Business value in game development
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Emotion flow as a key business value in game design.
Transcript of Business value in game development
Background● 11+ years in the IT industry● Scars from game development● Flexible design promoter● Agile-junkie
Business goals
Business Value
Enterprise vs. Entertainment
Top Game Developers
Top Game Developers
Conservative?
it is allaboutemotions
THE GOALcatch and don't let go
Irritation kills gameplay
Emotions MUST FLOW
Prototyping
a game is a series of interesting choices
a game is a series of interesting choices
(Sid Meier)
Spore Prototypes
Play
Minecraft
look for minimalism in games
Defcon
simple graphics
simple gameplaysimple gameplay
PURE CONCEPT
Observe
Find the sources of frustration
Create emotion stories
Resources● Flow in Games by Jenova Chen
http://www.jenovachen.com/flowingames/flowtheory.htm
● The Truth About Game Developmenthttp://www.kloonigames.com/blog/games/tagd
● The Art of Computer Game Design
by Chris Crawford
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