Business profile Distribution & Marketing Company

LEVERSA

“Your sales and marketing department in Latvia”

OUR HISTORY:

• In the beginning there were 2 distribution companies – “Arlems” and “Vice Versa”.

• Arlems started its business in 1993 importing the first truck of rapeseed oil Risso from Belgium. Today, every fourth bottle of table oil consumed in Latvia is Risso.

• Vice Versa was also established in 1993 and as a distribution company served Latvian food producer “Kok & Co”. As a result “Kok” brand became one of leaders at the Latvian ketchup and mayonnaise markets.

• Leversa has combined the sales & marketing skills of Arlems with the sales & logistics expertise of Vice Versa.

• SIA Leversa was registered in October 2002 by the merger of Arlems and Vice VersaOur new name is “LEVERSA” = “ArLEms” + “Vice VERSA”.

• Since summer 2007 Leversa is owned by 2 Latvian private persons, founders of former Arlems.

OUR HISTORY:

The merger has resulted in successful expansion of the combined businesses, so that Leversa is now among the Latvian top-distribution companies.

Annual sales turnover of Leversa, EUR

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

2003 2004 2005 2006 2007

OUR COLLECTIVE

Most of all we proud about very low personnel rotation in company. More than 70% of employees work more than 5 years with us. There are a few who work since 1993

All staff on all positions, even warehouse workers, drivers and bookkeepers is individually motivated for better performance achievement. Nobody receive just a straight salary.Everyone works on a principle “the better performance – the higher compensation”.

We strive to be as a united collective, as a group of people joined by common interests not in office only but beyond it as well. For this every year we organize some parties to celebrate our important events

BUSINESS STRATEGY:

To provide value-added, marketing-led services for manufacturers of good quality branded consumer products wanting to expand their business in Latvia.

We are willing to be as sales & marketing department of variable cost for our Partners-suppliers.

We provide our Principals with SALES services:

Sales forces of 20 full time dedicated persons cover the whole country which is divided into Riga, North and South areas.

Area sales managers supervise over 12 sales representatives who call on retail outlets and collect orders in their districts. All regional sales reps are equipped by company’s passenger cars.

Key-account managers present brands and negotiate listings, prices, assortments, promotions and other conditions with ALL national and regional retail chains.

Management set up sales targets which are easily followed up thanks to the used information technology - each salesman has handheld computer iPAQ.Sales reps send orders just received in store from their computers directly to the central computer system with a help of GPRS.

TWO sales forces to strengthen quality

Strong marketing-oriented approach to support and to develop premium brands

Average income per person “average+”

3 key-accounts managers covering deliveries to retail chains

PREMIUMSTRATEGY

Different sales channels – retail stores, open markets, wholesale

Average income per person“not low”

12 sales reps covering > 2000 active customers directlyMASS-MARKET

STRATEGY

CONSUMER’S TARGETSALES CHANNELSTYPE OF SALES FORCE

We are able to deal with both – premium and mass-targeted brands and products

LIDO, Nomeda, Deli, Vidzemes Maiznica,Lango, Anre Juniors, Eurofood,

Elanders, Grinhols

Open markets

Wholesale depots

500+independent

shops

SALES STRUCTURE IN RIGA

Retail supervisor

Riga

Sales reps HoReCa

Sales reps

Key-account manager

General Manager

Sales reps

SALES STRUCTURE OUTSIDE RIGA

The market is completely covered by our sales forces.

We provide our Principals with MARKETING services:

Leversa in cooperation with external advertising agencies is able to offer to Principals marketing services from A to Z:

Market Research ( Consumer - Media - Trade ), qualitative /quantitativeControl of legal information on labelsPackaging designCommunication and promotion plansMedia - Production ( TV, Radio, Outdoor) - Media AiringIn-store demonstrations and product tastingsTrade-marketing activities (P.O.P. materials, lotteries, contests, e.t.c.)

Just say us what might you need else!

We provide our Principals with LOGISTICS services:Logistics services include import, warehousing and distribution.

Warehouse facilities:- Location in Riga next to the office premises-1200 pallet places for dry groceries- 100 pallet places for chilled products

We use combined transportation system. We deliver part of merchandise to customers with our own trucks and outsource other transport services to third parties providing to Leversa flexibility and reducing related costs.Most of used trucks/vans are temperature controlled.

Delivery time in Riga: 24 hoursDelivery in the country: 48 hours

DISTRIBUTION CENTER1200 pallet places for dry groceries 100 pallet places refrigerator for chilled  products

LATVIA - 2 230 000 people.RIGA – 800 000 people.

The market is fully covered by our logistics services

We continuosly work on brand portfolio extension and welcome brand holders interested in to cooperate.

We represent local and international brands

PRINCIPALCATEGORYBRAND BRIEFLY ABOUT …

Cargill Oil Packers, BelgiumBottled edible oilsBranding is well working even in

that category. Risso=market leader

Our own brandMayonnaise,

ketchup, vegetable preserves

Strong local brand

Ilgezeem, LatviaNon-alcoholic drinksSpecial malt-based drinks of high

quality

Weaver Popcorn Company, USA

Microwave popcornThe largest microwave popcorn

manufacturer in the world Adriana s.r.o., Czech

RepublicPasta Good ratio “price / quality”

AS Salvest, EstoniaConvenient food N1 in Estonia. A lot of innovation

Chiquita Italia S.p.A.Juices/drinksChiquita Tropicals - the first full line

of tropical juices only!.

Mona GmbH, AustriaSoya drinks Innovatively and healthy

Bolton Alimentary, ItalyTuna preservesN1 in Italy and in many European

countries!

Philosophy of cooperation with Partners

• The BRAND has to be the object of common care and attention• Leversa is encouraged to invest into Brand development

together with Partner• Leversa always looks for long-lasting partnerships• Leversa follows its commitments and anticipates the same

approach from our Partners• Leversa contributes into cooperation hard work, creativity and

passion of its personnel• Leversa expects good understanding and teamwork with our

Partners

Our self-profile

• We aren’t the biggest distributor in Latvia but who said that bigger is better?

• We like hard challenges and ambitious targets and we like creative and smart solutions

• We hate “let’s try” approach; we like “go & get” only

• We deal on fair “win-win” basis

• If we say “YES”, this means “YES” for sure

• If we can’t do something, we say “Sorry, NOT”

Do you like us?

MEMBER OF ESMA ASSOCIATION

We are proud to say that “Leversa” is a member of ESMA since 2002.

ESMA - a pan-European trade association of Europe's finest sales and marketing organizations, specializing in selling, marketing and distributing packaged consumer goods (PCG). ESMA exists to promote and safeguard the interests of its members, and to help PCG manufacturers find the best partners for expansion in Europe, both in home and export markets.

Members are experts in their geographic markets and provide a range of first-class services for manufacturers.

To know more about ESMA please visit www.esma.org.

Your first contact :

• Bizan Viktor Marketing Director

SIA “LEVERSA”31m Ganibu Dambis str., Riga, LV-1005, LatviaPhone: +371-7517490…4Fax: +371-7517495

Mob. phone: + 371-9208428E-mail: viktors.b@leversa.lvweb-site: www.leversa.lv

presentation updated on 2008, March 12