Business Trends_October 2015.pdf

8/20/2019 Business Trends_October 2015.pdf

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OCTOBER 2015

BITS & BYTESAre you ready for your new robot?

PAGE 6

MONEY TALKSAvoid family squabbles over your estate.

PAGE 10

TAX TALKThe Affordable Care Act: Know the terms.

PAGE 4

www.sibiztrends.com

Business MeetingsCheck out our monthly listing andattend a meeting on Staten Island.

PAGE 9

Gerald Peters jewelers

moves to new locationAfter more than 33 years in the

jewelry business and 19 years inits current location, Gerald Pe-ters Goldmine is enhancing Stat-en Island’s jewelry purchasing ex-perience by opening a new storetriple the size of its previous loca-tion. Included with the move isthe introduction of double thenumber of brands previously of-fered and a change in name,marking the evolution of Gerald

Peters after so many years.Gerald Peters proprietor, Jerry

Amerosi, has built his businessand reputation with the cus-tomers always forefront in hismind. The decision to changeGerald Peters Goldmine to simplyGerald Peters with the locationchange stems from the immensegrowth the business has experi-enced over the years.

The new location has new addi-tional high-end brands exclusiveto Gerald Peters on Staten Islandbut will stay true to the familyfeel the business always had sincethe original Brooklyn locationopened in 1982. The new store willremain operated and run byJerry and two vice presidents – his two sons after whom the storewas named, Gerald and Peter.

To accommodate the bridalcomponent of the business,which has doubled over the lastfew years, the new location has aprivate viewing room for cus-

tomers to discuss and examineimportant jewelry pieces they areinterested in purchasing – suchas engagement rings and wed-ding bands – in a relaxing and pri-vate environment.

please see BRIEFS, page 2

MONTHLY

UPDATE

By TIM RONALDSON Business Trends

Plenty of change is coming Joseph Borel-li’s way.

Just a few weeks ago, Rachel, his wife of two years, gave birth to their first child,Joseph Jr. The avid soccer fan who spendsmost of his free time on weekends bikingaround his beloved Staten Island added “fa-

ther” to his list of responsibilities.Next month, yet another responsibility

will be placed upon Borelli, one that, much

please see BORELLI page 14

Joseph Borelli is ready for another challenge

The new first-time father will become a city councilman next month

Special to Business Trends

On Saturday, Aug. 29, it was Historic Richmond Town Day at Gerald Peters. A portion of the proceeds from thatday were donated to the 36th Annual Richmond County Fair! Pictured, from left, are Heather Krotz, Anna Majand Aileen Krotz.

Gerald Peters celebrates Historic Richmond Town Day


2/20

2 BUSINESS TRENDS — OCTOBER 2015

Everything Entertainmentserves Meeting of Families

More than one quarter of amile (1,320 feet) of tents were pro-vided by Everything Entertain-ment for the Papal visit and Unit-ed Nations gathering at the end of September in New York City.

More tenting was installed byEverything Entertainment’s crew

than the tallest building in St.Peter’s Basilica, which stands at452 feet, and more than the lengthof St. Peter’s Square, which is 643feet. The tenting provided byEverything Entertainment is alsosignificantly more than thelength of the United Nations Gen-eral Assembly Hall, which runs165 feet long, the largest room inthe United Nations complex.More tenting was installed thanall these three examples com-bined.

Additionally, 100,000 pounds of weights were used to secure thetenting.

Tents of all sizes were installedfrom 10 by 10 tents to tents thatran 200-300 feet long.

“There was a lot of details tocover such as extra travel time tonavigate the traffic blocks due tothe Papal and dignitary visits,back up equipment for the unex-

pected occurrences, and coordi-nating an ‘all hands on deck’ staff who were on call 24/7! It was agreat experience to be part of,”said Scott Weisberg, owner of Everything Entertainment.

Night of Networkingto be held Oct. 20

The 7th annual Night of Net-working is back. It will be held onOct. 20 at the Hilton Garden Inn,and doors open at 7 p.m.

A casual networking event,this year Night of Networkingwill feature Mark Rivera of the

Billy Joel band headlining agroup of world class musicians,as well as great company and fab-ulous prizes including a pair of tickets to see Billy Joel at Madi-son Square Garden.

The event is open to all andthere is not charge for attending.A cash bar will be available andthe food is compliments of theBucks Business Network.

Sponsors of the event include:JVN Restoration, Creative Media,Scaran, Gerald Peters, NorthfieldBank, Gateway Arms and BucksBusiness network.

“Six years ago, most of us werehaving a tough time, so wethought we could use a night tounwind, and that is how a Nightof Networking was born. We arepleased to host this event onemore time and hopefully formany more years to come, “ saidRich Grado, president of Creative

Media and an event sponsor.

