Business Strategy-British Airways (2012)
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Transcript of Business Strategy-British Airways (2012)
7/23/2019 Business Strategy-British Airways (2012)
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L~reknrr Rp|gpndu ‒ L|eperf Ge|tgur &<:7<%
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Gkgcurer
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7
7/23/2019 Business Strategy-British Airways (2012)
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Pglcn mi Bmkpnkpr
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Ied~|n 78 G am`nc mi bm|zm|gpn rp|gpndu ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 0
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<+7 ZNRPNC gkgcurer ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ >
<+7+7 Zmcepebgc +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ >
<+7+< Nbmkmaeb +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ >
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Ied~|n <8 Dnmd|gzfebgc rndankpr g|ng ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ >
<+7+0 Pnbfkmcmdebgc+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 9
<+7+> Nkye|mkankpgc +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 9
Ied~|n 28 R~aag|u mi nkye|mkankpgc `gpg gk` pg|dnpr +++++++++++++++++++++++++++++++++++++++++ 4
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Ied~|n >8 Bmazg|ermk mi ag|onp rfg|n mi yg|em~r ge|ceknr ++++++++++++++++++++++++++++++++++++++ 5
<+2 RTMP GKGCURER +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 7:
Pglcn 78 R~aag|u mi RTMP im| L|eperf Ge|tgur +++++++++++++++++++++++++++++++++++++++++++++++++++ 7:
2+: Rp|gpndeb mzpemkr gygecglcn pm L|eperf Ge|tgur ++++++++++++++++++++++++++++++++++++++++++++++++++++++ 77
2+7 PMTr Agp|ev ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 77
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2+<+7 Ag|onp Znknp|gpemk +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 72
2+<+< Ag|onp `nyncmzankp ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 72
2+<+2 Z|m`~bp `nyncmzankp +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 70
2+<+0 @eyn|reiebgpemk ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 70
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2+2 Rncnbpemk mi pfn amrp yeglcn rp|gpndeb mzpemkr ++++++++++++++++++++++++++++++++++++++++++++++++++ 70
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>+: Bmkbc~remk +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ <7
Cerp mi Ied~|nr
Ied~|n 78 G am`nc mi bm|zm|gpn rp|gpndu++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++0
