4A Master INT 22/12/2016P2018

Groupe:

Eva Beriel Elena Plasse

Louis PetitJulien Roux

Tristan Salaun

BUSINESS VENTURE

Summary

I. Introduction to the project (origin & concepts)

II.Market study

1.1 History of the connected bracelet

1.2 Key figures and connected objects

2.1 Marketing Tools

2.2 Analysis of the questionnaire

III. Explanation of the Project

IV. Business Plan

1.1 Canvas Business Model

1.2 The objectives

1.3 Process of commercialization

2.1 Transports and logistics, Supply chain schema

2.2 Sales Brochure to our clients

2.3 Website

2.4 CSR strategy

3.1 Communication Plan

3.2 Forecasted Financials

V. Perspectives of development

VI. Conclusion

I/ INTRODUCTION TO THE PROJECT

As part of the fourth-year Business Venture project at ISTEC, we have been thinking about a security object that will help to comfort the French in this period of national "anguish". The first idea we had, aimed at protecting the vulnerable older people but the market being very competitive so we chose another target.

The safety of children is an important stress factor for tutors, parents, grandparents, educators, babysitter and all accompanying. In this way, we have given considerable thought to an effective tool to reassure parents and to secure children while ensuring maximum freedom.

The shape of this object came shortly afterwards and the choice of a bracelet seemed to us opportune given the ease of use, its unisex wearing, its discretion and its appreciation by the children. Once the idea was found, we thought about the places most conducive parents to stress and the loss of children. Since there are already bracelets for the children's usual between school and home, we have avoided this track.The most "dangerous" places remain the places of crowd. So that's what we focused on.

To sell a security service to parents for children, there are two possibilities: to sell it in a public space or to sell it in spaces owned by private companies. To ensure vision by the meter, it is preferable to select a cloisonne. So we left on the theme parks, zoos and parks.We have said that as a way of extending our project to subsequently touch the public spaces and thus belly a GPS bracelet with individuals. To define the most appropriate segment and the selling price of the bracelet, we studied the answers of qualitative and quantitative survey. So we concluded that it was better to rent them than to buy them. With visits to amusement parks being exceptional, visitors are not prepared to spend a lot with the additional fees.

The BESAFE bracelet comes from this idea to bring safety to the families on their outings and guarantee to enjoy more of a stress-free day.

Our project also aims to be easy to use and playful. Connected to an application and a terminal of withdrawal that allows to remain in the universe of the game and the new technologies.Thanks to its low-cost innovation, this project is accessible by many people who have a smartphone and a credit card.To blend in with the décor, BE SAFE proposes a personalization of bracelets and terminals in line with the theme of the place.From a commercial point of view, the company must reach two audiences: major accounts are the 30 largest amusement parks in France with more than 150,000 visitors per year and visiting individuals. It is therefore a « B to B to C  » market. The difficulty results in the complexity of reaching both targets at the same time, but this topic will be more discussed in the commercial part of the report.

This entrepreneurial project was for all of us a way to deepen our theoretical knowledge but also to discover more things in the market of the connected bracelets. The Business Venture also allowed us to challenge ourselves in areas such as finance or supply chain and apply our courses.

It’s also a project on the duration, where we have to learn the organization, the management of a team and somehow project management.

II/ MARKET STUDY

1.1

Connected objects have been around us for a few years. We were not particularly aware of this, either because we did not know that they were connected objects or simply because the term "connected object" was not associated with it.

What is a connected object?

It is true that this is the first question to be answered. A connected object is an object that is connected to the Internet and has an IP address. It is therefore an object that can be related to terminals linked to the Internet and which are identifiable. The internet of Things, can therefore be a mobile phone, a tablet, a connected bracelet, a car or even a tennis racket. In our case, the product we deliver is a connected object including Bluetooth sensors, so it is only adaptable to Bluetooth devices and all the smartphones are equipped with it.

