Business Value AnalysisTM Study Symantec Corporation The Green ...

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Business Value AnalysisTM Study

Symantec Corporation The Green Data Center

Business Value Analysis © 2009 The Alchemy Solutions Group. All Rights Reserved

Greg Malacane, Director, Research & [email protected]

Executive Summary 3Overview 3Barriers 3The Solution 3Benefits 3

About Symantec Corporation 4Business Drivers 4Chart 1: Symantec’s global goal is to reduce CO2 emissions from 8% to 15% by the end of FY 2012 5Reduce Data Center Energy Requirements 5Lower Data Storage Costs and Energy Consumption 5Manage Remote Location Storage 5Reduce Server Sprawl 5Support Corporate Responsibility 6

Technology Challenges 6Minimize Hardware Needs and Energy Use 6Manage Server Growth 6Improve Utilization of Data Storage Resources 6Consolidate Remote Location Backups 6

IT Transformation 6Consolidate Data Center Facilities 7Optimize Storage Utilization 7

Veritas Storage Foundation 7Veritas CommandCentral 7Symantec Enterprise Vaul 8

Reduce Backup Volume 8Veritas NetBackup 8Veritas NetBackup PureDisk 8

Reduce Server Footprint Through Virtualization 8Virtualization and Lifecycle Replacement Policies 9

Reduce Power Consumption by Unused Desktop Equipment 9Network Architecture Diagram 9Figure 1: Symantec Architecture Diagram 9IT Timeline 10

Business Value Analysis 10NetBackup PureDisk Remote Backup Savings and Productivity Gains 10Chart 2: Annual Hardware Cost Avoidance for Global Implementation of NetBackup PureDisk 11Chart 3: Annual IT Productivity Gains for Global Implementation of NetBackup PureDisk 11Maintenance Savings on Retired Hardware 12Chart 4: Maintenance Cost Avoidance from Hardware Device Reduction 12Labor Productivity Gains Related to Hardware Reductions 12Chart 5: Labor Productivity Gains from Hardware Device Reduction 13Power Savings Related to Energy Cost Avoidance 13Chart 6: Energy Cost Avoidance from Hardware Device Reduction 13

Conclusion 14Notes 14

Contents


Executive Summary

OverviewSymantec is a global leader in infrastructure software, providing security, storage, and systems management solutions to help consumers and organizations secure and manage their information-driven world. The company helps customers protect their infrastructure, information, and interactions by delivering software and services that address risks to security, availability, compliance, and performance. Headquartered in Mountain View, California, Symantec has operations in more than 40 countries.

The company’s software-based approach to Green IT offers organizations various tools for streamlining the IT infrastructureanddrivingenergyefficienciestoreduceenergycostsandenvironmentalfootprints.

BarriersTo control rising energy costs, Symantec sought to minimize hardware needs and energy use and optimize performanceinitsdatacentersandelsewhere.Thecompanylookedforwaystoimproveefficiencyinitsenergy use within the data center, not only to help reduce utility costs, but also to reduce overall carbon dioxide emissions as part of its corporate commitment to environmental responsibility.

The SolutionSeekingenvironmentallybeneficialoperationalefficienciesandlowercosts,Symantecimplementedaseriesofsignificantstepsthatleveragedanumberofitsowndatamanagementtechnologies.Thecompanybeganconsolidatingitsdatacentersworldwidetoachievesignificantenergy,IT,andrealestatecostsavings.TheIT infrastructure team harnessed virtualization technologies to manage server growth and related energy consumption. To reduce its data storage footprint and related costs for power and cooling, the company leveraged Veritas NetBackup and NetBackup PureDisk for data deduplication; Symantec Enterprise Vault for single-instance email archiving; and Veritas Storage Foundation and Veritas CommandCentral for optimal storageutilization.Inaddition,SymantecalsodeployedacustompowermanagementprofileoncompanyPCs to eliminate energy waste from unused devices.

BenefitsAsaresultofitsongoingGreenITefforts,Symantecisachievingsubstantialbusinessbenefit.TheAlchemySolutionsGroupconductedaTotalOperationalandEconomicImpact(T.O.E.I.)™analysisandquantifiedrealized and projected business value in the following areas between July 2007 and December 2011:

• RemoteSiteBackupProductivityGains:$692,743 in hardware and media cost avoidance and $443,328 in labor productivity gains through global remote site backup with Veritas NetBackup PureDisk from July 2007 through December 2011.

• HardwareMaintenanceCostSavings:$12,358,000 in maintenance savings on retired server and storage hardware from August 2007 through December 2010.

• LaborProductivityGains:$1,341,130 in IT productivity gains related to server and storage reduction from January 2008 through December 2010.

• EnergyCostAvoidance:$2,164,438 in utility cost avoidance through hardware device reduc-tion and corresponding power consumption savings from August 2007 through December 2010.

