Business Social Media
34
IxD Business Social Media Shinji Kim @shinjikim [email protected] Wednesday September 14, 2011 IxDA New Jersey 1
description
Transcript of Business Social Media
IxD Business Social Media
Shinji Kim@shinjikim
Wednesday September 14, 2011IxDA New Jersey
1
IxD Business Social Media@shinjikim
Shinji Kim• Analyst at Deloitte Consulting
• Service Focus: Business case, financial modeling, executive reporting and enterprise social media
• Industry Focus:
• Technology, Media, Telecommunications• Financial Services
• Internet Marketing• Sales Analytics & Forecasting• Enterprise Applications
• Stanford GSB - Summer Institute of General Management
• University of Waterloo - BA Software Engineering
2
IxD Business Social Media@shinjikim
Mention @shinjikim
www.formspring.me/shinjikim
Ask me anything
3
IxD Business Social Media@shinjikim
Social Media
IxD Business Social Media@shinjikim
http://goo.gl/nNbQc4
IxD Business Social Media@shinjikim
Where do I start?
5
IxD Business Social Media@shinjikim
Define your purpose
6
IxD Business Social Media@shinjikim
Define your purpose
1. Marketing
2. Communication
3. Customer Service
4. Research
5. Networking / Recruiting
7
IxD Business Social Media@shinjikim
1. Marketing
8
IxD Business Social Media@shinjikim
2. Communication
9
IxD Business Social Media@shinjikim
3. Customer Service
10
IxD Business Social Media@shinjikim
4. Research
11
IxD Business Social Media@shinjikim
5. Networking
12
IxD Business Social Media@shinjikim
Choose Your Tools
• Purpose
• Coverage
• Use
• To Communicate
• To Discover
• To Analyze
13
IxD Business Social Media@shinjikim
Tools to Communicate and Discover
14
IxD Business Social Media@shinjikim
Hootsuite
15
Coverage• Dashboard• Analytics• Assignments• Mobile, Web
IxD Business Social Media@shinjikim
16
Coverage
Seesmic
• Dashboard• Analytics• Mobile, Desktop, Web
IxD Business Social Media@shinjikim
Tools to Analyze
17
IxD Business Social Media@shinjikim
Facebook Open Graph
18
Coverage• Integration• Instant Personalization• Other Applications
IxD Business Social Media@shinjikim
Klout
19
• Influence Score• Influencing Topic,
Amplifications, True Reach
• Style
Coverage
IxD Business Social Media@shinjikim
Crowdbooster
20
• Interaction Breakdown• Engaged Fans• Recommendations
Coverage
IxD Business Social Media@shinjikim
Google Insights
21
• Search Interest• Regions• Trending Keywords
Coverage
IxD Business Social Media@shinjikim
More to come...
22
IxD Business Social Media@shinjikim
Metrics to note
23
IxD Business Social Media@shinjikim
Facebook Page: Insights
24
• Users• # of fans vs. activity
• Interactions• Engagement
• Highest brand interaction
• 76% people never “un-liked” a brand
• 45% Facebook users time is spent on newsfeed
http://goo.gl/XCYnx
Demo
IxD Business Social Media@shinjikim
Twitter: Crowdbooster
25
• Interaction Breakdown• Engaged Fans• Recommendations
• 88/100 Fortune global companies
• 80% customer service tweets are negative or critical
• More than 1 million apps exist
http://goo.gl/0u9Ap
Demo
IxD Business Social Media@shinjikim
26
Influencial Score: Klout
• Topics• Network• Amplification
Demo
IxD Business Social Media@shinjikim
Please remember...
27
IxD Business Social Media@shinjikim
1. Your purpose
28
IxD Business Social Media@shinjikim
2. Who’s talking?
29
IxD Business Social Media@shinjikim
3. ROE / Engagement before ROI
30
IxD Business Social Media@shinjikim
4. Do it! Everyday
31
IxD Business Social Media@shinjikim
References
• Slide 4: Social media graphic (http://goo.gl/nNbQc)
• Slide 24: Facebook metrics (http://goo.gl/XCYnx)
• Slide 25: Twitter metrics (http://goo.gl/0u9Ap)
Tools
To communicate/Discover:
Hootsuite (www.hootsuite.com)
Seesmic (www.seesmic.com)
Tweetdeck (www.tweetdeck.com)
To analyze:
Facebook Insights (www.facebook.com/insights)
Crowdbooster (www.crowdbooster.com)
Klout (www.klout.com)
Google Insights (www.google.com/insights/search)
33
IxD Business Social Media@shinjikim
34