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Ied~|n 28 R~aag|u mi nkye|mkankpgc `gpg gk` pg|dnpr++++++++++++++++++++++++++++++++++++++++++++++++4
Ied~|n 08 ZNRPNC igbpm|r gk` pfn m|dgkergpemk+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++4
Ied~|n >8 Bmazg|ermk mi ag|onp rfg|n mi yg|em~r ge|ceknr++++++++++++++++++++++++++++++++++++++++++++5
Ied~|n 98 PMTR agp|ev rfmtekd mzpemkr im| L|eperf Ge|tgur+++++++++++++++++++++++++++++++++++++++7<
Ied~|n 48 Pfn Gkrmii agp|ev+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++7<
Cerp mi pglcnr Pglcn 78 R~aag|u mi RTMP im| L|eperf Ge|tgur++++++++++++++++++++++++++++++++++++++++++++++++++++++++++7:
Pglcn <8 R~aag|u mi |nbmaank`gpemkr+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++79
2
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7+: Ekp|m`~bpemk
Pfn m|dgkexgpemk bfmrnk im| pfer gkgcurer er L|eperf Ge|tgur+ Lgrn` gp Fngpf|mt Ge|zm|p ek
Cmk`mk# L|eperf Ge|tgur er pfn leddnrp ekpn|kgpemkgc ge|cekn ek pfn ^O+ Ep `ngcr ek `manrpeb gk`
ekpn|kgpemkgc bg||egdn mi i|nedfp gk` agec gr tncc gr gkbeccg|u rn|yebnr+ Z|eygpexn` ek 7564# ep fgr
bmkpek~n` pm ekb|ngrn ek d|mtpf ek rzepn mi rpeii bmaznpepemk &Bmkkncc# Teccegarmk <:77# 77>%+ Pfer
zgzn| gkgcurnr pfn ek`~rp|u gk` nvpn|kgc nkye|mkankp gcmkdre`n gk nygc~gpemk mi pfn rp|gpndeb
mzpemkr mi pfn m|dgkexgpemk gk` pfn bfgkdn z|mbnrr tepfek pfn m|dgkexgpemk gr |ncgpn` pm pfn
iek`ekdr mi pfn gkgcurer gc|ng`u bg||en` m~p+
Ied~|n 78 G am`nc mi bm|zm|gpn rp|gpndu
Rm~|bn8 Nvp|gbpn` i|ma Hmfkrmk# D+# Rbfmcnr# O+# ) Tfeppekdpmk# \+ &<::6%
0
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<+: Gkgcurer mi pfn nvpn|kgc gk` ek`~rp|u nkye|mkankp mi L|eperf
Ge|tgur
<+7 ZNRPNC gkgcurer
<+7+7 Zmcepebgc
I|ma pfn zmcepebgc grznbp# dmyn|kankp gk` zmcepebgc ekrpglecepu giinbp pfn |m~pnr mzn|gpn` lu agku
ge|cekn bmazgkenr+ Im| nvgazcn# pfn G|gl rz|ekd pfgp giinbpn` g k~aln| mi bm~kp|enr ek Km|pf
Gi|ebg gk` pfn Ae``cn Ngrp r~bf gr Celug# Ru|eg# Nduzp gk` P~kereg giinbpn` L|eperf Ge|tgur
pf|m~df icedfp bgkbnccgpemkr &Bmkkncc# Teccegarmk <:77# 77>%+
<+7+< Nbmkmaeb
@~n pm dcmlgc nbmkmau |nbnrremk# pfn rfg|n z|ebn mi L|eperf Ge|tgur fgr ic~bp~gpn` tfecn ekr~|gkbn
bmrpr mi L|eperf Ge|tgur |mrn lnbg~rn mi pfn ing| mi pn||m|era gk` pedfpn| rnb~|epu bfnbor gp pfn
ge|zm|p &Lg||mtr# Knncu <:77# 94%+ @~n pm I~nc z|ebn ic~bp~gpemkr# bmazgkenr g|n b~ppekd `mtk mk
p|gync bmrpr lu ~rekd gcpn|kgpeyn bmaa~kebgpemk rurpnar r~bf gr Pncnbmkin|nkbekd &Rfgt <:77#
62%+
<+7+2 Rmbem!b~cp~|gc
Gr nye`nkbn` ek pfn ied~|n lncmt knt Greg Zgbeieb gk` G~rp|gcgreg# ag|onpr miin| dmm` zmpnkpegc+
