Business Review - Vol. XXIX No. 3 - April - May 2013 Issue (Preview)

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BUSINESS REVIEWApril-May 2013

IT is important to get ready for the Asean Economic Community (AEC), which is scheduled to start in 2015. The Association of Southeast Asian Nations (ASEAN) has achieved world-wide recognition for being one of the most dynamic and integrated regions. The growing purchasing power of the 600-million consumer market and the ongoing progress of the regional agenda as discussed in Brunei last week are offering an integrated market and production base for both business and consumers.

The European chambers of commerce in Asean, including the European Chamber of Commerce of the Philippines (ECCP), are taking this development seriously. We formed an EU-Asean Business Council (EABC) already in 2011 and launched the first Asean-EU Business Summit in Jakarta that year. The success of the summit in Jakarta in 2011 and of the second and third in Phnom Penh in 2012 and Hanoi in 2013, respectively, have shown that these events are a unique chance for the business communities of ASEAN and EU to interact and directly convey their views, concerns and wishes to economic leaders of the two regions.

Understanding the importance of AEC (ASEAN’s total gross domestic product is estimated at $2,339 billion in 2012; total ASEAN trade was $2.4 trillion in 2011), the European chambers in Asean and European businesses active in many of the ASEAN countries decided in Hanoi to strengthen the EABC and establish its own secretariat by early 2014. The tasks of the council are:

• It will act as a platform between European businesses and European chambers of commerce in ASEAN with a view to advocate European business interests in the region;

eu Firms GeT reADY For “AeC 2015’

• The council will identify through regional working groups the key regulatory issues and barriers that affect or may affect European businesses operating and investing in the ASEAN region;

• It will undertake advocacy in ASEAN on behalf of its members (multinational companies and European chambers) and liaise with EU and ASEAN administrators (EU Commission, ASEAN Secretariat, member-states, etc.), business groups and related parties by originating, promoting, supporting, anticipating or addressing key policies, laws, regulations or developments which would affect its members;

• It will build networks and develop awareness within ASEAN and the EU by organizing relevant events; and

• It will assist ASEAN businesses, interested to invest or to do business in the EU, along the same lines stated above.

The EABC will organize every year an ASEAN-EU Business Summit, parallel to the yearly ASEAN-EU Senior Officials Meeting. The summit brings together hundreds of local (ASEAN) and international high-level decision-makers and business leaders to discuss some of the key trade and investment issues. In the summit, business leaders interact with trade and investment ministers from Asean and the EU, in an effort to forge stronger business ties between the two regions. During the summit in Hanoi on April 8 and 9, 2013, EABC members handed over to ASEAN and EU leaders position papers on: Agri-food, Automotive, Financial services, ICT, Infrastructure /Connectivity, Pharmaceuticals.

Leaders of the European chambers in ASEAN and the representatives of European business found the interactions in Hanoi extremely useful, including the business matching between Vietnamese and European businesses.

Henry J. SchumacherVice President for External Affairs

EDITORIAL

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Will the Philippines be a winner or a loser with the advent of the ASEAN Economic Community (AEC) in 2015?

Clues that might yield a final answer to this key question can be found in two Scorecards published over the last three years by the ASEAN Secretariat based in Jakarta, Indonesia. The scorecards track the Philippines’ readiness for the AEC and those of the nine other ASEAN member states. There will be four scorecards until 2015.

So far, the Philippines did its part to ensure the free trade that underpins the AEC. It performed quite well by ASEAN integration standards in the second scorecard, which is for the period 2010 to 2011.

Of the 19 categories that grade progress in this monitoring mechanism, the Philippines implemented all its targeted measures in nine categories and implemented half of the targeted measures in a further nine.

The Philippines, however, “failed” in one category—food, agriculture and forestry—where it implemented less than half of all targeted measures. Ominously, agribusiness has been identified by Filipino experts as one of two key problem areas (the other being manufacturing) that might suffer gravely because of ASEAN integration.

Food, agriculture and forestry includes food security; the free flow of safe and qualified products; improving competitiveness in international markets and the development of national good agriculture practices.

The Philippines’ scorecard saw it “pass” in the free flows of capital, skilled labor, and priority integration sectors; competition policy; intellectual property rights; minerals; ICT; taxation and e-commerce.

However only half was done in the free flow of goods, investment and capital; consumer protection; transport; energy; SME development; initiative for ASEAN integration and external economic relations.

But these achievements fell short of those from 2008 to 2009 when the Philippines implemented all but two of the 19 targeted measures. The laggards were the free flow of services and transport.

By Art Villasanta

For 2008 to 2009 which is also described as Phase 1, the Philippines’ implementation rate

stood at 94.55% as against the regional implementation rate of 86.7%. The Philippines met 91 of the 105 measures it

set out to accomplish.