The decommissioning of hardware from a major data center closure reduced Symantec’s overall device power utilization from approximately 500 kilowatt hours (kWh) to 168 kWh, a 67 percent reduction in energy consumption.1 Further, by converting the cost of the kilowatts of electricity avoided to kilograms of carbon emissions, Symantec conservatively estimates a cumulative carbon footprint savings of 15.5 million kilograms of CO2 from 2007 through 2010.2


Finally,inadditiontothebenefitsrealizedwithintheITdatacenterenvironment,Symantecalsorealizedsignificantcostsavingsbystemmingenergy use at the IT endpoint. By deploying an automated power managementprofilethatplacescompanylaptopsanddesktopsinstandbymode after four hours of inactivity, the company expects annual savings of $800,000 and more than 6 million kWh of energy per year.3

About Symantec Corporation

Symantec is a global leader in providing security, storage and systems management solutions to help customers—ranging from consumers and small businesses to the largest global organizations—secure and manage their information. The company’s unique focus is to eliminate risks to information, technology, and processes independent of the device, platform, interaction, or location.

Symantec’s developing Green IT story offers strong evidence of the value software can play in the greening of the data center and elsewhere. The company’sproductscurrentlyutilizeserverandstorageefficienciesthatresultinmoreenergy-efficientdatacenters.Symantecproductsalsomovebeyondthe data center to help manage desktop power supply.

Under the leadership of David Thompson, group president and CIO, Symantec Services Group, Symantec’s IT leaders have been driving the evolution of the environmentally-conscious data center in support of the company’s larger Corporate Responsibility initiative. Key Green IT team members include Sal Caruso, vice president of information technology; Jose Iglesias, vice president, globalsolutions;SophiaAbramovitz,seniordirector,officeoftheCTO;DanAzevedo, director of data center architecture; Lee Buckland, senior manager, server, infrastructure, and operations; and Curt Helvey, storage and backup lead.

Business Drivers

With data center power consumption skyrocketing and utility costs soaring, SymanteclookedtoachievesignificantcostsavingsthroughgreaterenergyefficiencyinitsIToperationsandimprovedutilizationofthecompany’sITassets. Delivering those optimizations concurrently supported Symantec’s overall corporate efforts to adopt more environmentally sound business practices and minimize its carbon footprint.

Fact File: Symantec

Founded–1982, IPO in 1989Headquarters–Mountain View, CaliforniaOwnership– Public (NASDAQ: SYMC)Industry– Infrastructure SoftwareMarket– GlobalRank– World’s fourth largest independent software companyFY2009Revenue– $6.2 Billion, #419 on 2009 Fortune 500 listFull-timeEmployees– 17,500Website– www.symantec.com

Reducing its Environmental Footprint: Symantec Milestones

Fall 1994Symantec becomes the 12th company worldwide to be certifiedtotheISO14001environmentalmanagementstandard at its Dublin, Ireland manufacturing facility.October 2005Dublinfacilityreceivesthefirstofseveralannualawardsfor environmentally responsible manufacturing and waste management. May 2006Symantec joins the Sustainable Silicon Valley’s Carbon Dioxide Reductions Initiative, pledging to reduce CO2 emissions at corporate headquarters by 10 percent. August 2007Symantec joins The Green Grid, a global consortium dedicatedtoadvancingenergyefficiencyindatacentersand business computing ecosystems.November 2007Symantec releases the Green Data Center Report, highlighting opportunities for IT departments to build more energyefficientdatacenters.September 2007Symantec’sSpringfield,Oregonsitereceives2007EnergyStar Label from the Environmental Protection Agency (re-awarded August 2008).June 2008SymantecparticipatesinSiliconValleyLeadershipGroup’sfirstData Center Energy Summit focused on issues involving data centersustainability,energy,efficiency,andgreencomputing.July 2008Symantec achieves LEED (Leadership in Energy and EnvironmentalDesign)GoldcertificationfornewCulverCity, California campus.September 2008SymantecpublishesitsfirstCorporateResponsibilityReport,underscoring the company’s performance and leadership in promoting sustainability for the software industry.Spring 2009Symantec builds Arizona Data Center Expansion to LEED Goldcertificationstandards.April 2009Symantec’sSpringfield,OregonsitereceivesLEEDGoldcertificationforExistingBuildings.


Chart1:Symantec’sglobalgoalistoreduceCO2emissionsfrom8%to15%bytheendofFY124

ReduceDataCenterEnergyRequirementsEnergycostisthesecondlargestoperationalexpenseforCIOs,makingdatacenterefficiencyacriticalbusiness priority. Symantec’s older data centers that were not designed for the volume of newer miniaturized equipment were running out of power and cooling capabilities. At the same time, unused and underutilized data center resources consumed and wasted considerable energy. Symantec needed to make data center powerusemoreefficienttoaccommodatenormalbusinessoperationsundermountingcostpressures.

LowerDataStorageCostsandEnergyConsumptionSymantec’s data center managers were running out of space even as data volumes continued to explode, particularly in the area of email storage and backup. This data explosion not only drove up storage-related costs but also escalated data center power and cooling requirements for related storage devices. Symantec needed to make more effective use of available software resources to address rising demands for both space and power.