\nynk~nr b~||nkpcu rpgk`r gp g zgcp|u 4<7 ¢a _L|eperf Ge|tgur <:7:# 9Q+ Pfn gdekd zmz~cgpemkr ek
N~|mzn g|n ceoncu pm rznk` am|n ek cner~|n gk` miin|r dmm` l~reknrr zmpnkpegc+ Ek g``epemk#
ekb|ngrn` ~knazcmuankp ekb|ngrnr pfn bmazgkenr lg|dgekekd zmtn| gr gk nazcmun| &Bmk|g`u#
L~bo <:7<# 77%
Ied~|n <8 Dnmd|gzfebgc rndankpr g|ng
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Rm~|bn8 Nvp|gbpn` i|ma LG Gkk~gc \nzm|p &<:7:%
<+7+0 Pnbfkmcmdebgc
Lu <:77 @nbnaln|# gk ekb|ngrekd k~aln| mi b~rpman|r &09.% ~rn pfn ekpn|knp pm bmazg|n z|ebnr#
tfebf ekb|ngrnr bmkr~an| lg|dgekekd zmtn|+ Ek g``epemk# mkcekn lmmoekd gk` bfnbo!ek rn|yebnr g|n
ekb|ngrekdcu zmz~cg|+ Tfecrp z~|r~ekd pnbfkmcmdebgc g`ygkbnankpr# LG a~rp gyme` lnbmaekd myn|
|ncegkp mk pnbfkmcmdu+ Im| nvgazcn# nc`n|cu b~rpman|r agu rpecc ln gyn|rn pm r~bf p|nk`r &Ocmrmrou
<:77# 7<:%+
<+7+> Nkye|mkankpgc
L|eperf Ge|tgur a~rp mlnu cmbgc gk` ekpn|kgpemkgc cgtr gk` |nd~cgpemkr mk gpamrzfn|eb zmcc~pemk
gk` tgrpn `erzmrgc+ Bmkp|mcr mk kmern zmcc~pemk# bmkp|mcr mk pfn bmkr~azpemk mi nkn|du gk` pfn
rbg|bepu mi cgk` im| ge|zm|p nvzgkremk gk` b|ngpemk `~n pm zmz~cgpemk ekb|ngrn gcrm giinbp pfn
mzn|gpemkr mi ge|ceknr &Amtim|pf# A~kp <::5# 42%+ Pfer im|ar gk eazm|pgkp zg|p mi LG―r b~||nkp
rp|gpndu &L|eperf Ge|tgur <:7:# <2%+
9
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Ied~|n 28 R~aag|u mi nkye|mkankpgc `gpg gk` pg|dnpr
Rm~|bn8 Nvp|gbpn` i|ma LG Gkk~gc \nzm|p &<:7:%
<+7+9 Cndgc
Cndgc grznbpr fgyn pm `m tepf cndercgpeyn bfgkdnr gk` bmkrp|gekpr ceon rginpu# fngcpf cndercgpemkr
gk` |nrp|ebpemkr mk pfn an|dn| gk` gbw~erepemk mi bmazgkenr+ Dmm` |ncgpemkr z|nynkp ek`~rp|egc
gbpemk gk` fnkbn mzn|gpemkgc ekpn||~zpemkr &L|eperf Ge|tgur <:7:# 0:%+ Pf|m~df pfn Mznk Roenr
Gd|nnankp# LG gk` bmaznpepm|r bgk i|nncu p|gkrin| ge|b|gip lnptnnk pfn ^R gk` N^ &Agrrmk#
Rfg|eii <:7:# 05%+
Ied~|n 08 ZNRPNC igbpm|r gk` pfn m|dgkergpemk
4
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Rm~|bn8 G`gzpn` i|ma Hmfkrmk# D+# Rbfmcnr# O+# ) Tfeppekdpmk# \+ &<::6%
<+< Bmaznpepeyn! Ieyn im|bnr i|gantm|o
^rekd pfn Ieyn Im|bnr pmmc# ep er zmrrelcn gkgcurn pfn b~||nkp rp|gpndeb zmrepemk mi L|eperf Ge|tgur
gk` pfnk cgpn| agon |nbmaank`gpemkr &Zgukn# Ab@mkgc`# I|mt <:77 >9%
Pf|ngp `~n pm knt nkp|gkpr ek pfn ag|onp 8 pfn ^O ge|cekn ek`~rp|u er g fedfcu `n|nd~cgpn` rnbpm|
gk` pfn|n g|n aekeagc `e|nbp nkp|u |nrp|ebpemkr im| bmaznpepm|r &Bfn|kgpmku# Agb@mkgc` A#
Tgccgbn <:7:# 7:9%+ Fmtnyn|# pfer rpecc bmkrpep~pnr g cmt pf|ngp igbpm| `~n pm
7% cg|dn Bgzepgc |nw~e|nankpr im| knt nkp|gkpr <% Rgp~|gpn` pfn cmkd fg~c ag|onp 2% Rgp~|gpemk mi
pfn `manrpeb ag|onp lu zcgun|r r~bf gr Ngru Hnp gk` \ugk ge|# pfn cg|dnrp bg||en|r ek pfer bgpndm|u
