Business research methods: an introduction
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303LON and 308LON
Business research methods: an introduction
Unit: 2
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Welcome
LECTURER NAME
Qualifications
Academic Experience
Professional Experience
Research Consultancy
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On completion of this module you will be able to:
• Work independently within an organisation, demonstrating initiative and commitment
• Review the literature relating to a business issue• Analyse valid and reliable evidence to draw sound business
conclusions• Write a coherent project report communicating a solution or
response to the business issue• Reflect on your working practices in relation to your Personal
Development Plan
Module Learning Outcomes
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Module Overview: 303LON and 308LON
Week 6Unit 1 An Introduction to Workplace and Workbased Projects
Unit 2 Business research methods: an introductionUnit 3 Business research methods: data sources
Unit 4 Business research methods: questions and active listening
Week 7
Unit 5 Business research methods: project management skills
Unit 6 Business research methods: using reflection in research
Unit 7 Business research methods: writing professional reports
Unit 8 Making a successful impact on your Workplace and Workbased project
Week 8 Workplace or Independent ResearchWeek 9 Workplace or Independent Research
Week 10
Unit 9 Project Updates – Individual Presentations
Unit 10 Individual Progress Review
Unit 11 Individual Progress Review
Unit 12 Module Review
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On completion of this unit you will be able to:
• Share the key themes from your Skills Audit• Revisit the key stages in the production of business and
management research• Appraise and use a range of methods to identify an area of interest
to research for your Project Report
Unit Learning Outcomes
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Skills Audit Presentations
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Why is project work important in organisations?
• Growing working practice in organisations• Specific and non-routine work• Complex and discrete nature of work • Clearly defined goals within a specified timescale• Require a range of self-management skills including control
Source:Cameron (2009: 375)
Business Skills: Project Work
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Why do business research? …because there is an aspect of our understanding of what goes on in organisations that is to some
extent unresolved (Bryman & Bell, 2007)
The purpose of Business and Management Research is:
1. To improve organisational performance though increased effectiveness and efficiency
2. To increase our understanding of how organisations work, and their impact on individuals and society
Purpose of Business and Management Research
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Regular Assignment 1 (40%): Produce a Reflective Diary that demonstrates evidence of learning, as a result of carrying out your project, about:• The subject of your research• Your research skills• Your professional and business skills
Word Count: 1000End of Module Assessment (60%): Produce a Project Report that investigates a current issue facing your selected organisation and presents a clear set of recommendations.
Word Count: 4000
Assessment: 303LON Workplace Project
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End of Module Assessment (100%): Produce a Project Report that investigates a current issue facing your selected organisation or industry and presents a clear set of recommendations.
Word Count: 4000
Assessment: 308LON Workbased Project
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Source:Cameron (2009: 378)
Business Skills: Project Stages
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Stages of Research – Up to Unit 8
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What makes good business and management research?• The topic is clearly defined• Meets the requirements of the marking criteria• Uses a variety of techniques to generate research questions• Has clear research questions based on relevant literature• Incorporates relevant theory
Starts with a proposal that:• Presents well organised ideas• Describes clearly what will be done and why• Justifies how the research questions will be answered
Selecting a Research Topic
Based on:Saunders et al (2009)
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Based on:Saunders et al (2009)
Research Topic Standards
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Source:Saunders et al (2009)
Generating Research Topic Ideas
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Based on:Bryman & Bell (2007)
Identifying Your Research Topic
Topics from previous modules
Puzzles & contradictions
Reasons for
differences
Disagree with
theories
Gap between
theory and reality
Linked to career goals Personal
experience
EmployersMy
Burning Question
Gap in the literature
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Source:Saunders et al (2009)
Theories and Model in Research
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Source:Mullins (2010: 91)
Research Topics – PESTEL
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Source:Mullins (2010: 545-46)
Research Topics – SWOT
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• Books • Journals• Government reports• Organisation websites or intranet• Professional Body websites• Staff surveys• Newspapers and weekly publications
Research Topics – Secondary Sources
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Unit 2 Priority Actions:
1. Decide on a Research Topic2. What are you investigating and why?3. What are your reasons for choosing this area to investigate?
– How will this research benefit the organisation?– How will this research benefit you?
Be ready to present back in Unit 3
Business Skills: Project Work
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• Share the key themes from your Skills Audit• Revisit the key stages in the production of business and
management research• Use a range of methods to identify an area of interest to research
for your Project Report
Knowledgecast Summary
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In your work groups:
• Share your initial ideas for a Research Topic• Select one idea and brainstorm a range of perspectives• Consider whether this example research topic is:
– Feasible? Worthwhile? Relevant?– Linked to your career goals– Linked to theory or models from your studies– Supported by existing knowledge– Contributes to existing knowledge
Seminar: Brainstorming your Topic
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Unit 2 Priority Actions:
1. Decide on a Research Topic2. What are you investigating and why?3. What are your reasons for choosing this area to investigate?
– How will this research benefit the organisation?– How will this research benefit you?
Be ready to present back in Unit 3
Business Skills: Project Work
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In our next Unit, we will:
• Formulate research questions from our research topics• Investigate the types of information and data to be used in your
project • Assess the benefits and limitations of types of data in relation to
your research
What are we going to cover next?