ManageRemoteLocationStorageSymantec faced similar economic pressures from rising storage demands in its overseas locations. The company needed to control and reduce data center resource consumption in its remote sites in addition to its primary U.S. data center.

ReduceServerSprawlPhysical servers not only consume power, but they also take up expensive floorspace.Symantecneededtoconsolidatepower-hungryserverhardwareandmakemoreefficientuseofexistingserver,software,andspaceresourcesto achieve both energy reduction and data center real estate savings.

“Green for data centers morphed out of efficienciesforSymantecandalotofothercompanies. When we started building out the Arizona data center, we had an eye on operationalefficiency.Inthepastfewyearswehave tried to take Green IT into the mainstream as we’ve gotten much more involved with the Green Grid and those types of activities.”

DanAzevedoDirector of Data Center ArchitectureSymantec


Support Corporate ResponsibilityAs part of its overall environmental strategy—a key component of the company’s formal Corporate Responsibilityinitiative—Symantechasbeenactivelyengagedinfacilitating,influencing,andpromoting

Green IT practices since 2006. The company strives to set the right example to its customers and the larger community by being more environmentally responsible in its own data center operations.

Technology Challenges

While economic pressures and social responsibility goals were driving Symantec’s internal green data center initiatives from a business perspective, the IT infrastructure team faced the challenge of identifying and deploying solutions todeliverthedesiredefficienciesandcorrespondingcostandenergyreductions.

MinimizeHardwareNeedsandEnergyUseAging data centers have older equipment that uses more power, while the greater capacity and heat generation of newer, miniaturized equipment increases the load on the data center’s Heating, Ventilation, and Air Conditioning (HVAC) systems. Further, Symantec needed to address its unused data center hardware resources to eliminate energy waste. Looking at devices beyond the data center, IT also needed to leverage the ability to better control desktop PC energy usage by enabling power-down settings for idle equipment.

Manage Server GrowthHardware reductions allow for a substantial reduction in power, cooling, and data center space needs. The IT infrastructure team sought to minimize new physical server installations by using virtualization technologies to consolidate the server environment and reduce the data center’s overall environmental footprint.

ImproveUtilizationofDataStorageResourcesTo reduce the need for additional power-hungry storage resources to accommodate explosive data growth, the IT infrastructure team sought to improve storage utilization rates in the company’s existing hardware. Key objectives were the elimination of redundant data (particularly email data) to obtain storagespaceefficiencies;theuseofautomatedstoragetieringhierarchiesfordifferentenvironmentsandtypesofdata;andtheidentificationandharvestingofunused“orphan”storagespace.

ConsolidateRemoteLocationBackupsSymantec sought to reduce backup infrastructure in some of its regional sites. Key target areas included more than a dozen sites in Symantec’s Europe/Middle East/Africa (EMEA) geography. The company looked toimplementacentralizedsolutionforremoteofficebackupandrecoveryprocesses,withthegoalofreducing hardware, tape, labor, and overhead costs.

IT Transformation Inits2007GreenDataCenterreport,Symantecdefinedsuchafacilityasonehavingincreasedefficienciesinenergyusage,powerconsumption,spaceutilization, and reduction of polluting energy sources. Symantec began its internal green data center transformation in 2006, using hardware-based solutions and the company’s own infrastructure management software to minimize energy use, reduce utility bills, and optimize data center performance.

“Symantec’s data center management products offermanyenvironmentalbenefits,includingpower reduction through storage reclamation and tiering, server reductions via advanced clusteringoptions,andtapeefficiencyviaNetBackup, to name just a few.”

JoePasquaVicePresidentofTechnologyStrategySymantec

“Being able to reduce the usage of resources and yet still be able to do the same amount of work is something that’s paramount to doing the right thing from a company perspective as well as from an earth perspective.”

Jose IglesiasVicePresident,GlobalSolutionsSymantec


In 2007, Thompson’s IT team made the decision to close its second-largest data center in Sunnyvale, California and establish its Arizona site as Symantec’s primary corporate data center. This integration centralized all backup storage functions and related consolidation and tiering activity at one major site. Prior to this consolidation, Symantec had begun a phased corporate-wide deployment of its own Symantec Enterprise Vault email archiving solution to reduce soaring email storage costs, among other business drivers. The company leveraged several other Symantec data center technologies, including Veritas NetBackup and NetBackup PureDisk, Veritas Storage Foundation, and Veritas CommandCentral, to help the company realize significantenergysavingsintargetedareas.Extendingbeyondthedatacenter,theITteamtookfurtherstepsto reduce utility bills by eliminating power consumption from unused devices such as PCs left on overnight.

ConsolidateDataCenterFacilitiesIn August 2007, Symantec closed its second-largest data center, a 10,000 square foot facility in Sunnyvale, California. That center’s device count was reduced from 1,635 to 352 devices. Of those remaining, Symantec deployed 200 to the primary U.S. data center in Arizona and sent 152 devices to other data centersites.Theconsolidationdeliveredsignificantsavingsinrealestate,energy,andIToperatingcosts,aswell as related reductions in greenhouse gas emissions.

