Business Research Methods( Class 1)
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Transcript of Business Research Methods( Class 1)
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Planning and Conducting sample surveyS teps in conducting sample survey:
S tatement of the objectives of the survey (includes definition of popln. , parameters to beestimated and the precision in the estimates ).
Definition of the variables and characteristics in operational terms.
Choice of research method (Descriptive study/ Explanatory study)
Choice of sampling method
Determination of sample size .
Method of data collection .
T raining of the field investigators.
Conducting a pilot survey
Carrying out the main survey
Field check by technical personnel