For 2010 to 2011 or Phase 2, the Philippines’, implementation rate was 65.92% versus the ASEAN

implementation rate of 56.4%.

The checkered performance for 2010 to 2011 reflects the increasingly difficult nature of the remaining integration challenges faced by the Philippines as it approaches December 2015.

ASEAN has announced an AEC Blueprint achievement rate of 80% for this period and admitted

difficulty implementing the remaining 20%.

This April, President Benigno Aquino III said ASEAN’s efforts to create the single market are

now in their hardest phase owing to protectionist muscle-flexing by sensitive sectors such as agriculture.

“They have finished with the easy parts but the accomplishments will not be as fast as in discussing the hard parts. When you reach that point, there can be some protectionist measures taken by each economy,” Aquino said.

Among the key challenges within ASEAN identified by Aquino were creating a framework to open up the services sector, which includes banking, telecommunications, retail and insurance.

To do listUnimplemented measures for both the Philippines and ASEAN are in trade facilitation and customs regulations; standards and conformance; services and investment liberalization; agriculture and forestry cooperation and consumer protection and transport.

The Philippines also needs to implement six measures that affect increased foreign equity and improved market-access in services and transport. A South Korean study submitted to the ASEAN Secretariat showed that the Philippines’ restrictive cabotage rule remains a major stumbling block to achieving the ASEAN integration of shipping services.

FEATURE

Zero sum or Win-Win? The PhiLiPPines FACes uP To The AseAn eConomiC CommuniTY

ECCP CEBU

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7Th eCCP FooTBALL CuP CeBu ECCP Cebu organized the 7th ECCP Football Cup on May 26th at the Cebu International School. 26 participating teams, representing all professional levels in the company (from CEO to messenger), fought for the championship title.

The event was part of ECCP’s annual campaign to promote the increasingly popular sport and encourage strong ties between companies and among employees of the participating firms.

The day’s festivities also included minor events--the juggling contest and the CAMERADERIE photo contest-- which further livened up the crowd. As afternoon set in, several thrilling games had spectators holding their breath. Team after team was eliminated, until finally Convergys and Accenture seized the men’s and women’s championship trophies (respectively) provided by platinum sponsor A. Suarez Sterling. MVPs from the championship teams -- Kim Arcenas from Accenture and Antonio Yap, Jr. from Convergys -- were awarded Havaianas gift certificates.

Special thanks to our platinum sponsor for this cup, A. Suarez Sterling Corporation, and our silver sponsors Habagat, Havaianas, Tobys Sports, Virginia Food Inc., Perpetual Succour Hospital, St. James Water and Nature’s Spring (PSWRI).

It was an overall success and surely an exciting and fruitful event for both players and supporters alike!

1st place is Carter Binarao

2nd place is Irwin Isidro 3rd place is Juneden Bugtai

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EVENTS

eCCP GoLF ChALLenGe 2013The European Chamber of Commerce of the Philippines recently concluded the 14th run of its annual Golf Challenge last May 20, 2013 at the Sta. Elena Golf Club.

The event had more than 125 golfers out on the greens traversing on one of the most challenging golf courses in the country. Executives from the top Philippine-European business organizations were all in attendance for the event.

The event was made possible by AGS Fourwinds, Banco De Oro, KMC Mag Group, Liquigaz, RCBC, Subic Bay International Terminal Corporation, Werdenberg Corporation, International Container Terminal Services, Inc. and RCW Construction & Development Corporation.

With exciting prizes up for grabs from sponsors such as Shinagawa Lasik & Aesthetis, Skyjet Air, Makati Medical Center, Forth & Tay, The Immigrant News, Hospitality International Inc., The Y2 Residence Hotel, Ambassador in Paradise Resort Boracay, BSI Medicated Spray, The Bellevue Manila, Megafibre, Perskindol, Philippine Sundt, Savoy Bistro, Vivere Hotel & Resort, Manny O Wines, Custom clubmakers, Curves , The Crimson Resort and Spa, Hotel Centro, Intercare and Zeritext. The event was also covered by Business Mirror, the official Media Partner for the event.

The event will have its 15th run next year and talks to expand the event to include a Cebu tournament is currently in the pipeline.