Celebrate life on Oct. 19

at LiGreci’s StaatenProtecting One Young Heart At

a Time cordially invites you to at-tend an evening of remembranceand celebration of life.

On Monday, Oct. 19 at 6:45 p.m.,the Seventh Annual “Heart of aChampion Award” will honor:

• Anthony Ferreri, regional ex-ecutive director northern andsouthwest regions, executive vicepresident and chief affiliation of-ficer of North Shore LIJ Health

System• Dr. Gracelyn Santos, DDS –

columnist, S.I. Advance• Joseph Delaney, director

Notre Dame Club’s Bread of LifeFood Drive

• Brian Laline, executive editor,S.I. Advance

• Keith Cummings, owner KCMPlumbing & Heating Corp.

• Victoria Schneps, CEOSchneps Communications

• Assemblyman Michael Cu-sick, co-maker of Heart Bill in As-sembly

The “Junior Heart of a Cham-pion Award” will honor RowanFossella, an advocate for juvenilediabetes.

The event will be held at LiGre-ci’s Staaten, 697 Forest Ave. Thenight will include a dinner, openbar, raffle prizes and a live and

BRIEFSContinued from page 1

Monthly Update

Visit us online at www.sibiztrends.com

please see BRIEFS, page 8


3/20

OCTOBER 2015 — BUSINESS TRENDS 3



Rachel Isaacson-Havia, a licensed cosmetologist, opened “Beauty byRachel” in New Dorp on Second Street. The new business offers apersonalized approach to anti-aging treatments and top qualitybeauty and skin products.

Beauty by Rachel opens in New Dorp


4/20

By JOHN J. VENTO

Are you still unclear about

your responsibilities as an em-ployer under the Affordable CareAct? Do you find the definition of ACA terms confusing? Here’s aplain English guide to selectedterms employers are likely tohear.

• Applicable large employer. Alarge employer is defined as anemployer with at least 50 full-timeemployees or 50 full-time equiva-lent employees. If you are an ap-

plicable large employer, you mustoffer affordable health coverageto employees and their depend-ents.

• Full-time equivalent employ-ee. This is an employee who hason average at least 30 hours of employment per week or 130hours in a calendar month. Thenumber of FTE employees iscomputed by dividing the totalhours of service of all part-timeemployees for a month by 120.This FTE amount is then added to

the number of full-time employ-ees to determine if the total is atleast 50.

• Minimum value. A healthplan is deemed to provide essen-tial value if it covers at least 60percent of the total allowed costof benefits that are expected to beincurred under the plan. Beaware that this differs from mini-

mum essential coverage, which isthe coverage applicable large em-ployers are required to offer toavoid the employer shared re-sponsibility payment.

• Employer shared responsibili-ty payment. The shared responsi-bility payment is made up of twonondeductible excise taxes as-sessed against applicable largeemployers who do not offer quali-fied health coverage to a specified

percentage of employees. Theseexcise taxes apply for 2015 whenyou employed on average 100 ormore full-time employees during2014.

The penalty starts in 2016 if you employed between 50 and 99full-time employees on businessdays during 2014.

ACA definitions are complicat-ed but one thing is clear: Gettinga correct count of the number of employees working for you isvery important. Please give us a

call. We’ll consult with your in-surance advisor to help assess theACA’s impact on your business.

John J. Vento is a certified publicaccountant in private practice andpresident of Comprehensive WealthManagement, Ltd. He may bereached at (718) 980-9000 or viaemail at [email protected].

4 BUSINESS TRENDS — OCTOBER 2015'$#/ && ++& *$&

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The Affordable Care Act:Know the terms

s t a tenar t s

Staten Arts Photographywww.statenartsphotography.com

Steve White

6 Genesee Avenue

Staten Island, NY 10308Phone: 718.317.5025Cell: 917.446.4029Email: [email protected]

Weddings

Sweet 16’sAnniversariesBirthday Parties

Much much more!..................................



5/20


6/20

in our opinion

Drones should be restrictedLocal laws would be good, but federal government needs to step in, too


There are laws in place to pro-

tect people’s privacy. For exam-

ple, it is not legal for someone

to walk onto your property and peer

into your ground-floor windows. It is

not legal for someone to place a ladder

against your house to climb and look

through your second-floor windows. It

is not legal for someone to walk on

your property and take photographs

or video.

However, the law becomes a little

unclear when you take the situations

above and replace the trespassing per-

son in question with a drone.

Thankfully, some states are trying to

clear up any ambiguity.

In nearby New Jersey, for example,State Sen. Richard Codey is proposing

legislation that would require drones

sold in his state to be equipped with

technology that would keep them from

flying above 500 feet and from restrict-

ed air space.

