS BUSINESS COMMUNICATIONCHARACTERISTICS :CHARACTERISTICS :

A two-way traffic As communication is an exchange of views, opinions, directions etc. it is a two

way trafficMessages, directives, opinions etc. are communicated upward as well asdownwardsSimply talking and writing without regard to the recipients response, isconducive to misunderstanding

Continuous processAs more often than not it is repeated to achieve the desired results

A short lived processThe process is complete as soon as the communication is received andunderstood by the receiver in the right perspective

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CHARACTERISTICS :CHARACTERISTICS :

Needs proper understanding

B asic objective of conveying a message is a proper understanding of the message by the other partyHence it should be simple, clearly worded, precise and concise

L eads to achievement of organizational objective

Effective communication does this by creating a sense of objectorientation in the organization

D ispels misunderstanding

Leads to clear understanding between people and thus builds

camaraderie among people

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ESSENTIALS OF EFFECTIVE COMMUNICATION: 7CS BY

FRANCIS J. BERGIN

Candid

Clear CompleteConcise

ConcreteCorrectCourtesy

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ESSENTIALS OF EFFECTIVE COMMUNICATION: 4S S BY FRANCIS J. BERGIN

ShortnessSimplicity

StrengthSincerity

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CONDITIONS FOR SUCCESSFUL COMMUNICATION:

R ULE OF FIVE (KEITH DAVIS)

ReceiveUnderstandAcceptUseGive a feedback

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BENEFITS OF EFFECTIVE BUSINESS

COMMUNICATIONB etter Quality

Of D ocuments

Lesser Misunder-standing

IncreasedAwareness

amongemployees

ImprovedCustomer Relation

Healthier B usiness

relationship

Quicker Problemsolving

Stronger D ecisionmaking

Increasedproductivity

E nhancedProfessional

image

E ffectiveCommunication

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Thursday, March 10, 2011Presented by Ms. Ananya Roy Pratihar & Ms.

Binita Mishra

Thank you