ThAnK You To ALL our sPonsorsHole SponSorSoFFICIAl FUn Hole

prIZe SponSor

MUllIgAn prIZe SponSor

DrInK SponSor

MeDIA pArTner

AMROP PHILIPPINES1704 Antel Corporate Centre, 121 Valero Street Salcedo Village, Makati City Tel. No. (632) 750-3333; 750-3335; 752-5663Fax No. (632) 750-3334; 325-0461e-mail: [email protected] www.amrop.com

Main Representative: JUN GILFounder & Chairman [email protected]

Alternate Representative: PATTY GALLARDOSenior Partner & Managing [email protected]

OFFICERSJun Gil, Founder and Chairman; Patty Gallardo, Senior Partner & Managing Director; Marissa Navarro-Banaynal, Partner & Consultant; Raymond P. Cruz, Partner & Consultant; Eliza E. Bravo, Partner & Consultant

BACKGROUND Amrop is a top 10 global executive search network of 91 offices in 57 countries. It ranks among the “Top Ten” in the world in terms of revenue and geographic reach. In the Philippines, Amrop is the only Top 10 firm with on-the-ground presence to better serve the requirements of its clientele.

In 2012, Amrop marked its 17th year in the Philippines, maintaining a record high of 94% repeat business!

Amrop Philippines is a co-founder of the Philippine Association of Executive Search Professionals (PAESPI). Its mission is to help professionalize the industry and curb malpractices that have victimized clients and candidates alike.

NATIONALITYFilipino

ACTIVITIES/SERVICES Executive Search: Local, Regional and International ASSOCIATIONS Philippine Association of Executive Search Professionals, Inc. (PAESPI)Association of Executive Search Consultants, USA (AESC)Management Association of the Philippines (MAP)People Management Association of the Philippines (PMAP)European Chamber of Commerce of the Philippines (ECCP)

INFOR PSSC, INC.9th, 10th and 14th Floors, Net Square Center, Bonifacio Glocal City, Taguig, Metro Manila, 1634Tel. No. +63 2 860 8000Fax No. +63 2 856 0292www.infor.com

Main Representative Mariphel “Chie” RazaHR [email protected]

Alternate Representative Ferdinand “Ferdy” GoIT Directorferdinand.go@ infor.com

OFFICERSFINANCERonald [email protected]

I.T.Ferdinand [email protected]

HR / ODMariphel “Chie” [email protected]

PurchasingVanessa [email protected]

BOARD OF DIRECTORSPatricia Ann Elias, William Lee, Ma. Adelina S. Gatdula, Recaredo C. Borgonia, Jr., Anne Marjorie Magaipo

OFFICERSChie Raza, HR Director; Ferdy Go, IT Director; Vicente Dino, Services Director Lorraine Banzon, Support Director; Paul Jason Reyes, Product Development Director, S3; Edwin Martinez, Product Development Director, M3; Eden Molina, Facilities Manager

BACKGROUNDInfor PSSC, Inc. is a subsidiary of Infor Global Solutions, Inc. an American corporation with head office in New York, USA. Infor PSSC, Inc. is engaged in the business of designing, developing, exporting and licensing all kinds of software applications and IT Solutions and providing services related thereto.

NATIONALITY American ACTIVITIES / SERVICESIT Services, IT Consulting

MASCHINEN & TECHNIK, INC. Tech Center, Buencamino St.Alabang Muntinlupa City Tel. No. 850-6450 to 52Fax. No. 850-3631

Main Representative Dr. Guenter G. [email protected]

Alternate Representative Caldwell S. HoeyAdmin and Finance [email protected]

OFFICERSDr. Guenter G. Matschuck, President/CEO; Rolando S. Manalo (Sales and Marketing), Caldwell Hoey (RE)

BOARD OF DIRECTORSAtty. Eduardo F. Hernandez, Dr. Guenter Matschuck, Federico V. Borromeo, Axel O. Schroeder, Dr. John Benjamin Schroeder, Rizalina S. Matschuck, Charmaine Bondoc

OFFICERSDr. Guenter G. Matschuck, President/CEO; Rolando S. Manalo (Sales and Marketing), Caldwell Hoey (RE)

BACKGROUNDEstablished in 1979 as a Filipino-German joint venture, Maschinen & Technik, Inc. (MATEC) is an affiliate of Coutinho Caro International Trading and belongs to the Muenchmeyer Petersen Group of Companies in Hamburg.

NATIONALITY German

ASSOCIATIONS GPCCI, ECCP, MBC, PSPA, ENMAP, IIEE, PETEF, ITESAP, REAP, PMAP

AFFILIATESCoutinho Caro International Trading, Philippine Electronic Industries, Inc. (PEI) ACTIVITIES / SERVICESDeveloper for infrastructure and industrial projects; international trading, engineering and consulting; system integrator and import financing In cooperation with reputable manufacturers such as Voith Siemens Hydro, MAN Turbomaschinen AG, Burckhardt Compression AG, Klein Schanzlin und Becker AG (KSB), Bauer Kompressoren, Egger GmbH, Voith Turbo, Ferrostal, Broquet, Dinauer, Lorentz, Panel & SMA Inverters.

