Business Times April 2011

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APRIL 2011 | $4.95 (GST INC.) HOW MUCH SUPER? FINANCIAL PLANNER LOOKS AT YOUR RETIREMENT INCOME EDUCATION FOCUS ON TOURING PERFORMERS OH, SO REMOTE OPERATING WITHOUT WIRES ALLOWS US TO ESCAPE TO WORK Selling the arts BUSINESS & LEISURE: Frankston I Mornington Peninsula I Dandenong Provider No.121391 tpgd 0179 1349 For further information, call Pragmatic Training on 03 8796 0111 or visit www.pt.edu.au Other courses available include: Advanced Diploma of Management Advanced Diploma of Management (Human Resources Management) Diploma of Project Management Your new management career starts here! Diploma of Human Resources Management (BSB50607) Diploma of Management (BSB51107) Nationally recognised qualifications from $375* * Cost of $375 is for eligible students. Delivered with Victorian and Commonwealth Government funding.

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April 2011 business times magazine

Transcript of Business Times April 2011

  • april 2011 | $4.95 (GST inc.)

    HOW MUCH SUPER?financial plannerlooks at yourretirement income

    education focuson touringperformers

    OH, SO REMOTEoperating WitHout Wires alloWs usto escape to Work

    Sellingthe arts

    business & LeisuRe: Frankston i Mornington Peninsula i Dandenong

    Provider No.121391 tpgd 0179

    1349

    Provider No. 121391

    For further information, call Pragmatic Training on 03 8796 0111 or visit www.pt.edu.au

    Other courses available include:Advanced Diploma of ManagementAdvanced Diploma of Management (Human Resources Management)Diploma of Project Management

    Your new management career starts here!Diploma of Human Resources Management (BSB50607)Diploma of Management (BSB51107)Nationally recognised qualifications from $375** Cost of $375 is for eligible students. Delivered with Victorian and Commonwealth Government funding.

  • 2 | BusinessTimes Frankston / Mornington Peninsula / Dandenong | April 2011

    CONTENTS

    Email: General: [email protected]: [email protected]: [email protected]

    Artwork: [email protected]: www.businesstimes.net.au

    BusinessTimes is published 10 times a year by BusinessTimes Pty Ltd and printed by Galaxy Print & Design,

    76 Reid Parade, Hastings, Victoria 3915. Postal: PO Box 428, Hastings, Victoria 3915

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    Are you in BusinessTimes?For advertising, contact Marg Harrison

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    BusinessTimes / ISSUE 13 / APRIL 2011FRANKSTON / MORNINGTON PENINSULA / DANDENONG

    DISCLAIMER: Information in BusinessTimes contains general advice only. No article or column has been prepared taking into account any individual readers financial situation, investment objectives or particular needs. Readers should personally consult professionals for advice on any matter, including investment, health and the law. While all care is taken, BusinessTimes accepts no responsibility for errors or omissions in the published material. Views expressed are not necessarily those of BusinessTimes Pty Ltd. All content is copyright.

    Publisher / DirectorEditorial Director

    Sales DirectorManaging Director

    Material production / Prepress

    Design

    TONY MURRELLKEITH PLATTMARG HARRISONDAVID HILETMELANIE LARKESIMON BROWNMARLON PLATT

    whO/whaT/whErE

    FeaturesArts marketing:Getting troubadoursinto the schools10On the buses:Powering upfor the future13

    Departments ColumnsCompatible computing 5Busy Bites 6News: Bid for 13-storey building 8Financial Planning: Super sums 9IT: Living the Dream 12Business Plans: A simpler way 17Infrastructure 19Business Directory 23

    Markets: Richard Campbell 4Health: Mike Ellis 20Managing: Hamish Petrie 21Motoring: Ewen Kennedy 22

    april 2011 | $4.95 (GST inc.)

    HOW MUCH SUPER?financial plannerlooks at yourretirement income

    education focuson touringperformers

    OH, SO REMOTEoperating WitHout Wires alloWs usto escape to Work

    Sellingthe arts

    business & LeisuRe: Frankston i Mornington Peninsula i Dandenong

    Provider No.121391 tpgd 0179

    1349

    Provider No. 121391

    For further information, call Pragmatic Training on 03 8796 0111 or visit www.pt.edu.au

    Other courses available include:Advanced Diploma of ManagementAdvanced Diploma of Management (Human Resources Management)Diploma of Project Management

    Your new management career starts here!Diploma of Human Resources Management (BSB50607)Diploma of Management (BSB51107)Nationally recognised qualifications from $375** Cost of $375 is for eligible students. Delivered with Victorian and Commonwealth Government funding.

    Cover: Karen Keegan knows the performing arts and the shows available, but publicising them can be a nightmare.Page 10

    Frankston Citybans smoking in some streets and looks to wider bans: Page 5

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    . business law .

    . international trade & relationships .

    . commercial litigation .

    . copyright, trade marks & patents .

    . corporate acquisitions

    & sales .

    . corporate counsel services .

    . business debt recovery .

    . defence & government contracting .

    . employment law .

    . commercial property law .

    . franchising .

    . insolvency & bankruptcy .

    . intellectual property licensing

    & technology transfers .

    . commercial leasing .

    . local government .

    . offsets & industry plans .

    . probate & administration of deceased estates .

    . family law .

    . wills, trusts & estate planning .

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    Business Law Commercial Litigation Copyright, Trade Marks & Patents Corporate Acquisitions & Sales Corporate Counsel Services International Trade & Relationships Business Debt Recovery Commercial Property & Leasing Defence & Government Contracting Employment Law

    . business law .

    . international trade & relationships .

    . commercial litigation .

    . copyright, trade marks & patents .

    . corporate acquisitions

    & sales .

    . corporate counsel services .

    . business debt recovery .

    . defence & government contracting .

    . employment law .

    . commercial property law .

    . franchising .

    . insolvency & bankruptcy .

    . intellectual property licensing

    & technology transfers .

    . commercial leasing .

    . local government .

    . offsets & industry plans .

    . probate & administration of deceased estates .

    . family law .

    . wills, trusts & estate planning .

    For all legal services a business and its people need Est. 1954 www.whitecleland.com.au Level 3, 454 Nepean Hwy Frankston 9783 2323 Level 8, 256 Queen Street, Melbourne 9602 4022

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  • BusinessTimes | 3

    NEwS

    THE pig is coming back. The iconic Dandy Ham sign maybe the oldest animated neon sign in Melbourne is about to be raised yet again.This time the famous pig, dressed in top hat and

    tails, will greet visitors approaching the Clow St frontage of Dandenong Market.The much-loved pig adorned Dandenongs

    main thoroughfare, Lonsdale St, for many years, advertising the Dandy Ham and Bacon Company. When the premises closed the dandy pig was about to be consigned to the dust of history.The sign was taken down and placed in storage

    until sufficient public clamour caused Greater Dandenong Council to buy the sign and look around for a new home. The pig had many friends and supporters, including The Examiner and its editor Mike Morris. Ironically the pig outlasted the newspaper that was bought and swallowed by Fairfaxs The Journal. Morris, still carrying a torch for Dandenong, likes the latest location: A great spot; its where it should be, he told BusinesTimes.Eventually, the pig continued its illuminated,

    Return of a bacon beacon

    Dandenong icon : The Pig.

