Business Results for 2 Quarter of Fiscal Year September 2012
Transcript of Business Results for 2 Quarter of Fiscal Year September 2012
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SEPTENI HOLDINGS CO., LTD. http://www.septeni-holdings.co.jp/en/
Securities Code: 4293
May 7, 2012
Business Results for 2nd Quarter of
Fiscal Year September 2012
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1 Quarterly Earnings Overview
2 1H Earnings, 3Q Estimates
3 Appendix
2
Index
* All data in this document are in units of million yen unless otherwise stated
P2~P21
P22~P27
P28~P35
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1 Quarterly Earnings Overview
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2Q Consolidated Earnings Highlights (Jan-Mar)
Sales: ¥10,803 million (Up 20.7 % yy)
Operating Income: ¥498 million (Up 61.6% yy)
Achieved record high profits in 1st and 2nd quarters
Social games related sales continue to grow
Both Internet Marketing and Media Contents Business saw
higher sales and profits
Facebook related service sales rose by 10 times year-over-year
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Consolidated Income Statement (Jan-Mar)
2Q FY9/12 2Q FY9/11 1Q FY9/12
Value Share YY Change QQ Change Value Share Value Share
Sales 10,803 100.0% +20.7% +11.3% 8,953 100.0% 9,710 100.0%
Gross Income 2,221 20.6% +35.1% +10.7% 1,643 18.4% 2,006 20.7%
SG&A 1,722 16.0% +29.0% +5.0% 1,335 14.9% 1,640 16.9%
Operating
Income 498 4.6% +61.6% +36.2% 308 3.5% 366 3.8%
Ordinary
Income 524 4.9% +75.9% +28.6% 297 3.3% 407 4.2%
Net Income 141 1.3% -14.9% +10.2% 166 1.9% 128 1.3%
¥59 million loss arising from anticipatory investments for new businesses
An extraordinary loss of ¥148 million was recorded (Impairment loss of ¥130 million from Commerce Business
goodwill)
Sales exceeded ¥10.0 billion for the first time on quarterly basis, gross margins also remained at high levels
Operating income rose by large margin as higher sales was able to absorb increases in SG&A expense due to
higher personnel, advertising costs
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10.0%
15.0%
20.0%
25.0%
30.0%
0
2,000
4,000
6,000
8,000
10,000
12,000
11/2Q 11/3Q 11/4Q 12/1Q 12/2Q
売上高 8,953 8,136 8,709 9,710 10,803
売上総利益 1,643 1,483 1,593 2,006 2,221
売上総利益率 18.4% 18.2% 18.3% 20.7% 20.6%
6
Trend in Consolidated Quarterly Earnings
Sales, Gross Income Operating Income Record High Record High
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
0
100
200
300
400
500
11/2Q 11/3Q 11/4Q 12/1Q 12/2Q
営業利益 308 55 288 366 498
営業利益率 3.5% 0.7% 3.3% 3.8% 4.6%
Sales
Gross Income
Gross Margin
Operating
Income
Operating
Margin
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Change in Business Segments
7
From FY9/12
Others
Internet Marketing Business
Media Contents Business
Direct Marketing Business
Direct Mail Outsourcing Services
In-Ship Advertising
FY9/11
Other Business
Commerce
Internet Advertising Business
Internet Advertising Agency
Ad Network
Mobile Media Rep
Contents Business
Mobile Contents
Technology Business
Cloud Type CRM Services (Tricorn Corporation)
Social Application Development (Cytech, Inc.)