Symantec also closed a co-located data center in the United Kingdom in October 2007 and eliminated 10serverswithoutneedingtodeploythemtoanotherdatacenter.Thecompanyclosedfivesmallerdatacenters in the U.S. in 2008 and is looking to consolidate additional data center locations in 2009-2010.

OptimizeStorageUtilizationTo lower the energy intensity of its data centers, Symantec turned to its own software tools to get more out of its computer hardware and minimize energy use. The company employed the following products in ordertoimprovestorageutilizationforgreateroperationalandenergyefficiency.

Veritas Storage FoundationVeritas Storage Foundation, Symantec’s storage management solution, provides storage tiering to move non-critical data to less energy-demanding storage sites. Using dynamic information lifecycle storage tiering, Symantec’s IT team was able to utilize different classes of storage hardware to obtain power savings and to decommission older hardware.

Veritas CommandCentralVeritas CommandCentral is a storage resource management solution providing centralized visibility and control across heterogeneous physical and virtual storage environments. Implemented by Symantec in 2005,thesoftwareenablesITadministratorstofindregionsofinactivedataandwastedspaceandutilizethosememoryassetsmoreefficiently.Throughbettervisibilityintostorageutilization,ITadministrators

wereabletofindassignedpocketsofstoragethatwereneverusedwhichcould be returned to production. By identifying this available storage, CommandCentral was able to drive the decommissioning in 2008 of 11 Hitachi 9585 storage arrays with 22 cabinets of physical storage space. In addition, Symantec migrated and consolidated data from dedicated storage islands into a pooled storage infrastructure, thereby getting more out of its computer hardware while minimizing energy use and power costs.

CommandCentral also eliminated the labor-intensive effort of manually collecting inventory data from 70 arrays in the Arizona data center. This move provided the ability to see the data and make storage allocation decisions in real time to best manage hardware requirements and related energy consumption.

“Orphan storage is a particular area [with CommandCentral] where we found lots of pockets of storage that were assigned and never used. We were able to go in there and clean it up and return a fair amount of storage to production use.”

CurtHelveyStorageandBackupLeadSymantec


Symantec Enterprise VaultSymantec’s corporate-wide implementation of its Enterprise Vault email and archiving solution in 2007 transformed the company’s mail management practices and systems. By eliminating the need to store duplicateemailmessages,thesoftwaresignificantlyreducedSymantec’sstoragehardwareandpowerrequirements. Enterprise Vault 8.0 provides single-instance archiving across all content sources and vault stores, and the company expects to further reduce email storage consumption.

ReduceBackupVolumeWhile traditional backup methodologies can lead to backing up and storing the same data over and over, the data deduplication technology embedded in Symantec backup software reduces the disk space needed for storage by eliminating redundant data in memory.

Veritas NetBackupSymantec integrated Veritas NetBackup technology into its data center in 2005. With Symantec’s current data volume at two petabytes (PB) and growing at three percent per month, the use of this technology was crucial for efficientuseofstoragespaceandmanagingtheneedforadditionalpower-hungry storage hardware.

Veritas NetBackup PureDiskSymantecdeployedVeritasNetBackupPureDiskin2007toenableefficientdatabackupwithdeduplicationandtofacilitatereductionsinbackupvolumesforSymantec’sremoteofficeandvirtualenvironments.Theproduct has been deployed to date in the company’s Microsoft Windows and Linux environments.

Among its remote locations, Symantec currently has 25 remote sites with 5 TBofdata,withafivepercentannualgrowthrate.Thecompanydeployedthe PureDisk agent in 2007 to more than a dozen sites in Symantec’s EMEA region to eliminate the backup infrastructure in those locations. In the two years since deployment, the PureDisk installation enabled the EMEA sites to eliminate tape media and to decommission energy-hungry backup hardware. Administrativeefficiencyvastlyimproved,withreductionsinoverheadandlabor requirements for backup.

Deployment in the U.S. began with two sites in 2008 with an additional seven locations scheduled in 2009. A phased implementation of NetBackup PureDiskfortheAsia/Pacific/Japan(APJ)geographybeganin2009andwillconsolidatefileserversfromSymantec’sJapan,Australia,NewZealand,Korea,Taiwan,andChinaofficesinthecompany’sAPJDataCenter.

Inaddition,globaldatadeduplicationatthesource,ontargetserversusingPureDiskclients,significantlyreduced Symantec’s network requirements for backup of distributed servers and applications. Symantec is currently experiencing a 35 percent data deduplication rate through the phased global deployment of NetBackup PureDisk, with an expectation that the percentage will increase as the deployment reaches all plannedremoteofficelocations.

ReduceServerFootprintThroughVirtualizationSymantec’s IT infrastructure team was challenged to reduce energy consumption by consolidating existing hardware resources wherever possible. The team applied virtualization technologies to consolidate a number of underutilized servers into fewer fully-utilized physical servers.