    April 2011 | Frankston / Mornington Peninsula / Dandenong

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    the markets fruit and vegetable hall (right next to another Dandenong icon, the doughnut van). But when redevelopment plans were drawn for the market, the pig dropped out of sight a second time.The dandy pig was originally part of a larger sign

    promoting the Dandy Hams and Bacon Factory above the main streets shop verandas The sign was clearly visible as people entered the town from Princess Highway, becoming a symbol of Dandenong.Dandy Bacons historical link to Dandenong

    Market harks back to the late 1800s when many dairy farms in the region also ran a few pigs. Thousands were bought and sold at Dandenong Stock Market. In 1910, a group of enterprising Gippsland pig producers started the Gippsland Co-operative Bacon Curing Company Limited (better known as Dandy Bacon). The Dandenong Stock Market continued to

    supply the bacon factory with many of pigs. By 1965 the total intake for the Australia-wide operations of Dandy Bacon was nearly 156,000 pigs almost a third coming through stock market. Numbers declined over succeeding years and in the late 1970s, the Dandy Bacon factory closed, after being bought by a US company.

    if not illustrious, career as part of another landmark, the market. From 1996 until 2009 the pig stood, incongruously, as a beacon for carnivores at the entrance to vegan heaven,

  • 4 | BusinessTimes

    markETS

    This news came in the same week that a US drug company Cephalon made a bid for ChemGenix and a Dutch group made an offer for Cellistis with its TB test. This in turn followed on from the Acrux announcement of a $50 million advance from the US pharmaceutical giant Eli Lilly as the precursor to $280 in milestones plus royalties. Acrux immediately announced a 60c dividend and indicated that further deals were pending for another hormone drug, this time for women. Not long after this deal Mesoblast announced an even larger joint venture with Cephalon worth over a billion as milestones are reached in joint development of its stem cell technologies covering heart, artery, bone and spinal disk regeneration to list only part of the planned collaboration. Ignoring another dozen approvals and

    successful trials, in the past quarter the biotech sector received over $200 million cash from off-shore companies with long tail commitments close to two billion. It was a stellar moment and a welcome antidote to the belief that all Australia is good for is large scale quarry operations but little else. But before popping the corks, we must remember that for many, patience had worn very thin. Holding a biotech for a decade

    that slips steadily into oblivion is no ones idea of fun. But thats the past. Today Eli Lilly, Cephalon and the others seem very keen to get their hands on potentially lucrative tests, techniques, drugs and drug delivery systems . Why all of a sudden? There seem to be several reasons. One is that coincidentally many of their own patents are either near the end of patent protection or past it. This has had a depressing effect on their share prices to the point that a $46 billion giant like Eli Lilly is trading on a price to earnings multiple of 7.7 . The other pertinent reason is that medical research is extraordinarily time consuming and costly. A 10-year research program involving dozens of PhDs may end up with nothing of value. It is a lot cheaper to buy than build, especially in times of fiscal restraint. So, shareholders shouldnt necessarily

    rush to take the cash and get out. Just as the miners are saying it is increasingly expensive to find and develop mineral deposits due the endless delays and red-tape, biotech boards everywhere know only too well how monumentally costly it is to get a drug

    through the evaluation and approval stage and thats after years of of grinding and publically-funded basic research. Biota is the classic case. Its first flu vaccine,

    developed two decades ago, depended on the identification of one unchanging part of the ever-changing influenza virus. This research in part came from ANU, not simply the College of Pharmacy which took the next step of designing a drug which would dock with that unchanging part. Given that this was the first time in history that a drug wasnt developed by laborious trial and error sampling or by sheer chance, the $230 million from the US Department of Health is perhaps not the large sum it seems given the time frames and the sunk costs over two decades.But the investor question is what comes

    next? How much is left in Acrux or Mesoblast or several of the other emerging drug and device developers like Prima or Nanosonics? Even though the sector as whole is suddenly buoyant, sceptics can say that each technology still stands on its own merits and may be competing with dozens or hundreds of similar projects in such places as the US, Europe and Israel. Thats true enough, but it would also be

    a mistake not to recognise that a fresh wind is blowing through the sector. Companies are being offered serious wads of cash, not simply for patents, but to collaborate and jointly develop. The sector is full of pitfalls, but no longer is it just CSL and Cochlear and the rest. The cash tells us that some future giants are emerging.

    Richard Campbell is Executive Director of Peninsula

    Capital Management. Tel. 9642 0545.

    email: [email protected]

    Biotechs receive injections of cash

    Richard Campbell*Stock Analyst

    It Is uncommon for a share to rise 40 per cent in a day and stay there. that happened last month when Biota released news that the Us Department of Health would grant $230 million to the development of its second generation, long lasting flu vaccine.

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    Frankston / Mornington Peninsula / Dandenong | April 2011

  • BusinessTimes | 5

    NEwS

    SOME streets in central Frankston will become permanent smoke free outdoor areas following six months of trials by Frankston City Council.And several streets not included in the trials also

    face permanent bans.Councillors are considering extending bans to

    include beaches, prominent sporting reserves and playgrounds.

    Street smoking bans

    Seamless sharing is Glides smooth claimthat are synced or uploaded from PCs, Macs and other devices to Glides GDrive. GDrive includes 30GBs of free storage effectively turning the web into your personal shared hard drive for all of your devices.With more than 100 tablet computers

    already announced this year, the need for cross platform compatibility has greatly increased, said TransMedia Chairman and CEO, Donald Leka. With Glide, mobility does not mean a loss of

    security, Mr Leka said. Glide is a sophisticated permissions-based

    collaboration platform providing granular control when sharing files.

    Smoking will be banned in Station St Mall, Shannon St Mall, the west side of Young St between Wells St and Station St Mall, Gallery Lane, and Stiebel Place.Also included in the permanent bans will be

    the west side of Young St, between Station St and Beach St, Clyde St Mall, and Balmoral St.Council has budgeted $52,551 for signs to

    designate the non-smoking areas.Council is taking an even tougher stand by

    making non-smoking a condition in permits issued for kerbsdie trading throughout the municipality.Also, council has instructed officers to

    investigate and report on the possible introduction of smoke free outdoor areas at: The west side of Young St between Wells St and Playne St. Wells St. Thompson St; and Hastings Rd service lane.

    April 2011 | Frankston / Mornington Peninsula / Dandenong

    U.S. company Glide has launched expanded support for the burgeoning tablet computer market further extending its compatibility platform. Glide cuts through proprietary OS, hardware,

    software and file format barriers supporting QNX, iOS, Android Honeycomb and webOS for seamless sharing and collaboration between Apple iPad 2, HP Touchpad, Motorola XOOM, Samsung Galaxy, BlackBerry Playbook and other tablet computers.No matter the tablet, smartphone, laptop or

    desktop computer, Glide allows secure sharing of videos, music, documents and photos. Glide enables the access, editing and sharing of files

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    Street talkVICURBANS $290 million trans-formation and revitalisation of central Dandenong continues with the reopening of Mason St provid-ing the main north/south access to Foster St and Little India. Some car parks are also available. Robinson St is now closed between Foster and Walker streets as works starts on City St and Station North Plaza.