History of connected objects

The internet of objects has begun to take an important place since the democratization of smartphones. The most appropriate date is therefore 29 June 2007, date of release of the very first iPhone. This revolution was finally the first step towards the exodus of the internet. This technology was no longer only accessible from home or from its office but anywhere in the world at any time.It was the first step towards connected objects. The world's population has moved slowly, either with the easier use of laptops, and even tablets accessible to the general public since 2010. The first smartphones or tablets date from much earlier (1989 for the Tablet GridPad Samsung) but the lack of dematerialization of data and technological advances were not yet developed for the boom that it currently has.Other connected objects were released during the same period. For example, the Nabastag (or Karotz) rabbit, launched in 2005, was the beginnings of connected entertaining objects. But the desire to connect everything to the internet and connect all the objects between them is very present for many years.According to research firm Gartner, in 2009, there were 2.5 billion connected objects and in 2020, there will be nearly 30 billion things connected to the internet. We are therefore exponentially growing in the area of the internet of objects.

1.2

An omnipresence of technology and the internet

In the world, we are all more or less connected. It should be noted that currently the most developed countries have more than 80% Internet users, some countries like Sweden or other Nordic countries would have more than 90% of inhabitants with an Internet connection (Le Monde source).

These figures are justified by the fact that the inhabitants of cold countries are obliged to communicate at a distance according to the seasons.

The omnipresence of the technology is also visible with the number of Internet access per inhabitant; Now, 20 houses represent the global internet traffic of 1995. There is also a very large amount of smartphones. In France, in 2012, there were more sales of smartphones than "classic" phones. According to estimates by the GFK Institute, the French market will be composed mainly of smartphones in 2020. By the end of 2014, the number of smartphone / tablet sales will also exceed the number of computers.

Key figures of connected objects

50 billion connected objects in 2020400 Million Euros of turnover in 20157 Million Dollar Market Connected Objects in 2020$ 90 billion in oil and gas savings

2.1 We made a Porter analysis in order to identify the level of competition on our market

- Threat of new entry: This threat is really important for many reasons. First of all the market of connected objects is really famous and this is the market «  in vogue ». Second reason, it is not too expensive to enter in this industry since our bracelets and equipment don’t cost that much compared to others connected objects (connected watch, VR helmet…). And the barriers to entry into the market are not really high because it is only required the necessary founds.

- Supplier Power: There is a neutral supplier power.One of our supplier (DisneyLand) is really important but we have got a lot of other suppliers. That means there is not a dependency toward any of them.

- Threat of Substitution: There is a low threat of substitution.Since we are the only one who proposes this connected bracelet to the amusement parks, we are the only one on this positioning and there are not many substitutes yet.

- Buyers Power: There is a low buyers power.There are many customers for few producers. Since our product is new, there are a few similar or substitutable products. A really interesting point is the level of price we have which is a low price. The only one problem we have got, is that our product is not fundamental, it’s not a « must to have » but we have many years to think how make it become a fundamental product.

- Competitive rivalry: There is a low competitive rivalry.Indeed, we have got few competitors (even if it is not really the same king of way of selling, we do it in B to B whereas our « competitors » do it in B to C). Our low price is really interesting because the rest of our competitors charge a high price on this connected bracelet market.

Then we found interesting to elaborate a position competitive map to understand more about the market and how are competitors are acting.

This mapping has been made on the basis of two main data: the Efficiency of the brand (large age panel, ease of use, options, security plan) and its Accessibility (price, distribution network). We have selected 6 important brands that are selling the same product (a connected bracelet for the security of children).We built this mapping knowing that we are the only one working in BtoB. (our competitors all work in BtoC).

It is also important to notice that our product is the only one that it’s not for sale but for rent so there is not a real “barrier price”.Here is the result we found after the studies we have maid about the positioning of these brands and the positioning we would have.Based on this mapping we noticed that the brands with a similar positioning as our, on both points (Efficiency and Accessibility) are BeLuuv, LG Kizeon and Lineable).