“We’ve deployed PureDisk software agent to many sites in EMEA and a number of sites in North America so that we can get rid of backup infrastructure at the regional sites. That’s been quite a success story. We’re in the process of getting PureDisk Deduplication Option (PDDO) implemented and we have high expectations of what that rate is going to be.” DanAzevedoDirector of Data Center ArchitectureSymantec

“Wedevelopedapowerprofilewhichwepushed down to all of our endpoints so that they will go to standby mode or power off completely, depending on the users and how they use the machines. We use Altiris Client Management Suite to continually push down that power profiletomachinesonamonthlybasis.”

LeeBucklandSenior Manager, Server, Infrastructure, andOperationsSymantec


Virtualization and Lifecycle Replacement PoliciesOver the past two years, Symantec has implemented virtualization technologies to increase server utilization by pooling applications onto fewer physical machines. In this way, the company has avoided new server purchases and related energy consumption. In addition, the company instigated a lifecycle replacement policy that will see servers offering greater capabilities for power management supplanting lessenergy-efficientservers.

ReducePowerConsumptionbyUnusedDesktopEquipmentIn 2007, Symantec sought to decrease the amount of energy consumed by idle desktop devices, based on the results of an internal audit that showed 60 percent of Symantec user systems were left on overnight during the week, and 48 percent were left on during weekends. In June of that year, the company deployed acustompowermanagementprofileinitsSanFranciscoBayArea,CalifornialocationswhichputPCsinto standby mode after four hours of inactivity. Subsequent to the company’s 2007 acquisition of Altiris, SymantecdeployedtheAltirisClientManagementSuitetopushdownthecorporatePCpowerprofileonamonthlybasis.Thiscapabilityreducesenergywastebyresettingthepowerprofilebacktobaselineforindividualuserswhoneededtochangetheirpowerprofileforaspecificsituationorproject.

NetworkArchitectureDiagram

Symantec Enterprise Vault is used to archive Microsoft Exchange email for

more than 17,500 employees and contractors. Symantec Enterprise

Vault Discovery Accelerator enables e-discovery of archived email storage used for HR, legal, and other-related

requests.

Veritas Storage Foundation is used for heterogeneous storage management

at the host. It is used for online configuration and administration,

dynamic storage tiering, data migration, and local and

remote data replication.

Veritas CommandCentral provides integrated storage capacity manage-ment, storage resource management, performance and policy management,

and business reporting for optimal storage utilization and efficiency.

Veritas NetBackup is used for all backup and recovery, including disk-

and tape-based data protection. Veritas NetBackup PureDisk is used

for remote office backup and recovery.

Regional Data Centers in APJ and EMEA

Various Storage Systems and ArraysStorage Environment

Altiris Client Management Suite is used to push down the corporate PC power profile to more than 17,500 desktops and laptops on a monthly

basis; each system goes into standby mode after four hours of inactivity.

Primary Data Center in ArizonaVarious Storage Systems and Arrays

Data CenterEnvironment

Figure1:SymantecArchitectureDiagram

Data Center Environment

Symantec Enterprise Vault is used toarchive Microsoft Exchange email for

more than 17,500 employees andcontractors. Symantec Enterprise

Vault Discovery Accelerator enablese-discovery of archived email storage

for HR, legal, and other relatedrequests.


Business Value Analysis

Symantec is achieving substantial business value as a result of its ongoing Green IT efforts. A Total Operational and Economic Impact (T.O.E.I.)TM analysisbyTheAlchemySolutionsGroupquantifiesthefollowingareaswherebusiness value has been or will be realized:

• Costavoidanceandproductivitygainsthroughglobalremotesitebackups

• Maintenancesavingsonretiredserverandstoragehardware• Productivitygainsthroughserverandstoragereduction• Energycostavoidancethroughhardwarereduction

GlobalfinancialdatawasprovidedbySymantecandreportedinU.S.dollars,and all cost savings in this analysis are expressed in U.S. dollars. Calculations for U.S.-based full time equivalent (FTE) labor productivity savings are based on an average net mean salary of $69,5705 and a 3.16 percent average year-to-year salary increase. Calculations for EMEA-based FTE labor productivity savings are based on a European Union average net mean salary of $51,2957 and a 2.57 percent average year-to-year salary increase.

NetBackupPureDiskRemoteBackupSavingsandProductivityGainsVeritasNetBackupPureDiskenablesbackupofremoteofficedatawithoutalocalapplicationortapemedia.Aspartofitsoverallproductivityandenergyefficiencyinitiative,Symantecisintheprocessofeliminatingbackupservers,tapelibraries,andtapesthroughoutitsremoteofficesacrossEMEA.ThiscentralizedbackupstrategyusingNetBackupPureDiskisdeliveringsignificanthardwaresavingsandlaborproductivity gains.

