PRESENTED BY –

SARTHAK

PRASANNA GORAI

PARIKSHIT CHADHA

Disclaimer:

Questions in the quiz are easier than

they appear.

Write Bro !!

12 questions

Keep calm and write it down :P :P

+10 for correct ans

No negative !! :D :D BINDASS LIKHO !!!

Bring in your sheet when the QM demands… !!

1. X is derived from the old French word

‘Bougette’. This is a plan of all expenses

and revenues. It is an important concept in

microeconomics to illustrate the trade-offs

between two or more goods.

Gimme X.

BUDGET

2. Reality Tours & Travels is one of the few

operators which provide guided tours of a

specific area and charges of the tour may

vary from Rs. 500 per person for a short

tour to Rs. 1000 per person for a private

long tour.

Which AREA do they operate?

DHARAVI

3. Why is it like this ??

Tell me the

FUNDA behind

the design of

this logo.

31 FLAVORS

Showcases the number “31″ –

signifying the number of flavors

offered by the company – right in

between the names “Baskin” and

“Robbins”

4. When X re-entered India, Y had the highest (36%) market share,

with Z a distant second at 26%. X made a generous offer to the

Chauhan Brothers (Owner of Y) and Y was bought.To any sane

marketer, buying a market leader and incorporating it would seem

a logical move, but the story of Y is more interesting than that. X

actually bought the brand to kill it, so it could take its place. But Y

just refused to die. The mass resonated with the brand and they

kept it alive.The problem for X began when, in the absence of Y, Z

started to gain market. And thus began the story of resurrection

and conquest of one of the most iconic brands of India.Today, Y

still rules with 16% market share with Z with 15% market share.

ID X, Y and Z. ( +5 IF YOU GIVE ANY TWO CORRECT )

X- Coca Cola

Y- Thums Up

Z- Pepsi

5. Easy and Direct !!

Rovio Entertainment had teamed up with

which organization to create a game based

on Mars Exploration?

6. Think history !! Give me the Business term used to describe a

situation when a company attracts buyers with a

discount or a thing of value, but locks in the buyer

and forces the person to spend a lot of money

with the company.

TROJAN HORSE

Victims of Trojan horse include poor

people who are searching for

bargains or the best price on an item.

It has a correlation with the Greek

Trojan Horse – a tale from the Trojan

War about the subterfuge that the

Greeks used to enter the city of Troy

and decisively end the conflict.

7. In an interview in 2008, Ramesh Chauhan of 'X'

revealed that he had approached the owners of

Duke's Lemonade, requesting them to share the

formula for the drink with the promise not to make it

in India, which was turned down. Chauhan decided to

come up with his own formula, which he launched

under the 'Y' brand in 1977?

The 'X' brand became well known in India following

the success of products such as the biscuits and

Thums Up soft drink.

X – PARLE

Y – LIMCA

8. Going with the SQAD culture…

ID the

company the

duo founded.

L & T

Henning Holck-Larsen andSøren Kristian Toubro

9. You can crack this !!X, started as a rubber balloon factory with a funding of

Rs.14,000 way back in the 40’s is now a multibillion

legacy that produces quality Y used all around India &

internationally. By the early 60’s, X was exporting

its quality Y to offices overseas in the U.S. and soon

made its presence known globally across 65

different countries - with Y rolling out of 6 interdependent

facilities built across 450 acres, 3000 strong dealer

networks and 180 different offices.

Gimme both X and Y.

(NO PARTIAL POINTS)

X- MRF

Y- Tyres

10. ID X and Y X was the co founder and served as chief executive of

Pixar Animation Studios. He became a member of the

board of directors of The Y Company in 2006 when 'Y'

acquired Pixar. X was the founder of the world's most

valuable publicly traded company in 2011. Y is the

world's second largest broadcasting and cable company

in terms of revenue, after Comcast. The company is

best known for the products of its film studio, which is

today one of the largest and best-known studios in

Hollywood.

X- Steve Jobs

Y- Walt Disney

11. Read it carefully…..Term X originated when military battles were fought with

guns and cannons that used gun powder. The gun

powder had to be kept dry in order for it to remain

effective. Nowadays, X is metaphorically used in

financial world in reference to an individual company’s

cash reserves, particularly during difficult economic

times.

Give me X.

DRY POWDER

12. "Swiss Avant-Garde Since 1860".ID this company which manufactures and markets

chronographs & fashion accessories while also

marketing eyewear and mobile phones manufactured

under license by other companies and carrying its brand

name.

TAG HEUER

ROUND 2

6 questions

Infinite bounce

+30 on direct Q, +15 on pass

No negative !! :D :D

QM’s decision is final

1. Baap re Baap…..Costa Coffee, which sells 108 million cups of coffee

worldwide each year, has come out with a special

insurance policy with Lloyd's of London for Gennaro

Pelliccia.

This insurance is worth a whopping $14,000,000 (only

some 84 Crore rupees :O :O . What’s this insurance all

about?

He is their chief coffee taster.

The $14 million insurance is for

his tongue !!

2.

Give me the

FUNDA.