Before commercial aviation and

other technology were around, a prop-

erty owner was entitled to everything

on his or her land, including the soil

beneath and the air above. Naturally,

that changed over time, so as to not

prevent airplanes from flying over-

head.

Now, though, the availability and af-

fordability of drones has brought into

question just what should and should

not be allowed.

We don’t want someone flying adrone over our house, or on our prop-

erty, for that matter.

We like our privacy, and feel we are

entitled to it. We also agree that, on a

much larger scale, drones can present

safety issues – as they did at the U.S.

Open tennis tournament, a University

of Kentucky football game and sight-

ings around Newark Liberty Airport

recently.

And while we hope our legislators

pass regulations on drones in New

York as well, we hope the federal gov-

ernment takes steps to pass federal

bans and restrictions on drones, so

people can’t just go over the state line

to purchase a drone without the re-

strictive technology and then fly it

over our house with no regard for ourprivacy or safety.

66 Willow Avenue

Staten Island, NY 10305

718-775-3154

JOE EISELEPublisher

TIM RONALDSON

Executive Editor

STEVE COPPOLA

Director

RICHARD GRADO

Director

ROBERT CUTRONA

Director

LAWRENCE RAMPULLA Director

JANET WARREN DUGO

Publisher Emeritus

DAN McDONOUGH, JR.

Chairman

Business Trends is mailed each month to t he

business and community leaders of Staten

Island. To be added to the mailing list, e-

mail joe@sib iztrends .com. To submit anews release, email [email protected].

For advertising info, call 718-775-3154 or email [email protected].

By BILL DUBOVSKY

Situation

With increasing robotic intelli-gence, increasing costs of un-skilled labor and decreasing costof technology, the tipping pointfor cleaning robots is upon us. Forpeople who would like to keeptheir floors perpetually clean,such as pet owners or folks aller-gic to dust, a daily cleaning hasbeen important but expensive intime and labor.

A small, inexpensive, easy-to-use robot can be scheduled to vac-uum your area daily with mini-mal human intervention. MeetRoomba by iRobot.

What is it?iRobot makes robots for home

and business and its major con-sumer products include: vacuumcleaning, floor scrubbing, floormopping, pool cleaning and gut-ter cleaning as well as a mobilepresence for business. Get moreinformation at www.irobot.com.

How it worksRoomba “lives” in a docking

station on the floor near an elec-

trical outlet where it goes tocharge after it’s finished cleaningor when its battery is low. You canstart it up manually by pushingthe start button on the top of theunit, use its remote control or

program/schedule it for dailycleaning when you’re not there. Itseems to travel in a random pat-tern, but it scopes out the room orrooms to be cleaned. It is smartenough to sense and avoid stairsand can go over and clean arearugs or rise up over small barri-ers. It comes with two battery-powered electrical “walls” thatyou can place as barriers to tell itwhere not to go, or you can sim-ply close the door. When it findsan area that is particularly soiled,

it will go over it several times be-fore moving on. When the dustbin is filled or at the end of thecleaning session, an indicatorlight alerts you to empty the de-vice – only takes a minute. If you

use Roomba regularly, it does notoverfill. Some people even lettheir cats ride it around thehouse!

What you needEverything, including batter-

ies, is included in the productbox. You can purchase extra fil-ters and wands, but they seem tolast long and the filters can becleaned with an old toothbrush toprolong their life.

Where to get itAmazon, Home Depot and most

home appliance retailers. Ama-zon’s price for the current top-of-the-line model 880, which has anMSRP of $699.99, is $589. The

MSRP for the entry model 650 is$399.99.

How hard is it to use?Unpacking Roomba, reading

the “Quick-Start” guide and set-ting it up takes about 20 minutes.You should fully charge Roombabefore using it. It is really easy tolearn and to use – just push thestart button.

ProsRegular Roomba use keeps

your office amazingly clean, cutsdown on dust/hair and makesyour workspace more conduciveto creative work. It is easy to

Are you ready for your new robot?BITS & BYTES

please see BITS page 11


7/20



The SI Chamber of Commerce Business Guild 1 hosted a night of bowling. Pictured enjoying the eveningare, from left, Steven Schwartzman, Kristi Graziano, Christina Raspante and Joe Asterita of Bonfiglioand Asterita, Glen Mancuso of Allstate, Danielle Johnsen of Integrity Senior Services, Gerald Amerosi ofGerald Peters and Rob Myers of IDB Bank.

Business Guild 1 hosts night of bowling


8/20


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silent auction, in addition to theaward honors.

Nancy Badagliacca joinsMarco Wealth StrategiesMarco Wealth Strategies re-

cently announced the addition of a new team member at MarcoWealth Strategies Group, Inc.Nancy Badagliacca has joined the

firm as client service manager.Badagliacca has broad experi-ence and has held positions in of-fice management, customer serv-ice and executive assistance to C-level executives. While previouslyworking in financial services, sheheld her Series 6 and 63 registra-tions.