Symantec deployed NetBackup PureDisk to 12 EMEA sites in July 2007, saving an average of more than $7,000 per site in backup and tape hardware, tape media,andmaintenanceonanannualbasis.DeploymenttofiveadditionalEMEA sites was completed in 2008, saving nearly $6,500 annually per site. Deployment in the U.S. began with two sites in 2008, followed by seven more sites in 2009, yielding annual savings comparable to those in EMEA at $7,000 per site. The APJ deployment, begun in 2009, is saving $8,620 in tape infrastructure and vaulting costs plus $87,737 in consolidation of backup servers and software from seven locations in the region.

Chart 2 illustrates anticipated hardware cost avoidance from this centralized backup strategy using NetBackup PureDisk.

“Those of us in IT who are responsible for setting computing standards can take action today that can have positive environmental impact.Justbystandardizingonmoreefficientservers or consolidating and reducing the number of applications we run, we can begin to make a difference today.”

Sal CarusoVicePresidentofInformationTechnologySymantec

IT Timeline

Fall 1990Symantec deploys Storage Foundation (originally Veritas Volume Manager and Veritas File System)July 2005Symantec deploys Veritas NetBackupMay 2007Symantec deploys Veritas CommandCentralAugust 2007Symantec deploys Symantec Enterprise Vault for email archiving and e-discovery August 2007Symantec closes second-largest data center in Sunnyvale, CaliforniaJune 2007Symantec deploys Veritas NetBackup PureDisk in EMEAJanuary 2008Symantec begins U.S. deployment of NetBackup PureDisk to two sites, with seven additional sites scheduled for 2009


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$300,000

EMEA Hardware and Media CostAvoidance

$42,716 $85,432 $117,904 $32,472

US Hardware and Media CostAvoidance

$14,239 $49,835 $64,074

APJ Hardware and Media CostAvoidance

$95,357 $95,357 $95,357

2007 2008 2009 2010 2011

Chart2:AnnualHardwareCostAvoidanceforGlobalImplementationofNetBackupPureDisk

In addition to the infrastructure cost savings achieved by eliminating multiple tape devices, offsite storage services,andhardware-relatedexpenses,allEMEAsites(12in2007Phase1andfivein2008Phase2)realizeda 99 percent reduction in weekly administrative time for managing backup infrastructure in the region—from 50 hours per week to 30 minutes per week per site. Deployed U.S. sites (two in 2008 and seven in 2009) realized a 98 percent reduction in backup administration time—from 26 hours per week to 30 minutes per week per site. Beginning in 2009, APJ will realize an average of $21,920 annually on backup administration.

When all global sites are deployed with NetBackup PureDisk, The Alchemy Solutions Group estimates productivity gains—realized and projected—to be $443,328 from July 2007 through December 2011.

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EMEA IT Labor Productivity Gains $22,964 $66,691 $68,358 $70,067

US IT Labor Productivity Gains $9,736 $45,169 $46,570 $48,013

APJ IT Labor Productivity Gains $21,920 $21,920 $21,920

2007 2008 2009 2010 2011

Chart3:AnnualITProductivityGainsforGlobalImplementationofNetBackupPureDisk

Global deployment of NetBackup PureDisk began in the EMEA region with 12 sites in mid-2007 and five additional sites in 2008. Two U.S. sites were deployed in 2008 with seven locations scheduled in 2009. Annual savings for EMEA and the U.S. average $7,000 per site in eliminated backup and tape library hardware maintenance and offsite service and media costs. Starting in 2009, a phased implementation of NetBackup PureDisk for the APJ region will deliver more than $95,000 annually through hardware consolidation and media cost avoidance.

In addition to the hardware and media cost avoidance, the global deployment of NetBackup PureDisk has also led to IT productivity gains. In EMEA, the IT team realized a 99% reduction in remote location administration time, from 50 hours per week to 30 minutes. In the U.S. sites, weekly administration time was reduced 98% from 26 hours to 30 minutes. Beginning in 2009, APJ will realize an average savings of $21,920 annually on backup administration.


MaintenanceSavingsonRetiredHardwareSymantec’s IT department manages multiple data centers worldwide that support key business applications. As part of a larger data center consolidation strategy to conserve energy and other resources, the company closed its second-largest data center located in Sunnyvale, California in August 2007. The move resulted in a major hardware device count reduction from 1,635 to 352 devices and a corresponding reduction in energy consumption. As part of ongoing storage consolidation activities using virtualization and its own storage management tools, Symantec subsequently retired a number of storage units in its Arizona data center and several Security Operations Center (SOC) servers in various locations. The decommissioning of this excess hardware—which was recycled, donated, or scrapped—enabledSymantectoavoidsignificantmaintenancecosts.