    Expensive womenFRANKSTONS female council-lors were hardest on the citys expense account in 2009-10.In her mayoral year Christine Rich-ards claimed the most, $14,413, while Sandra Mayer claimed $13,736, of which nearly $8000 was for childcare. Cr Richards expenses associated with confer-ences, training, accommodation and meals totalled $9285.Expenses claimed by 2008-09 mayor Cr Colin Hampton to-talled $9892. Cr Glenn Aitken claimed just $398 for fares.Councillors expenses for the year were $65,232, averag-ing $7248 a councillor.

    Too early for a drinkGETTING a drink before 10am on a Sunday at Frankston RSL is not on. The RSL has been refused permission to extend its Sunday liquor trading by opening two hours earlier at 8am. Frankston Council believes the RSL should stick with the current opening times, 10am to 11.30pm.

  • 6 | BusinessTimes

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    FROM Frankston Citys 2009-2010 annual report: Occupancy rate of busi-ness premises in Frankston Central Activities District is 89 per cent in January 2010 (target 87.5 per cent) Visitor Information Centre (VIC) assisted close to 80,000 people in 2009-2010 and has seen a growth of 16.2 per cent Frankston tourism is worth $324.6 million to local economy

    City report

    Experience for hire

    Watergate reporter: we need to know

    WATERGATE reporter Bob Woodward has warned Americans that in order for the US system of government to work, accountability is vital.We do need to know, Woodward told a

    gathering in Washington DC. ...Its not that every citizen needs to know every detail, the issue is that members of Congress and the President represent the citizens, and we have a system of accountability. If you ask me whats the biggest thing we should worry about in this country, it is secret government. Thats what will do us in.Whoever said it got it right: democracies die

    in darkness, Woodward said. Democracies die when theres no accountability. When a group of people get together and say weve got the ball and there are no referees out there, there are no voters, theres no openness, theres no disclosure. Thats what Nixon tried; [there was] too much secrecy in the Clinton administration, in the Bush administra-tion, in the Obama administration, unnecessary secrecy.

    Woodward has worked for The Washington Post since 1971. He has won nearly every American journalism award, and the Post won the 1973 Pulitzer Prize for Woodwards investigative reporting with Carl Bernstein on the Watergate scandal. In addition, Woodward was the main reporter for Posts articles on the aftermath of the September 11 terrorist attacks that won the National Affairs Pulitzer Prize in 2002.Woodward has co-authored or authored 12

    best-selling non-fiction books more than any contemporary American writer. His books have chronicled the inner workings of seven presiden-cies, the CIA and the Supreme Court. In All the Presidents Men (1974) and The Final Days (1976), co-authored with Carl Bernstein, Woodward tells the real story of Watergate and the many crimes and abuses of power in the Nixon Administration that led to the impeachment of Richard M. Nixon and his subsequent resignation in disgrace.The veteran reporter said he almost called his

    most recent best-seller, Obamas Wars, The Divided Man, because he said President Obama is of two minds on the subject of war. He does not like war, and when I interviewed him he made that crystal clear, Woodward said, adding he thinks Obamas abhorrence of war co-exists in his mind with his responsibility as commander-in-chief to lead.This is the analysis the White House hates, but

    its so true, Woodward added. Whats going on here politically? Whats on Obamas mind? 2012. Political survival. Being re-elected. He said the way Obama has engaged in the war

    in Libya is by taking a crusading moral stance, but at the same time limiting it. I call it the Obama innoculation, adopting

    a traditional Republican stance and by so doing, innoculating himself in the foreign policy area.

    THE Australian govern-ments Experience+ program helps mature age workers and their employers to keep them in the workforce.

    The program has been expanded to involve more older workers. As part of the program, employers can access a range of tools and incentives, including grants and assistance for staff training and services to find mature aged staff.Experience+ now includes support for the employment of workers 50 years and over, down from a previ-ous minimum of 55 years.To see the full suite of incentives, visit the Ex-perience+ website.

    Frankston / Mornington Peninsula / Dandenong | April 2011

    Veteran US jounalist Bob Woodward: secrecy will do us in.

  • BusinessTimes | 7

    MELBOURNE Business School has earned accreditation from US-based The Association to Advance Collegiate Schools of Business (AACSB). Founded in 1916, AACSB International is the longest serving global accrediting body for business schools that offer undergraduate, masters, and doctoral degrees in business and accounting.John J. Fernandes, president and CEO of AACSB Interna-tional said the associations accreditation represents the highest achievement for an educational institution that awards business degrees. Less than five percent of the worlds business schools have received AACSB accreditation.

    IN 2009-2010 Frankston City: Had over 800 businesses and 6393 employees in the city centre Labour force comprised 57,616 individuals of which 54,100 were employed Businesses earned $1.3 billion gross revenue Accommodated 2.2 million users of the railway station and bus interchange Visitor Information Centre helped close to 80,000 people a growth of 16.2 per cent.

    Business snapshot

    MBS accreditation

    RESEARCH reveals half of the nations personal wealth, or a whopping $2.55 trillion, is left in limbo because it is not covered by a will. Forty-seven per cent of adult Australians do not

    have a will, and almost two-thirds of those know they should have one but havent done anything about putting it in place. A new website, WrappingUp.com, is urging

    Australians to take death into their own hands.WrappingUp.com is the first social network and

    information portal of its kind, trying to demystify

    Trillions in limbo through lack of willsthe process of settling end-of-life affairs. The site houses information on funeral planning, legal pointers on wills, estate planning, advice for dealing with family members, pets and donations, electronic passwords, grief counselling and more. Research by law firm Slater and Gordon

    conducted in 2010 reveals 2000 wills were contested in 2009 with most progressing to court, but settled early in proceedings. Cases negotiated and settled before court cost on average $4000. Cases finalised in court cost on average $52,000.

    April 2011 | Frankston / Mornington Peninsula / Dandenong

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    DESPITE wet conditions presenting a challenge for growers in many wine grape growing regions in eastern Australia, total Australian wine grape production is forecast to decline by only two per cent to 1.5 million tonnes in 2010-11. These projections are part of the latest

    Australian Wine Grape Production Projections released by ABARES mid April which covers 23 wine growing regions in Australia. Wet conditions this season were favourable

    for vine growth and berry size, ABARES Deputy Executive Director, Paul Morris said. However, the humid conditions were also

    conducive to a number of diseases such as downy mildew, powdery mildew and botrytis, which required growers to increase spraying to reduce damage to wine grapes.

    Challenging season for wine grapes

    Twiggy tops rich list again

    The largest decline in wine grape production is forecast to occur in the major warm climate zone of MurrayDarling Swan Hill.Looking ahead, production in 2011-12 is

    expected to increase to around 1.7 million tonnes, assuming favourable seasonal conditions and a return to average wine grape yields. Shiraz is likely to remain the highest-volume

    wine grape variety produced in Australia in the coming two years, with chardonnay and cabernet sauvignon the next highest in volume.

    ANDREW Twiggy Forrest, head of Fortescue Metals Group, tops BRWs Executive Rich List 2011, growing his executive wealth by almost one-third over the past year to $6.2 billionLast years number one Rupert Murdoch has

    dropped to second spot with $5.7 billion in News Corporation shares. James Packer from Crown and Consolidated Media Holdings is third with $3.6 billion Only four women made the 2011 list, with Harvey Normans Katie Page coming in as the richest female executive in 66th position with $50.8 million Fifty five executives from last years list didnt make it this year.