Badagliacca brings a high levelof commitment and drive to theteam. She resides in Westerleighwith her family. Marco WealthStrategies Group, Inc. is an inde-

pendent wealth advisory firmproviding investment strategiesto families in New York, New Jer-sey, Florida and Maryland.

SIMHS hosting dinnerfundraiser Oct. 21

The Staten Island MentalHealth Society will host its Eliza-beth W. Pouch Center for Special

People Women’s Auxiliary Din-ner-Show Fundraiser on Wednes-day, Oct. 21.

“Phantom of the Opera” star

Franc D’Ambrosio will performin concert singing “Songs fromthe Great White Way.”

The night begins at 7 p.m. atthe Hilton Garden Inn, 1100 SouthAve. Tickets cost $70. For more in-formation, call (718) 442-2225 ext.304 or visit www.simhs.org.

Purchase .NYC domainnames at reduced priceThe Staten Island Chamber of

Commerce, domain name regis-trar HelloDotNYC and the NewYork Technology Council havecreated a program to enable Stat-en Island businesses to purchase.NYC domains at a discountedprice.

“Staten Island businesses in-creasingly rely upon their web-sites to promote and sell theirproducts, offer services and toprovide information. A .NYC do-main name is an excellent alter-native for businesses with cus-

tomers or potential customers onStaten Island or anywhere inNYC,” said Linda Baran, presi-dent and CEO of the StatenChamber of Commerce.

“Every NYC business shouldget its .NYC domain whether theyintend to build a website now, re-serve the domain for future use,or simply to prevent registrationby others. As the only NYC head-

quartered domain registrar, weare excited to be working with theStaten Island Chamber,” said Ger-ardo Arsitazabel, CEO of Hel-

loDotNYC.More than 75,000 .NYC do-

mains have already been regis-tered. information or services.

.NYC domains can be regis-tered athttps://hellodotnyc.com/sicham-ber. For more information aboutthis new program, contact theStaten Island Chamber at (718)727-1900.

North Shore Rotary Clubawards $50,904Through various fundraising

avenues and outstanding cluband community support, theNorth Shore Rotary Club award-ed a total of $50,904 to local organ-izations that are committed tocreating positive change for thosethey service and the Staten Islandcommunity. The recipients were:American Cancer Society, BoyScouts of America Troop 2, Coali-

tion of Concerned Medical Pro-fessionals, Community HealthAction of Staten Island, GellarHouse, Lifestyles for the Disabled,New York Center for Interperson-al Development, North Shore Res-cue Volunteer Ambulance, OnYour Mark, P.S. 37, P.S. 373 DanceProgram, Snug Harbor LittleLeague, Staten Island Zoo, StatenIsland EMS Task Force and T.R.Y.

BRIEFSContinued from page 2

Monthly Update


9/20

MONDAYBus. Outreach Ctr of SI/WBCLDCSmall Bus. Counseling –MWBE/BOC Capital: WBCLDC, 705

Forest Ave., 2nd Fl. By appointmentonly. For info, call 718-816-4775.

Kiwanis Club of Richmond Co.:LaFontana Restaurant, 2879 AmboyRd. 7 p.m. Call 718-420-1966.

College of S.I., Small Bus. Dev. Ctr.Business Counseling: CSI, 2800Victory Blvd. 9 a.m. to 5 p.m. Nocharge. For info, call the SBDC at718-982-2560.

TUESDAY

Greater New Dorp NetworkingGroup: 8 a.m. Perkins, 1409 HylanBlvd. For information, call SteveLombardo at 718-702-8623.

SI Business Friends: 7:30 - 8:45a.m. Hilton Garden Inn, 1100 SouthAve. For information, call Dr. RichardBove at 718-938-5978 or visitwww.sibfnetwork.com.

Bus. Outreach Ctr of SI/WBCLDCSmall Bus. Counseling –MWBE/BOC Capital: WBCLDC, 705Forest Ave., 2nd Fl. By appointmentonly. For info, call 718-816-4775.

Direct120.com, Ultimate ThinkTank: Lorenzo’s, 1100 South Ave. Forinfo, visit www.direct120.com.

Kiwanis Club of South Shore:LaFontana, 2879 Amboy Rd. 7:30p.m. For info, call 718-370-2770.

SCORE Business Counseling: S.I.Bank & Trust, 1550 Richmond Rd. 9a.m. to noon. No appointment nec-essary. No charge. For info, call 718-727-1221.