&Rpnynr <:7:# 44%+
0% @maekgkbn mi L|eperf Ge|cekn mi aghm| |m~pnr gk` f~lr deynr pfn ge|cekn fedf zmtn| gk` >%
Igec~|n mi knt nkp|gkpr r~bf gr Xmma gk` VC ek <::6 rbg|n` gtg|n knt zmpnkpegc nkp|gkpr &Rpnynr
<:7:# 44%
Pf|ngp mi r~lrpep~pn z|m`~bpr8 Pfn pf|ngp im| cmkd!fg~c ag|onp er Cmt# l~p g |ngc pf|ngp nverpr ek
^O―r `manrpeb ag|onp+ Rnyn|gc ‖kmk!c~v~|u― ge|ceknr miin| bfngzn| ig|nr pfgp z|ebn bmkrbem~r
6
M\DGKERGPEMK
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b~rpman|r tgkp+ I~|pfn|am|n# l|gk` kgan er ~keazm|pgkp im| pfn bmkr~an| m~p pm agon g rgyekd
&Rpnynr <:7:# 44%+
Zmtn| mi L~un|r8 Gp pfn |ndemkgc cnync# l~un|r fgyn fedf zmtn|+ Pfnrn b~rpman|r zmrrnrr fedf
zmtn| lnbg~rn mi 7% Z|nrnkbn mi Cmt bmrp m| L~`dnp ge|ceknr ‒ b~rpman|r fgyn agku bfngz
gcpn|kgpeynr pm bfmmrn i|ma# Pfn|n g|n gr agku gr 6 cmt bmrp bg||en|r mzn|gpekd ek ^+O b~||nkpcu+
<% Ekb|ngrekd gbbnrr pm pfn ekpn|knp# tfebf miin|r w~ebo z|ebn bmazg|ermkr ‒ ek pfn ^+O gr agku gr
09. mi b~rpman|r b~||nkpcu lmmo pebonpr mkcekn+ Im| cmkd fg~c rn|yebnr# l~un|r fgyn cmt zmtn|
`~n pm ekredkeiebgkp z|m`~bp gk` z|ebn `eiin|nkpegpemk &D|eiiek <:7:# 50%+
Lg|dgekekd zmtn| mi r~zzcen|r8 L|eperf Ge|tgur r~zzcen|r zmrrnrr fedf zmtn|+ Pfn ge|cekn igbnr g
r~zzcen| |ero i|ma g|m~k` <> r~zzcen|r+ @er|~zpemk mi r~zzcen|r mzn|gpemkr tm~c` ~k`n|aekn LG―r
mzn|gpemkr+ LG er b~||nkpcu tm|oekd tepf r~zzcen|r r~bf gr gn|mzcgkn r~zzcen|r Lmnekd gk` Ge|l~r
pm g`h~rp pfne| bmkp|gbpr ek cedfp mi pfn b~||nkp iekgkbegc ekrpglecepu &L|eperf Ge|tgur <:7:# 27%+ Gcrm#
L|eperf Ge|tgur nazcmunnr zmrrnrr rp|mkd lg|dgekekd zmtn| pf|m~df pfne| ~kemkr &@gkencr#
Abcc|mu <::5# 7<7%+
Bmaznpepeyn |eygc|u8 Onu pm LG―r rp|gpndu er pm miin| lmpf cmkd gk` rfm|p fg~c icedfpr+ Pfn|n er
ceppcn z|ebn `eiin|nkpegpemk lnptnnk LG gk` bmaznpepm|r ek cmkd fg~c+ Fmtnyn|# bmaznpepemk rpecc
nverpr ek pfn im|a mi 7% G i|gdankpn` rfm|p fg~c ag|onp <% Ien|bn bmaznpepeyn pgbpebr i|ma
bmaznpepm|r 2% Ekb|ngrn` bmkrmce`gpemk gamkd LG―r bmaznpepm|r &Rpnynr <:7:# 44%+
Ied~|n >8 Bmazg|ermk mi ag|onp rfg|n mi yg|em~r ge|ceknr
5
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Rm~|bn8 Nvp|gbpn` i|ma Bnkpn| im| Greg Zgbeieb Gyegpemk &<:77%
<+2 RTMP GKGCURER
Pfn RTMP gkgcurer grrnrrnr pfn rp|nkdpfr gk` tngoknrrnr mi L|eperf Ge|tgur gk`
er r~aag|ern` lncmt8 &Z~kxnc <:77# 2<%
Pglcn 78 R~aag|u mi RTMP im| L|eperf Ge|tgur
Rp|nkdpfr Ekpn|kgc Rp|nkdpfr
L|gk` eagdn er rp|mkd
Z|nrnkbn mi zg|pkn|rfezr gk` gccegkbnr
^rn mi Pn|aekgc >
Tngoknrrnr Ekpn|kgc Tngoknrrnr
Ferpm|u mi zmm| nazcmunn |ncgpemkr
7:
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Cmt cnyncr mi |nceglecepu gk` p|~rp im| ekrpgkbn# zmm| lgd fgk`cekd err~nr