  • 8 | BusinessTimes

    LOCaL GOVERNMENT

    Worship in the shops 13-storey plan for Davey St

    The smaller first impression of the Davey St. plan.

    Frankston / Mornington Peninsula / Dandenong | April 2011

    GREATER Dandenong Council wants to close an Islamic informa-tion centre set up illegally as a place of daily worship in a small shopping strip in Springvale South.

    Al-Furqan Islamic Informa-tion Centre has made an unsuccessful application for retrospective approval to use the shop as a place of assembly

    Council was told in late March that the information centre was established without ap-proval and came to the attention of planners following complaints about traffic and parking.

    Three objectors cited lack of car parking, safety, noise and inappropriate use as reasons for opposing the centre in a group of five shops in Wardale Rd.

    A further application to use the shop next door also was refused.

    FRANKSTON City Council has received an application for what would be the municipal-itys tallest building, a 13-storey apartment tower at 10 and 12 Davey St.The application replaces one made last year

    for an eight-storey building on the same site.The first building was 20 metres high and the

    latest design is more than twice that height.Ross Voci of the South Melbourne-based PNP

    Property Group said he hoped council would increase height limits, now set at 20m.We understand they are being reviewed

    by a council-appointed architect and could eventually be over 32 metres, he said.The latest plans had been drawn up by inter-

    national architects Denton Corker Marshall to a very high standard of design.He said developers in the city would be

    unable to obtain a satisfactory yield unless height limits were lifted.PNPs proposed development is next door to

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    land which investors had been told would be occupied by a $100 million 33-storey residential tower with 180 apartments.It is understood that 19 investors had paid

    $1000 deposits for apartments in the phantom tower being promoted by Gateway Tower Developments.However, it seems Gateway does not own

    the land and has no planning permits for the project.

  • BusinessTimes | 9

    FINaNCIaL SERVICES

    How much super is enough?

    April 2011 | Frankston / Mornington Peninsula / Dandenong

    For a single person to generate $39,081 pa

    For a couple to generate $53,456 pa

    To last 15 years $461,032^ $630,611^To last 20 years $570,038^ $779,713^To last 25 years $662,273^ $905,874^

    tHE Association of superannuation Funds of Australia believes a single person needs an annual income of $39,081* and a couple needs $53,456* to live comfortably in retirement. to achieve this, depending on when you intend to retire, you would need to have in your super fund:

    Do you have enough?

    The advice you seek and implement today can make a significant difference to your superannuation and your ultimate retirements lifestyle.

    Your financial adviser can also help you make sense of the current market volatility.

    Take action now

    The team at Financial Services Partners Carrum Downs can help. They have already helped their clients protect their retirement savings and still stay invested. Whats more, theyve actually won the Financial Services Partners Victorian State award which recognises their solid business performance. They are the largest financial planning business on the Mornington Peninsula and have been advising clients for 29 years.

    Mark Dunsford, Anthony Donnellan, Andrea Jenkins, David Williams and Priyanka Wijesekera invite you to make an obligation-free appointment to discuss your superannuation, life insurance, you expectations and your retirement goals.

    ^ Source: Colonial First State. Assumptions: earning 6.5 % pa after fees and taxes with inflation at 3% and paid via an indexed income stream. A change to any of the assumptions and variables can produce significantly different results.

    *Source: Association of Superannuation Funds of Australia Westpac ASFA Retirement Living Standard, How much do you need to spend to have a comfortable standard of living in retirement June 2010.

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    1574

  • 10 | BusinessTimes

    COVEr STORY

    But letting them know what is available in the performing arts can be a nightmare. Thousands of schools and even thousands more teachers in each of those establishments are a ready market waiting to be tapped, but how?In a flash of inspiration Keegan came up with the idea for a new

    website: showsforschools.com.au.It is designed as a one-stop shop for teachers to find out about

    shows, their availability and suitability.After choosing a show they can make a booking without leaving

    the site as well as downloading all sorts of prepared information about the performance, making it easy to add to their students curriculums. Coming from the other direction, the site is open to presenters (producers and venues) to add details of their shows.Not all teachers appreciate arts as being educationally valuable,

    although the arts is now included in the national curriculum, says Keegan, who has taught in both public and private schools.She sees a symbiotic relationship between performing arts and

    formal education.

    Its really important to society for kids to be involved in the arts, and those that are are more likely to have leadership and academic success.There appears no dispute with her argument for the arts/education

    tie-up, but bringing the two together in an easy-to-arrange manner

    MARKETINGTHE ART OF

    ARTS

    Frankston / Mornington Peninsula / Dandenong | April 2011

    MARKEtING to a specific target sounds easy. You have a product and know which part of the population wants it, what could be easier? Actually, herding cats, would be easier. Karen Keegan knows the performing arts, knows which shows are available each year and knows which ones fit teachers needs.

    By Keith Platt

    (or, How to herd cats)

    60 Robinson Street, DANDENONG Phone: 9794 0010 www.rjsanderson.com.au

    1563

  • BusinessTimes | 11

    poses a problem. Keegan knows curriculums are planned from year to year, sometimes adjusted by the term, and hopes that shows-forschools.com.au will begin to reach its potential in 2012.It was released at the start of

    the 2011 school year and email has so far been the main point of contact to lead teachers and show presenters to the site.Schools differ as to when

    making bookings, with excursions being locked into particular terms or even years, Keegan says.Dandenongs Drum Theatre was

    one of the first venues to list its shows on the site.Each show page has all the

    details a teacher needs to book a show and excerpts of shows are often on u-tube, Keegan says.The listings also say if teachers

    notes are available and shows can researched under various criteria including year level to see if a show may enhance particular parts of their curriculums.Keegan says the impetus for starting a

    Karen Keegan (left) is using the internet to tell schools about performing arts groups touring around the countryside. Karen, who has helped launch a touring group of her own, sees students involved in the arts as more likely to have leadership and academic success.

    On the other hand, teachers are big supporters of the arts but might not know about some great shows.Presenters can upload details of shows for free while Keegan gets a

    small return from venues for bookings.I want it to be seen as a direct marketing tool as opposed to the

    current scatter gun approach of promotions.Keegan says: My Grandma Lived in Gooligulch is an example

    of life lessons that can be taught and learned through the performing arts. It is a show that is being toured this year by a company she formed in 2006 with childrens author and illustrator Graeme Base and producer Garry Ginivan.The show is based on a picture book by Graeme Base which

    follows a 10-year-old city girl who visits her grandmother in the bush hell on earth to the girl.While entertaining, the show teaches that there are benefits from

    adapting to circumstances and being open to change.We have teachers notes and the show is a catalyst for class

    discussion. The lessons learnt are particularly valuable in an age where children experience change; often changing houses, schools and even parents, Keegan says.This is one tiny example of how the arts can be a catalyst for

    children to come to terms with their own lives.The ripples that can flow from the performing arts have echoes in

    Keegans own career.A teacher took me to a Melbourne Theatre Company production

    in year 10 and Ive been in the arts ever since.I know someone whos now a professional dancer that saw one

    of my shows.The arts can change lives, but Ive also seen so many fantastic

    artists who have had to leave the industry because they cant make a living.Keegan hopes showsforschools.com.au will provide the link that

    helps artists survive and open up possibilities in the lives of the next generation.

