Business Transformation Through Innovation

Business Transformation Through Innovation Cisco Virtual Managed Services

Louis-Vincent Perrinel Business Development Manager, Service Providers Africa [email protected]

May 2015

2 © 2015 Cisco and/or its affiliates. All rights reserved.

•  Abstract (45 mins) •  A disruptive paradigm has emerged where innovative customer experiences are key and the value has shifted to cloud

based services

•  Automation of Services, NFV, SDN, and Cloud Enable the Ecosystem

•  Business Creation, Execution, and Delivery are Key to Take Advantage of New Markets

•  Cisco strategy is to deliver new customer experiences from the cloud, through the ground to untethered users -- and to connect those clouds together

•  Cisco Virtual Managed Services (vMS) is a secure cloud services solution providing services seamlessly, cost-effectively and on-demand to customers and partners – cost-effectively, quickly, and optimized for amazing user experiences

•  Cisco has the right approach to SDN/NFV and automated services orchestration with complementary open platforms – Evolved Services Platform (ESP) , Evolved Programmable Network

•  Automated, open, flexible and and application-centric infrastructure required

•  Cisco Virtualized Managed Services modules are easy to buy, deploy, and maintain

•  Cisco and its Partner community can uniquely help you in your journey to overcome the business challenges and seize these new opportunities. the opportunities


Agenda

Why ? Market Trends

What? Strategy and Vision

How? Approach and Business Value

When? Taking the Next Steps


Industry Market Trends

Changing Customer Expectations

The World Has Gone Mobile Massive Traffic Growth, Driven by Video

Changing Architecture for Service Delivery Emergence of the Internet of Everything

Process Things People Data

Ubiquitous Access to Apps & Services

Changing Enterprise Business Models

Efficiency & Capacity

Rise of Cloud Computing M2M Driving Enterprise Business Value

+ + +


User ≠ One Size Fits All Business Customers Demand More Flexible Offerings -- Inclusive of Hardware and Software

On-Demand Bandwidth & Capacity

Smart Data & Analytics Rapid Deployment of New Business Applications

Anywhere/Anytime Secure Accessibility

User Experience Delivered

Open Solutions

Seamless Connectivity

One Stop Shop

UX & Multi-Platform

On-Demand Solutions

The New Customer Requirements

PAYG Models


Telco / Mobile Service Providers

$$

$$

Customers

Enterprises

Public Sector

Consumer

1.  Fueled by Consumption Economics 2.  Highly-industrialized / automated process 3.  Fast-paced innovation (Software-driven)

$$ $$

The Internet

1.  Market – Sell – Install – Support 2.  Complex systems and limited automation 3.  Legacy networks, legacy services

Cloud Service Providers

IaaS

PaaS

XaaS

OTT $$

many networks,

technologies and systems

massive growth of IP traffic

$ $$

$$

$$

$$

converged and private networks

PPPoE

IPv4IPv6

MPLS

MPLS-TPOTNDWDMATMSDH xGE

tunnel

VPN

MP-BGP ISIS/OSPF

MPLS-TEDHCP

EOAM IPOAM

LACP

SNMP

CLI XML

t

revenue

cost

$

The value has shifted… Evolve your business to cloud and capture the opportunities


SMB Penetration = 1.9% (USA)

Enterprise Penetration = 32% (USA)

SMB and SOHO Segment Offer Massive Upside Source: MarketsandMarkets and Cisco BTA

Tremendous Opportunity for Managed Network Services

Cisco Confidential 8 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

The Starting Point: Unique Opportunity of the SMB Market An Excellent starting point to Evolve Business Services Models

Modular Architecture: Low Cost Customization

Cloud Services Delivers on New Buy Models Demands & Cycles

Variability in Vertical, Size & Offering Needs, Buy-Cycle; One-Size Does Not Fit All


SDN, NFV and Orchestration Creating the Change Platform for Service Delivery

Orchestration Automation, provisioning and interworking

of physical and virtual resources

Service Orchestration

NFV SDN

SDN Abstraction for Better

Application and Network Interaction

NFV Network functions and software running on any open standards-based hardware

The Time is NOW to put SDN , NFV, and Orchestration into Action

Services Platform

The Transformative Power of the Cloud Enterprise

SMB

CPE

Virtual or Physical Network Elements

CPE

Any Access Secure Broadband / Leased Line / Carrier Ethernet …

Foundation for Service Agility and Transforming Customer Experience

Self-Service Portal

Virtualized Mobility Services

Virtualized Video

Services Virtualized Managed Services

Cloud-based auto-discovery, provisioning,

orchestration automation and management

Any Access Secure Broadband / Leased Line / Carrier Ethernet …


What is needed to deliver network services from the Cloud?