Business Guild I of the S.I. Cham-ber of Commerce: Hilton GardenInn, 1100 South Ave. 7:45 a.m. Mem-

bers and invited guests only. CallMichael Anicito at 646-606-2111.

Business Network Int’l. (BNI) Net-work Alliance Chapter: Z-OneLounge, 1821 Richmond Ave. 7 to8:30 a.m. For info, call TimothyHouston at 718-981-8600.

Rotary Club Staten Island: LiGre-ci’s Staten, 697 Forest Ave. 12:30 to1:30 p.m. Members and guests wel-come. For info, call 718-370-3140.

College of S.I., Small Bus. Dev. Ctr.Business Counseling: Chamber of

Commerce, 130 Bay St. 9 a.m. Nocharge. Call 718-982-2560.

College of S.I., Small Bus. Dev. Ctr.Business Counseling: CSI, 2800Victory Blvd. 9 a.m. to 5 p.m. Nocharge. Call the SBDC at 982-2560.

WEDNESDAYBus. Outreach Ctr of SI/WBCLDCSmall Bus. Counseling –MWBE/BOC Capital: WBCLDC, 705

Forest Ave., 2nd Fl. By appointmentonly. For info, call 718-816-4775.

Richmond County Referral Source:Comfort Inn. 7:00 to 8:15 a.m. Forinfo, email [email protected]

Staten Island Business Council:Andrew’s Diner, 4160 Hylan Blvd. 7a.m. Members and invited guestsonly. For info, call 347-855-4488 orsend an e-mail to [email protected].

Bucks Business Network: Hamp-ton Inn, 1120 South Ave. 7:45 a.m.For info, call 718-351-2557 or visit

www.sibucks.com.Kiwanis Club of Brighton: Jody’sClub Forest, 372 Forest Ave. 7:30p.m. For info, call 718-348-0505.

Kiwanis Club of North Central:LiGreci’s Staten, 697 Forest Ave.7:30 p.m. Call Len Bosso at 718-442-7804.

Gateway Rotary Club: LaStrada,139 New Dorp Ln. 7:15 p.m. For info,call 718-447-1509.

SCORE Business Counseling:Chamber of Commerce, 130 Bay St.9 to 11:30 a.m. Appointment neces-sary. No charge. Call 718-727-1221.

E.L.I.T.E. (Executive, Leadership,Interactive, Team, Effort) Net-working Group: 1110 South Ave. 8a.m. New members welcome. Forinfo, call 347-273-1375.

College of S.I., Small Bus. Dev. Ctr.Business Counseling: CSI, 2800Victory Blvd. 9 a.m. to 5 p.m. Forinfo, call 718-982-2560.

THURSDAYBus. Outreach Ctr of SI/WBCLDCSmall Bus. Counseling –MWBE/BOC Capital: WBCLDC, 705Forest Ave., 2nd Fl. By appointmentonly. For info, call 718-816-4775.

Richmond Business Connections:Z One, 1821 Richmond Ave. 8 a.m.For information, call Ronald P.Cutrone at (347) 258-8131.

Kiwanis Club of Staten Island:LiGreci’s Staten, 697 Forest Ave.7:30 p.m. For info, call 718-967-4345or kiwanisclubofstatenisland.com.

Rotary Club of South Shore: Man-sion Grand, 141 Mansion Ave. 12:15p.m. For info, call 718-987-2061 orvisit southshorerotary.org.

Rotary Club Mid-Island: New Dako-ta Diner, 921 Richmond Ave. 7:30 to

9:00 a.m. Call 718-981-0700.

SCORE Business Counseling: SIBank & Trust, 1550 Richmond Rd. 9a.m. to noon. No appointment nec-essary. No charge. Call 718-727-1221.

Rotary Club of North Shore: LiGre-ci’s Staten, 697 Forest Ave. 7 p.m.


Bill Bergman, Vice President, Leasing (718) 263-3800 x 307

[email protected]

118-35 Queens Blvd., Forest Hills, NY 11375

www.muss.com

WEEKLY MEETINGS

please see MEETINGS, page 12


10/20

By WILLIAM J. MARCO

Should you rely on “will

power” to bequeath assets? Themore complex your estate, themore ill-advised that choice be-comes. Having only a will in place

when you die may not be enough.As MarketWatch noted recently,research from the Williams

Group (a major estate planningfirm) indicates that estate fightsreduce inherited wealth for asmany of 70 percent of families.

Inheritance is no simple mat-ter. In a simpler world, an individ-ual with a $3 million estate could

pass away and simply leave $1million each to his or her chil-dren – enough said, over anddone. But life isn’t so simple: oneheir may deserve more money asa result of a disability or fatedealing out hardships, while an-other may truthfully deserve lessdue to his or her behavior, or hisor her financial success.