    April 2011 | Frankston / Mornington Peninsula / Dandenong

    database was that even though Australia has the most fantastic arts productions, with many being made for students, it was difficult for teachers to find out what was available.This is not a [big] money making industry and its quite hard for

    artists and venues to contact teachers.

    LEFT: The cover of Graeme Bases book, My Grandma lived in Gooligulch, now a touring stage show.

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    With the advent of wireless broadband and laptops that have super batteries, this dream is well within reach of the average person. Now, I do understand that the cocktail scenario may be little farfetched, but if I can work from home flawlessly why not apply it to a slightly more entertaining situation. I dont intend on looking closely at the client

    side technologies that can achieve this, Telstra (and the other mobile carriers) already do a great job of advertising their various wireless connections. And, on the other hand, I certainly dont want to start reviewing notebooks. Both of these items are more for the discerning user to check out and adopt.Id like instead to take a look at the technology

    that sits at the other end. Technologies like Terminal Servers, VPNs, Clouds What do you need to do to your network to get it ready for the ultimate level of work anywhere remote access?

    THE truth is that its incredibly easy to fire up a very basic version of remote access, and, as a matter of fact, most business already have the technology to do it.

    You need an Internet connection, and a PC on your desk at work.

    We use a technology thats built into windows called Remote Desktop Protocol.

    Its fast, and, more importantly, secure and its included with all versions of windows.

    RDP (for short) will allow you to control your PC at work as if you were sitting in front of the screen and moving the mouse yourself.

    So, instantly any services available at work are at your disposal so long as you have a PC and internet connection at your current location.

    Usually, all thats required to activate this technology is a couple of little tweeks on your router and a new icon on your Notebook (or PC @ home) and youre away.

    RDP isnt always the answer, but its a step in the right direction and usually a very good starting point for remote access. We can even set it up remotely!

    Work without wires

    Lets start with the VPN. VPN stands for virtual private network. Im sure its a technology you may have heard around the traps once or twice and as the name suggests, its virtual (so its not a physical item you purchase), and its a private network. Think of it as your personal blue cable that literally connects your computer to the network back at the office, and because it uses a public network (the internet), it knows no geographic boundaries. So you have your own virtual blue cable,

    what can you do with it? The answer is anything you could already do when your computer is connected at the office. Access shared folders, connect via email and even send jobs to the printer!So, buy the plane tickets and lets get started

    Stay tuned as next month well take a solid look at the other remote access technology The Terminal Server.

    Its been a longtime dream of mine, says solution Ones Matthew Gordon: Feet in the sand, sun lounge, cocktail and a flawless connection back to the office. What a work environment!

    Frankston / Mornington Peninsula / Dandenong | April 2011

    Living the dream

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  • BusinessTimes | 13

    COmmUTING

    Grenda has also conducted research into using liquid hydrogen and electrical-powered engines, although neither is yet lined up to replace diesel.Managing director Scott Grenda sees

    electric motors as the future powerhouse for buses, although with associate company Volgren still making vehicles to last 20-25 years, the change is not likely to be made overnight, even with fuel making up 30 per cent of running costs.We built Australias first hybrid bus, but

    there were no great savings. It is a heavy bus and needs more fuel to power it, Mr Grenda told BusinessTimes.

    Electricity is the way forward, but storing it is a problem when you need to make vehicles with a range of 500 to 600 kilometres.Its no good buying electric buses if

    youre making power by burning brown coal.Mr Grenda said the company was

    running buses on natural gas in govern-ment-owned fleets in South Australia and Western Australia. He said government support for public transport rose and fell with the times and its only in the past five or six years theyve got re-interested in buses.

    Busline powers upfor future runs

    LINKs to Volvo in sweden and a swiss company that makes bus bodies keeps Dandenong-based Grenda Corporation at the forefront of bus manufacturing and technology, Keith Platt reports.

    There will be a fuel price spike and demand over the next five years will be dramatic. More efficient public transport is also the only answer to congestion on our roads.We cant just keep building new roads.Mr Grenda said buses imported from

    China were getting a foothold in the industry on price, being10 to 20 per cent cheaper [than ours].However, he saw the lower price as being

    a false economy as vehicles made by Volgren and other well-regarded manufacturers would run for 20 to 25 years compared to 10 years for the Chinese product.Theyre cheaper but they dont last, he

    said. Even the big Chinese companies dont buy Chinese buses.Mr Grenda said the Chinese bus makers

    had found a market among schools, not people youd call bus operators, but people who run buses. He predicted the reputation and quality of Chinese buses would evolve much the same as did cheap products from Japan following World War 2 eventually rising in quality and price.As chairman of the Bus Advocacy

    Confederation Mr Grenda has an office in Canberra and keeps a careful eye on anything that can affect the industry as a whole and the Grenda Corporation itself, which has about 3000 employees.His industry advocacy role has led him

    to appreciate of the work of Prof John Stanley (a member of the Committee for Melbournes Transport and Climate Change Task Force) who has giving me a social conscience. He has taught me how important that is, and I speak to various community groups about public transport and the need for change. Im getting people to understand that we do some good.

    April 2011 | Frankston / Mornington Peninsula / Dandenong

    Grendas managing director Scott Grenda.

    1567

  • 14 | BusinessTimes Frankston / Mornington Peninsula / Dandenong | April 2011

    FraNkSTON arts centre

    You know the feeling of having dinner before a show when the main course hasnt arrived, the clock is ticking toward curtain time and youre still 10 minutes away from the theatre.The knot growing inside you means that there

    is no way you are going to enjoy that meal no matter how good it is. To know that can never happen to me again is sufficient reason to keep booking pre-show dinners and allowing the Black Tie Catering staff to produce some fine dining to be fully savoured before the show starts. You find here a welcoming environment. Say

    you are meeting a friend or friends for dinner before a show: after parking below you ride

    Melbourne Comedy RoadshowA feast of in-your-face laughs 1 MAY

    Rainbows EndAussie drama 10 & 11 MAY

    Capture the FlagGripping, intelligent drama 7 JUNE, 1 pm & 8pm

    Julius CaesarBell Shakespeare 26 JULY

    Krakouer! More than a footy tale 9 & 10 AUGUST

    Melbourne Symphony OrchestraClassic Baroque, Marvellous Mozart 22 SEPTEMBER

    Often I Find that I am NakedOutrageous comedy 29-30 SEPTEMBER

    Victorian OperaThe best of everything 21 OCTOBER

    David Hobson & Teddy Tahu RhodesOur favourite tenor and bass baritone18 NOVEMBERBOOKINGS 03 9784 1060www.artscentre.frankston.vic.gov.au

    2011 theatre season

    Dine, relax ... you

    tHERE are two outstanding reasons to book a pre-show dinner at Frankston Arts Centre, says Businesstimes publisher Tony Murrell : the food is excellent and it is oh-so-convenient.