Storage Network Compute

Service Catalogue

Orchestration Engine

5) Flexible CPE – Zero Touch Provisioning

vCPE vISE vFW vNAT

Programmable Network

2) Orchestration

4) Network: Open, Fast, Reliable 3) Virtualized Services

Portal 1) Self Service


Cisco Service Provider Strategy Business Transformation Through Innovation

Applications

Automation Management Orchestration Policy (MANO)

Physical And Virtual Infrastructure (NFVI)

Cisco Services

Business Mobility Video Consumer

VNFs

Storage Compute Network

Service Broker

Catalog of Virtual/Physical

Functions Service Profiles


Cloud

Evolved Programmable Network

Evolved Services Platform


Our Industry’s Mission : Business Transformation

Automation is Not New – REQUIRED NOW for Business Success

Virtualized Resource Pools

(network ready compute/storage)

Virtualized Network Functions

Dynamic Set-Up, Tear Down and

Provisioning

On-Demand Workload Movement with Service Profiles

Data Center

Network Workload Portability

Orchestration

Full Access to Resource Pools

Anywhere in the Cloud

Cloud Services

Cost reduction and agility leads to success for all

Branch

Service Provider Vision for Next Generation Business Services

Public Cloud

Virtual Private Cloud

vCPE

• Deliver business outcomes based on services automation • Integrated SDN and Cloud platforms – networks and applications services • Agile DevOps-based orchestration • Best-in-class multi-vendor physical and virtual networking functions • End customer visibility and control • Open platform for integration with open source & 3rd party VNFs / applications

Cloud PoP

Private Cloud

Centralized Data

Center

Virtual Network Functions


Cisco Virtual Managed Services A Focused Approach

•  Integrate Virtual Private Networks (VPN) with Cloud Services •  Self Service – Catalog Driven •  Addressing : Small [branches] of the Large [enterprises] +

+ Plus Remote Worker, SOHO, Distributed Sites (hospitality, retail) •  Lower TCO (Agility, Automation, Simplification)

via Virtualization & Cloud Management •  Leverage Existing SP Network Infrastructure •  Shorter Time To Revenue with NO upfront CAPEX •  Ability to Bundle / Package services

>> Business, Security Mobile, and Video


Virtual Managed Services is a portfolio of secure cloud-based services solutions enabling automated delivery of business connectivity and applications services cost-effectively, seamlessly, and on-demand to customers and partners - optimized for amazing user experiences

ü  Automate Services End-to-End

ü  Create New Services On-Demand

ü  Simple / Customized Shopping Portal

ü  Modular Tools to Match Your Business

ü  Easy to Deploy and Maintain

ü  Seamless and Secure Cloud Delivery

ü  For Enterprise and SMB Customers

What is Cisco Virtual Managed Services


Comprehensive Services Where and When You Need Them

Compliance & Service Level Agreements

Secure User & Permissions Based

For Your Customers, Users, IT: One Portal, One Bill

Virtualized Services

Home / Remote Offices

Branch Offices

Public/Community Wifi

Remote Workers Big Data & Analytics

CloudVPN On-Demand (New Sites, Users, Stores) Advertising/Media

Security, Permissions

PAYG Collaboration, Communications (UC)

eCommerce, Websites

Network & Internet Plus Additional Services

VoIP & Mobility

Retail Locations

Doc/App Storage

Support Mail, Apps (CRM, ERP)

Secure & Easy User Portal


Enabled For Rapid Growth & Seamless Services Delivery Your Needs:

Easy to Sell, Activate, Create, Maintain

Your Org Needs: Easy Integration, Customization,

Usability, Serviceability

Your Customers’ Needs: Fast Start-Up, Easy-to-Use

On-Demand, Customizable UX

Portal for Service Creation, Offers and Expansions; Simple

Dashboards & Tooling for Visibility & Analytics

Plug & Play Install (No Staging); Multi-Size

Businesses

Service Agility: SP Template-Based

Configuration Easy On-Demand Ordering of New

Applications, Services

Northbound APIs for SP Integration (Plug & Play w/Tools You Want to Use

Immediate GTM with No CAPEX, Multi-Vendor

Interoperability


For You: Secure Cloud Services Fully Flexible, Modular & Pluggable into Your Existing Infrastructure

Customer Portal

Automated & On-Demand Easy Onboarding of New Services

and Service Creation

Shopping Cart of Choice

Admin Portal: GUI

Sys Mgmt OSS/BSS Open API

Integration

Automation, Integration

Tooling

Service Delivery, Management of

Customers, Monitoring

In-App Purchases & Service

Onboarding

Customer Portal

Service Creation & Delivery System & Portal

Service Design GUI


Customer Experience in a Nutshell

Unbox & Plug-in

Services Up and Running!

CPE Ships

Automated Orchestration!

Order Services


Self-Service User Portal - Customizable


Evolution of Managed Services – Premise to Cloud Accelerate Delivery of New Services via Secure Transport

Premise

Cloud

L3 “classic”

L2 NID

Network Functions from the Cloud

Network Functions on the CPE

L3 CPE + x86 on premise

L3 CPE + cloud managed

Simple L3 CPE

vMeraki on X86 on prem

Network Functions

Virtual Network Functions


Cloud Management

How It Works: Cloud Based IT

On-Prem Device

Today Time to Market

Cloud Managed into SMB & Enterprise


Next Step Add Premise Devices and Secure Connection

Email cleansing, advanced security, CSR,

ASAv, WSAv. ISR

Meraki

L2 NID

Cross Domain Device and Service Orchestration

Self-Service Portal / Catalog

REST API

WAN DC Network


Premise (CPE)

Add Virtual Infrastructure & Bundle Offers

Cloud Managed SMB & Enterprise

Evolved Services Platform (NFV MANO)

Evolved Programmable Network (NFVI)



Next Step Secure End-End Connections to Services

Email cleansing, advanced security, CSR,

ASAv, WSAv. ISR

Meraki

L2 NID

Cross Domain Device and Service Orchestration

Self-Service Portal / Catalog

REST API

WAN DC Network


Premise (CPE)

Add Hybrid Cloud and As a Service Offerings

Cloud Managed SMB & Enterprise

Evolved Services Platform (NFV MANO)

Evolved Programmable Network (NFVI)


3rd Party Cloud

Intercloud

Cloud Services

Hybrid Workload Add PaaS, SaaS, NAAS


Cisco Evolved Services Platform

Service Provider Cloud


Cisco Evolved Programmable Network

Open APIs

Customers Secure

Broadband Internet

Service Catalog


Flexible CPE

Cisco ISR Meraki MX

Ethernet NID

CSR1Kv ASAv vIPS WSAv

Operations Savings

Business Outcomes

Cisco Virtual Managed Services Cloud VPN

Self-Service Portal

Sources: ACG Research, Cisco BTA, Cisco SPTG






Open APIs

Customers Secure WAN

Carrier Ethernet Internet

Service Catalog


Flexible CPE

Cisco ISR Meraki MX

Ethernet NID

vPE vPE vPE vPE

Cisco Virtual Routing Services Route Reflector

Operator Self-Service Portal

BGP Peering Partner

BGP Peering Partner


Virtual Managed Services -- Cloud VPN Package 1: CloudVPN with Internet, Firewall (FW), Remote Access (RA)

Cloud IPVPN with FW and Remote Access to Internet §  vFW with NAT and Policy §  vFW with IPSec/SSL Remote Access including Remote End-Host posture verification

CPE

CPE

CPE

Internet Router vFW

SP CLOUD Internet

Cloud-Hosted Management Scalable, elastic, on-demand

Overlay Packet Tunnels §  IPSec tunnels – mesh, hub/spoke

VR


CPE

CPE

CPE

SP CLOUD


Internet Router vFW VR

WSAv

Virtual Managed Services -- Cloud VPN Package 2: CloudVPN with Internet, FW, RA and Enhanced Web Security