Mzzm|p~kepenr Nvpn|kgc Mzzm|p~kepenr
• Rman bmaznpepm|r im|bn` pm nvep
• Nan|dnkbn mi knt ag|onpr
• W~gcepu rurpna lgrn` mk RouP|gv
• Bmaznpepm|r igec~|n pm `nceyn| |nceglcu
Pf|ngpr Nvpn|kgc Pf|ngpr
• Nkye|mkankpgc bmkbn|kr gk` gtg|nknrr
• Dcmlgc nbmkmaeb b|erer
• Cmtn| bmrp bmaznpepemk
• Pfn mznk roenr gd|nnankp
2+: Rp|gpndeb mzpemkr gygecglcn pm L|eperf Ge|tgur
2+7 PMTr Agp|ev
PMTr agp|ev lncmt nkglcnr |nrmc~pemk mi rp|gpndeb err~nr gp fgk` &Z|mbpm| <:7:# <5%+
77
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Ied~|n 98 PMTR agp|ev rfmtekd mzpemkr im| L|eperf Ge|tgur
Rm~|bn8 Nvp|gbpn` i|ma Z|mbpm| &<:7:%
2+< GKRMII Agp|ev
Pfn Gkrmii eazcenr l~reknrr d|mtpf nepfn| lu ag|onpekd knt m| nverpekd z|m`~bpr ek nverpekd m|
knt ag|onpr &Rfgt <:77# 62%+
Ied~|n 48 Pfn Gkrmii agp|ev
7<
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Rm~|bn8 Rfgt &<:77%
2+<+7 Ag|onp Znknp|gpemk
Gcpfm~df LG gc|ng`u fgr z|nrnkbn ek pfn nverpekd ag|onp ep er igbekd rpeii bmaznpepemk+ Im|
nvgazcn# ek pfn rfm|p fg~c ag|onp# |gze`cu rgp~|gpekd tepf l~`dnp ge|ceknr# LG cmrp ¢7 leccemk ek
|nynk~nr lu nk` mi <::5-<:7: iekgkbegc ung|+ Pfn aghm| mzpemkr b~||nkpcu g|n 7% Eaz|myekd mk
znmzcn z|mbnrrnr ekbc~`ekd lgd fgk cekd <% I~|pfn| ekynrpankp mk ekim|agpemk pnbfkmcmdu
nrznbegccu mk ekpn|knp lmmoekdr &L|eperf Ge|tgur <:7:# >6%
2+<+< Ag|onp `nyncmzankp
Ag|onp `nyncmzankp rp|gpndu imb~rnr mk kmk!l~uekd bcenkpr ek gc|ng`u b~||nkpcu pg|dnpn` rndankpr
gk` imb~rnr mk knt b~rpman|r ek knt rndankpr &Gkdtek# B~aaekdr # Raepf <:77# 42%+ LG er
p|uekd pm |ndgek rman l~reknrr bcgrr b~rpman|r i|ma Ye|dek ge|ceknr gk` mpfn| bmaznpepm|r+ LG―r
cmugcpu z|md|gaan tfn|n ragcc pm an`e~a rexn` l~reknrrnr ng|k cmugcpu zmekpr er g rpg|pekd zmekp+
I~|pfn|# LG ekp|m`~bn` pfn r~bbnrri~c gccl~reknrr bcgrr rn|yebn i|ma Cmk`mk pm Knt Um|o ek <:77
&L|eperf Ge|tgur <:7:# 9>%+
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2+<+2 Z|m`~bp `nyncmzankp
Z|m`~bp `nyncmzankp nkpgecr pfn z|mbnrr ~rn` pm l|ekd knt z|m`~bpr ekpm pfn ag|onp+ Im| nvgazcn#
LG ekp|m`~bn` g knt ek!icedfp nkpn|pgekankp rurpna ek pfn Lmnekd 444!2:: N\r ek <:7: gk` pfn
Ie|rp Bglek# g rmzferpebgpn` kn bglek pfgp miin|r b~rpman|r pfn bfgkbn pm tm|o# |nb|ngpn# ngp gk`
rcnnz &L|eperf Ge|tgur <:7:# 94%+
2+<+0 @eyn|reiebgpemk
@eyn|reiebgpemk er g l~reknrr rp|gpndu pfgp gppnazpr pm ekb|ngrn z|miepglecepu lu ekp|m`~bekd knt
z|m`~bpr ek knt ag|onpr+ Knt gk` nan|dekd ag|onpr ek pfn ig| gk` Ae``cn Ngrp miin| pfn d|ngpnrp
z|maern mi dmm` |nynk~n |np~|kr gk` |n`~bn pfn niinbp mi |n`~bn` |nynk~nr ek pfn p|g`epemkgc