Our business is divided between three segments of Internet Marketing, Media Contents, Others from
the current term
* Reported business segments in this document are the Internet Marketing
and Media Contents Businesses
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300
399
23
118
42
41
-57 -59
-100
0
100
200
300
400
500
600
11/2Q 12/2Q
7,740 8,735
352
1,138
873
944
0
2,000
4,000
6,000
8,000
10,000
11/2Q 12/2Q
8
Business Segment Earnings (Jan-Mar)
* 2Q FY9/11 earnings by business segment have been revised to reflect the new business segments definitions
Sales Operating Income
Internet Marketing Media Contents Others Adjustments (Company wide expenses)
Rose
3 times yy
Rose about
5 times yy
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Internet Marketing Business Overview
Comprehensive marketing support services leveraging the Internet provided to corporations
Providing a wide range of web solutions including sales of Internet advertising, and in-house services including
marketing platforms for ad network and operation of cloud type CRM services
Client
Companies
Internet Marketing Business
Advertising Agency
Sales
Web Solutions
In-House Services
・Site creation, operation
・Creative
・SEO
・Social media
Creation, operation
・Cloud type CRM systems
・Ad platforms
・Effect measurement system
・Internet media
・Social research
etc
etc
Consumer, Users
Internet Media Advertising
Sales
Solution
Provision
Service
Provision
Ad Spot
Purchases
Advertising
Distribution,
Display
Campaign Implementation,
Operation, Effect Measurement
Information Transmission
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Internet Marketing Business Quarterly Earnings Trend
10 * 2Q FY9/11 to 4Q FY9/11 earnings data have been revised to reflect the new business segments definitions
Sales, Gross Income Operating Income
5.0%
10.0%
15.0%
20.0%
25.0%
0
2,000
4,000
6,000
8,000
10,000
11/2Q 11/3Q 11/4Q 12/1Q 12/2Q
売上高 7,740 6,961 7,637 7,872 8,735
売上総利益 1,263 1,134 1,282 1,347 1,491
売上総利益率 16.3% 16.3% 16.8% 17.1% 17.1%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
0
100
200
300
400
11/2Q 11/3Q 11/4Q 12/1Q 12/2Q
営業利益 300 80 335 293 399
営業利益率 3.9% 1.2% 4.4% 3.7% 4.6%
Record High Record High
Sales
Gross Income
Gross Margin
Operating
Income
Operating
Margin
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Internet Marketing Business Conditions
2Q FY9/12 Earnings Comments
11
Increase in large projects, endeavors to
capture term end demand led to double digit
sales growth
Facebook related services and smartphone
advertising continue to grow strongly
Value YY Change QQ Change
Sales 8,735 +12.8% +11.0%
Gross Income 1,491 +18.0% +10.6%
Gross Margin 17.1% +0.8%pt +0.0%pt
SG&A 1,091 +13.3% +3.5%
Operating Income 399 +33.1% +36.0%
Operating Margin 4.6% +0.7%pt +0.9%pt
Increases in SG&A arising from higher
personnel costs absorbed by higher sales,
allowing operating income to grow by large
margin
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764
1,868
3,154
0
1,000
2,000
3,000
2009年 2010年 2011年
12
Facebook Active Monthly User Numbers Facebook Advertising Sales Trend
User Numbers (millions)
Relative to
Population
Worldwide 901 About 13%
US 169 About 55%
Japan 10 About 8%
(Source: Compiled from Facebook data)
(US$ Million)
(Source: Facebook application for listing)
Facebook Related Services – Macro Environment
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Creation Operations Attracting guests
Wall Posts
Campaign Implementation
FB Page Creation FB Ad Postings Edge Rank Optimization
※Edge Rank
An algorithm used to match contents to the individual users newsfeeds
【Corporate Facebook Page】
(Display)
※
【User Page】
Facebook Related Services – Business Overview
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100 138
343
625
850
1,353
0
200
400
600
800
1,000
1,200
1,400
11/1Q 11/2Q 11/3Q 11/4Q 12/1Q 12/2Q
Facebook Related Sales Trend
Ad
vertisers
Consigned
Operations
Page Creation
Pages
SEPTENI Facebook
Facebook Ads Ad sales
※ 1Q FY9/11 = 100
Provide one-stop services ranging from Facebook page creation to consigned operation, and foot traffic
accumulation (Ads)
14
Advantage of knowhow accumulation from specialized social media division through early market entry (July
2010)
Currently transactions with over 100 companies
Develop in-house services such as “BIRTHDAY CLAPPER” (Social Commerce)
Facebook Related Services – Our Endeavors and Superiority
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SAPPORO BREWERIES LTD. JTB Corp.