Here, we can find a Positioning Table to add to what has previously been described :

BeSafe Positioning:

ProductUsage

The safety bracelet "BeSafe" is designed to abort all sources of anxiety in public places,especially inamusementparks, themeparksor zoos.Moreprecisely, the service consists inproposingbraceletsconnected inBluetoothconnected to tags thatcover theentirespaceofleisure.Theuserprogramsthewristbandwiththeactivationcoderetrievedviaaterminalonhissmartphoneinordertolocatehischildpermanently.

Operation

Throughthesesmarttags,itispossibletoestablishadetailed3DmodelingandconnectedinBluetooth,whichallowsanefGicientandprecisegeolocation.Thesecuritybraceletisdirectlylinkedtothe"BeSafe"applicationonSmartphone,whichallowstheusertotracktheprogressoftheirchildinrealtimeintheleisurepark.

ConsumerbeneGits

The advantage obtained by the consumer when using the product "BeSafe" is simple, themarketofthe"geolocalized"securitybraceletofferstheseobjectsconnectedtotheGinalsalewithapriceoftenhigh.Furthermore,youonlyusethiskindofbraceletinthesekindsofplaces(amusementparks,zoo…)andafterthisusethereisnootherutility."BeSafe"has thevirtueofprovidingsecuritybracelets inpublicplaceswhere there isarealriskordangerpotential,especiallyinamusementparksandzoos.Arentalstationisavailableontheleisuresite,tomakeacounter-foottothe"gadget"sideofthistypeofproductandputthesafetyaspectforward.

We proceeded to SWOT analysis in order to establish a strategy on the market and understand our own positioning. First we have maid an intern analysis (in order to pick up the Strenghts and the Weaknesses of our own product) and then we have maid the extern analysis (with the Opportunities and the Threats of the extern environment).

- Strenghts First of all we have got a really wide and segmented potential target thanks to the measurable entry fees each year from the amusement parks, museums, zoos… Indeed we have selected fourteen main places where we could rent our product (among which Disneyland Paris, Asterix Park, Le Puy du Fou or Beauval Zoo) and the average number of visits per year is 1,9 billions.Our price is really affordable (3euros) for all the social class whatever the amount of their budget for “leisure day”.There is a playful and interactive use with our bracelet.Thanks to Beacons (start-up of 3D modeling with Bluetooth devices) the geolocation of the bracelet is really precise and that makes its rent pertinent for the parent who are afraid to loose their children or want to spend the day with a quiet mind.At last but not least: it is an innovative product which perfectly meets the criteria of our times simplicity of use and efficiency.

- WeaknessesOur economic model that mainly relies on our sales force on the field with the customer strategy “major account” in order to consolidate the turnover.In the first place, it requiers a heavy investment to install the different technical devices on the amusement parks (Bluetooth Beacons, BeSafe Terminals)Difficulties to communicate to general public since we are a start-up on can face difficulties to communicate to general public because we do not have huge communication founds necessary to promote our product on TV spots or posters at the bus stops.The last main weakness we have found is the high costs of storage and logistics we will have for our bracelets and terminals.

- OpportunitiesThe product positioning « BeSafe » is based on a B to B segment, whereas all the competitors are selling it on a B to C segment. That means, even if the idea of connected bracelet for the safety of children already exits we are the only one working on a B to B market.There is an increase of the insecurity sense, that makes parents want to protect their children in public areas. Indeed, for the National Crime Observatory, the feeling of insecurity is at a higher level than at the end of the 2000s, when at the time the rates of violence were higherThere is a continuous growth of the smartphones owners, between 2011 and 2015, the market has recorded a growth of 40%. That means there will not be any « smartphone barrier ».

The selling of connected security strap (GPS, Bluetooth) hasn’t been a commercial success in the B to C way that is why we will do this in a B to B way.Finally, there is a raise of the buying power of the French households (1,6%) and spending in high tech and leisure is constantly increasing.

- Threats

The product doesn’t convince our audience, due to the low price of the bracelet that contradict the notions of safety and security. Indeed, people think that higher is the price of a product better it is. So we will have to work on this specific point to make them think in a dfferent way.The Electronics giants revolutionize the market with more efficient products, at the cutting edge of the geolocation technologies. That means if giants like Sony for instance decides to invest on this market we won’t be able to compete with them since we do not have its notoriety or founds.Finally and obviously we are completely dependent of the amusement parks attendance.