    From Rainbows End

    THOSE with the impression that the theatre is not for them may see it as elitist or highbrow all serious and Shakespeare, no fun and laughter.Frankston Arts Centre management sees things

    differently, having year-in and year-out put together programs aimed at all sections of the community. The arts centre by design and geography is

    a central community facility next door to the library and on the fringe of central Frankston that aims to involve all-comers in entertainments like workshops, displays and performances.And the management team knows that its not

    just about diversity when planning programs and performances: there are more difficult steps to take and higher hurdles to clear. Not only must the programming be spot on, offering a mix of experiences, the venue itself has to be seen as open,

    THE WELCOME MAT

    was attractively presented. We both enjoyed the warm-baked plum clafoutis (a calssic Italian custard) with vanilla ice cream and pistachio fairy floss ($13) with coffees after the show. Yes, place your dessert and coffee order before the show and make it a sweet end to the evening. Black Tie offers season specials combinations which include two courses (entree and main) for $44 or three courses for $55. Most will find a wine they like and a couple of varieties are available by the glass.

    the elevator to the foyer (or take the stairs). Relax. Youre early but you have options: the welcoming Black Tie staff will get you seated and bring a drink. Otherwise wander in the foyer checking the latest exhibition on the Curved Wall gallery, admire (or even purchase) unique art and jewellery on sale in the glass cabinets. Walk out the entrance and watch the art after dark projected in the glass studio at next door Cube 37. And, of course, theres the absolute essential people watching as the foyer begins to fill closer to showtime. The restaurant opens for most FAC theatre

    season shows and other special events. Its popularity and limited seating mean bookings are essential. First impressions are of a friendly staff without

    being overtly so. And I could not fault what I ate, especially the succulent fillet of crispy-skin Kingfish ($30.50) on a bed of lustrous plump-bulbed Bok-choy. And the pork belly entree ($17.50) was what it was supposed to be: crisp crackling with the rest collapsing into a gelatinous, flavousome strip. Pork belly fans would smile. And the portions are generous, too. My anonymous compatriot, Jos, far more

    discerning than me, is happy to return thats a vote of confidence in itself. Her medium steak ($32) and accompanying fesh vegetables were full of flavour. But, for her, the stand-out was the entre of dill-cured Atlantic salmon with preserved lemon aioli ($16.50). This light refreshing dish

  • BusinessTimes | 15April 2011 | Frankston / Mornington Peninsula / Dandenong

    FOR the first time in its 16-year history, FAC is offering memberships carrying benefits like ticket discounts and early advice about events Members pay less for all FAC presented performances and nominated non-FAC presented performances.Businesses with memberships could treat staff to top theatre entertainment at reduced prices.Membership benefits include Preferential booking period, best seat options and fast track processing Pre-sale opportunities to all FAC and nominated non-FAC presented performances Exclusive invitations to openings, events and pre-show artist talks Deferred payment to theatre season productions. A personalised membership card with online access to membership pricing and purchase Members-only communica-tions, news, competitions and cast sheets when available Periodic special offers from our associates including retail, hospitality and accommodation First opportunity to view FACs 2012 program before general release

    Individual Membership cost $30; Joint Membership $60Individual members are eligible to purchase one discounted ticket and joint members are eligible to purchase two discounted tickets to performances where membership prices are available.

    Become an FAC member and enjoy star treatment

    will never be late

    friendly and welcoming. The magic words here are accessible and inclusive.Its what Frankston Arts Centre has been

    perfecting since it opened its doors 16 years ago. Before a ticket sells or a foot falls on the stage, the question is asked: are we accessible to everybody who wants to use our facilities? Can anyone pursue any of the programs offered by the centre?A quick example is captioning some of the

    theatre performances to cater for people with hearing difficulties.As the baby boomers get older, hearing loss will

    be a problem for more and more otherwise fit and mobile individuals. Captioning stage performances will prolong theatre experiences for a growing population of hearing impaired. Frankston Arts Centre describes itself as an

    THE WELCOME MATaccessible and inclusive venue promoting mental health and well being for its community through arts Initiatives that include the ticket subsidy scheme (for financially disadvantaged individuals); portable hearing/listen devices (available for loan); removable theatre seats for wheelchairs (with companions, friends and family being able to sit alongside); and limited aisle seats for easy access from walking aid to theatre seatingAll 2011 theatre-shows have at least one live-

    captioned performance. Also there are some Auslan interpreted performances.

    Next issue the arts access officer will discuss measures to make it easier for more and more people to enjoy the arts centre, one of Frankston Citys principal community hubs.

    IS OUT FOR THE WHOLE COMMUNITY

    Client entertainingHere is a ready-made entertainment package for

    businesses feting clients, prospects or rewarding staff. You can park, enjoy great food, a theatre performance and an after-show drink all under the same roof. Dinner and a show provides businesses with the rare opportunity to include guests partners in a memorable PR exercise.FAC Business Development and Marketing

    Manager Gillian Thompson points out that dinner

    and a show at FAC is more affordable in terms of time and cost than an equivalent experience in Melbourne. We are in the process of converting those who

    didnt know what have to offer maybe because they have been accustomed heading to the city for theatre. Businesses are starting to realise the range of performances we have, how much more affordable it is, the availability of direct parking, and, of course the dining before selected events.

    A sample of the dishes created by Black Tie Catering.

    1573

  • 16 | BusinessTimes

    NETwOrkING

    Frankston / Mornington Peninsula / Dandenong | April 2011

    ACCOUNTANTS Aston Ryan and Malcolm hosted a Local Heroes breakfast on 24 March at Woodlands Golf Club. 1. Stephen Pewtress, of Spoutvac Australia; John Percey, of Philp Newby and Owen, insurance

    brokers; and Jim Cots, of Premier Auto Trade. 2. Alistair Freeman, senior partner, Nabbusiness; Peter Vince, of

    Frank Garth, business development director of Enabling; ABCs Drew Morphett; and Bombers great Terry Daniher. Daniher and McGuane talked about their VFL/AFL playing days.

    Accountants host Local Heroes breakfast1 2 3

    Drum Festival DRUM Theatre celebrated one of its major annual events, the Drum Festival, at the theatre on Friday 18 March when drumming group Taikoz performed its show Shifting Sand. BELOW: Pictured from left Greg Hordacre, Drums director of cultural facilities; Dominic Arcaro, general manager of VicUrban; and Christopher Hermann, development director, VicUrban.

    FUNK it up about Nothin featuring Chicago-based rappers Q Brothers was the second big show in a month at Dandenongs Drum Theatre over three nights from 29 March. 1. Former X man Steve Lucas with Jo Henrichmann. 2. Drum girls Arabelle Danielson, Cheryl Rush, Sharon Maine and Karen Conrad. 3. Renata and John McKay with Renatas sister, Kristina Mikalauskas, visiting from Brisbane.

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  • BusinessTimes | 17

    BUSINESS plaNS

    HELP may be at hand for startups and SME owners baffled by business plans. The process of writing a business plan can seem overwhelming so much so its often one of the elements of commercial success thats ignored altogether. Business Planning HQ Toolkit is described as an easy how-to

    guide devised by Marcus Tarrant, a business planning consultant for more than two decades.Now, a business plan can be created in as little as four to six hours

    entering simple financial information. The planning aid costs $450.If youre keen on getting more structure and clarity of direction in

    your operations, Tarrant suggests that, among other things, you:1. Commit to the process of creating a plan: Many SME owners put their business plan off because they are waiting for more certainty about current partnerships, sales or events. Your plan should guide your activity, not the other way around. 2. Get clear about your business vision: Your vision should outline where you want to see your business going in the medium to long term. Your plan should translate your vision into a strategy.3. Know your primary customers: Get into their headspace for a while and it will help you determine whats possible for your businesss future. Your business should exist to solve a consumers problem. And, consider different business models that could work for your business. Consider the financial outcomes you want.