ag|onpr+ Im|agpemk mi gccegkbnr er g |ncgpeyncu knt p|nk` ek knt ag|onpr# im| ekrpgkbn? lu
bmccglm|gpekd tepf Ek`eg―r Oekdierfn| ge|ceknr# LG tecc ekb|ngrn `nrpekgpemk bmkknbpemkr gk`
eaz|myn icedfp rbfn`~cnr &L|eperf Ge|tgur <:7:# 49%+
2+2 Rncnbpemk mi pfn amrp yeglcn rp|gpndeb mzpemkr
Pfn lnrp tgu mi `mekd pfer er lu nceaekgpekd pfn cngrp yeglcn mzpemkr pm |nagek tepf pfn amrp yeglcn
mzpemkr+
\nkmygpemk mi l|gk` eagdn8 L|eperf Ge|tgur gc|ng`u zmrrnrrnr pfn g`ygkpgdn mi fgyekd g dcmlgccu
|nbmdkern` l|gk` kgan &L~boekdfga <:77# 72%+
Ekp|m`~bpemk mi bmazceankpg|u rn|yebnr8 nrrnkpegccu |nw~e|nr pfn `eyn|remk mi bgzepgc i~k`r pm
eazcnankp+ B~||nkpcu# ep `mnr kmp redkeiebgkpcu nkfgkbn Z|m`~bp `nyncmzankp &Gkrmii% &Z~kxnc
<:77# 2<%+
@eyn|reiuekd ekpm mpfn| p|gkrzm|p ag|onpr! @eyn|reiebgpemk er b~||nkpcu kmp g z|em|epu |ncgpeyn pm
mpfn| am|n lnkniebegc rp|gpndenr &Z~kxnc <:77# 2<%+
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R~zzcu bfgek aed|gpemk8 Gr zg|p mi `eyn|reiebgpemk &Gkrmii%# pfer er gcrm kmp g yeglcn rp|gpndu gp pfer
pean &Lncmlglg# M`mke# Lg|kfg|p <::5# 94%+
@erb~rremk mi pfn |nagekekd ieyn amrp yeglcn rp|gpndenr tm|pfu mi z~|r~ep gk` eazcnankpgpemk
imccmt fn|ngipn|+
0+: Pfn bfgkdn z|mbnrr ek pfn m|dgkexgpemk gk` |nbmaank`gpemkr
ZNRPNC# Zm|pn|―r Ieyn Im|bnr gkgcurer gk` pfn Gkrmii agp|ev pmmcr mi gkgcurer nkglcnr grrnrrankp
mi pfn bfgkdn z|mbnrr gk` |nbmaank`gpemkr im| LG―r i~p~|n rp|gpndu `e|nbpemk &Gcln`ncdfgk#
Gl`ncdfgku <::5# 65%+
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Pglcn <8 R~aag|u mi |nbmaank gpemkr
RP\GPNDU MYN\YENT G\NGR MI BMKRE@N\GPEMK
7+ Eaz|myekd mk
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R~epglecepu 7+ \nbnkp zmm| nazcmunn |ncgpemkr gk` kndgpeyn eagdn &Fm`dnppr#
Fndg| <:77# 07%
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2+ Rp|gpndu ek cekn tepf b~||nkp LG rp|gpndu mi ampeygpekd# nkdgdekd
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g``|nrrekd `ncgu err~nr &L|eperf Ge|tgur <:7: 25%
Gbbnzpglecepu 7+ Fedf ekpn|nrp ceoncu i|ma b~rpman|r gk` nazcmunnr ~n pm zgrp
nvzn|enkbnr &^tgdt~kg <:77# 04%
<+ B~rpman| |ncgpemkr `e|nbpcu giinbp b~rpman|―r bfmebn mi ge|ceknr im|
p|gync &RouP|gv <:77# k+z%
Ingrelecepu Ek`~rp|u fedfcu ~kemkern` gk` angr~|nr pgonk tecc nkfgkbn
m|dgkergpemk zn|im|agkbn &Gkdtek# B~aaekdr# Raepf <:77# 7:<%+
<+ Nkye|mkankpgc
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rp|gpndu &L~boekdfga <:77# 72%
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ag|onp rfg|n ek bgrn bmaznpepm|r g`mzp reaecg| rp|gpndu&ZNRPNC%
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&Bcg|o <:7:# 0<%
Gbbnzpglecepu 7+ Bmkr~an|r ekb|ngrekdcu bmkbn|kn` mi nkye|mkankp &ZNRPNC%+