If you feel one heir should re-ceive more of your estate than an-other, that wish needs to be artic-

ulated in your estate planning.Stating these wishes before youpass away (the why, the how, thehow much) and letting your heirsknow how you feel isn’t cruel – candor now is preferable to confu-sion and in-fighting later.

Beyond money, what about pos-sessions and real property?Homes, businesses, raw land, an-tiques, artwork, collectibles, heir-looms and pets: your children andgrandchildren may have differentperceptions of their future value

and disagree on their destiny.Being clear about who is going toget what today (and why specificdecisions are being made) mayhelp defray potential legal chal-lenges tomorrow.

Consider leaving some thingsup to the kids. You could call inappraisers to set values for yourreal and personal property, makea list of those assets and their val-ues, and subsequently allow yourheirs to take turns choosing thepossessions or properties theywant to inherit. If a squabblebreaks out between heirs overthis or that item, you can settle itwith a family auction – that item

goes to the highest bidder whenyou pass away.

Also, consider a revocable

trust. More people should, aswills have basic shortcomings. If they have any imprecise languageor lack in terrorem clauses(which threaten heirs that chal-lenge them with disinheritance),they can invite lawsuits and otherbattles. If the author of a will iselderly, a spouse, ex-spouse orchildren could try to assert thatthe author had insufficient men-tal capacity at the time of author-ship or wrote the will under

undue influence.Wills are made public; they areprobated. While there are manynon-probate assets that pass di-rectly to a designated beneficiaryor a joint tenant (jointly heldbank accounts with right of sur-vivorship, jointly titled real prop-erty, POD accounts, most types of IRAs and workplace retirementaccounts), other assets do not.The length of the probate processvaries by state. It takes weeks insome states, months in others.

Probate requires money as wellas time: even if you have namedthe most capable executoraround, the court costs andlawyer and appraiser fees in-volved may still eat up as much as5 percent of your estate (if you’rea millionaire, that’s $50,000).Mostly, those fees go for basicclerical work.

Assets within a revocable trustcan avoid probate (assuming theyhave been properly transferredinto the trust, of course). Uponthe death of the grantor who es-tablished the trust, the grantor’s


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St. George - Professional Office Building. GreatVisibility from Victory/Bay Street signage expo-sure. Heavily traveled location viacar/buses/walking and near Ferry terminal.Currently available: 2nd flr Office - 2 rooms withhardwood floors. $1,000+electric 2nd flr Office

- close to courts, restaurants, shopping. Bay Street signage ex-posure. Call Jennifer x13

F O R L E A S E

West Brighton - Forest Avenue Professional Office Building---Desk space available---Private office availableConvenient location near corner of Bement Avenue. Rent in-cludes: Use of conference room, parking, and utiliti es.Monthly rent $300.00 to $900.00 Call Robert x17

F O R L E A S E

F O R L E A S E

Avoid family squabbles over your estate

please see ESTATE, page 11


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maintain and you can program itto work when you are out of theoffice. Roomba goes under furni-ture and into areas that are diffi-cult for people with regular vacu-ums to reach, so you don’t have tomove furniture to get at thosedust catching areas.

Cons/CaveatsNo real cons, but you may have

to modify your home/office rou-tine. First, try to reorganize whatyou keep on the floor. That at-tracts and holds dust anyway, andwhile Roomba will go around it,small pockets of dust may collect.Next, try to move wires and ca-bles off the floor. Roomba will goover them and clean betweenthem but may pull them out fromunder furniture. Roomba knowswhen to change direction by gen-tly bumping into furniture legs,and if you have some delicate ob-

ject or picture frame balanced on

a table, the bump may knock itover. Of course, that could alsohappen if a person hit the tablewith a vacuum. You can also use

the “lighthouse” setting on theelectrical barrier to have Roombago around a delicate object oryour pet’s water or food dish. Onone occasion, my Roomba gotwedged under an easy chair.When that happens, it shuts off until you move it and restart it.

Bottom-lineDon’t give away your Swiffer

and vacuum cleaner just yet – you’ll need them for any heavy-

duty cleaning. While Roombadoes a great job at maintainingyour floors, keeping them cleanand dust levels down, there areareas that will still need to becleaned by hand such as the baseof floor lamps and anythingaround wires and cables. I will bereviewing its cousin Scooba, theiRobot floor scrubbing robot, inan upcoming article. Now, if onlyI had a robot to wash windowsand my car.

Bill Dubovsky is an entrepreneur,

educator, and technology reviewer.He teaches at the CSI, School ofBusiness, CUNY, and at Wagner Col-lege, and is a telecom/network con-

sultant with Comtel InformationServices. Contact him [email protected] or onLinkedin.

OCTOBER 2015 — BUSINESS TRENDS 11PROFESSIONAL WEBSITES.

PEASANT PRICES.