Cloud IPVPN with FW and Remote Access to Internet §  vFW with NAT and Policy §  vFW with IPSec/SSL Remote Access

including Remote End-Host posture verification

§  WSAv for Enhanced Web Security

Overlay Packet Tunnels §  IPSec tunnels – mesh, hub/spoke

Internet


CPE

CPE

CPE

SP CLOUD


Internet Router vFW VR

vNG-IPS

Internet

Virtual Managed Services : Cloud Package 3: CloudVPN with Internet, FW, RA and Next-Gen-IPS

Cloud IPVPN with FW and Remote Access to Internet §  vFW with NAT and Policy §  vFW with IPSec/SSL Remote Access

including Remote End-Host posture verification

§  vNG-IPS (SourceFire) for advanced threat protection and real-time contextual awareness

Overlay Packet Tunnels §  IPSec tunnels – mesh, hub/spoke;






Open APIs

Customers Secure WAN

Carrier Ethernet Internet

Service Catalog


Flexible CPE

Cisco ISR Meraki MX

Ethernet NID

VTS ASAv vIPS WSAv

Operations Savings

Business Outcomes

Cisco Virtual Managed Services Cloud Security

Self-Service Portal

Sources: ACG Research, Cisco BTA, Cisco SPTG

Virtual Managed Services – Flexible Deployment Models

Physical and Virtual Elements

Open “Pluggable”

Platform Packages

Software Function Packages

Advanced & Consulting Services

Foundation Packages

Cloud VPN

CSR1kv

Advanced Packages

Portable Across Hardware Pay As You Grow Metering

Cloud VPN

Advanced Cloud VPN

ASAv

Cloud Security

Advanced Cloud

Security vESA

Cloud Security

ASAv

Virtual Managed Services

Cisco Evolved Services Platform (NFV MANO)

Virtual Infrastructure Managers (VIM)

Automated Services Orchestration + SDN

Admin / User Self-Service Portal

Perpetual Cisco Evolved Programmable Network NFV Infrastructure (NFVI)

Term or Perpetual

Virtual Managed Services Solution

Mobile Services Solution

Video Services Solution


Flexible Deployment Options – Cloud VPN / Cloud Security

Integrated Solution

Function Packs with Service

Orchestration

As-a-Service Delivery

Repurposed on the Fly Openly Interface to 3rd Parties Elements that Plug and Play

Individual Functions

ISR

CSR1Kv ASAv

vIPS WSAv

NSO Self-Service Portal

Physical and Virtual Infrastructure

Advanced Services

CSR1Kv ASAv

vIPS WSAv


Leveraging Intercloud Ecosystem

CSR1Kv ASAv

vIPS WSAv


CSR1Kv ASAv

vIPS WSAv


ISR


The Transition to Cloud Based Services Deployment Implications

Disruptive Technologies

SDN + NFV + Open Source

Operational Disruption and Uncertainty…

People Skills

Process

Analytics

Key Strategic Operational Questions….

•  WAN + DC Operations?

•  Virtual & Physical?

•  What MANO tools?

•  Multi-Vendor? •  Hardened

Solutions? •  What SLAs?

Success with Cisco Services

Solution Level Services

•  Strategy and Assessments

•  Customization •  Design and

Deployment •  Systems Integration •  Optimization •  Expert Guidance


+ + +

Get Started and Scale Faster with Cisco Services

Maximize the value of your Virtual Managed Services

Quickly define your technology strategy to align to business goals

ü  Integrate the new solution into your existing environment

ü  Speed deployment

ü  Scale to meet customer demands

ü  Maintain optimum performance of all solution applications

ü  Realize desired business outcomes faster


Cisco Services Portfolio Accelerating Your Cloud Based Delivery

Define Fast Deploy Fast Scale Fast Greater

Customer Satisfaction

Cisco Services : Accelerate Your Time to Revenue

Vision and Strategy

Business Justification Assessment Design and

Validation Deployment

and Integration Optimization Support

Plan Build Manage

Consulting Service

Design and Deployment Service

Support Service

Optimization Service

Strategy and Assessment

Service

Adoption Acceleration

Service


+ + +

Drive Your Business with Cisco Services #1 Preferred vendor for SDN/NFV and cloud-based solutions*

