Business Research Method
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Transcript of Business Research Method
Business Research Business Research MethodMethod
Data collection through Data collection through experimentation and simulationexperimentation and simulation
BY:BY:
Hina Hina
ALLAMA IQBAL OPEN UNIVERSITY , ISLAMABAD
CONTENTSCONTENTS What is Business Research What is Business Research Data and its types Data and its types Primary Data Primary Data Data collection through Experminataion and Simulation Data collection through Experminataion and Simulation Practical Study on Pizza Hut Practical Study on Pizza Hut Major Competitors of Pizza Hut Major Competitors of Pizza Hut Major Products of Pizza Hut Major Products of Pizza Hut Data collection through experimentation and simulation Data collection through experimentation and simulation
SWOT analysisSWOT analysis ConclusionConclusion
ConclusionConclusion
What is Business ResearchWhat is Business Research
“Research’ has been defined in a number of ways, depending upon peculiar interests and demands of the researcher, his professional training and skills and, of course, the nature of the problem being examined or analyzed.
Methods and Techniques of Data Methods and Techniques of Data collection collection
Secondary dataSecondary data How to Scrutinize How to Scrutinize Published & unpublished Published & unpublished Methods where used Methods where used Meta analysisMeta analysis Historical method Historical method Content analysis Content analysis Informetrics Informetrics Use studiesUse studies
Methods and Techniques of Data Methods and Techniques of Data collection collection
Primary dataPrimary data Records and relics Records and relics Observation Observation Experimentation Experimentation Simulation Simulation Ask people orally Ask people orally Ask people in writing Ask people in writing Panel study Panel study Projective techniques Projective techniques Sociometry Sociometry Case study Case study
Interview / Depth interview / schedule Interview / Depth interview / schedule Mail Survey / questionnaire Mail Survey / questionnaire Mechanical devicesMechanical devices
DATA COLLECTION THROUGH EXPERIMENTATION & DATA COLLECTION THROUGH EXPERIMENTATION & SIMULATION SIMULATION
Basic design of logical proof to test hypothesis with Basic design of logical proof to test hypothesis with three basic principles:-three basic principles:-
-- Replication –Repeated Several times Replication –Repeated Several times -- Randomization – protects extraneous factors of chance Randomization – protects extraneous factors of chance - Local Control – Deliberate wide variability to measure and eliminate error Local Control – Deliberate wide variability to measure and eliminate error
Helps finding causal relationship between variablesHelps finding causal relationship between variables
Employs a set of control and experimental groups Employs a set of control and experimental groups
Administration treatment / stimuliAdministration treatment / stimuli
Controlled observation of change / deviation in Controlled observation of change / deviation in variables (Adequate control is the essence => reduce variables (Adequate control is the essence => reduce bias increases reliability bias increases reliability
DATA COLLECTION THROUGH EXPERIMENTATION & DATA COLLECTION THROUGH EXPERIMENTATION & SIMULATION SIMULATION
SimulationSimulation
Cheaper and suited to systems with interrelated and Cheaper and suited to systems with interrelated and interdependent components interdependent components
Types:Types:
Man simulation (role / game playing)Man simulation (role / game playing) Computer simulation Computer simulation Man-computer simulation Man-computer simulation Used in war strategies, behavioral, political economics and Used in war strategies, behavioral, political economics and
business problems business problems
Practical Study Practical Study
During the past four decades Pizza During the past four decades Pizza Hut has built a reputation for Hut has built a reputation for excellence that has earned the excellence that has earned the respect of consumers and industry respect of consumers and industry experts alike. Building a leading experts alike. Building a leading pizza company ahs required pizza company ahs required relentless innovation, commitment relentless innovation, commitment to quality and dedication to to quality and dedication to customer service and value. customer service and value.
Major Competitors of Pizza HutMajor Competitors of Pizza Hut
Domino’s Domino’s McDonaldMcDonald KFCKFC Taco bellTaco bell
Recently pizza hut declared that they capture 40% Recently pizza hut declared that they capture 40% market share among pizza hut industry in whole world.market share among pizza hut industry in whole world.
Five Major Product of Pizza HutFive Major Product of Pizza Hut
Pan Pizza Pan Pizza Thin ‘ N Crispy PizzaThin ‘ N Crispy Pizza Hand –tossed style Pizza Hand –tossed style Pizza Stuffed Crust Pizza Stuffed Crust Pizza Yorker Pizza Yorker Pizza
Products of Pizza hut which prefer more Products of Pizza hut which prefer more
in Islamabadin Islamabad Double Cheese Double Cheese Country fest Country fest Exotica Exotica Veg.supremeVeg.supreme
In Islamabad city double cheese pizza has big In Islamabad city double cheese pizza has big market than any other products of Pizzahut.market than any other products of Pizzahut.
RESEARCH METHODOLOGYRESEARCH METHODOLOGY
English lays down the meaning of English lays down the meaning of research as research as “a careful investigation or “a careful investigation or inquiry specially through search for inquiry specially through search for new facts in any branch of knowledge.”new facts in any branch of knowledge.”
The research implies the way the The research implies the way the companies are being affected in terms companies are being affected in terms of customer services and satisfaction of customer services and satisfaction and profitability due to the lack of and profitability due to the lack of certain innovative measurescertain innovative measures. .