BITSContinued from page 6

Are you ready for your new robot?

appointed trustee distributes theassets within the trust per thegrantor’s wishes, no probate in-volved. The chance of a familyfight over inherited assetslessens.

Living wills? Those can provequite valuable. You may not diesuddenly, and you could be inca-pacitated for a period just prior toyour death. Should that be thecase, a living will (also called anadvance directive) can articulate

how you want to be treated. Addi-tionally, a health care proxy docu-ment can appoint someone(known legally as a health careagent) to authorize doctors andnurses to carry out those direc-

tions. A health care proxy is alsocrucial in instances when ayounger individual becomes se-verely disabled.

Opt for more control. Whenyou pass away, your money willhave only three possible destina-tions. Percentages of it will go ei-ther to your heirs, to charity or tothe government. If your estateplanning goes no further than awill, you could be inviting a dis-pute and things may not turn outquite the way you want. Whilecreating a revocable trust cancost 10 times as much as creatinga simple will, it may be worthevery penny in the end.

William John Marco is a certifiedwealth strategist with Marco WealthStrategies Group, located at 114Seguine Ave. in Staten Island. He canbe reached at (718) 967-3106 [email protected] .

ESTATEContinued from page 10

Estate planning


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For info, call Christine DeHart at718-448-4725.

Business Network Int’l. (BNI) High

Achievers Chapter: PK’s Restau-rant,1281 Arthur Kill Rd. 7 to 8:30a.m. For info, call Timothy Houstonat 718-981-8600.

Business Guild II of the S.I. Cham-ber of Commerce: Hilton GardenInn, 1100 South Ave. 7:45 to 8:45a.m. Members and invited guestsonly. For info, call Lou Rizzo at 718-490-0057.

Business Guild III of the SI Cham-ber of Commerce: Hilton GardenInn, 1100 South Ave. 8 a.m. Newmembers welcome. Call Nick Testaat 646-823-4494.

College of S.I., Small Bus. Dev. Ctr.Business Counseling: CSI, 2800Victory Blvd. 9 a.m. to 5 p.m. For

info, call 718-982-2560.Community Emergency ResponseTeam (CERT): 7 p.m. For info. andlocations, call John Tidona at 448-

7160 or [email protected].

FRIDAYBus. Outreach Ctr of SI/WBCLDCSmall Bus. Counseling –MWBE/BOC Capital: WBCLDC, 705Forest Ave., 2nd Fl. By appointmentonly. For info, call 718-816-4775.

SATURDAYSCORE Business Counseling: St.George Library, 5 Central Ave. 10a.m. to noon. Appointment neces-sary. No charge. Call 718-442-8560.

SCORE Business Counseling: Rich-mondtown Library, 200 Clarke Ave.10 to 11:30 a.m. Appointment neces-sary. For info, call 718-668-0413.


MEETINGSContinued from page 9

Weekly Meetings


Protectors of Pine Oak Woods received a $15,000 donation from theFriends of Staten Island. FOSI is a service club organized by the stu-dents of Monsignor Farrell High School and St. Joseph Hi ll AcademyHigh School to help those in need on Staten Island.

FOSI donates $15,000

Send us your news

Have a news item you want us to announce to the rest of the StatenIsland Business community?

Send it to us via e-mail: [email protected].


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like his son, will be a welcome ad-dition to his life.

Barring something unforeseen,he will officially be elected a NewYork City councilman on Nov. 3.Borelli, a Republican assembly-man who represents the Island’sSouth Shore 62nd district, is run-ning unopposed for the councilseat that was left vacant whenVincent Ignizio stepped down tobecome chief executive officer of the Catholic Charities of StatenIsland.

“The City Council is a muchmore dynamic place to work, inthat the city charter gives greaterpower and control of the happen-ings of the members’ district …as a council member versus as anAssembly member,” he said.“You’re the one who ends up mak-ing the decisions as to what proj-

ects getfunded.”

FollowingIgnizio’s

footstepswill be noth-ing new forthe 33-year-old Borelli,who wasborn, raisedand has livedhis entire life in the district herepresents. He worked as Ignizio’schief of staff for eight years inboth the Assembly and CityCouncil before becoming an as-semblyman himself in 2013.

“He’s certainly a big influencein my career, as was my predeces-sor, Lou Tobacco, in the Assem-bly,” Borelli said. “I hope I cansomeday hold a candle to theirlegacy.”

To make a legacy of his own,Borelli hopes to provide for hisconstituents what he believes thecurrent City Council does not. Hesaid he often believes his con-

stituents’ interests are overlookedor ignored altogether, citing ex-amples of the decriminalizationof crimes, and the funding of city

projects such as the mayor’s ferryplan, which doesn’t include anyhelp for the Island.