I~|pfn|am|n# rp|gpndu gcrm bmkre`n|r bmkr~an| `nagk`r gk` ep er mi
cmt |ero &Bcg|o <:7:# 0<%+
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2+ Pnbfkmcmdebgc
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Gbbnzpglecepu 7+ Pnrpekd rfmtr ekpn|knp bmkknbpemk er |nceglcn tepf aekeagc
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Ingrelecepu 7+ Pfer er kmp g bmrpcu ~k`n|pgoekd bmazg|n pm pfn ‖Bmkknvemk―
rn|yebn miin|n` lu Lmnekd+
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<+ Rcgbo |nrm~|bnr z|nrnkp gp LG pm eazcnankp rp|gpndu &Ocmrmrou
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&Bm|kncerrnk# <:77# <2%
R~epglecepu 7+ Pfer rp|gpndu er ek cekn tepf b~||nkp rp|gpndu mi nkfgkbekd b~rpman|
nvzn|enkbn &L|eperf Ge|tgur <:7:# 07%
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rndankpgpemk &L|eperf Ge|tgur <:7:# 79%
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ek ag|onp rfg|n ek rzepn mi igbp pfgp pfn l~reknrr rndankp er b~||nkpcu
nvzn|enkbekd rcmt d|mtpf ek cmkd fg~c |ncgpeyn pm rfm|p fg~c
&Bm|kncerrnk# <:77# <2%
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&L|eperf Ge|tgur <:7:# 40%# ep miin|r rndankpgpemk pm pfnrn l~reknrr
bmkr~an|r# ekb|ngrnr |ncgpemkrfez ag|onpekd gk` eaz|mynr LG―r
b~rpman| rn|yebn+
<+ Lnkniepr g|n r~rpgekglcn `~n pm ekb|ngrn` l|gk` eagdn
&Bm|kncerrnk# <:77# <2%
Ingrelecepu 7+ Tepf LG―r l|gk` eagdn gk` nvzn|pern# d|m~k` cmrp pm Ye|dek
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Gpcgkpeb er rpecc |nbcgeaglcn+
<+ Km eaan`egpn ~|dnkbu# pfn|nim|n pean! i|gan |nw~e|n` er
gbfenyglcn yeg |nrm~|bn ~pecergpemk &L~boekdfga <:77# 72%
>+ L|mg`nkekd mi
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er g yepgc l~reknrr rp|gpndu
im| gku ge|cekn &Fmiiagk#
Lgpnrmk <:7:# >9%+
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<:7:# 0<%
<+ Ekb|ngrekd mi lmpf `manrpeb gk` ekpn|kgpemkgc p|gync bmkr~an|
`nagk` pm |ngbf knt `nrpekgpemkr `e|nbpcu
2+ Nbmkmaeb g`ygkpgdn mi knt `nrpekgpemkr `~n pm igccekd ygc~n mi
zm~k gdgekrp N~|m &L|eperf Ge|tgur <:7:# 79%
Gbbnzpglecepu Knt ag|onpr miin| rman mzzm|p~kepenr im| cmt bmaznpepemk gk` gccmt
ie|rp amyn| g`ygkpgdn &L|eperf Ge|tgur <0%+
Ingrelecepu 7+ LG er tncc glcn pm i~k` pfer rp|gpndu ! knp pmpgc grrnpr rpgk` gp
|m~dfcu 4 leccemk zm~k`r gbbm|`ekd pm pfn Fgci!ung| |nzm|p mi
<:7:-<:77 &L|eperf Ge|tgur <:7:l# k+z% <+ L|gk` |nz~pgpemk
gbbmaam`gpnr dcmlgcergpemk gk` d|ngpn| gbbnzpglecepu lu knt kgpemkr+
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0+7Bmkbc~`ekd \nbmaank`gpemkr gk` |nag|or
Eaz|myekd mk Znmzcn z|mbnrr8 er fedfcu |nbmaank`n`+ B~||nkpcu# LG fgr `|gipn` zmcebenr pm fg|amkern |ncgpemkr lnptnnk agkgdnankp gk` ~kemk