RESEARCH TOOLSRESEARCH TOOLS
Primary dataPrimary data Observation methodObservation method Interview methodInterview method Questionnaire methodQuestionnaire method Experimentation method Experimentation method Stimulation method Stimulation method Secondary dataSecondary data Books Books Articles, NewspaperArticles, Newspaper WebsitesWebsites
DATA COLLECTION THROUGH DATA COLLECTION THROUGH EXPERIMENTATION AND SIMULATIONEXPERIMENTATION AND SIMULATION
GENDER WISE ANALYSISGENDER WISE ANALYSIS AGE WISE AGE WISE ANALYSISANALYSIS
0
100
200
300
400
Respondent %
male female
resp
on
den
t
Male
Female
Total
agwise analysis
050
100150
age
Res
po
nd
ent
Respondent
%
DATA COLLECTION THROUGH DATA COLLECTION THROUGH EXPERIMENTATION AND SIMULATIONEXPERIMENTATION AND SIMULATION
Occupation wise analysisOccupation wise analysis Income wiseIncome wise analysisanalysis
Occupationwise analysis
109
12
48
44
87
300
36.33
4
16
14.67
29
100
0 100 200 300 400
Student
House w ife
Professional
Employee
Businessman
Total
Occ
up
atio
n
Respondent
%
Respondent
Income Wise Analysis
2501-5000
5001-7500
7501-10000
10001-15000
Above 15000
Total
DATA COLLECTION THROUGH DATA COLLECTION THROUGH EXPERIMENTATION AND SIMULATIONEXPERIMENTATION AND SIMULATION
Frequently Eating AnalysisFrequently Eating Analysis Analysis of Affecting Analysis of Affecting Faction Faction in in BuyingBuying
0
100
200
Respondent
<=2 3 to 5 Morethan 5
Time
Frequently Eating analysis
Respondent
Analysis for affecting factors in buyers
209
34
40
17
0 50 100 150 200 250
Quality
CustomerCare
DeliveryServices
Packing
Respondent
DATA COLLECTION THROUGH DATA COLLECTION THROUGH EXPERIMENTATION AND SIMULATIONEXPERIMENTATION AND SIMULATION
Analysis Where Eating PizzaAnalysis Where Eating Pizza Analysis of Analysis of liking of servicesliking of services of of
pizzapizza
analysis where eating pizza
189
6730
14
0 50 100 150 200
Restaurant of pizza hutHome
PartiesOthers
plac
e
Respondent
Respondent
0
100
200
300
Respondent
Yes No
liking
analysis of liking of services of pizza
Respondent
DATA COLLECTION THROUGH DATA COLLECTION THROUGH EXPERIMENTATION AND SIMULATIONEXPERIMENTATION AND SIMULATION
analysis of other major restaurant with pizza hut analysis of other major restaurant with pizza hut
about liking factorabout liking factor
analysis of other major resturant with pizza hut about liking factor
192, 64%47, 16%
21, 7%
15, 5%
25, 8%
Pizza hut
Smoking Joes
Sugar ‘n’ spice
City Corner
Others
DATA COLLECTION THROUGH DATA COLLECTION THROUGH EXPERIMENTATION AND SIMULATIONEXPERIMENTATION AND SIMULATION
OCCUPATION VS LIKING PIZZAOCCUPATION VS LIKING PIZZA
Occupation Vs liking pizza
107
15
61
39
40
14
4
7
5
8
0 50 100 150
Student
House wife
Professional
Employee
Businessman
Oc
cu
pa
tio
n
Respondent
No
Yes
DATA COLLECTION THROUGH DATA COLLECTION THROUGH EXPERIMENTATION AND SIMULATIONEXPERIMENTATION AND SIMULATION
INCOME VS PREFERENCE PRODUCTINCOME VS PREFERENCE PRODUCT
Income Vs preference product
0 20 40 60
Double
Country fest
Exotica
Veg.suppe
Others
Pre
fere
nce p
rod
uct
Respondent
5001-7500
7501-10000
10001-15000
Above-15001
SWOT AnalysisSWOT Analysis
Good quality food Good quality food Bran familiarity Bran familiarity ISO certified ISO certified Good services Good services Full service restaurant as well as Full service restaurant as well as
delivery services delivery services Birthday parties Birthday parties Parking facilities Parking facilities Ordering online systemOrdering online system
RecommendationsRecommendations In Islamabad city many of consumers prefer In Islamabad city many of consumers prefer
non.veg pizza also and some of them suggest that non.veg pizza also and some of them suggest that pizzahut should start non.veg in separate pizzahut should start non.veg in separate restaurants.restaurants.
Students are likely to visit pizzahut in morning Students are likely to visit pizzahut in morning time also they suggest that you should open time also they suggest that you should open restaurant in morning time like 9 a.m. to regular restaurant in morning time like 9 a.m. to regular time.time.
Regular consumer of pizzahut always wait for new Regular consumer of pizzahut always wait for new product of pizza hut, so some of them suggest product of pizza hut, so some of them suggest that you should launch new product time to time.that you should launch new product time to time.
Your biggest customers are age between 17 to Your biggest customers are age between 17 to 30, so always care about it 30, so always care about it