P R E S E N T A T I O N 2

Business Practice and Entrepreneurship BUSI 2010

Sandwich Delight is a food outlet selling healthy sandwiches, which can be ordered using a phone application. We believe our target customers are the average income makers, mobile phone users as well as the individuals ‘on the go’. These consumers are faced with the issue of having to wait in long lines to order food, which are ridiculously priced high for the quantity they are given. We intend to establish a store location, in which customers can directly and indirectly (via phone app) order and collect food, as well as it can be delivered. Our prices should range between twenty to thirty dollars. We will be entering an existing market where there are direct and indirect competition.

Value Proposition Hypothesis

Value Hypothesis Questions

Questions Would you say a salary of 3000-4000 is an average income? Are you an average income maker? Are you an Android, Ios, Blackberry or Windows user? Is your schedule busy where you find yourself buying food? How often? Do you find yourself spending unnecessary time ordering food and or in

long lines? How much time? What do you consider a high price? Do you find yourself paying a high price for little value and or quantity? How often do you buy sandwiches? How often do you buy healthy food? Can you say you experience good customer service? Do you think there should be more local variety added to a sandwich?

Responses from 10 individuals

Yes

No bet 2500- 3500

Yes

Not sure

Yes

Maybe bet 4000-5000

Yes

Yes

Yes

Not sure

Would you say a salary of 3000-4000 is an average income?

Are you an average income maker?

No higher

No higher

Yes

Unemployed

Yes

Yes

No Higher

Yes

Yes

Unemployed

Are you an Android, Ios, Blackberry or Windows user? yes iphone

Yes Samsung

No

No

Yes

Yes Blackberry

Yes Nokia

Yes Samsung

No

No

Is your schedule busy where you find yourself buying food? How often?

yes lunch

Yes breakfast

Not often

Yes on week end

Not often

Yes on week end

Yes lunch and dinner

Yes breakfast

Yes dinner on week ends

No

Do you find yourself spending unnecessary time ordering food and or in long lines? How much time?

yes 20mins

Yes 15mins

No

Sometimes

Sometimes

Yes 15mins

Yes 40mins

Yes 30 mins

Yes 30 mins

No

What do you consider a high price?

30-40

50

30

30-40

30-40

45-60

40-50

25-35

30-40

25-35

Do you find yourself paying a high price for little value and or quantity?

yes

yes

some places

yes little value

yes

yes small meat

yes

yes

most places

some places

How often do you buy sandwiches?

Often 5 days a week

Most time breakfast

Occasionally

Sometimes

When there is no time to cook on mornings

Approx 4 times a month

Maybe 4 out of 7 days a week

Say 4-5 times a week

Often when busy

Rarley

Very often

Making a change to

Never checked

Where sells healthy?

Trying to make that change

Yes try everday

Most fast food is unheathly

Yes everyday

Try at least once a week

Not sure

How often do you buy healthy food?

Can you say you experience good customer service?

Rarely

No

Never

Sometimes

No

Somes places

No

Somes places

No

No

Do you think there should be more local variety added to a sandwich?

Yes

Yes

Yes

Why not

Yes

yes it will be different

Sure

Seems interesting

That will be great

Yes

Customer Segment Testing

What is your profession?

What issues do you face in the food industy when you buy a sandwich?

What do you expect when you buy a sandwich?

What is your age?

Do you have a fast paced schedule?

Are you health conscious or interested in becoming health conscious?

Are you up to date with the latest mobile technology?

Do you purchase food or usually cook?

Channel Testing

Where do you normally purchase food?

Do your order food? How often?

Can you explain the process and time each takes?

Do you have an Android, ios, blackberry and Windows phone?

Will you order form a mobile application?

If healthy food is delivered to you, will you choose that over other options?

Revenue Streams Testing

What are you willing to pay for?

Are you willing to pay for an application to order food?

Are you willing to pay for delivery?

Do you purchase drinks, snacks or salads?

How do you usually pay via debit, credit or cash?

Insights for Test

Based on the test carried out we realised that our value proposition was correct on most areas. Customers are interested in saving money and do spend extended period of time order and waiting on food. Consumers are not satisfied with the present customer service and the value or quantity they are given. However, they are interested in the addition of more local variety.

Business Canvas Model

Business Canvas Model

Pass/Fail

Using our questionnaires as proposed experiments to

test customer segment, value proposition, channel and

revenue of our hypothesis, the pass/fail signal will be:

Pass – if 40% of our feedback gained, proves what we thought we were trying to solve was correct.

Fail – if 40% feedback gained proves what we thought was incorrect and what we should focus on instead.

Sandwich Delight Total Addressable Market TAM

Population of Trinidad & Tobago: (July 2013)

Both Sexes Male Female0 - 4 … … … … … … … … 86 026 43 595 42 4315 - 9 … … … … … … … … 104 507 52 913 51 59410 - 14 … … … … … … … 129 404 65 367 64 03715 - 19 … … … … … … … 138 477 69 774 68 703

70 - 74 … … … … … … … 23 399 11 110 12 28975 - 79 … ... ... ... ... ... ... ...17 000 7 938 9 06280+ … … … … … … … … 18 548 7 737 10 811Total … … … … … … … 1 262 366 633 051 629 315v(http://www.cso.gov.tt/sites/default/files/content/documents/VITAL%20STATS%20Tbl%20%28iv%29.pdf)

Sandwich Delight Market Size

SAM – Served Available Market

Total mobile subscribers in Trinidad and Tobago approximately 1,653,000 (2012)

(http://www.fosigrid.org/caribbean/trinidad-a-tobago)

Determined by using the amount of visits to a Trinidad mobile app for the period of one month.

Sandwich Delight Market Size

TM – Target Market

Determined by using the amount of visits to a Trinidad mobile app (triniberry) for the period of one month (May 2011)

Sandwich Delight Type of Business

PartnershipTwo heads are better than one, right? That’s the philosophy behind our business structure, which might be the best choice for us. With this type of business, business responsibilities, including financial and legal, fall upon each business owner. Depending on how the ownership is divided (either equally or not), there are different types of partnerships to explore from a legal standpoint. With that being said, a partnership does require that you register your business with your state and establish an official business name. After that, you’ll then be required to obtain a business license, along with any other documentation that your state office can help you with. Beyond that, you’ll also need to register your business with the Ministry of Finance for tax purposes.