Facebook Related Services – Case Study
“Kanpai Challenge” “First Time Visits, Deciding on Experience
in Each Prefecture”
Campaigns Leveraging Facebook Applications
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Smartphone Ad Sales Trend
Ad
vertisers (S
ites, Ap
plicatio
ns)
Media,
Ad Network SEPTENI
企画
実行 運用
改善
Smartphone Advertising
16
※ 2Q FY9/10 = 100
etc
※ Scope of listing advertisements expanded from 2Q FY9/12
※
100 163 278 472
1,048
1,920
3,803
5,467
8,207
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
10/2Q 10/3Q 10/4Q 11/1Q 11/2Q 11/3Q 11/4Q 12/1Q 12/2Q
Sales
Improvements Planning
Implementation Operations
Ad
Purchases
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Operate Facilities Within and Outside of Japan
Septeni Asia Pacific Pte. Ltd.
Established as our first overseas
facilities in Singapore (March 19, 2012)
Yokohama Sales Office
10th sales office opened in Japan
(April 2, 2012)
17
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Media Contents Business Overview
Planning, development of various digital contents including social games for smartphones and
conventional feature phones, provision of various platforms to users including SNS and cellular service
carriers. Also operations for mobile media.
Copyright Owner
Provision Provision Distribution
Consumers, Users
SNS
Communication Carriers
Platforms
Application Market
Media Contents Business
Contents
Social Games
etc
・Music ・Video
・E-Publicaitons
・Fortune Telling
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25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
0
200
400
600
800
1,000
1,200
11/2Q 11/3Q 11/4Q 12/1Q 12/2Q
売上高 352 310 299 1,015 1,138
売上総利益 140 101 82 432 486
売上総利益率 39.9% 32.9% 27.5% 42.5% 42.7%
Media Contents Business Quarterly Earnings Trends
19
Sales, Gross Income Operating Income
※ 2Q to 4Q FY9/11 earnings data have been revised to reflect new business segment definitions
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
-30
0
30
60
90
120
11/2Q 11/3Q 11/4Q 12/1Q 12/2Q
営業利益 23 -12 -26 98 118
営業利益率 6.7% -4.1% -8.9% 9.7% 10.4%
Sales
Gross Income
Gross Margin
Operating
Income
Operating
Margin
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Media Contents Business Overview
20
2Q FY9/12 Earnings Comments
Social game sales rose 1.6 times quarter-over-
quarter to ¥563 million to account for about half
of total segment sales
Promoted fortification of social game division
staffing
Value YY Change QQ Change
Sales 1,138 +222.6% +12.1%
Gross Income 486 +245.4% +12.5%
Gross Margin 42.7% +2.8%pt +0.2%pt
SG&A 367 +214.2% +10.4%
Operating Income 118 +399.5% +19.8%
Operating Margin 10.4% +3.7%pt +0.7%pt
Total registered social games users of AXEL
MARK exceeded 1.0 million
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Providing Company
AXEL MARK INC. Cytech, Inc.
Platform mobage GREE
Title
Start of Provision March 2, 2012 Mid-May 2012 (Anticipated) April 13, 2012
Genre Card Battle Games
Adventure Chronicle Legions of the sky※ War Maidens
from Ruined Countries
Providing 6 Titles in Total Including Existing Titles
Aggressive Introduction of New Titles
Social Games
※ Additions: This title has been changed from “Ogre Battle Chronicle” to “Legion in the sky” on May 11, 2012.