2.2

Analysis of the questionnaire

*You can find at the our document the entire questionnaire that has been administrated to people. Thank you to take a look before starting reading the analysis.

First of all we can see that our questionnaire will be revealing because 80% of the participants of the questionnaire frequent the amusement parks, water parks or zoo and 80% of them attend those places one to several times a year.

- The average budget (in addition to the place of entry) available, or at least that people would be willing to spend for purchases such as food, toys or other is between 5 and 50 euros for nearly 85% Among them. And more than the half of them would be willing to spend between 15 and 50 euros. These figures are very interesting for our project because our rental price is very low (3euros) it does appear, in view of its figures, absolutely not like any barrier to rent from the potential consumers.

- Another interesting fact that has been noticed is the "the loss of a loved one" represents the second danger that can happen in an amusement park just after the injury.

- Regarding the age group that would be likely to wear this bracelet, the 2/6 age bracket represents more than 50% of the votes and if the 7/13 age bracket is added, this percentage increases to more than 75%. This data is very interesting for our project because we find that our product could be suitable for a wide age range (2/13 years).

- New interesting data: the amount that potential consumers would be willing to invest. Between 1 to 5 euros for 40% of them and between 5 to 10 euros for 38%. These figures are once again very good news for us as our rental price (3euros) is included in the lower part of what they are willing to invest.

- 57% of respondents said they had already spent time looking for a loved one.

Considering that 83% of the panel is between 15 and 25 (we assume that they do not necessarily have children for the most part), we think that this statistic would be even more important if the panel were a bit older.

- The words that come back to the question of motivation to buy are: security, price and tranquility.- The last two positive data: 85% would advise our product to family or friends. And more than 70% would use our product for their children.- Finally, since all PSCs are represented among the respondents to our questionnaire, we can consider it to be relevant even if the "Students" category alone represents 77% of the respondents. It would therefore have been more interesting for respondents to be more "varied" and older in order to have the answers of people who are probably directly concerned by our products.

III/ EXPLANATIONS OF THE PROJECT

The StaySafe bracelet has been designed to bring safety and comfort to families visiting amusement parks, zoos and water parks. Linked to an application, the product allows all companions to locate the most vulnerable and agitated individuals that are children. The use is simple: place the bracelet on the child's arm and download the application to see where it is located. Connected security bracelets for children already exist on the market, but the idea of BESAFE is to allow visitors to have access to a specific geolocation service at an affordable price. The system of our product consists of a connected wristband composed of a Bluetooth microchip connected on the one hand to the bitcons and on the other hand to an automatic bracelet distribution and identification terminal. The bracelet is composed of silicone, material more elastic than the plastic, resistant to water and shock. The choice of silicone is also explained by its less allergenic component than other materials. In order to provide a complementary service to our customers, BESAFE offers to its customers a service to personalize the bracelets and terminals to the color of their space. The bitcons are Bluetooth sensors placed approximately every 20 meters and allowing to have a very precise 2D and 3D vision of a space. This system will allow us to map the park and geolocate the child to the nearest meter. The terminal, for its part, presents the explanatory video of the concept and the related instructions.

The principle is simple:

-Indicate age and number of children -Download the application -Pay the amount of the day of use ie 3 euros per individual -Scan the QR code that appears on the screen corresponding to the chip of each wristband. -The child is now connected to the parent through the BESAFE application and can see its trajectory through its plan. The service needs to be connected to a 3G network or wifi if the park has one.

The terminal is connected to a local power source. The machine is use to distribute bracelets from the circuit. The bracelets are recharged thanks to induction plates placed at the bottom of the machine allowing to have an autonomy of at least 2 days. It is essential that the bracelets are loaded when used by the child to prevent the service from being ineffective. At the end of the day, the customer returns his bracelet to the terminal. The costs of guarantees are automatically returned to him. He will also receive a receipt of return to the terminal. A confirmation on the application attesting that it will not debit and an invoice will be sent to him. When the bracelet is returned to the terminal, it enters at the end of the cycle to allow it to be loaded before being re-rented. The terminal consists of two holes: the first where the customer receives his bracelet and his receipt with his QR code and the second to restore the bracelet.