    How to guide for business plan

    April 2011 | Frankston / Mornington Peninsula / Dandenong

    Partners and Supporters

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    Drum Theatre partners make all the difference, and we are profoundly thankful for their vision, belief and support.

    2:Layout 1 25/03/2011 15:08 Page 1

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    GENEraL

    Frankston / Mornington Peninsula / Dandenong | April 2011

    IS A cluttered desk the sign of a cluttered mind? Many human resources managers interviewed in a new OfficeTeam survey think so. More than eight in 10 (83 percent) respondents said the appearance of an employees workspace at least somewhat affects their perception of that persons professionalism.The survey was developed by OfficeTeam,

    a leading staffing service specialising in the placement of highly skilled administrative professionals. It was conducted by an independent research firm and is based on telephone interviews with more than 500 HR managers at companies with 20 or more employees. The managers were asked: How does the neatness of an employees desk or office affect your perception of that persons level of professionalism? Their responses: Greatly affects, 18 per

    cent; Somewhat affects, 65 per cent; Does

    on what others see when entering your cubicle or office. Clean your workspace so its visually appealing. From the start, establish an organisation system that suits your style. File, dont pile. Eliminate clutter by organising paperwork in vertical or tickler files. Clearly label or color-code documents. Dont touch the same piece of paper more than once without filing, recycling or tossing it, or passing it along to the next person. Keep only the materials needed for your current project on your desk, and clear these items after the assignment is completed. Store supplies you need close at hand, and move things that are used less frequently out of the way. Print documents only when necessary and go paperless. Electronic calendars, task lists or e-mail alerts can help you remember deadlines, appointments and meetings. Take a few minutes to clear up before lunch and again just before leaving the office.

    I can tell from your desk...

    not affect at all 17 per centA tidy desk wont necessarily boost

    your career, but a messy one can leave a bad impression on colleagues, said Robert Hosking, executive director of OfficeTeam. OfficeTeam also polled members of the

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    INFraSTrUCTUrE

    April 2011 | Frankston / Mornington Peninsula / Dandenong

    ALTHOUGH unemployment in Dandenong remains close to the double the national average (10.8 per cent compared to 5.3 per cent this time last year) hope for a turn around could ride into town along EastLink.Economics and planning experts Terry

    Rawnsley and Marcus Spillers 2010 paper Melbournes transformation: Rust belt to renaissance said EastLink would provide a modest accessibility advantage to the key centres of Ringwood, Dandenong and Frankston.Dandenong, in particular, is now in a much

    better position with respect to skills access. The transformation of its manufacturing base towards higher value added activities is already underway, the research paper stated. To optimise productivity, each of these

    sub-cities needs a heart and needs to be well connected to each other and the centre

    Freeway link to jobs[and] need to host a range of knowledge intensive industries which provide a range of services and employment opportunities for the residents.Statistics showed many Pakenham residents

    worked in central Dandenong and the authors predicted the importance of the Dandenong CAD will also increase.

    n CONNECTEAST, owner and operator of EastLink, has reported growing revenue and usage of the freeway. It told the Australian Stock Exchange that EastLink recorded its highest average daily traffic and revenue in February, 2011. Average daily revenue of $638,911 for February, 2011, was 11.3 per cent higher than in February, 2010. Average daily revenue of $638,911 for February, 2011, was 11.3 per cent higher than in February, 2010.

    A STUDY commissioned by Greater Dandenong, Frankston and four other cities has shown that improving transport infrastructure could lead to a $900 million benefit in labour productivity.

    Another $1.3 billion could be saved by building 42,000 infill dwellings instead of developing new suburbs on Melbournes fringes and expanding radial road and public transport infrastructure.

    The six designated central activities district cities Greater Dandenong, Frankston, Maribyrnong, Hume, Whitehorse and Maroondah make these points in a submission to the state govern-ment and COAG Reform Council.

    The new state govern-ment has pledged to review Melbournes metropolitan strategy.

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  • 20 | BusinessTimes

    hEaLTh

    Raising a healthy childCHINEsE medicine has a paediatric tradition continuous for 20 centuries. It has plenty to say on the subjects of infancy, early childhood development and avoiding lifelong digestive problems.

    * Michael Ellis is a registered Chinese herbalist in Mt Eliza: www.mtelizaherbal.com.

    Michael Ellis*Chinese Herbalist

    One of the greatest worries of new mothers is the vexed issue of feeding the baby. Are they getting enough? When should we introduce solids? Am I doing the right thing? Chinese medicine considers these questions

    fundamental to childrens health and development.The way your digestive system performs

    is directly related to what happened in your first 12 months of life not only the food you were fed, but the other factors that impact on digestion, including even your relationship with your mother. To keep it simple, though and begin

    with the last question of my introduction if your baby is contented, gaining weight but not becoming podgy, has a healthy clear complexion (as opposed to pasty yellow or flushed), sleeps well and is bright and alert, you can be confident youre doing very well.As health surveys tell us, many children in

    the West today are overweight, have asthma, allergies, learning difficulties, poor concen-tration, sleep poorly and generally struggle along at less than optimum health.From our viewpoint, the source of all these

    problems is the digestive system. In fact, Chinese medicine has a saying that in infancy theres only one disease indigestion!For that theres a long explanation and a

    short one (which Ill attempt). And theres a long list of solutions too, all

    of which boil down to three golden rules: One, do not introduce solids too soon.

    And when you do, keep it very simple.

    Two, avoid giving antibiotics unless it is an emergency Three, do not demand feed after four weeks. I know that scheduled feeding doesnt fit

    with the present advice from most sources of maternal health information in the West, or those touchy-feely types who want us to respect our babies rights as individuals and feed them whenever they are apparently hungry, or sit them with the adults at mealtime and encourage them to try adult foods but hey, how well are our kids doing following the prevailing wisdom? The problem is that for the first year or

    more, babies digestive systems are fragile and easily compromised. They can be overloaded by the complexity (ie. richness) of foods, or by the volume of food.If you feed a baby too often or if you give

    food that is too rich like undiluted fruit juice then indigestion in one form or another is the inevitable result. And theres a fair chance you will be setting up a digestive issue that will become chronic and a lifelong weakness for your child. Scheduled feeding, on the other hand,

    allows you to work your infant into a routine of sleep, activity, meal time, bath time and so on. Routines are the building blocks upon which a healthy childhood is built.

    They allow for the development of boundaries, and give a child a sense of emotional security (just as does the feeding bond between mother and child).Demand feeding may be desirable and

    necessary for the first few weeks, but routine feeding is kinder on mums energy, and her milk production, too. It is far from cruel to stretch out an

    apparently hungry baby to its next scheduled feed. To the contrary, the short and long-term benefits to both child and parents are immeasurable.If youre a mum and youre with me so far,

    you may be finding this a little depressing. But I have one piece of good news,

    which is that babies have an in-built alarm mechanism that can tell us when there is a digestive problem: the runny nose. Most parents write it off as indicating their children are catching lots of colds, but in Chinese medicine, in the absence of other cold symptoms, its a sign of indigestion.Its indicating that the food your child is

    eating is too complex or rich for them to digest.Of course, we also associate runny noses,

    phlegmy coughs and general congestion with illnesses affecting the lung system.All children catch colds. They are

    necessary events for the development of healthy immunity. But the kids with the runny noses seem to catch everything. These frequent colds easily become chest

    infections, with phlegm obstructing the lungs, and inflammation of the airways or ear canals, for which antibiotics may be prescribed, bringing another problem: Antibiotics are particularly damaging to the digestion, due to their indiscriminate nature.

