Business Writing PowerPoint Brazil Summer Program 2014.
-
Upload
doris-watts -
Category
Documents
-
view
215 -
download
0
Transcript of Business Writing PowerPoint Brazil Summer Program 2014.
![Page 1: Business Writing PowerPoint Brazil Summer Program 2014.](https://reader035.fdocuments.in/reader035/viewer/2022062519/5697c0151a28abf838ccdfe7/html5/thumbnails/1.jpg)
Business Writing PowerPoint
Brazil Summer Program
2014
![Page 2: Business Writing PowerPoint Brazil Summer Program 2014.](https://reader035.fdocuments.in/reader035/viewer/2022062519/5697c0151a28abf838ccdfe7/html5/thumbnails/2.jpg)
Outline of Lecture
▪ General Business Information
▪ White Papers & Audiences
▪ Presentations & Types
![Page 3: Business Writing PowerPoint Brazil Summer Program 2014.](https://reader035.fdocuments.in/reader035/viewer/2022062519/5697c0151a28abf838ccdfe7/html5/thumbnails/3.jpg)
General Business Information
Being a Business Owner▪ How I began▪ Services▪ Payroll▪ Transcription▪ Typing (books, articles, etc.)▪ Résumés, Cover Letters, Statements of
Purpose, etc.▪ Telephone Answering▪ Organization Secretary (Medical Group, etc.)▪ Office Space▪ Temporary Employees: testing, training,
placement
![Page 4: Business Writing PowerPoint Brazil Summer Program 2014.](https://reader035.fdocuments.in/reader035/viewer/2022062519/5697c0151a28abf838ccdfe7/html5/thumbnails/4.jpg)
General Business Information, cont.
Being a Business Owner, cont.▪ Customer Service▪ Product: When the ‘product’ is the client▪ Quality Control▪ Usability▪ Salary▪ Hiring Employees
![Page 5: Business Writing PowerPoint Brazil Summer Program 2014.](https://reader035.fdocuments.in/reader035/viewer/2022062519/5697c0151a28abf838ccdfe7/html5/thumbnails/5.jpg)
Customer Service
▪ “The Customer is always right!”
▪ Negotiation
▪ Contracts - signed!
▪ Extras
![Page 6: Business Writing PowerPoint Brazil Summer Program 2014.](https://reader035.fdocuments.in/reader035/viewer/2022062519/5697c0151a28abf838ccdfe7/html5/thumbnails/6.jpg)
Product
▪ When the ‘product’ is the client▪ Customer Service as a product▪ ‘Word of Mouth’
▪ Customer Service… again▪ Quality▪ Negotiation
![Page 7: Business Writing PowerPoint Brazil Summer Program 2014.](https://reader035.fdocuments.in/reader035/viewer/2022062519/5697c0151a28abf838ccdfe7/html5/thumbnails/7.jpg)
White Papers & Audiences
▪ History of White Papers
▪ Current Use of White Papers
▪ The “White” of White Papers
![Page 8: Business Writing PowerPoint Brazil Summer Program 2014.](https://reader035.fdocuments.in/reader035/viewer/2022062519/5697c0151a28abf838ccdfe7/html5/thumbnails/8.jpg)
History of White Papers
▪ Research
▪ Information Presentation
▪ Only for Decision Makers
![Page 9: Business Writing PowerPoint Brazil Summer Program 2014.](https://reader035.fdocuments.in/reader035/viewer/2022062519/5697c0151a28abf838ccdfe7/html5/thumbnails/9.jpg)
Audiences
▪ Primary
▪ Secondary
▪ Tertiary
![Page 10: Business Writing PowerPoint Brazil Summer Program 2014.](https://reader035.fdocuments.in/reader035/viewer/2022062519/5697c0151a28abf838ccdfe7/html5/thumbnails/10.jpg)
Primary Audience
▪ Owners
▪ Managers
▪ Board of Directors
![Page 11: Business Writing PowerPoint Brazil Summer Program 2014.](https://reader035.fdocuments.in/reader035/viewer/2022062519/5697c0151a28abf838ccdfe7/html5/thumbnails/11.jpg)
Secondary Audience
▪ Investors
▪ Employees
▪ Interested Parties
![Page 12: Business Writing PowerPoint Brazil Summer Program 2014.](https://reader035.fdocuments.in/reader035/viewer/2022062519/5697c0151a28abf838ccdfe7/html5/thumbnails/12.jpg)
Tertiary Audience
▪ Stockholders
▪ Potential Stockholders
▪ Interested Parties
![Page 13: Business Writing PowerPoint Brazil Summer Program 2014.](https://reader035.fdocuments.in/reader035/viewer/2022062519/5697c0151a28abf838ccdfe7/html5/thumbnails/13.jpg)
Why does audience matter - and what should we do about it?
▪ Primary Audience▪ Skim▪ Bolded text▪ Search for specific information
▪ Secondary Audience▪ Need to be grounded▪ Main sections
▪ Tertiary Audience▪ Need to be informed▪ Will read all
![Page 14: Business Writing PowerPoint Brazil Summer Program 2014.](https://reader035.fdocuments.in/reader035/viewer/2022062519/5697c0151a28abf838ccdfe7/html5/thumbnails/14.jpg)
Current Use of White Papers
“In the IT industry, the white paper has become a popular tool for promoting a new product or service. It’s frequently used in tandem with case studies and other sales literature as part of an overall marketing campaign.”
http://www.klariti.com/white-papers/How-to-design-White-Papers.shtml
![Page 15: Business Writing PowerPoint Brazil Summer Program 2014.](https://reader035.fdocuments.in/reader035/viewer/2022062519/5697c0151a28abf838ccdfe7/html5/thumbnails/15.jpg)
The “White” of White Papers
▪ Visually Appealing
▪ Cultural Reading Tendencies
▪ ‘Breathing’ space for eyes and brain
▪ Samples: http://jodoran.net/white-papers/
![Page 16: Business Writing PowerPoint Brazil Summer Program 2014.](https://reader035.fdocuments.in/reader035/viewer/2022062519/5697c0151a28abf838ccdfe7/html5/thumbnails/16.jpg)
Presentations
▪ Two Types:▪ Educational▪ Professional
▪ Font and Visuals: https://www.youtube.com/watch?v=liQLdRk0Ziw
▪ Print-Outs/Hand-Outs
![Page 17: Business Writing PowerPoint Brazil Summer Program 2014.](https://reader035.fdocuments.in/reader035/viewer/2022062519/5697c0151a28abf838ccdfe7/html5/thumbnails/17.jpg)
Business ‘Sharing’
▪ Tell them what you are going to tell them . . .
▪ Tell them (give them the information) . . .
▪ Tell them what you told them.