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2 1H Earnings and 3Q Estimates
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Consolidated Income Statement (Oct to Mar)
1H FY9/12 1H FY9/11
Value Share YY Change Value Share
Sales 20,514 100.0% +15.3% 17,786 100.0%
Gross Income 4,228 20.6% +28.3% 3,295 18.5%
SG&A 3,363 16.4% +24.0% 2,711 15.2%
Operating Income 865 4.2% +48.1% 584 3.3%
Ordinary Income 931 4.5% +65.2% 563 3.2%
Net Income 270 1.3% -8.0% 293 1.7%
Extraordinary loss of ¥310 million recorded (Valuation loss resulting from staged acquisition was ¥154
million, impairment loss from goodwill was ¥130 million)
Sales, and operating and ordinary incomes all achieved new record highs by exceeding previous records by
large margins
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Business Segments Earnings (Oct to Mar)
※ 2Q FY9/11 earnings data have been revised to reflect new business segment definitions
Sales Operating Income
Internet Marketing Media Contents Others Adjustments (Company wide expenses)
15,387 16,607
679
2,154 1,749
1,781
0
5,000
10,000
15,000
20,000
11/2Q累計 12/2Q累計
604 692
9
216
87
81
-117 -126
-200
0
200
400
600
800
1,000
11/2Q累計 12/2Q累計
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3Q FY9/12 Consolidated Earnings Estimates
25
1-3Q FY9/11 1-3Q FY9/12 Est. YY Change First Half
FY9/11 3Q FY9/11 Est.
Sales 25,922 20,514 10,200 30,714 +18.5%
Operating
Income 639 865 240 1,105 +72.7%
Ordinary
Income 660 931 260 1,191 +80.4%
Net Income 352 270 140 410 +16.4%
In consideration of changes in the business environment, earnings estimates for only the
quarter immediately following the term for which results have been released will be issued
Aggressive anticipatory investments in human resources (77 new employees hired in April, mid-career
hires in the social game division)
(Aggregated subsequent quarterly earnings estimates announced at the quarterly earnings announcement)
Advertising expenses are expected to trend at high levels in order to expand social game sales
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Midterm Business Plan Overview
26
“Septeni Original”
Converting in-house services into new businesses
through aggressive investments in growth fields
Create high growth, high profitability business models
Concept
Business Focus
Mobile
Social
Platforms
Earnings Targets (FY9/13)
Sales: ¥ 50.0bn
Operating Profit: ¥3.0bn
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All estimates, opinions and plans provided in this document are based on the best information available at the time of the creation
of this document on May 7, 2012 and we do not guarantee their accuracy. Therefore our actual results may differ due to various
unforeseen risk factors and changes in global economies.
Contact Information:
SEPTENI HOLDINGS CO., LTD. http://www.septeni-holdings.co.jp/en/
Corporate Planning, Communications, IR Division
TEL:+81-3-6857-7258 E-mail: [email protected]
Thank you for your interest!
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3 Appendix
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Company Overview
Company Name SEPTENI HOLDINGS CO., LTD.
Representative President and Representative Director Koki Sato
Headquarters Sumitomo Fudosan Shinjuku Grand Tower 28th Floor, 8-17-1 Nishishinjuku,
Shinjuku-ku, Tokyo
Stock Code 4293 (JASDAQ)
Business Realm The holding company for a group of companies conducting Internet advertising and
other businesses
Established October 29, 1990
Capitalization ¥2,007 million
Shares Issued 134,749 shares (Including 8,923 treasury shares)
Consolidated
Workforce 668 Full time employees, 749 Full time and contracted employees
As of March 31, 2012
29
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Media Contents Business
Holding Company
SEPTENI HOLDINGS CO., LTD.
Internet Marketing Business
New Business Development
Others
Main Group Companies by Business Segment
As of May 7, 2012
30
SEPTENI VENTURES Co., Ltd.