    Frankston / Mornington Peninsula / Dandenong | April 2011

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  • BusinessTimes | 21

    ManaGinG

    When everybodygets the strategy

    The interface between your customers and your people is the most critical interface in any business and this is where you can really see and measure the difference between just a good business and a thriving one. By the term thriving, I mean a business where both the customers and front line people are enjoying their interactions, the customers are happy to give you a very large slice of their repeat business and the business financials are exceeding expectations. Creating a thriving business starts with

    the business owner ensuring that each of the team members has a very clear under-standing of the business strategy as well as their defined role in the implementation of the strategy. This requires a substantial, sustained effort by you, the business owner, to be able to articulate your strategy and to reinforce it very regularly through your actions and words. In a small to medium size business, this is best done by direct personal communication from the business owner to each team member. Each job role will require a consistent core message, linked to the business strategy, together with specific messages that are adjusted for each role and each team member in that role. These conversations should also include topical data about the current performance, innovations in products and services as well as setting expectations for feedback from each job. Collecting and collating feedback from customers is a really important function for your front line people as this feedback can be the stimulus for a lot of innovations and improvements. It can also help to build a strong connection with each customer by building a family feel with your customers. For example, if your business has a customer database, then it is desirable that some comment is put into that database after each interaction. These comments could include important

    events and issues in the customers life that will allow the next team member

    who handles that customer to build on the experience of prior interactions. A high level of communication between

    the business owner and their team member will really help to ensure that all of the team members start to develop a real commitment to the business, that transitions them from just being an employee towards developing a business owners mentality. This usually means that they will develop

    and grow in their knowledge and contri-bution to the business. It also reduces the risk that they will develop an entitlement mentality where they start to take their job, and you, for granted. Occasionally, you may find that a team member is not comfortable handling customers in a way that meets your standards. It is really important that support and coaching is provided to this

    FOR a small business to be successful, you need to have a solid offering for your customers, sound financial management, and a well managed business, but for your business to really thrive, you need much more.

    Hamish Petrie*Business Consultant

    www.businesstimes.net.au

    Collecting and collating feedback from customers is a really important function for your front line people as this feedback can be the stimulus for a lot of innovations and improvements.

    type of individual, but if they still struggle, then it is equally important to move them away from customer interactions, ideally to another role in the business that is more suited to their skills or personality. Even one person who struggles to handle customers appropriately can negatively impact both the performance of the rest of the team as well as the reputation of your business. To create happy customers who help your

    business thrive, your team will need to meet customer expectations every time and delight

    them occasionally, so that customers leave your premises, not just with your product or service, but with a big smile on their face and a story to tell their family and friends. Empowering your team members to do

    this is critical to your success as this level of service will cost you a little, either in time or in products or both. The business owner needs to set the standards for this and provide clear limits to each team member about just how much flexibility they have to do something extra for the customer. If you want your team to go the extra

    distance for the customers, then you will need to reinforce this standard by doing the same for them. This can be done in a variety of ways through your verbal feedback, and through your actions supported by rewards of time or money. While the traditional reward is to pay a

    team member a bonus for creating some customer delight, giving some time off to do something personal can be more valuable as most families are time constrained today. Adapting your rewards to each of your team members personal needs can ensure that you get the maximum business value from your rewards. So a thriving business will have happy,

    well positioned people who have a genuine interest in customers and are empowered to have some fun with them. While the financials are a great test for any business, the final measure for a thriving business is the proportion of customers who are leaving your premises with a smile on their face.

    Actions planning questions: 1. Do you have a clear communication plan to connect with each of your team members who interface with customers? 2. Are you striving to create a business owners mentality with your team members?3. Do you have a process to support a team member who is struggling to meet expecta-tions?4. Have you set clear standards for your team to do something extra for your customers? 5. Do you have a framework to reward team members who do something special to create happy customers?

    *Hamish Petrie had a 37-year corporate career including 29 years with Alcoa Inc. His last position was as VPPeople and Communica-tion for the global Alcoa corporation based in New York, NY. He can be contacted at [email protected] or on 0404 345 103.

    April 2011 | Frankston / Mornington Peninsula / Dandenong

  • 22 | BusinessTimes

    NEwS WHEElS

    Kizashi is aimed at a multitude of competitors, including the Ford Mondeo, Honda Accord Euro, Mazda6 and Subaru Liberty, so its styling is relatively conser-vative. This makes sense as buyers in this market segment tend to be wary of radical designs. Yet the Suzuki designers have managed to create a car with a powerful look that gives a fair touch of sportiness to its nature. There are hints of the shape of the very successful Suzuki Swift and the Suzuki SX4 in the area of the Kizashis bonnet and front grille. The rear end really stands out in its use of built-in exhaust tips, the latter usually seen only in high-priced sports and exotic cars. Inside, theres a real feeling of luxury, with high class materials and a design

    Its the swish Kizashi

    Suzuki Kizashi prices start at the 2.4-litre four-door sedan: $28,490 (manual), $30,490 (CVT auto); Suzuki Kizashi Prestige 2.4-litre four-door sedan: $34,990 (manual), $36,990 (CVT auto); Suzuki Kizashi Sport AWD 2.4-litre four-door sedan: $39,990 (CVT auto). It appears costs have been trimmed to try to build market share.

    WHILE suzukis strength has traditionally been in small cars and compact 4WDs and sUVs, in 2010 it stepped up into the mid-sized car market with and all-new model called the Kizashi, the largest car ever made by suzuki.

    that could have come from a much more expensive car. Suzuki Kizashi has a body that is relatively tall to provide good interior room. Theres better than average legroom in the back seat and four adults can be carried with comfortable room for all. Boot space is impressive thanks to the tall tail design

    and the opening is reasonably wide. You may find it difficult to get some really bulky items in so have a look

    for yourself before settling on the car. Then again, the Kizashi is hardly alone in this era of stubby-tail car designs.On the road is where the new

    Suzuki Kizashi really impresses. It feels almost European in the strength of the body, perhaps not to the outstanding level of the VW Golf, but its not all that far behind. Also on the European front, the Suzuki handles well for a front-heavy car as dictated by

    Motoring Journalist

    Ewen Kennedy

    Frankston / Mornington Peninsula / Dandenong | April 2011

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  • BusinessTimes | 23

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    the use of front-wheel drive. The Kizashi has precise turning and the ability to send messages to the driver through the steering wheel. Ride comfort remains good even on rough roads. The 2.4-litre four-cylinder

    1561

    April 2011 | Frankston / Mornington Peninsula / Dandenong

    engine produces 131 kilowatts and a creditable 230 Newton metres of torque. Performance is adequate rather than exciting, which matches the desires of potential buyers of this type of vehicle. On the road we found

    the good handling let us keep up the speed of the car on twisty roads, thus negating the need to use the engine to get it back up to speed again. Fuel use will be in the seven to nine litres a 100 kilometres range.

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