Walt Disney bought the trademark

rights for the Seal Team 6 that killed

Osama Bin Laden.

However, it withdrew its

application following a wave of

criticism

TV• Mumbai Calling

• ICC Champions Trophy 2004

• Eurasia Cup

• Hero Honda Sports Award

2005

• Style Mantra

FILMS• Good Sharma

• Hansie- A true story

• Anjuman

• Dharm

• Flamenco in Bollywood

• Kya Tum Ho

• Tina ki Chaabi

**3. Think Production !!(50 /-25 )

DOCUMENTARIES• Tiger Queen

• Green Bastions

• Clash of the Tiger Queens

• Six Stories

KOSMIK GLOBAL MEDIA

www.kosmikglobal.com

LINK me up.

;-) ;-)

4.

Campaign by Burger King, which created

"Whopper Sacrifice," a Facebook app that

used to give a coupon for a free hamburger

if you delete 10 people from your friends list.

5. No stinking plzzzz…..Perfumes and fragrances are sold at the entrance in

most outlets.

Give me the historical funda behind this.

Before automobile came in, commuters used to

depend on horses, which used to leave lots of

dung on the roads. Just to ensure the bad odor

would not enter the outlets, perfumes and

fragrances were always kept at the entrance. This

was done so that the customer would have a

pleasant experience the moment he steps in. The

trend continues.....

6. What do you see ? Huh !!

HOOVER INDEX

It is equal to the portion of the total community

income that would have to be redistributed for

there to be perfect equality. It is also called the

ROBIN HOOD INDEX

ROUND 3

12 questions

Pounce + Infinite bounce

Pounce remains open till the time decided by the QM

+10 for a correct ans. No negative

+15 for correct ans on pounce

-5 for wrong ans on pounce !! Be cautious

POUNCE GETS EXPIRED FOR A TEAM AFTER TWOINCORRECT POUNCES !!

QM’s decision is final

1. Work it out ;-)This brand of clothing derives it's name from

generational differences between baby

boomers and their parents and hence the

name. Which brand?

GAP Inc.

2. Give me XKarsanbhai Patel, was a lab technician working for the State

Government's Mines and Geology department, a typical

middle class Indian like any one else. After office hours

though, Karsanbhai spent time, selling X door to door on his

bike. X was a instant hit due to its low cost, and sold like hot

cakes. Three years later, he quit his job, and set up a small

unit in Ahmedabad,manufacturing X. Within a decade, it was

the top selling brand in the market, beating out many

prominent brands. One factor was the pricing; with its

lower pricing, and a good quality, it quickly captured the

Indian market.

NIRMA DETERGENT

3.

This company, named after a Greek alphabet started as a

socks and undergarment manufacturer in Turin, Italy. It now

specializes in sporting clothes and accessories. Its logo is

called Omini

4. Give me X? The company's founder Paul V. Galvin and

investor Bill Lear created the brand name X.

Galvin and Lear mulled over names for the

product on a cross-country trip and came up

with X which was a blend of Y and the then

popular suffix – Z, used with audio equipment

of the time. The product was such a success

that Galvin changed the name of the company

to X.

X- MOTOROLA

Y- MOTOR

Z- OLA

5. Yes !! This is BIZ Q ;-)

Mark Waugh when on a tour to the

Subcontinent was highly unsuccessful in

scoring runs and ended up with four

consecutive ducks. What nickname, did he

earn due to this incident?

6. Indian Management Guru

CK PRAHALAD

In 1994, he was presented the Maurice Holland Award from the Industrial

Research Institute for an article published in Research-Technology

Management titled "The Role of Core Competencies in the Corporation."

In 2009, he was awarded Pravasi Bharatiya Sammaan.

In 2009, he was conferred Padma Bhushan 'third in the hierarchy of civilian

awards' by the Government of India.

In 2009, he was named the world's most influential business thinker on the

Thinkers50.com list, published by The Times.

In 2009, he was awarded the Herbert Simon Award by the Rajk László College

for Advanced Studies (Corvinus University of Budapest).

In 2010, he was posthumously awarded the Viipuri International Prize in

Strategic (Technology) Management and Business Economics by Lappeenranta

University of Technology.

In 2011, the Southern Regional Headquarters of Confederation of Indian Industry

(CII) was named as Prof C K Prahalad Center

7.

This is an American automobile

manufacturer headquartered in Auburn Hills,

Michigan and owned by Italian automaker Fiat.

In 2014, this is the seventh biggest automaker in

the world by production.

WALTER

CHRYSLER

**8. ID (+40 /-20)

Dr. RANA KAPOOR

Founder, MD and CEO

of YES BANK

9. Gary Gilmore was a notorious murderer and

committed two gruesome murders. He was

executed by a firing squad on January 17,1977

in Utah. His last three words have made him a

legend in the world of Business and Branding.

What did his last words were ?

10. Perfetti X is a privately held Italian global manufacturer

of confectionery and gum. It was formed in 2001 with the

acquisition of X of Netherlands by the Perfetti group of Italy. Its

corporate headquarters is in Lainate (Milan), Italy. Perfetti X is

the third largest confectionery manufacturer in the world

after Mondelēz International and Mars, Incorporated. It employs

17,000 people via 30 subsidiary companies and distributes its

products in over 130 countries.