AXEL MARK INC. Mobile Contents
Cytech, Inc. Social Applications
SEPTENI DIRECTMARKETING CO., LTD. Direct Mail
ACRESS Mail-order
SEPTENI CO., LTD. Internet Advertising
mume, Inc Mobile Advertising
MANGO, Inc. SEM Operation
Vasara Inc. Internet Advertising
HighScore, Inc. Social Media, Marketing Support
GRP Co., Ltd. Television Advertising
EAGLE i Co., Ltd. Ad Network
Septeni Asia Pacific Pte. Ltd. Internet Advertising for the Asia
Pacific Region
SETPENI CROSSGATE CO., LTD. Affiliate Network
ASP CO., LTD. e-Marketing Solutions
Tricorn Corporation CRM Services
TRIGGER INC. Social Research
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Consolidated Balance Sheet
End 2Q FY9/12 End 1Q FY9/12 Change Main Changes
Current Assets 11,596 10,119 +1,477 Cash, equivalents: +596
Notes, accounts receivables: +865
Fixed Assets 2,618 3,127 -509 Security deposits, deposits: -485
Goodwill: -158
Total Assets 14,214 13,247 +967
Current Liabilities 7,105 6,277 +827 Accounts payables: +705
Unpaid taxes: +254
Fixed Liabilities 264 296 -32
Total Liabilities 7,369 6,574 +795
Total Net Assets 6,845 6,673 +172 Retained earnings: +141
Total Liabilities,
Net Assets 14,214 13,247 +967
31
(Units: Million Yen)
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2Q FY9/12
(Jan-Mar) Main Changes
2Q FY9/11
(Jan-Mar)
Cash Flow from Operating
Activities 594
Net income before taxes, adjustments: +378
Bonus reserves: +136
Impairment loss: +130
88
Cash Flow from Investing
Activities 39
Deposit Returns: +356
Tangible fixed asset acquisition: -305 -252
Cash Flow from Financing
Activities - 37 Decline in debt: -30 -175
Change in Cash and
Equivalents 596 -339
Cash and Equivalents at
Term End 5,149 4,772
Consolidated Cash Flow
32
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Consolidated SG&A Expense Trend
販管費総額 1,314 1,321 1,299 1,376 1,335 1,428 1,304 1,640 1,722
33
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
10/2Q 10/3Q 10/4Q 11/1Q 11/2Q 11/3Q 11/4Q 12/1Q 12/2Q
その他(広宣費含) 238 222 219 247 227 236 211 405 402
事務費用 124 122 121 118 119 117 115 100 140
人件費 950 975 957 1,009 987 1,074 976 1,134 1,179
売上高販管費率 15.9% 16.2% 15.7% 15.6% 14.9% 17.6% 15.0% 16.9% 16.0%
人件費率 72.4% 73.9% 73.7% 73.3% 74.0% 75.2% 74.9% 69.2% 68.5%
粗利販管費率 81.4% 83.6% 81.9% 83.3% 81.2% 96.3% 81.8% 81.8% 77.5%
Others (Incl. advertising)
Office related
Labor
SG&A to sales margin
Labor margin
SG&A to gross income
Total SG&A
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SEPTENI Group Work Force Number Trend
※ 2Q FY9/11 to 4Q FY9/11 data have been revised to reflect new business segment definitions.
744 749 668 724 702
34
Total
0
100
200
300
400
500
600
700
800
11/2Q 11/3Q 11/4Q 12/1Q 12/2Q
持株会社 55 59 55 55 57
その他(DM/コマース) 132 130 123 126 125
メディアコンテンツ事業 57 56 51 108 122
ネットマーケティング事業 424 479 473 455 445
(Units: Persons)
Holding Company
Other Business (DM, Commerce)
Media Contents Business
Internet Marketing Business
![Page 35: Business Results for 2 Quarter of Fiscal Year September 2012](https://reader031.fdocuments.in/reader031/viewer/2022012223/61e08a47f47ae038f2003380/html5/thumbnails/35.jpg)
100 163 278 472
1,048
1,920
3,803
5,467
8,207
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
10/2Q 10/3Q 10/4Q 11/1Q 11/2Q 11/3Q 11/4Q 12/1Q 12/2Q
Focus of the Internet Marketing Business
Facebook Related Sales Trend
35
Smartphone Advertising Sales Trend
100 138
343
625
850
1,353
0
200
400
600
800
1,000
1,200
1,400
11/1Q 11/2Q 11/3Q 11/4Q 12/1Q 12/2Q
※ From 2Q FY9/12 the scope of listing advertising was expanded
※
※ Index: 1Q FY9/11 = 100 ※ Index: 2Q FY9/10 = 100