ADDENDUM

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neW memBers

Published by European Chamber of Commerce of the Philippines (ECCP)

Head office:19/F Philippine AXA Life CentreCorner Sen. Gil Puyat Ave. and Tindalo St., Makati City, PhilippinesTel: (02) 845 1324, 759 6680Fax: (02) 845 1395, 759 6690E-mail: [email protected]

Visayas office:3/F C. L. Center 14 Juana Osmeña St., Cebu City, PhilippinesTel: (032) 253 3389, 254 3765, 254 3767Fax: (032) 253 3387E-mail: [email protected]

Mindanao office:2F DCCCII Bldg., JP Laurel Avenue, Davao City, PhilippinesTel: (6382) 271-0635Fax: (6382) 226-4433; 221-4148E-mail: [email protected]

ECCP is on the World Wide Web at: http://www.eccp.com

Business Review www.eccp.com

1. Business support – Receive comprehensive and effective business support from industry and support committees and a team of dedicated government relations staff.

2. Business advocacy – Take advantage of the chamber’s more than 30-year track record in successfully addressing business issues with the Philippine government – both national and local.

3. Networking & Business Opportunities – Meet and exchange views with some 700 local and foreign senior business executives that are active in various business and social activities each year, in Manila, Cebu and Davao.

4. Government Liaison – Interact with senior government officials of relevant departments at meetings, round tables, and social events.

5. Business Information and Advisory Services – Receive frequent updates and analysis on the business and regulatory environment through e-mail, eccp@work, and the Business Review.

6. Alternative conflict resolutions – Make use of our network of partners in resolving disputes without going to court.

7. Training – Attend tailor-fit seminars and training courses with world-renowned experts covering areas such as leadership, management, project management, negotiation and presentation skills, cross-culture communication, business continuity, soft

skills, HR management, and quality management. We also provide local and international coaches.

8. Business promotion – Promote your business to a targeted audience of senior business executives through the introduction of potential business partners, sponsorship of high-profile events, and promotion through the chamber’s publications and websites.

9. Trade fair participation – through its affiliate fairs&more, the chamber offers a wide range of trade fair services, from booth / pavilion design to stand construction, from marketing collaterals to pavilion management, from product selection to design support – in Asia, Europe, the Middle East and the United States.

10. Social & community activities – Enjoy high-quality social and sports events, organized and managed by the chamber, for members and third parties, including golf events, soccer tournaments, fashion shows or wine tasting.

11. Corporate Social Responsibility – Be part of the chamber’s CSR activities, ‘Retirement & Healthcare’; promotion of creative industries; energy efficiency; etc.

12. European Chamber network – Tap into the expertise and experience of European Chambers and European Business Organizations in surrounding markets and around the world.

13. Special member services – Make use of our special services in visa and work permit support through our close working relationship with the Bureau of Immigration.

14. Consulting services – Consult with experts for advice concerning the selection of partners and on handling specific business issues vis-à-vis the government.

reasons why you should join the ECCP14

ECCP Board of DirectorsMichael Raeuber - PresidentErik Moeller Nielsen - Vice PresidentCyril Rocke - Vice PresidentConsuelo Garcia - TreasurerCesar Cruz - SecretaryEd Chua - DirectorRichard Eldridge - DirectorBodo Goerlich - DirectorGuenter Matschuck - DirectorJohn Miller - DirectorBernard Poplimont - DirectorPhilippe Reveilhac - DirectorJose Luis Romero Salas - DirectorGuenter Taus - Director Fabia Tetteroo-Bueno - DirectorWick Veloso - Director

SubmissionsArticles and other materials of interest to the general membership are actively solicited and may be sent to the Chamber All materials submitted for publication become the Chamber’s property and are subject to editorial review and revisions.

Honorary AuditorsKPMG Manabat Sanagustin & Co.

ReproductionNo part of the Business Review may be reproduced or transmitted in any form or by any means, electronic or mechanical without prior written permission.

Circulation1,000 copies of the Business Review are distributed free of charge on a bi-monthly basis to ECCP members, friends of ECCP, as well as to industry associations and government officials with whom the Chamber has dealings.

Subscription serviceSubscriptions from non-members are also accepted: in the Philippines: Pesos 1,500 (6 issues); Individual copies may be purchased locally at Pesos 220 (members) and Pesos 250 (non-members); and for companies outside the Philippines at US$25.00.

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Business Review - Vol. XXIX No. 3 - April - May 2013 Issue (Preview)

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Transcript of Business Review - Vol. XXIX No. 3 - April - May 2013 Issue (Preview)