11. The name X means Chinese millet. In 2011, its CEO

suggested there are more meanings than just the "millet and

rice". He linked the "first part" to the Buddhist concept that "a

single grain of rice of a Buddhist is as great as a mountain,"

suggesting X wants to work from the little things, instead of

starting by striving for perfection, while "later part" is an acronym

for Mobile Internet and also Mission Impossible, referring to the

obstacles encountered in starting the company. In 2012 President

of its originating country said that the name is about revolution

and being able to bring innovation in the tech world.

12. The name will delight you !!!

A company lays focus on managing teams well

and for this, they ensure no teams have a large

number of members. In fact, they also have a rule

on how much food to bring for each team which

would be sufficient for them. NAME THE RULE

for such policy.

TWO PIZZA RULE

Jeff Bezos came up with the notion

of ‘two-pizza team’. If you can’t feed

a team with two pizzas, it’s too large.

ROUND 4

6 questions

Infinite bounce

+20 on direct Q, +10 on pass

No negative !! :D :D

QM’s decision is final

1. Yummy it is….

HAVMOR ICECREAM LIMITED

**2. In the news…..(+30,-15) “It happened in India: the Story of

Pantaloons, Big Bazaar, Central

and the Great Indian Consumer”

FUTURE GROUP

3. Don’t tell me Football clubs

EXHAUSTIVE LIST

Only football clubs in the world

to have CO-BRANDED CREDIT

CARDS

4.

PHILLIPS - VAN HEUSEN

( PVH CORP )

5. This should be sitter !!

State BANK of Indore

BANK of India

Vijaya BANK

BANK of Baroda

Punjab National BANK

6. Branding is important !!

CONNECT and ID the recent addition

to the list.

BRAND AMBASSADOR for INTERPOL’S

‘Turn Back Crime’ Campaign

ROUND 5

6 questions

Write Bro !!

Differential Scoring

Correct ans fetches you (6-N)*5 points (N- No. of teams answering correctly)

QM’s decision is final

1. ID X and Y The story goes that X and Y were sharing the same villa

with their wives during the World War II. X was hiding in

the bunker below the house with his wife. There was an

air raid on the town so naturally, Y also came down to

the bunker with his wife to hide. Upon seeing Y, X

commented "The bastards have come again!",

actually referring to the ones air raiding the town. Y

assumed that X had called him and his wife names and

obviously got really offended.

This specific incident impacted the world of business

greatly.

Splitting of DASSLER SPORTS !!

X- ADOLF DASSLER (founded ADIDAS)

Y- RUDOLF DASSLER (founded PUMA)

2. Where is this used ?? ;-) ;-)

EdgeRank is an algorithm developed by Facebook to

govern what is displayed—and how high—on the News

Feed.

3. X vs Y

An AD war broke out between X and Y which

includes the following sequences

• X - “ Your move, Y ”

• Y - “ Checkmate “

• X - “ Your Pawn is no match for our King “

• Y - “ Game over “

Gimme X and Y.

AUDI vs BMW

4.

His name is Nicolas Loufrani and he

is the CEO of a "unique" company

which owns the trademark of a very

well known thing we use regularly.

ID the company.

The SMILEY COMPANY

It owns the trademark and copyright over the Smiley

face and name in over 100 countries.

5.You are right now doing this ;-) ;-)

This term now widely used in the business

community first appeared in Alex Osborn’s 1953

book Applied Imagination. It is a group or

individual creativity technique by which efforts are

made to find a conclusion for a specific problem by

gathering a list of ideas generated spontaneously.

This technique is considered more effective than

individuals working alone in generating ideas.

What am I talking about ??

BRAIN STORMING

**6. Give me X(+20/-10)X is an Indian entrepreneur and social philanthropist. He

was the founder and CEO of Y Group, which was

founded in the year 1990. In January 2014, X exited the

company he founded and in the process he also exited

media and entertainment sector.

Credits to X include:

• Named on Esquire's List of the 75 Most Influential

People of the 21st Century (September 2008)

• Ranked 78 among the 100 most influential people in

the world on the Time 100 (complied by Time

Magazine, 2009).

• Listed amongst 25 Asia’s Most Powerful by Fortune

Magazine

• Titled the Jack Warner of India by Newsweek

• Named Entrepreneur of the year by Ernst & Young.

RONNIE SCREWVALA

FINAL HINT FOR THE GRAND

CONNECT(+10/-5)

AND THE CONNECT IS…….

OWNERS OF TEAMS IN PRO KABADDI LEAGUE

OWNER - TEAM NAME

KOSMIK GLOBAL MEDIA – BENGALURU BULLS

RADHA KAPOOR ,RANA KAPOOR– DABANG DELHI

FUTURE GROUP – BENGAL WARRIORS

UNILAZER VENTURES (FOUNDED BY RONNIE SCREWVALA) – U MUMBA

ABHISHEK BACHCHAN – JAIPUR PINK PANTHER

THANK YOU