•  Industry leading cloud, datacenter, and systems integration expertise

•  Worldwide leader in cloud based services

•  Award winning services and global support

•  End-to-end, comprehensive outcome based approach

•  Single contact for multi-vendor integration

*Source : Heavy Reading 2014 - Systems integration capability is key decision factor


Growing Deployments With Leading

Operators Worldwide


Accelerating Cloud and Business Services Growth

•  Telco Cloud Managed VPN Services •  Remote VPN, Basic, Full, and Premium •  Self-Service Telco Cloud VPN Portal •  Converged IP/Optical - Native IPv6 •  All Network Elements Virtualized •  Improved Customer Experience Up to 65% Reduced OPEX

•  Global Managed Network Services Market by 2018 •  $62B Total >> 13% CAGR

Sources: MarketsandMarkets, Cisco BTA 2014

Telco Cloud VPN Portal

CloudVPN Premium

CloudVPN

Remote VPN


CSR1Kv ASAv WSAv ESAv


Service Catalog


DT Provider Cloud



•  Telco Virtualized Managed Services •  Self-Service Telco Cloud VPN Portal •  Improved Customer Experience Up to 65% Reduced OPEX

•  EMEAR Cloud Managed Services Market by 2018 •  $24B Total >> 13% CAGR

Sources: MarketsandMarkets, Cisco BTA 2014

Telco Cloud VPN Portal

Cloud Security

Cloud VPN

Remote VPN




Service Catalog


Telecom Italia Cloud Nuvola Italiana



•  Unified Cloud and Managed Network Services •  SaaS Delivery via Intercloud Ecosystem •  Self-Service Cloud Services Marketplace •  On-Demand Custom Service Requirements •  Improved Customer Experience

Up to 65% Reduced OPEX

•  AJPC Cloud Managed Services •  $13B Total >> 17% CAGR




Service Catalog


IaaS

Intercloud Ecosystem


Security

HCS

Cloud VPN

Business Applications

Sources: IHS, MarketsandMarkets, 2014

Telstra Cloud Service Portal

Cisco Intercloud Strategy Expanding Ecosystem of Partners

Enterprise Private Clouds

Public Clouds

Partner Clouds Cloud Services

& Applications

HCS

IaaS

PaaS

Microsoft Suite aaS

DRaaS

Enterprise Workloads

Native Cloud Applications

Big Data & Analytics

Collaboration & Video

Meraki

Analytics

WebEx

Security

Energy Management

HANA aaS

vDesktop aaS

APIs

Portal

APIs

APIs

Intercloud Fabric


Virtual Managed Services Advantages

Go-to-Market Support

Agile Automated Customized

Service Creation

Service Readiness, Operations, and Support

Flexible Deployment

Models Commercial

Terms

Flexibility, Scale,

Performance, and Security

Accelerating Time to Revenue Reducing Deployment Risks


Agility in new service creation and business

models

Services Assurance

Risk Mitigation

Accelerate Time to Market

Advantages in Partnering with Cisco

Value Creation

30-40% Reduction in

time to adoption

Service/Support KPIs/SLAs

Build / Operate And White Label

Models for “Pay as you go”


Why is This Important for You? Opportunity to Disrupt the Market -- Significant Value At Stake

q  Automate Cloud Based Service Offerings and Reduce Opex

q  Extend Market Reach and Accelerate Revenue Growth

q  Imperative to understand where to focus immediate attention for business benefit to you and your customers

q  The time to act is now to drive your revenue growth quickly

q  Cisco and its Partner community can uniquely help you in your journey to overcome the business challenges and seize the opportunities.


Thank You .. Need More Info? http://www.cisco.com/go/vms p://www.cisco.com/go/ http://www.cisco.com/go/spcloud http://www.cisco.com/go/esp http://www.cisco.com/go/nfv http://www.cisco.com/go/epn

Business Transformation Through Innovation

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Transcript of Business Transformation Through Innovation