Business Showcase Beaconsfield
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Welcome Make your profiles really work for you!
description
Making the most of your LinkedIn profiles
Transcript of Business Showcase Beaconsfield
WelcomeMake your
profilesreally work for you!
Mark Whitewww.socialmediadirectors.co.uk
Social Media Directors LinkedIn Training and Workshops
Public courses In-house training Sector specific on demand
LinkedIn Consulting & Services LinkedIn Strategy LinkedIn Profile Setup & Optimisation
Social Media Training & Consulting Blogging / Twitter / Facebook / Video / SMO
Social Media & LinkedIn
What you do on LinkedIn?
Increasing membership
All levels serviced
Within 10 miles: 115,884 Within 25 miles: 1,589,725 Within 50 miles: 2,522,254
LinkedIn Planning Business goals develop business strategies and then marketing strategies Online and offline must work in harmony Work to your strengths and your aims Personal and company focus run alongside each other Time spent is important – LinkedIn can help (and hinder)
Getting your Profile right
2½ main profiles
Personal Profile
Company Pages
Personal Public Profile
Profile provides foundations
Why Optimise your Profile Key to success on LinkedIn and cornerstone of your activity To help people understand what you do AND who you are Demonstrate why people should connect with you & use your services To differentiate yourself & the company Visible externally to LinkedIn: 2 profiles! To get found by LinkedIn’s search
Search Similarities
Want to be as high as possible Dual Focus: people & search engines Keyword phrases are key Build for both!
Get your target keywords
LinkedIn Profile
1. Name2. Photo3. Professional Headline4. Industry and Area5. Latest Update6. Job Descriptions7. Company Pages
8. Vanity URL9. Descriptive Links10. Recommendations11. Summary12. Specialties13. Skills, expertise etc14. Applications
Profile elements to focus on
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Professional HeadlinesJob Title – standard
Descriptive Specialisms with keywords
Description of your general offering
Direct Marketing Offering
Push / Promote a particular product
Promote a service to attract interest
Profile elements to focus on
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Public Profile
Website & Twitter Links
Profile elements to focus on
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Applications
Company Pages: useful? Company pages give an organisation its own space Potential focal point: product brand & employment brand Brings together news, information, people & products Ongoing development: adding additional functionality now including …
Company News Updates
Company pages become more active News gets pushed out to ‘Followers’
Key Sections
1. Overview page
2. Careers
3. Products and Services
4. Analytics
Overview Company Overview and logo Members in your Network Employees Recent Blog Posts and recent activity Location and key company data Statistics to keep abreast Ability to follow the company
Products and Services Lists of your products and services Showcase recommendations – Social Proof Can be targeted to different audiences Details available:
Description / image / video External link / main contact / promotions
Great way to develop awareness
Next Steps Developing your network
Extending your reach Bringing offline, online
Marketing & greater visible Updates, Groups, Events, Messages
Proactive Marketing and Sales Prospect Identification, Meeting Preparation
Listening
Summary Success on LinkedIn is built on reputation Get your foundations in place Personal Profile is key: remember the 3 main elements Company Profile gives extra weight and extra features Focus on what will support your business You have YOU online and ready … go for it!
Thank youand over to you!
Mark [email protected]://uk.linkedin.com/in/blogcoach
@linkedinguys01784 479361
www.socialmediadirectors.co.uk
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