The application connected to the terminal and the bracelet can be downloaded on the Appstore, on Androidstore and GooglePlay. It is composed of the presentation tab of the company and our ambitions. The second tab gives access to the scan of the QR code to the map of the park and to the geolocation of the child in real time. The third tab allows you to see the invoices and see the journey made by the child during the day.

The BESAFE project is similar to a BtoBtoC strategy, the project is sold to leisure professionals and then to individuals and visitors to the park.

IV/ BUSINESS PLAN

1.1 Canvas Business Model

1.2

The objectives:

After an analysis of the amusement park market, we have determined the various amusement parks which could be interesting for our project. We have been careful not to aim Disneyland the first year in order to implement our project gradually before touching the giant to the 15 million annual visitors.

Our objective for the first year is to settle in 5 parks which are the Parc Asterix, Futuroscope, Puy du Fou, Marineland, Beauval Zoo.It is 5 parks receive annually not more than 2 million visitors and are easier to touch than the European giants.

The target of consumers each year was calculated according to the number of daily person. Using this figure we deducted people over 14 years of age to have a figure that included the number of children present on the park.

From this figure, we chose to reach 10% of children as consumers for our real objective against 6% for our pessimistic assessment and we based ourselves on a figure of 15% from an optimistic point of view.

For the second year, the real objective is 15% of child consumers, 20% on the optimistic side and 10% from a pessimistic point of view.

To finish on our intentions regarding the third year. We aim to settle in 5 new park being Disney, Pal, Lille Zoo as well as Parc de Thoiry and Walibi Rhône Alpes.The number of consumers affected will also increase as we hope to reach 30% of consumer children in our first 5 park and 15% for new park. On the pessimistic side we based ourselves on a figure of 15% for the first park then 6% in our new park.

To finish the optimistic goal is to touch 30% of the children present in the first 5 park as well as 20% for the new positioning.

1.3

Process of commercialization

2.1 Transport and logistics, Supply Chain Schema

2.2

Sales Brochure

This document has been made in order to satisfy our major clients, which are the representatives of the amusement parks. When our sales force is training to acquire new customers, they have to refer to this brochure that will also be delivered to the client after the meeting.

The purpose is to show the BeSafe values, ambitions and suggestions. It is a proper way to be trusted from the potential customers. Moreover, this brochure describes the advantages of working with the BeSafe company, especially the fact that the partner doesn’t have to spend any money to work with us. In fact, they even get a reward to enhance their turnover, 20% of our revenues in exchange from the space we are using on their sites.

«  BeSafe  » ensures on it side an entertainment dimension with the organisation of marketing campaigns to sensitize the audience to use our devices. There will be event hosts doing demonstration of the application connected with the bracelet to dynamise our renting spots. Those operations will be useful to give advices, sensitize the visitors. The company «  BeSafe  » is guarantee of safety, making the brand image of our clients stronger by demonstrating a wish to secure their visitors.

There is also another idea that we want our partners to know. « BeSafe  » provides a personalized offer with the possibility to customize the bollards that implemented on the amusement parks with the items and the colors corresponding to the universe of the amusement park.

2.3

Website

2.4

CSR Strategy

« BeSafe », a human and environmental approach

Social and environmental issues are part of StaySafe's purchasing policy. Our company wishes to offer an innovative service while taking care of our planets and our employees.

-Build balanced relationships with suppliers ares sources of performance and innovation

-Our partners and subcontractors must be ISO14001 certified. These standards developed by Technical Committee ISO / TC 207 provide practical tools for companies and organizations of all types who wish to control their environmental responsibilities

-Our transport policy for terminals tends to favor short journeys and transport vehicles powered by natural gas. Future StaySafe intends to upgrade biomethane, either agricultural, agri-food or industrial waste to produce energy. This will help to achieve the objectives set by the Grenelle Environment Round and to use renewable energy.