On average, Symantec’s annual cost of maintaining existing data center hardware is 15 percent of each device’s unit cost. Over an 18-month period between 2007 and 2009, the company retired the following devices (unit cost and maintenance fees provided by Symantec, May 2009):

• 2007:1,283 servers @ $10,000 unit cost (annual maintenance = $1,500 each)• 2008:11 Hitachi 9500-series storage arrays with 10 fully-loaded shelves @ $350,000 unit

cost (annual maintenance = $52,500 each)• 2008:10 SOC servers @ $10,000 unit cost (annual maintenance = $1,500 each)• 2009:58 Hitachi 9500v storage arrays with 10 fully-loaded shelves @ $350,000 unit cost

(annual maintenance = $52,500 each)

Thefollowingchartreflectsathree-yearspanofmaintenancecostsavoidedat15percentofunitcostperyear.The Alchemy Solutions Group projects that by retiring this excess equipment, Symantec will have avoided from $2 million to $5.5 million in annual hardware maintenance costs between August 2007 and December 2010.

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SOC Server Maintenance CostAvoidance

$15,000 $15,000 $15,000

Server Maintenance Cost Avoidance $641,500 $1,924,500 $1,924,500

Storage Maintenance Cost Avoidance $577,500 $3,622,500 $3,622,500

2007 2008 2009 2010

Chart4:MaintenanceCostAvoidancefromHardwareDeviceReduction

LaborProductivityGainsRelatedtoHardwareReductionsThe reduction of servers and storage units delivers IT productivity gains in each area by freeing up IT staff timetofocusonothercoreresponsibilities.Withtheeliminationofsurplushardware,fiveFTEseachsave10 hours weekly in server administration and an additional 10 hours weekly in storage administration, for a total of 5,200 hours per year in recovered IT staff time. When the number of SOC servers was reduced from 13 to 3, IT was able to reallocate four FTEs to other IT tasks with a corresponding productivity

Through a significant consolidation of hardware servers and storage units, Symantec is avoiding maintenance costs for retired hardware based on an average maintenance fee of 15% of unit costs. Symantec retired 1,283 servers in 2007 at an average cost of $10,000 each. Improved storage utilization led to the elimination of 11 Hitachi 9500v storage arrays in 2008 and an additional 58 arrays in 2009, at an average cost of $350,000 per unit. The company also decommissioned 10 SOC servers in 2008 at an average cost of $10,000 each.


gain of four annual salaries. The Alchemy Solutions Group calculates that the combined efforts to reduce overall data center hardware will have yielded more than $1.3 million in IT labor productivity gains from August 2007 to December 2010.

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IT Server Labor Productivity Gains $28,988 $89,658 $92,438

IT SOC Labor Productivity Gains $278,280 $286,907 $295,801

IT Storage Labor Productivity Gains $86,963 $89,658 $92,438

2007 2008 2009 2010

Chart5:LaborProductivityGainsfromHardwareDeviceReduction

PowerSavingsRelatedtoEnergyCostAvoidanceRemoving substantial quantities of hardware from Symantec’s inventory has resulted in utility cost savings and a corresponding reduction of carbon dioxide emissions.

The 2007 closure of Symantec’s second largest data center in Sunnyvale, California reduced the number of power-consuming devices by 1,283 servers. The resulting energy savings is calculated by multiplying the number of retired servers by a Power Usage Effectiveness (PUE) factor of 2.5, a server uptime of 99 percent, and the actual cost in cents per kWh for electricity in California for each of the years from 2007 through 2009.

Storage consolidation in 2008 led to the retirement of 11 Hitachi 9500v Thunder units containing 132 TB of storage; in 2009 an additional 58 units will have been eliminated, reducing Symantec’s overall storage total by 800 TB. Because power consumption in storage units is a factor of storage volume, energy savings for these units is calculated by using an annual, average power usage of 75 watts per TB, then multiplying by a PUE factor of 2.5, an uptime of 99 percent, and the actual cents per kWh for electricity in Arizona for each of the years from 2008 through 2010.

The Alchemy Solutions Group projects that the energy cost Symantec avoided by the retirement of a large number of servers and storage units since 2007 will exceed $2.1 million between August 2007 and December 2010.

Through the reduction of servers and storage, IT realized productivity gains that allowed IT staff to focus on other projects. Five FTEs each save 10 hours per week in server administration and 10 hours per week in storage administration. Similarly, when Symantec reduced the number of SOC servers from 13 to 3, IT was able to reallocate four FTEs, gaining the productivity equivalent of four annual salaries.

Power Usage Effectiveness

A metric used to measure data center efficiencyisthePowerUsageEffectiveness(PUE)equation.ThePUEisdefinedasTotalFacility Power divided by IT Equipment Power, where Total Facility Power is the power dedicated to supporting the data center, and IT Equipment Power is the load associated with all of the IT equipment. For example, if a PUE is determined to be 3.0, this indicates that the data center demand is three times greater than the energy necessary to power just the IT equipment. The ratio can be used as a multiplier for calculating the real impact of the system’s power demands.8


$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

$900,000

$1,000,000

Server Energy Cost Avoidance $255,145 $805,723 $855,295

Storage Energy Cost Avoidance $17,601 $112,524 $118,151

2007 2008 2009 2010

Chart6:EnergyCostAvoidancefromHardwareDeviceReduction9,10

Conclusion

Data centers are voracious users of energy, and like many corporations, Symantec was facing ever-increasingfinancialpressuresfrompowerusageandpowercost.Thecompanysuccessfullyappliedsoftware and systems solutions to change the way energy-consuming IT assets are used and make more efficientuseofexistingresources.Thecompanyobtained,orwillobtain,sustainedenergysavingsandenvironmentalbenefitsfromitsGreenITinitiativesfromJuly2007toDecember2011,including:

• RemoteSiteBackupProductivityGains:$692,743 in hardware and media cost avoid-ance and $443,328 in labor productivity gains through global remote site backup with NetBackup PureDisk from July 2007 through December 2011.