nazcmunnr+ Pfn|n er mkdmekd |nyent mi |ntg|` gk` ekbnkpeyn zgbogdnr pm ek`~bn fedf zn|im|agkbn# im| ekrpgkbn pfn Zn|im|agkbn Rfg|n Zcgk+ Bglek
b|nt fgyn lnknieppn` i|ma pfn 5#::: nvp|g p|gekekd `gur im| p|gekekd gk` `nyncmzankp+
Nkye|mkankpgc err~nr gk` rp|gpndu8 Pfer rp|gpndu er |nbmaank`n`+ Im| ekrpgkbn# LG zcgkr pm bmccglm|gpn tepf Rmcnkg mi pfn ^kepn` Rpgpnr pm p~|k
tgrpn ek Cmk`mk pm Lem!on|mrnkn+ LG gcrm zcgkr pm fgcyn BM< lu <:>:+ Fmtnyn|# pfn bmazgku a~rp nkr~|n pfgp nkye|mkankpgc rp|gpndenr tecc kmp
lgboie|n gk `gagdn epr dmm` l|gk` eagdn+
Pnbfkmcmdebgc rp|gpndu8 er gk eazm|pgkp z~|r~ep+ Fmtnyn|# LG a~rp dnp ep |edfp pfn ie|rp pean ncrn# aerpgonr tecc `gagdn epr l|gk` eagdn+ B~||nkpcu LG
fgr ekynrpn` ek Ekim|agpemk pnbfkmcmdu lu nazcmuekd fedfcu w~gceien` ekim|agpemk rurpnar zn|rmkknc+
Ag|onp rndankpgpemk8 Pm gbfenyn pfer# d|ngp ekkmygpemk er |nw~e|n` pm lngp Ye|dek Gpcgkpeb gp pfne| dgan pm gyme` |nrm~|bn tgrpekd+ Ekynrpekd ek knt
|m~pnr ek pfn Ngrp tecc b|ngpn knt |nynk~n+ LG er b~||nkpcu pg|dnpekd ag|onp kebfnr ek Bfekg gk` Ek`eg+
L|mg`nkekd mi rn|yebn lgrn8 er g tm|pftfecn rp|gpndu+ Rman |eror-`erg`ygkpgdnr rpecc z|nrnkp# im| n+d+ pn||m|era ek pfn Ae``cn Ngrp l~p lnkniepr
m~ptnedfr bmrpr+
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>+: Bmkbc~remk
Ek bmkbc~remk# pfer `erb~rremk ingp~|nr gk gkgcurer mi pfn ek`~rp|u gk` nvpn|kgc nkye|mkankp mi
L|eperf Ge|tgur# rp|gpndeb mzpemkr pm pfn bmazgku gr tncc gr rp|gpndeb bfgkdnr+ Gr `erb~rrn`#
yg|em~r rp|gpndeb mzpemkr nverp im| pfn m|dgkexgpemk+ Pm r~|yeyn ek epr bfgkdekd nkye|mkankp# pfnrn
mzpemkr tfn|n gzz|mz|egpn# iek` gzzcebgpemk ek pfn bmazgku+ Pfn ge|cekn er rpecc mkn mi pfn lnrp
ge|ceknr dcmlgccu+ Fmtnyn|# mpfn| ge|ceknr g|n kmp grcnnz+ Pfnu g|n tm|oekd |m~k` pfn bcmbo p|uekd
pm eaz|myn pfne| l~reknrr mzn|gpemkr+ L|eperf Ge|tgur gc|ng`u igbnr rn|em~r bmaznpepemk tepf
|ndemkgc ge|ceknr gk` ei ep er pm agekpgek epr iekgkbegc rpglecepu# ep a~rp g`mzp pfn rp|gpndenr
|nbmaank`n`+ Ek`nn` L|eperf Ge|tgur |nw~e|nr ek!`nzpf gkgcurer mi rp|gpndu err~nr bmkpek~gccu ei ep
er pm r~|yeyn+ Pfn ptm aghm| rp|gpndu g|ngr tfn|n pfn ge|cekn knn`r pm eaz|myn ~zmk d|ngpcu er pfn
g|ng mi Znmzcn Z|mbnrrnr gk` Pnbfkmcmdu+ Pfnrn rfm~c` im|a pfn bm|kn|rpmkn mi rp|gpndeb bfgkdnr
~k`n| |nyent+ Igec~|n pm `m rm tecc |nr~cp ek mkcu mkn zmrrelcn m~pbman! e||ncnygkbu ek pfn ag|onp
zcgbn imccmtn` lu nynkp~gc l~reknrr igec~|n+
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ROUP\GV+ &<:77% L|eperf Ge|tgur Zgrrnkdn| \nyentr gk` L|eperf Ge|tgur B~rpman| P|ez
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<0