- The working conditions of our employees and partners are also an essential part of our development strategy. Our struggle for children does not extend to their safety in the parks. We ensured that no child works with our partners. Control visits are also sent to our employees. To ensure that our employees work under the best conditions, we invest each year in an R & D budget to minimize the physical difficulty of the tasks. In addition, we verify that all procedures in place are secured to prevent accidents.

- In its purchasing policy, BESafe is committed to transparency of its processes and the traceability of its supply. The company shall condemn any supplier who has contravened this provision. Any modification must be validated upstream by the Directorate General and the CSR department.

- The bracelets made of silicone are tested dermatologically upstream are intended for the use of children. With more than 100 uses for the bracelet, we unite a solid material that reduces environmental damage related to the production of plastic. BESAFE is also committed through the choice of its raw materials and suppliers to favor the use of recycled papers. Receipts and invoices from customers will be made in recycled papers as well as all media used in the company's offices. Aside from credit card receipts, the company is committed to divide per 2 its paper consumption by 2020.

Humanium is an association at the service of human development and which supports sustainable and equitable development of the most disadvantaged populations, especially in Asia, Africa and Latin America. Humanium concretizes the rights of the child and provides assistance to children in difficulty.Humanium works with and for the poorest, adults are actors and decision-makers in their lives, they carry projects and commit themselves to the future of their children. Humanium develops aid for self-help and provides the poorest with the means to help themselves.Humanium works in a spirit of cooperation and partnership, the association does not create alternative structures, we strengthen and develop the existing local structures.

In 2015, Humanium began implementing a new program in Rwanda aimed at improving respect for the rights of 84,000 children by raising awareness and training 1,000 local leaders: village leaders, social workers and teachers.

They have identified five main objectives:

1. Create daily reflexes of child protection in adults by developing an intuitive emotional understanding of the rights of the child.2. Reduce domestic violence and ensure better protection of children by improving the capacity of local actors to manage cases of child abuse and abuse.3. Strengthen the community in its role of psychosocial support of the individual and foster community resilience through the free expression of traumas and experiences through the effectiveness of long-term psychosocial work in the communities.4. Strengthen the skills of social workers and promote the work of psychologists.5. Improve the mental health of children and parents.

As part of its CSR mission BESAFE agrees to donate € 5000 to January 1, 2017 to Humanium association in missions which leads worldwide in order to fight against the infringement of freedoms Children.In 2018, the company plans to hold a charity gala with suppliers and contacts in order to raise funds for the association.It is with great enthusiasm that has BESAFE company agrees to provide the close of its teams and its network the benefits of the association and the importance of sponsors.

The 116 000 is the free emergency number accessible 24 hours a day and 7 days a week in the event of the disappearance of a childThe mission of the teams is to listen and support the families of missing children and to try to find the missing child or adolescent.

They intervene with families in the context of runaways, parental abductions in France or abroad, disturbing disappearances of minors and young adults (under 25 years of age).

The association aims to prevent disappearances and whatever the causes (fugue, parental abduction, criminal abduction ...).For example, by addressing 116000, parents in marital conflict will receive advice on the prevention of parental abductions. The association also works for children and young people.

They also analyze continuously the problems related to childhood, adolescence and family structure. This makes it possible to suggest reforms to prevent the disappearance of children and situations where the parent-child relationship breaks down.

The results of this research are shared among professionals in the legal and children's fields, during training sessions and by organizing a colloquium.

Every year several awareness-raising actions are carried out to make known the 116 000 Missing Children to the greatest number:• display campaign• dissemination of awareness-raising messages (television, cinema, etc.)• press campaign

BESAFE also undertakes to remit an amount of 5,000 euros in 2017 to 116,000 in order to allow more operations in the press. This amount will also be used to reintegrate young children into their lives and enable them to be followed by competent teams in suitable premises.The operation aims to combat kidnapping in France and restore confidence and freedoms to children who have experienced a kidnapping situation.