• HardwareMaintenanceCostSavings:$12,358,000 in maintenance savings on retired server and storage hardware from August 2007 through December 2010.

• LaborProductivityGains:$1,341,130 in IT productivity gains related to server and stor-age reduction from January 2008 through December 2010.

• EnergyCostAvoidance:$2,164,438 in utility cost avoidance through hardware device re-duction and corresponding power consumption savings from August 2007 through Decem-ber 2010.

Notes1. FY08 Symantec IT Year in Review (internal report from Symantec Corporation). 2. Calculations for converting electricity consumption to carbon dioxide emissions provided by Symantec. Natural gas is used for the calculation.3. Symantec Corporation 2008 Corporate Responsibility Report. http://www.symantec.com/content/en/us/about/media/SYM_CR_Report.pdf.4. Chart details provided by Symantec and based on average pounds of carbon emissions per square foot generated by utility consumption. 5. Bureau of Labor Statistics, May 2008, National net mean salary. U.S. Department of Labor, www.bls.gov/oes/current/oes151099.htm.6. Bureau of Labor Statistics, May 2008, Year-to-year salary increase. U.S. Department of Labor, www.bls.gov/oes/2008/may/oes_nat.htm#b15-0000.7. European Union average gross annual earnings. 2007, Eurostat, http://epp.eurostat.ec.europa.eu/tgm/table.do?tab=table&init=1&language=en&pcode=tps00175&plugin=1.8.WhitePaper:GreenGridDataCenterPowerEfficiencyMetrics:PUEandDCIE.TheGreenGrid,2008.9. Average Retail Price of Electricity to Ultimate Customers by End-Use Sector, by State, March 2009 and 2008. Department of Energy, www.eia.doe.gov/cneaf/electricity/epm/ epmxlfile5_6_a.xls-Table5.6.A.10.Wattusageperunit:WhitePaper:EnergyEfficiencyinDataCenters:ANewPolicyFrontier.AlliancetoSaveEnergy, January2007.

Symantec has removed a significant number of power-hungry hardware devices from its data center. The resulting energy savings for servers is calculated by multiplying the number of retired units by a PUE factor of 2.5, uptime of 99%, and the average cents per kilowatt hour (kWh) for electricity in the server location (either California or Arizona). Because power costs for storage units are a factor of storage volume, the formula uses a watts per TB and cost-per-watt for retired storage. Symantec stands to avoid more than $2.1 million in energy costs by having retired 1,293 servers and 69 storage arrays between 2007 and 2010.


Greg Malacane, Director, Research & [email protected]

The Alchemy Solutions Group www.alchemygroupinc.com

The Alchemy Solutions Group is a global strategic consulting company providing a variety of services including market research and publishing to Fortune 1000 companies. Alchemy has the industry knowledge and expertise to enable program support for organizations with a high client touch ratio in sales, marketing, and customer support.

The Total Operational and Economic Impact (T.O.E.I.)TM Research and Publishing Practice delivers both public and private research services which measure a product’s positive and potentially negative impact in post-implementation environments. An example of the public communication mediums is the Business Value Analysis (BVA).TM

Alchemy leverages deep industry expertise and formal research best practices to understand the key attributes of and constraints on corporate performance. T.O.E.I. research enables our clients to drive value-based education and integrated marketing best practices.

StanleyKing–ManagingDirector [email protected]

As MD of The Alchemy Solutions Group, Stanley is responsible for establishing strategic relationships with executives who are committed to understanding the economic impact that products and services have in the global supply chain. Stanley’s international sales and marketing experience and T.O.E.I. research provide industry executives the candid insight required to help transform their employees, customers, and extended supplychainbasedontheresearchfindings.TherepurposingofT.O.E.I.researchhasprovenvaluabletoproduct development, product marketing, enterprise sales, and customer support organizations.

Prior to founding The Alchemy Solutions Group, Stanley served in the software industry for 19 years in mergers&acquisitions,executivemanagement,fieldoperations,salesmanagement,andsales.HisglobalexperienceinlargecompanieslikeOracleandinsmallerfirms,includingtechnologystart-ups,allowshimtobring a wealth of insight to the support of Research and Publishing efforts at The Alchemy Solutions Group.

The information contained herein is subject to change without notice. The only warranties for products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. The Alchemy Solutions Group and Symantec shall not be liable for technical or editorial errors or omissions contained herein.

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