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Transcript of business strategy of nestle
GROUP MEMBERS ABDUS SAMI AKBAR
NADEEM AHMADUMAR NAWAZ
ADIL KHAN
NESTLE LOGO
INTRODUCTION“Nestlé” is a Swiss-German word which means “Little Nest” which is its trademark
Nestlé is the worlds’ number one food company
5th largest company of the world according to its turn over
2 million 31 thousand people employed from all over the world
Present in 81 countries of the globe having 522 factories
Over 700 products renovated or innovated in the past five years, with wellness in mind
HISTORYHenri Nestlé established Nestlé in 1867 in Switzerland (Vevey HQ)
His first product was lactogen formula for infants by the name “Farine Lacteé”
MISSION STATEMENT
"Nestlé is the largest food company in the world. But, more important to them is to be the world's leading
food company”.
PRODUCT DEFINITION
Nestle, a multinational company has acquired & merged with various companies.
Factors behind its success are multifarious, quality, improved technology, innovation which have created brand loyalty amongst its customers.
SBU’s like Pharmacy, Breakfast Cereals and Cosmetics, Ice cream, Frozen Foods, Sauces.
BRANDSQuality and nutritional value are the essential ingredients in all of its brands.
Millions of people prefer Nestlé products every day, happy with the addition to their wellness that they bring.
Today Nestlé is present in different markets with the following main brands:-
Product line There are three product lines of nestle
Food brands
Pharmaceuticals
Cosmetics
Food Brands Pharmaceuticals Cosmetics
Baby foods Alcon L'Oreal
Breakfast cereal
Pharmaceutical and cosmetic joint ventures Galderma
Bevereges Laboratoires innéov
Bottle Water
Patanol
Chocolate & confectionary
Diary Product
Ice Cream
Pet care
Prepared foods
Product Line Length
BABY FOODSInfant nutrition Nestlé,Lactogen, Nestogen, Cerelac, Neslac, PowerBar, Pria etc..
BREAKFAST CEREALSChocapicShreddiesCheeriosCookie CrispLucky Charms,Cinnamon Toast etc..
BEVERAGESCoffee NescaféRicoréRicoffyNespresso BonkaLoumidis Fruity fruitsNestlé fruit juices
NesteaNesquik MiloCarnationNidoNestlé Omega PlusCoffee-Mate etc..
BOTTLED WATERNestlé Pure LifeNestlé AquarelContrexAcqua PannaArrowheadPoland SpringDeer Park, Ice Mountain etc..
CHOCOLATE & CONFECTIONERY
Chocolate confectionery and biscuits NestléCrunchGalak/MilkybarKit KatSmartiesButterfingerAeroPolo
DAIRY PRODUCTS
NidoNespray CarnationLa Lechera etc..
PREPARED FOODLean CuisineHot Pockets Maggi Refrigerated products (cold meat products, dough, pasta, pizzas, sauces, snacks) etc..
PET CAREFriskiesFancy FeastDog ChowCat ChowTidy cats etc..
PHARMACEUTICALSAlconPharmaceutical and cosmetic joint ventures GaldermaLaboratoires innéov Patanol
COSMETICS
L’Oréal
CUSTOMERS Every person, of any age group,
gender etc is the target customer of Nestle
Nestle target its customers by knowing customer needs & demands. For this purpose it made customer profile.
NESTLE MILK PACK
Product Line DepthThis product is available in market in three sizes:250 ml 500ml1000ml
PACKING OF NESTLE MILK PACK
Types of PackagingIt is available in primary and shipping
packageEach shiping package contain27 packs of 250ml12 packs of 500ml12 packs of 1000ml
LABELING OF NESTLE MILK PACK
Brand nameBrand logoExpiry dateManufacturing date Price Company’s NameCompany’s address UPC
COUNTRIESBangladeshChinaHong KongIndiaIndonesiaIranIsrael Japan Jordan Kazakhstan Kuwait Lebanon Malaysia
Pakistan Philippines Republic of KoreaSaudi Arabia SingaporeSri LankaSyriaTaiwan Thailand United Arab Emirates Uzbekistan Vietnam
• NESTLE IN PAKISTAN
INTRODUCTIONNestlé MilkPak Limited (NML) was incorporated in Pakistan under the Companies Ordinance, 1984 & listed on Karachi and Lahore stock exchanges since 1980.
Joint venture between Nestle Switzerland and MilkPak Limited came about in 1988.
Nestlé Pure Life was launched in Pakistan in 1998
SEGMENTATIONSegmentation of world in three zones
US Asia Oceania & Africa
Nestle has divided the whole Pakistan in to three zones:
Northern Zone Central Zone Southern Zone
REGIONAL SALES OFFICESNestle has 10 Regional Sales Offices in all over the
Pakistan.:
Karachi F - 77/1, Block 7,Clifton, KDA Scheme 5,Karachi, Sind, Pakistan Phone: (021) 5833935-6 Fax: (021) 5833937
Hyderabad 178, Block C, Unit 2Latifabad, Hyderabad, Sind, Pakistan Phone: (0221) 860403Fax: (0221) 863202
Sukkur F - 33/5 - CWorkshop RoadSukkur, Sind, Pakistan.Phone: (071) 615946Fax: (071) 615946
Lahore 29-B, Main Gulberg,Lahore, Punjab, PakistanPhone: (042) 5754335-6, 5761484Fax: (042) 515061
Faisalabad House No. 24-Y-103 Madina Town,Faisalabad, Punjab, Pakistan Phone: (041)726993Fax: (041) 47438
Gujranwala Plot No: 144-A, First Floor Satellite-Town Market, Gujranwala, Punjab, Pakistan.Phone: (055) 3733415 Fax: (055) 3733415
Peshawar 201, 2nd Floor, City Tower, Jamrud Road, B Block,Peshawar, N.W.F.P., Pakistan Phone: (091) 840859, 842415Fax: (091)45516
Multan Surij Miani Road, Chungi No.1,Multan, Punjab, Pakistan Phone: (061) 515061Fax: (061) 515061
Quetta 63 B - D, Chaman Housing Scheme, Opposite Askari Park Quetta, Baluchistan, Pakistan Phone: (081) 834887Fax: (081) 822297
Islamabad 74-W, Yaseen Plaza, 1st Floor, Blue Area, Islamabad, Pakistan Phone: (051) 271874-75,824328, 824384, 274376
These offices work under their respective zonal offices
Registered & Corporate Office Is in Lahore 308 - Upper Mall, Lahore PABX: 5757082-95 Fax: 5711820
FACTORIESNestle has two factories in Pakistan for the production of different food items.
One in Sheikhupura near Lahore and other in Kabirwala near Multan