3.1 Communication Plan

3.2 Forecasted Financials

BALANCE SHEET

Balance Sheet explanation:

Our establishment will be located in the region of Paris; the storage space will be in the 78.We chose to create a Sarl, or we have 1 349.95 euros to cover all the costs of lawyer, notary, as well as advisers.We have chosen to hire 1 salesman, who will be paid at the rate of 3 000 euros per month, we count 60 000 euros to insure employer taxes and charges.

Our technicians will have the status of self-contractor; we think we need a technician up to two days per launch in each amusement park plus one day per month and per park to manage the operation of the machine.We will take a trainee for customer service; it will be paid up to 700 euros per month.

For deliverers we intend to use a company, for the delivery of 5 parks in the year as well as for the transport of the terminals in our infrastructures we count 10 000 euros of transport costs.Our website will be non-market and the mobile application will be present on the systems (Apple, Android)We estimated the price of a bracelet at 2.47 euros knowing that the price of silicone for 10 000 bracelets is of 2 200 euros, the price of the chips will come back to 17 500 euros and assembly will amount to 5 000 euros.

For the various terminals we have chosen to create terminals with steel and EZ frames, we incorporate a tablet and an induction system for the reloading of the bracelets.To conclude, the mechanism to distribute the bracelets and recover it amounts to 10 000 euros.So that we can enjoy a perfect location, we are planning a 75 000 € facility to get a perfect coverage in our 5 amusement parks. This is a variable price, which depends on the size of the park for the following years.

COST & INCOME

Here is the detail of our terminals and our products in order to have an estimate of the cost of unit income of our products.

The cost of the bracelets amounts 2.47 € for the production of 10 000 bracelet, that of the terminals amounts to 3 700 € for the production of 20 terminals.

To conclude, we can claim that the price of the beacons for the 5 parks amounts to 75 000 euros, a variable price according to the size of the park.

RENTABILITY BALANCE

Here is a table allowing us to have a view on the break-even point of the company. We note that the company does not lose money from the moment the turnover is 603 083 euros.

SUMMARY OF THE EXPENSES

To finish this table is a summary of the expenses that the company will have to invest over the next 5 years.

V/ PERSPECTIVES OF DEVELOPMENT

Future Objectives:

For our third year after the launch of our Be Safe product we have for goal to export ourselves into the German market of amusement park. Our target is the 5 biggest parks in Germany which are Europa Park, Phantasialand, Hende Park, Hansa Park and Holiday Park.We assumed that after 3 years in the french market we will have enough notoriety to reach an other market. Whereas going on few other countries we prefer to privilege one country after one country. As a result, the logistic to delivery and put the installation of our machines will be easier. We choose Germany because of its closeness to France and also because it is the country that gather the biggest park market after France in numbers of costumers.

Europa Park – 4 billions visitor per year Phantasialand– 1,75 billion visitor per yearHeide Park– 1,3 billion visitor per yearHansa Park – 1,4 billion visitor per yearHoliday Park – 1,1 billion visitor per year

We assert that we will have the cards to negotiate to revise downwards the taxes with the parks, which is for now at 20%. We want to give 10%.The german parks will have have the certitude to have an added value after seeing our results in France.Our other objective is to reach an other target on the french market, which is older people. We want people to understand that our product can be used by everyonee and not only children.For example, people with mental disabilities will have the chance to go to amusements parks without making their legal gardens worded.Same as for senior citizens. Some adults are afraid to go to amusement parks with their parents for the same reason as they are for going with their young children. Doing an other range for this people are our goal for our fifth year because we aim to allow everyone to go to amusements parks, safely.

VI/ CONCLUSION

ANNEX

Flyer that will be distributed to promote our brand:

Be Safe

3€ le prix pour sécuriser votre enfant

besafe.com

Il nous font confiance

Retrouvez votre enfant instantanément grâce au

bracelet Be Safe

Carte de France, avec les parcs d’attractions que nous souhaitons cibler

Fréquentation des parcs d’attractions et à thèmes