The best example of this, hesaid, is when he recently opened acity Department of Transporta-tion improvement plan that in-cluded a map legend placed pre-dominantly over Staten Island be-cause nothing was planned forthe borough.

“That’s the culture at city hallthat I hope to help change,” hesaid.

Borelli has built a reputationin the Assembly of fighting forsmall business owners, and he in-tends to continue down that pathonce he takes his seat at City Hall.

One of the main tools at hisdisposal is the ability to help cre-ate more Business ImprovementDistricts for neighborhoods of


STEVE WHITE/Business Trends

On Sept. 19, the Staten Island Museum cut the ribbon at its new building on the grounds of the Snug Har-bor Cultural Center. Cutting the ribbon are, from left, Ingrid Michaelson; Melissa Mark Viverito, speaker ofthe NYC Council; Staten Island Councilwoman Debi Rose; SI Museum Interim President Cheryl Adolph;and Ralph Branca, museum chairperson, with other attendees in the background.

SI Museum cuts ribbon on new home

Borelli

BORELLIContinued from page 1

Borelli ready to take council seat

please see JOSEPH, page 16


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merchants that are looking formore help to spruce up their areaand boost their marketing efforts.Borelli said he believes BIDs aregreat organizations for a group of small business owners to form be-cause it allows them to take con-trol of what they want to happenin their own neighborhood.

And they’ve proven to be suc-cessful, too. Out of the 67 BIDsthat have been created city-wide,only one was ever dissolved.

In addition to the push formore improvement tools forneighborhoods and filling vacantstorefronts, Borelli believes thecity needs to stop creating whathe called business incentive“schemes” that pick winners andlosers, such as the newly-createdSTART-UP NY program.

“The recurring theme out of

City Hall for the past severalyears has been to just spite thebusiness owner. The city has thisamazing ability to provide busi-nesses with a death from a thou-sand cuts,” he said.

“We have to continue this‘pulling away from theBloomberg era’ of fines, viola-tions and fees for the most minorinfractions.”

Borelli cites overregulation of the food services industry as wellas minimum wage increases andother regulations as examples of the government becoming too in-volved in business.

There’s a difference betweengiving a business owner a warn-ing about a violation and givingthem a $1,000 fine and makingthem trek to Manhattan to fightthat fine, he said.

To change the culture at CityHall, Borelli says he has to re-mind those in government whoare happy to spend people’s

money that they need money gen-eration to have revenues to spend,and the more difficult the citymakes it to do business in NewYork, the less revenue businesseswill create for the city.

“The success of main street

pays for the social programs thatCity Hall is eager to provide,” hesaid.

Borelli said he will work close-ly with Councilman Steven Mat-teo, who was named the council’sminority leader when Igniziostepped down in July. Together,he hopes the council can help hisconstituents find some relief with programs such as the city’selectronic waste disposal as wellas focusing on improving educa-tional programs at his district’sfour middle schools

“I don’t think we’re going to getfar just by asking nicely,” Borellisaid. “I’m very comfortable hav-ing Steve working side by sidewith me on whatever the fight of tomorrow is.”

Borelli is looking forward tostarting his new job as a council-man. But he’s also looking towardthe future, which he hopes will in-clude another successful run inthe General Election in 2016 to fill

the remainder of Ignizio’s term,and then another run during theCity Council’s full election in2017.

If he is successful, it will markfour straight years Borelli willhave run for election.

“Luckily, I enjoy campaigning.I campaign whether I have an op-ponent or not,” he said. “I thinkpeople are surprised when Iknock on their door and they say‘who are you running against,’and I say, ‘no one; I’m just here tosay hi.’”

Nothing can beat a five-minuteconversation with his con-stituents in person, he said. And,when a visit to a home is not inthe cards, Borelli believes in re-turning as many phone calls aspossible to those who reach out tohim. It’s a way the South Shorelifer said continues to build trust.

“I think when you grow up andyou know every little bicycle trailin the woods of the area you rep-

resent, you certainly have an edgeover people who might not havehad that,” Borelli said.

“But more than that, you havethe roots with the people of thecommunity.”


JOSEPHContinued from page 14

Joseph Borelli is ready for another challenge


17/20

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South Shore Rotary presented the New York Center for Interpersonal Development with a $2,000 checkfor its ARCHES Transformative Mentoring Program, a curriculum-based group mentoring program thathelps justice-involved young adults transform the attitudes and behaviors that led to their criminal ac-tivity. Pictured, from left, are Charles Dotson, program coordinator of ARCHES; Brian Benevento, presi-dent of South Shore Rotary; and Dominick Brancato and Candace Gonzalez of NYCID.

South Shore Rotary donates $2,000 to NYCID


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Business Trends_October 2015.pdf

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