In the name of Allah Kareem,Most Beneficent, Most Gracious, the Most Merciful !

In simple words Re-search mean “Search Again”

OR

“It is a process of gathering information to answer a question”

What is Research ?

What is Business Research ?

“Business Research is a systematic and objective process of gathering, recording and analyzing data for making good business decisions”

What is the best strategy to promote a particular product? (Marketing)

What is the main reasons for employee turnover? (HRM)

What is the rate of return on particular investment? (finance)

Examples of Business Research

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WHY WE SHOULD STUDY RESEARCH METHOD?

The best reason for learning about research methods is that these methods are used by the Managers to answer the questions regarding day to day business problems. Following are some other implications of the research:1- Management Is A Science: Management

is a science to gather and interpret information in order to make effective decisions.2- Reduce Uncertainty: The prime managerial

value of business research is that it reduces uncertainty by providing required information and improves the following four stages of decision making:

Identifying problems and opportunity. Diagnosing and assessing problems or

opportunities. Selecting and implementing a course of action. Evaluating the course of action.

3- Conducting A Study: Research method course is very useful for you as you have to do your master’s thesis in order to complete your degree requirement and it is also helpful to you at some time in future because being a professional everyone wants to read and understand the most recent research in order to be up date in his profession.

4- Reading And Evaluating Other People’s Study: A grasp of research terminology will allow you to read and understand research articles and critically evaluate it. Rather than reading a summary of someone else’s research in a magazine, news paper, or textbook, you can read the original article your self and draw your own conclusion. 5- Understanding Brief Description Of Studies: A research method course will help you understanding abbreviated description of studies given as evidence supporting some conclusion or theory.

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7- Making Decisions In Our Daily Lives: Besides becoming a researcher, to be an effective, participating member of 21st century one must understanding the research process in order to evaluate and act on research results.

6- Thesis is based on Research : besides all the business related benefits of the research studies, it is also useful for your academic requirement of thesis as being compulsory for your degree

8- Being A Better Thinker: The research methodology will also improve your thinking as it is a logical and objective method of finding answer to a question which may apply to all aspects of life.

9- Secret Of Success: “The secret of success is to know something nobody else knows” .

Application

Basic or Pure Research

Applied Research

Classification of Research

PURPOSE OF THEORY

Prediction and understanding are the two purpose of theory. LEVELS OF THEORY

1. Abstract levelAt the abstract level. Concepts and

propositions are the elements of theory2. Empirical level

At the empirical level theory is concerned with variables and testable hypothesis, the empirical counterparts of concepts and propositions.

THEORYTheory is a standardized principle on which basis we can explain the relationship between two or more concepts or

variables.

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Theory

Proposition Hypothesis

variableconcept

Abstract level

Empirical level

Motivation, thirst, honesty, satisfaction

Height, Weight, Temperature, Distance

Satisfaction & Motivation hard work & thirstHonesty and success

Temperature & Productivity Height & Weight, Distance & Speed

More Satisfaction increases the Motivation level

Higher Temperature reduces the Productivity

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THEORY DEVELOPMENT PROCESS

TheoryAll rosebushes have thorns

Deduction Induction

Predicted Observation Actual Observation

If I check my neighbor’s rose bushes,I should find that they all have thorns

I notice that the five rosebushes in my backyard all have thorns

1. Induction process2. Deduction process

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DEDUCTION AND INDUCTION

1. Theory

3. Data Collection

4. Findings

5. Hypothesis confirmed or rejected

2. Hypothesis

6. Revision of theory

2. Data Collection

3. Findings

4. Generation of Theory

1. General Research Questions

Ded

uctio

n Indu

ctio

n

Research Process

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2.Literature review

3.Research design

4.Data Collection

5. Data Preparation

6.Data Analysis

7.Discussion and Conclusion

8.Report Writing

1.Select a Topic / Problem

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1

•Chose Area for research (Management Sciences)

2

•Select field of research (Finance, HRM, Marketing)

3

•Select topic of research (Advertising in Marketing)

4

•Refine topic of research (Refining topic)

5 •Decide about the industry / sector

1. Select a Topic

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AssignmentYou are required to select a research topic of your interest, develop a theoretical framework on selected topic and write down one page description for the selection of your topic.  In undertaking the assignment the students are expected to justify their rationale for the Research Topic and also for selected variables.

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GuidelinesYour one page description (excluding Model and end-list references) should contain: • Topic/ Title• The Justification of the topic selection• A description of the data – definitions of the selected variables and Conceptual

Model• Accuracy of Document

• Font Size (12)• Heading (14 + Bold)• Sub-Heading (12 + Bold)• Font Style (Times New Roman)• Line Spacing (Single)• Alignment (Justified)• Spelling and Grammatical Accuracy

• Referencing (In-text and End-list)• Minimum Words Limit (500)

Assignment

18SUPERIOR GROUP OF COLLEGES 18